
Cromorama Simplifies Color Management and Quality Control for Live Productions with the ORION-CONVERT Pipeline and AJA ColorBox
Brie Clayton December 10, 2024
0 Comments
Well-executed productions come off seamlessly to audiences, regardless of the delivery format, but their underpinning is complex. Today, crews often work with a host of high dynamic range (HDR) and standard dynamic range (SDR) cameras and equipment, each with its own color science. Achieving a consistent look often requires crews to be able to color match production cameras and easily convert between SDR and HDR standards. However, broadcasters can still encounter quality control (QC) issues, where the feed they output looks off and adjustments must be made. European HDR and color management consultancy firm and software developer Cromorama is streamlining this process with its ORION-CONVERT color pipeline, which is built into AJA's ColorBox and OG-ColorBox color management and conversion solutions. Cromorama's aim is to make color management more accessible for clients like the Union of European Football Associations (UEFA) while also supporting QC demands.
ORION-CONVERT's backstory Cromorama CEO and CTO Pablo Garcia developed ORION-CONVERT with a vision to give professionals more creative and technical control over color management capabilities. He didn't want them to worry as much about the math, especially as lighting conditions change. To this end, his team designs all Cromorama software with the philosophy that clients should be able to easily adapt.
We're a company that's all about improving color iteration, and the ORION-CONVERT algorithm originated out of a need we saw amongst clients, Garcia explained. Before Cromorama, there wasn't an easy way to execute high quality conversions between HDR and SDR with the level of control we wanted. This gap in the toolset was especially noticeable when we were preparing for a major 2020 international sporting event on behalf of a client, so we envisioned a piece of code and started fine tuning it.
That effort, said Garcia, led to the development of ORION-CONVERT , an intuitive engine with a unique two-stage compression process for full color management from display to display, SDR to/from HLG and PQ. The Cromorama team regularly deploys the software to serve clients globally, as it provides film production, broadcast, and research and development (R&D) services; it's also a core technology behind NBCU LUTs. They see ORION-CONVERT , AJA ColorBox, and AJA OG-ColorBox breaking down color management barriers.
The color management learning curve used to be steep, especially in broadcast, but we've reached an inflection point. ORION-CONVERT in AJA ColorBox and OG-ColorBox, a platform that's well targeted to live production demands, provides more control over SDR and HDR transforms, so it's easier to adapt to various scenarios in the field, Garcia noted. Both hardware solutions are also so valuable for QC purposes because I know I can trust them. If a broadcaster encounters an issue with their feed, I can run it through a ColorBox or OG-ColorBox and quickly uncover the issue with the original signal so they can fix it.
A closer look at the technology behind a major live sports championship production Since its founding over four years ago, Cromorama has worked closely with sports organizations, providing HDR and color management consultancy services. When its team began preparations in 2022 to support the UEFA EURO 2024 championship production, they benchmark tested a wide range of HDR production gear to achieve the desired visual outcome. Tests included solutions like AJA ColorBox and FS-HDR, as well as camera and graphics kit from other manufacturers. By the end of the process, UEFA had certified ColorBox as an approved production device.
Cromorama extensively leveraged the solution throughout the tournament venues for color conversion, QC, and testing needs. As QC Supervisor, Garcia oversaw two QC operators and the whole tournament production. He was quickly notified if any broadcasters encountered signal issues, such as picture quality or artifacts, and troubleshooted to identify the issue. This entailed passing their signal through a ColorBox on his desk, identifying the approved conversion path, analyzing whether there were artifacts, and finding the source of the problem in the chain.
I know that with ColorBox, the LUT is technically correct, so if there's an issue, it's often with the signal itself or a problem the broadcaster's in-house gear has created, and ColorBox helps me figure that out. Coupled with ORION-CONVERT, it's THE standard for color conversion, Garcia explained.
He added, ColorBox was a natural fit for a project like this because it's such an intuitive device that makes color management and QC simpler and more accessible. With ColorBox, you can easily complete SDR and HDR transforms and make adjustments. When we're working with clients, ColorBox also has such a fast protocol, especially when combined with tools like our Ennio Desktop application, which is great. I can see it processing video in near-real time, and the dynamic LUT mode in ColorBox is bonkers fast! I'm also excited to test out the latest ColorBox ACES implementation.
Charting the journey ahead Since ORION-CONVERT's rollout, Cromorama has continued to advance its technology with ease-of-use top of mind so that users don't have to be color scientists or specialists to figure out how to use it. Some of its latest innovations include an ORION-CONVERT plugin for a popular creative application that's used for nonlinear editing in television production, as well as Ennio, a color management orchestration desktop application.
Looking ahead, the company plans to continue this tr
North America Stories
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
04/12/2025
Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...
04/12/2025
Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...
04/12/2025
Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...
04/12/2025
Creative software developer Foundry today announced Mari 7.5, the latest iteration of its artist-friendly paint toolset that can handle large, detailed assets w...
04/12/2025
Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at Dreamforce 2025 in San Francisco providing...
04/12/2025
LTN's purpose-built IP video network brings all-movie diginet to over 100 stations and streaming platforms in just three months while eliminating satellite ...
04/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with ThinkAnalytics, the global leader in AI-powered data a...
04/12/2025
The HELM, a global expert in cinematic live broadcast and high-end production workflows, has signed a partnership agreement with Keslow Camera, one of North Ame...
04/12/2025
At ISE 2026, LiveU will showcase its expanded IP-video EcoSystem, enabling broadcasters, sports, production companies and pro-AV professionals to share their st...
04/12/2025
Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs ha...