
In Colombia, music isn't just background noise-it's center stage. It's the heart of every party, the energy that flows through neighborhoods, generations, and regions. And if there's one thing the past decade of streaming has made clear, it's that Colombia doesn't just export talent-it proudly celebrates it at home.
Now Spotify is launching S bele a Eso ( Turn That Up ), a new initiative to amplify the growing connection between Colombians and their vibrant cultural identity. Spotify took to the streets of Bogot , Cali, and Cartagena to document where and how music is truly lived-on street corners and inside homes, raw and unfiltered.
View this post on Instagram
A post shared by Spotify Colombia (@spotifycolombia)
--
Since entering the market in 2013, Spotify has been moving to Colombia's rhythm, witnessing firsthand the incredible growth of local music. Today, Colombia turns up the volume on its local artists-literally-more than 60% of countries around the world.
This underscores a remarkable transformation in recent years. In 2020, only 3 of every 10 songs in Colombia's Top 50 chart were by Colombian artists. Since then, the time Colombians spend listening to local artists has skyrocketed by nearly 600%. Currently, more than half of the Top 50 chart (56%) features local artists, showcasing the incredible talent and diversity of the country's music scene.
For the past 10 years, we've witnessed how streaming has not only opened more opportunities for local artists, but has also become the perfect tool for building stronger, more lasting fan communities, said Manuela Echeverry, Artist & Label Partnerships Lead for the Andean Region at Spotify. There are more than 700 million user-created playlists on Spotify that include our music in all its diversity. Today, we're more certain than ever that this is our flag: the variety of sounds and voices that exist in Colombia.
The sounds of Colombia: Vallenato, m sica popular, and Afrobeats Genres like vallenato and m sica popular are resonating strongly with young listeners in Colombia who are rediscovering icons like Los Diablitos and Binomio de Oro. Local vallenato streams have increased by 50% on Spotify compared to last year, while artists like Luis Alfonso and Nico Hern ndez are capturing the hearts of younger audiences in the m sica popular scene.
Colombian Afrobeats are also breaking through, with a 186% increase in local streams on Spotify compared to last year. Artists like Be le and Kapo are leading the national charts, with Kapo's collaboration with Danny Ocean, Imag nate, charting for more than 20 weeks and Be le topping Colombia's Top 50.
Junior Zamora
Ela Taubert
Penyair
Kei Linch
Juliana
NEXT
Ultimately, S bele a Eso reaffirms Spotify's commitment to the Colombian music industry by providing both promotional opportunities and educational resources. This initiative is designed to help Colombian music cross borders and strengthen its roots, paving the way for a vibrant future. Spotify is proud to turn up the volume on Colombian music, celebrating the artists and fans that make it all possible.
Stream Spotify's Made in Colombia playlist to discover some of the country's greatest hits.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
06/05/2025
In Colombia, music isn't just background noise-it's center stage. It'...
06/05/2025
En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el cora...
06/05/2025
At Spotify, we're always looking for ways to connect users with their next f...
06/05/2025
Since Spotify's 2019 launch in India, the growth of the country's local ...
06/05/2025
L3Harris's resilient and interoperable Falcon radios will enhance the operational capabilities of German armed forces in support of the Digitization - Land ...
06/05/2025
L3Harris has delivered multiple follow-on aircraft in quick succession to ensure...
06/05/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
06/05/2025
ZEISS Demos One-Click Virtual Lens Tech for VFX & Compositing
Brie Clayton May 6, 2025
0 Comments
Extension of CinCraft ecosystem aids clear DOP & pos...
06/05/2025
Pixel Power, a Rohde & Schwarz company, will showcase nearly 40-years of expertise and dedication to the media industry during MPTS at London's Olympia on t...
06/05/2025
MELBOURNE, Australia Atomos said Peter Barber, currently serving as chief operating officer and executive board director, has been named the company's CEO....
06/05/2025
Whether you're in the air or out for a swim, the last thing you do when you hit bone-rattling turbulence is slow down....
06/05/2025
While much of the coverage of President Donald Trump's proposed 100% tariffs on imported films has focused on the theatrical industry, the levies on importe...
06/05/2025
Boris FX Sapphire Empowers Artists with Effortless AI Masking
Jessie Electa Petrov May 5, 2025
0 Comments
The 2025.5 release introduces one-click effe...
06/05/2025
Halter Technical Announces WildTrax: The Multitrack Recording for Film, TV, and ...
06/05/2025
Michael Kammes Reports AI Trends to Larry Jordan at NAB 2025
Brie Clayton May 5, 2025
0 Comments
Michael Kammes, Sr. Director of Innovation at Key Cod...
06/05/2025
SVG India Summit Draws 140 for a Day of Learning, Networking Global perspectives coupled with India perspectives made for informative discussions By SVG Staff ...
06/05/2025
The CW Benefits From NASCAR's New XR and Volumetric Studio at North Carolina...
06/05/2025
SVG Sit-Down: Blackmagic Design's Dan May on the Company's Wide Range of...
06/05/2025
The FAST Factor: What's Happening in Sports' Latest Streaming Party Leaders from the NBA, NBC Sports, and Amagi discuss the latest trends in free ad-sup...
06/05/2025
Rohde & Schwarz hosts RF Testing Innovations Forum 2025, helping design engineer...
06/05/2025
Back to All News
Netflix at WAVES 2025: A Celebration of Stories, Culture and Conversation
Entertainment
06 May 2025
GlobalIndia
Link copied to clipboard
...
06/05/2025
Back to All News
Discover the Cast of The Final Problem, the New Netflix Series...
06/05/2025
LONDON, UK, May 6, 2025 /PRNewswire/ -- Today at the company s annual THINK event, IBM (NYSE: IBM) is unveiling new hybrid technologies that break down the long...
06/05/2025
Apple today introduced Tap to Pay on iPhone in Bulgaria, Finland, Hungary, Liechtenstein, Poland, Portugal, Slovakia, Slovenia, and Switzerland, enabling millio...
06/05/2025
Ahead of Pride Month, Apple is introducing a new Apple Watch Pride Edition Sport Band, watch face, and iPhone and iPad wallpaper to celebrate the strength and b...
06/05/2025
First episode airs this Friday at 8pm on RT One and RT Player with Doireann N Ghlac in presenting
Guests include Barry Murphy, Brooke Scullion, Bryan Dobso...
05/05/2025
Shari Sebbens attends the 2024 Sundance Film Festival The Moogai premiere at The Ray Theatre in Park City, Utah. (Photo by Donayle West/Shutterstock for Sunda...
05/05/2025
As Europe gears up for the Eurovision Song Contest 2025, Spotify is celebrating the spirit of unity and musical legacy with a new series of Spotify Singles. Fiv...
05/05/2025
As part of the restructuring of its loss-making Carbon Fibers business unit, SGL Carbon has decided to close its production site in Lavradio (Portugal). Lavradi...
05/05/2025
High-Caliber Lenses, Digital Cameras and Other AV Assets Go to Auction May 13-15
Brie Clayton May 5, 2025
0 Comments
In the largest Tiger Group AV sal...
05/05/2025
President Donald Trump on Sunday ordered the imposition of a 100% tariff on films and TV shows produced outside the U.S., lamenting what he claims is the death ...
05/05/2025
Witbe (Euronext Growth FR0013143872 ALWIT), a leading provider of post-device monitoring and automated testing solutions for video service providers, is gea...
05/05/2025
Ikegami Electronics (Europe) will demonstrate recent additions to its range of broadcast cameras and picture monitors on Stand AR-G10 at the May 13th-15th 2025 ...
05/05/2025
Cires21 has partnered with VisualOn to integrate the award-winning VisualOn Optimizer into its live encoding workflows. At NAB 2025, the two companies demonstra...
05/05/2025
Avid's Shailendra Mathur Joins Larry Jordan at NAB 2025
Brie Clayton May 4, 2025
0 Comments
Shailendra Mathur, VP of Architecture & Technology at ...
05/05/2025
Back to All News
The Final Games Begin: Netflix Unveils Thrilling Teaser for S...
05/05/2025
SVG New Sponsor Spotlight: Kiloview's Judy Zuo on Ensuring Reliable AV Over ...
05/05/2025
In NAB 2025 Afterglow, Grass Valley Touts New Imagers, Production Switchers, AI ...
05/05/2025
Inside ATP Media's remote revolution in tennis broadcasting By George Bevir
Friday, May 2, 2025 - 13:50
Print This Story
From a single London hub, ATP...
05/05/2025
Comscore Launches Certified Deal IDs in Magnite's SSP, Bringing Trusted Cont...
03/05/2025
WASHINGTON The Federal Communications Commission said it hopes to terminate over 2,000 official proceedings that have become dormant. As part of that effort, th...
03/05/2025
REVERSE signs Director Elisa Baudoin for Exclusive US Representation
Brie Clayton May 2, 2025
0 Comments
Commercial production company REVERSE has si...
03/05/2025
Using Luma Mattes in DaVinci Resolve
Graham Quince May 2, 2025
0 Comments
This very quick tutorial shows you how to take an RGB clip and apply its sep...
03/05/2025
Stunning Starling Murmuration Tutorial
Simon Ubsdell May 2, 2025
0 Comments
It's one of the greatest natural wonders and we're endlessly amaze...
02/05/2025
10 years, Zero Worries: A By-the-Numbers Breakdown of What Our Unbeatable Warran...
02/05/2025
The 85th annual Peabody Awards were a special moment for Sundance Institute-supp...
02/05/2025
The 46th annual News & Documentary Emmys are just around the corner, and this ye...
02/05/2025
Updated May 2: In a victory for consumers, artists, creators, and authors, Apple...
02/05/2025
Since 2022, Spotify and FC Barcelona have brought the worlds of music and footba...