From tough guy to tux: Danny Dyers butler transformation

From tough guy to tux: Danny Dyers butler transformationEast End geezer lands new role as a butler alongside fellow actor JosephThursday 30 January 2025

Danny Dyer trades in his tough-guy persona to become the nation's Broadband Butler'

Cockney favourite receives crash course in first class butler service from Joseph Marcell, famed for his acting role as a butler in the 90s

New tongue-in-cheek campaign sees hardman Dyer slip into coat and tails and learn the Butler trade

Starring as Sky's Broadband Butler' Danny has been asked to launch UK's only 24/7 broadband switching support service from a major provider

New research from the brand reveals Brits top 10 frustrations - as a third of Brits (36%) admit to sticking in a bad broadband contract due to the complication of switching

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Danny Dyer has received a crash course in first class butler service from actor Joseph Marcell, famed for his role as a butler in the 90s.

Everyone's favourite East End geezer stars in a new video alongside the 90's legend.

Danny is forced to wrestle with bowties and afternoon tea, as he learns the art of providing the personal touch from master butler Joseph, in a new tongue-in-cheek video.

Kicking off with presentation, Danny is taught how to dress the part and then learns the key elements to becoming a perfect assistant - from going above and beyond to being on hand day or night.

The video was revealed to be a new campaign by Sky Broadband to highlight the launch of their 24/7 switching support for new broadband customers. Alongside the industry's One Touch Switch process, this makes it easier than ever for people to change broadband providers.

In the new film we see Dyer describe his body as a "windowless shed" as he slips into his butler outfit.

One scene sees Dyer and Marcell in bed together, as the duo highlight the need to be on call 24/7 - "good service never sleeps", says Marcell.

Sky Broadbands 24/7 switching support service is staffed by real people, offering the personal touch.

A study of 2,000 Brits commissioned by the brand has revealed a third (36%) admit to sticking with a poor broadband contract with 31% citing the complication of switching as the reasons for sticking in a bad contract.

Three in four (79%) agreed that having a 24/7 support system in place would be useful in helping them switch provider as Brits continue to favour high-quality service from their providers.

The poll also revealed Brits top life frustrations, with queue jumpers (50%), littering (50%) and receiving spam calls (47%) topping the list.

Brits top 20 frustrations are revealed as:

Littering (50%)

Queue jumpers (50%)

Receiving spam calls (47%)

Poor Wi-Fi connection (41%)

Loud people on public transport (41%)

Bad parking (39%)

Bad weather (rain, wind, snow) (38%)

Missing a delivery (34%)

Getting stuck behind slow walkers (33%)

Noisy neighbours playing music late at night (31%)

Misplacing your wallet or keys (29%)

Finding a parking spot (28%)

Videos and content buffering (25%)

Customer service call hours (22%)

Trying to cancel subscriptions (21%)

Poor Wi-Fi connections are another of the issues making the Top 20 as 41% feel connectivity issues affect their daily lives, with 28% admitting connectivity issues have a detrimental impact on their lives. This number doubles when looking at the younger generation as 51% of Gen Z and Millennials find being without internet more frustrating in comparison to Boomers at 32% and the Silent generation at 21%.

Adding to their daily frustrations, Brits hate bad parking (38%), bad weather (38%) and missing deliveries (34%) as the research found the average person gets frustrated at least three times a day.

When it comes to life admin, over one in five (22%) name customer service call hours as one of their biggest bug bears,

Workers are also attempting to juggle their jobs with personal admin tasks as over half (53%) admitted to regularly sacrificing their breaks to handle personal admin and a further one in four admitted to doing so at least 2-3 times every week.

Sky Broadband Butler, Danny Dyer said: I had a laugh learning the ropes from the legend himself, Joseph Marcell.

Turns out, I know my profiteroles from my crumpets, and who wouldve thought Id make a right proper butler. Its all about serving up smiles and charm which is what Im all about. So, if your broadband provider is doing your head in, you need one that will be there night and day. Let's av it .

Amber Pine, Managing Director of Sky Connectivity, adds: "At Sky Broadband we know how busy life can be and it can feel like there aren't enough hours in the day, which is why we offer our new customers a 24/7 switching support service, so you can get help whenever it suits you. Everyone deserves a first-class experience; that's why our dedicated service ensures Sky experts are available around the clock to help our customers take the hassle out of switching broadband.

Sky Broadband remains committed to providing fast and reliable broadband with a personalised, high-quality service, offering the UK's only 24/7 switching support from a major provider.

For more information, please contact:

Hannah Priestley Hannah.Priestley@taylorherring.com, 07736568929

Notes to Editors

*UKs only 24/7 real person switching support from major providers. Verify at www.sky.com/switchsupport.

About SkySky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.

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