Fewer people watched traditional television in the first quarter of 2013, compared to a year ago, and fewer subscribed to multichannel services, but more time was spent watching traditional TV.
In its new first quarter Cross Platform Report, Nielsen says old-fashioned TV remains dominant while streaming and mobile video use is growing but still small in comparison.
"Still vibrant, traditional TV is thriving as viewers continue to go to their sets for entertainment and information that appeals to them. In fact, traditional TV viewing has grown year-over-year among the total population," Dounia Turrill, Nielsens senior VP of insight, says in the report.
The number of people watching-or monthly reach-of traditional TV was 282.949 million, down from 283,302 in the first quarter of 2012. The number of people watching time-shifted TV rose to 166.088 million from 145.553 million.
As the popularity of mobile devices rise, computer use is down. The number of people watching video on the Internet was 155.169 million, down from 162.523 million, while the number of people watching video on a mobile phone jumped to 45.319 million from 35.957 million.
Time spent watching traditional TV increased slightly in the first quarter, to 157 hours and 32 minutes per month from 155:46 a year ago, according to Nielsen. Time spent watching time-shifted TV rose to 13:23 from 12.09. Use of DVD and Blu Ray devices dropped to 5:56 from 6:07.
Time spent watching video on the internet jumped to 8:20 per month and time spent watching video on a mobile phone rose to 4:29 from 5:01.
The group doing the most watching of video on mobile phones was younger viewers. Adults 18-24 watch 27 minutes of video on mobile phones per week. Teens 12-17 watched video for 25 minutes on their phones. Among adults 25-35, the total was 23 minutes per week. Video viewing on phones dropped to almost half that among adults 25-49, and fell even more sharply among old viewers.
Those young viewers still watch a lot of TV. Adults 18 to 24 watched 23 hours and 24 minutes of traditional TV. Time spent viewing traditional TV grew as viewers got older.
The group watching the most time-shifted TV was adults 35-49, who spent 3:42 per week on delayed programming. Those viewers also watched 34:18 in traditional TV.
Nielsen said the number of home with broadcast only delivery in the first quarter rose to 11.173 million from 11.067 million a year ago. The number of wired cable homes fell to 57.161 million from 59.807 million, while satellite rose to 34.907 million homes from 34.567million and telco rose to 10.318 million.
That left the total number of multichannel homes at 102,386 million in the quarter, down from 103,264 million, according to Nielsen.
This quarter, mobile consumption was part of the report for the first time. Nielsen found that smart phone users spent 87% of their Internet time using apps, versus 13 browsing the mobile web.
iPad users spent 76% of their Internet time on apps.
Social networking was the way most people spent time on their smart phones and tablets. Smart phone uses spent 9 hours and 6 minutes on social networks, compared to 1:15 on streaming video and 1:11 on getting sports updates and results.
iPad users spent 3:41 on social networks, 1:48 on video and 0:50 on sports.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Fewer people watched traditional television in the first quarter of 2013, compared to a year ago, and fewer subscribed to multichannel services, but more time was spent watching traditional TV.
