Snapchat and Team Whistle Launch World Cup Creator Program Across Miami, New York, and Los Angeles

DAZN's Team Whistle and Snap Inc. have announced a creator program centered around the FIFA World Cup 2026, sending eight creators to cover matches and fan culture across three U.S. host cities - Miami, New York, and Los Angeles. Content will be distributed on the creators' Snapchat pages, with Snapchat serving as the primary platform for the program.

Participating creators include Alix Earle, Jared McCain, Ross Smith, Eva Gutowski, AT Frenchies, Lauren Giraldo, Ocky Way, and Haddy Abdel.

Scheduled coverage includes Team USA vs. Paraguay (June 12, Los Angeles), France vs. Senegal (June 16, New York), Team USA vs. T rkiye (June 25, Los Angeles), Colombia vs. Portugal (June 27, Miami), England vs. Panama (June 27, New York), the Round of 32 (June 30, New York), the Semifinals (July 10, Los Angeles), and the Final (July 19, New York).

Snapchat has always been a home for creators to share authentic, real-time perspectives, and there's no bigger moment for that than the World Cup. The tournament is as much about culture and community as it is about sport, and creators play a critical role in bringing that to life. Through our partnership with Team Whistle, we're bringing together a diverse group of voices who will give fans a front-row seat to the energy and moments shaping this global stage - making it easier than ever to experience it all through the voices they love, says Emma Wakely, Head of Sports and Media Partnerships, Snap Inc.

Today's fans look to experience sports through the voices they trust and follow every day, not just through watching the game. This partnership with Snap Inc. allows us to put creators at the center of the World Cup conversation, giving audiences a dynamic, behind-the-scenes view of the tournament as it unfolds across some of the most culturally vibrant cities in the U.S., says Joe Caporoso, President, Team Whistle.

LINK:	https://www.sportsvideo.org/2026/06/17/snapchat-and-team-whistle-launc...
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