In another illustration of the growing importance of mobile traffic, Disney/ABC Television Group has unveiled new web sites at its owned TV stations that offer a much better experience for users accessing the sites from a variety of different devices.
As part of that effort, the company used responsive design techniques to configure the way the sites look on connected TVs, to desktop and tablets and smart phones. The new sites will also offer more video, easier access to its live Watch ABC streams and a number of new features designed to make it easier to access weather and hyperlocal news.
We've seen a big switch with the number of people using mobile devices, explained Carla Carpenter, the senior VP of digital media at the ABC Owned Television Station Group, who says that their mobile viewing had tripled just in the last year. So we wanted to do something to catch that wave and be wherever our consumers are.
Responsive design techniques greatly improve the way the sites look on even the smaller screens of smartphones. Responsive design doesn't just look good on desktop and tablets, it also looks good on smart phones, she explains.
But it is a much more complex process, that took her team around 18 months, Carpenter added later in the interview. It is difficult to build and difficult to manage.
The new sites have gone live at: WABC-TV, New York; KABC-TV, Los Angeles; WLS-TV, Chicago; WPVI-TV Philadelphia; KGO-TV, San Francisco; KTRK-TV, Houston; WTVD-TV, Raleigh-Durham; and KFSN-TV, Fresno.
The new sites are 40% larger, Carpenter says. They are so much bigger and brighter, with more space and room for more information and more video.
In terms of an improved video experience, the new sites use Verizon's upLynk to provide HD video without buffering and the sites have been redesigned to highlight the live streaming from Watch ABC.
The websites will also include an improved user interface that makes it easier to find content; a new Map My News feature and more of an editorial focus on weather.
As part of the redesign, they did extensive research on the interests of users. That led to an increased focus on hyperlocal news, weather and breaking news.
To make it easier for users to find news in their area and neighborhood, the new Map My News shows stories on a map in the various parts of the station's coverage area. If you are in Chicago, it will show a bunch of pins and tweets from different parts of the city, she says. If you click on one of those, you will get the story.
The redesign will also help ABC boost revenue by making the sites more appealing to advertisers. The responsive design approach will improve the way ads look on all devices and they are now able to offer more high impact ad units, she says.
The sites also add IAB Rising Stars templates which will make it possible to create ads for smaller business. They can give us a few assets and we can create a terrific ad that looks like it came from an ad agency, she says.
The use of responsive design at the owned station is part of a larger push at Disney/ABC Television Group. It began introducing responsive design elements to such network web sites as DisneyJunior.com, DisneyChannel.com, DisneyXD.com and ABCFamily.com in the fall of 2013.
ABC.com began rolling out its redesign in January 2014. When it completes the transition to responsive design during the fall 2014 TV season, all of the sites will use the approach.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
In another illustration of the growing importance of mobile traffic, Disney/ABC Television Group has unveiled new web sites at its owned TV stations that offer a much better experience for users accessing the sites from a variety of different devices.
