
BACKEntertainment One Announces Multi-Territory Partnership with Merlin Entertainments that will see PJ Masks Dive into SEA LIFE Aquariums WorldwideInteractive PJ Masks Trail to Bring the Hit Preschool Superheroes to SEA LIFE Centres in International Markets in 2020
LONDON: Thursday 5th December 2019 Entertainment One (eOne) is proud to announce a new multi-territory partnership with Merlin Entertainments (Merlin) that will see PJ Masks making waves in SEA LIFE aquariums internationally. Set to launch from February 2020, this exciting new partnership will expand the universal appeal of eOne's hit preschool superhero property and enhance its offering of experience-led events to give fans an unforgettable day out.
World-class visitor attraction operator, Merlin, will host a new PJ Masks branded nautical-themed trail across its network of 12 SEA LIFE venues in the UK with more in France, Spain, Germany, Portugal, Turkey, Belgium, Netherlands, Finland, Australia/New Zealand and the US. The trail will resonate with PJ Masks' core brand values to emphasise the appeal of discovery and adventure for younger children.
Featuring artwork from the underwater canals from the show, the trail will include a branded photo wall, costume character appearances and is scheduled to travel between centres throughout the calendar year. To maximise commercial opportunities for the brand's licensing partners, a broad range of PJ Masks products will be available to purchase in the SEA LIFE Centre gift shops
The partnership will extend eOne's strong relationship with Merlin following the major success of its global Peppa Pig World of Play indoor attractions which launched in 2018 and continues to roll out internationally.
eOne's Rebecca Harvey, EVP Global Brand & Marketing, Family & Brands, said Our latest partnership with Merlin Entertainments underlines our ongoing focus on live events and their ability to create unique touchpoints for our brands. This exciting, interactive adventure will give fans around the world an unforgettable experience that will deepen their connection with PJ Masks and its heroic characters.
This is an amazing fit: fun and discovery are at the core of what we do at Merlin Entertainments and that is why PJ Masks is a perfect partner for us. The new trail will bring PJ Masks to life in a way that has never been done before. We are looking forward to bringing that magic to SEA LIFE. said Matthew Williams, Senior Brand Director Midway, Merlin Entertainments
PJ Masks has firmly cemented its position as a leading global preschool property with a licensing programme that now boasts more than 700 partners across 85 markets worldwide. eOne has developed a robust digital strategy driving fan engagement and a fresh pipeline of new content, including an eagerly awaited 4-part 44-minute special, which will kick-off series 4 in 2020. New episodes will feature underwater adventures, further strengthening the thematic tie between SEA LIFE and PJ Masks.
-ENDS-
For press enquiries please contact:
Diana Veysey at License to PR
Email: diana@licensetopr.co.uk
Tel: 020 7637 4660
About Entertainment One
Entertainment One Ltd. (LSE: ETO) is a global independent studio that specialises in the development, acquisition, production, financing, distribution and sales of entertainment content. The Company's diversified expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its global reach and expansive scale, powered by deep local market knowledge, the Company delivers the best content to the world.
Entertainment One's robust network includes international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Whizz Kid Entertainment, Renegade 83, Daisybeck and Blackfin; live entertainment leaders Round Room Live; world-class music labels Dualtone Music Group and Last Gang; innovative music platform Audio Network; and award-winning emerging content and technology studio Secret Location.
About Merlin Entertainments plc
Merlin Entertainments plc is a global leader in location based, family entertainment. As Europe s Number 1 and the world s second-largest visitor attraction operator, Merlin now operates over 100 attractions, 15 hotels and 6 holiday villages in 24 countries and across 4 continents. The company aims to deliver memorable experiences to its more than 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its c.29,000 employees (peak season).
Visit www.merlinentertainments.biz for more information.
More from Entertainment One
24/08/2023
BACKeOne ANNOUNCES UPCOMING UNTITLED ANDREA BOCELLI DOCUMENTARYLos Angeles, CA Aug 24, 2023 - Entertainment One (eOne) announced today that it is producing an...
03/08/2023
BACKHasbro to Sell eOne Film & TV Business to LionsgateHasbro Retains Entertainment for Priority Brands, Aligned with Strategy
PAWTUCKET, R.I.--(BUSINESS WIRE)...
31/05/2023
BACKAnthony LaPaglias Factual Series The Black Hand Inks eOne DealAnthony LaPaglia s upcoming factual series The Black Hand is set to be distributed intern...
25/05/2023
BACKeOne tunes into first-look podcast adaptation deal with CanadalandEntertainment One (eOne) has signed an exclusive first-look deal with Canadian podcasting ...
19/05/2023
BACKeOne Inks First-Look Deal with Hardcash ProductionsEntertainment One (eOne) has signed an exclusive first-look deal with U.K. company Hardcash Productions, ...
17/05/2023
BACK The Creator Trailer: John David Washington Combats AI In Gareth Edwards S...
16/05/2023
BACK Fantasy Island Director Jeff Wadlow Sets Shark Thriller Devils Mouth W...
11/05/2023
BACKThe CW Buys Lea Thompson Canadian Drama The Spencer Sisters For Fall Line...
05/05/2023
BACKSierra/Affinity Selling Foreign On Neons Hunter Schafer Horror Movie Cuck...
27/04/2023
BACK Transformers Animated Prequel Sets Chris Hemsworth, Scarlett Johansson an...
21/04/2023
BACKBryan Cranston, Allison Janney Board Drama Everythings Going to Be GreatThe film for Entertainment One and Astute will be directed by Jon S. Baird from S...
19/04/2023
BACK The Rookie Renewed For Season 6 By ABCAs expected, ABC has renewed The Rookie for its sixth season.
The series will reach its 100th episode next season...
18/04/2023
BACKWEtv Greenlights Scripted Drama About Music Mogul Deb Antney, Unscripted Exp...
18/04/2023
BACKEwan McGregor to Star in Drama Series Lodi in Development at Amazon.Ewan McGregor is set to star in a drama series currently in development at Amazon Pri...
13/04/2023
BACK Dungeons & Dragons: Drew Crevello Set As Showrunner Of Paramount+ Live-Ac...
21/03/2023
BACK A Gentleman In Moscow: Leah Harvey, Paul Ready & More Join Paramount+ & S...
20/03/2023
BACKMarti Noxon Inks First-Look Deal With eOne For Television & New MediaSharp Objects developer/executive producer Marti Noxon is reuniting with eOne, the indi...
10/03/2023
BACKSHOWTIME DEBUTS OFFICIAL TRAILER FOR HIGHLY ANTICIPATED SECOND SEASON OF ...
17/02/2023
BACKMARY ELIZABETH WINSTEAD TO STAR IN U.K. ORIGINAL DRAMA SERIES A GENTLEMAN...
13/02/2023
BACKENTERTAINMENT ONE SCORES INTERNATIONAL DISTRIBUTION RIGHTS TO ALL NEW DRAMA ...
07/02/2023
BACKeOne Scores Global Sales for The Rookie: FedsEntertainment One (eOne) has closed sales for The Rookie: Feds, headlined by Niecy Nash-Betts, to more than 110...
31/01/2023
BACKeOne to Adapt The Twyford CodeEntertainment One (eOne) has acquired the rights to Janice Hallett's bestselling novel The Twyford Code. Marking the fi...
30/01/2023
BACKNetflix Lands eOnes They Both Die At The End Series Adaptation From Br...
24/01/2023
BACKENTERTAINMENT ONE SIGNS FIRST LOOK TELEVISION AND NEW MEDIA DEAL WITH JUVEE ...
20/01/2023
BACKGripping Four-Part Crave Original Investigative Docuseries, THUNDER BAY, Pre...
18/01/2023
BACKMOMENTUM PICTURES ACQUIRES NORTH AMERICAN DISTRIBUTION RIGHTS TO AWARD WINNI...
17/01/2023
BACKPower Rangers Celebrates its 30th Anniversary with Mighty Morphin Power Rang...
13/01/2023
BACKSHOWTIME DEBUTS FIRST TEASER FOR SEASON TWO OF HIT DRAMA SERIES YELLOWJACKETSEmmy Nominated Series Will Return to Non-Linear Platforms on Friday, March ...
13/01/2023
BACKSolving Cases by the Book. CTV Original Series THE SPENCER SISTERS Premieres...
12/01/2023
BACK Yellowjackets: Showtime Drops Trailer For Season 2So far, it looks like Elijah Wood has one of the more astute quotes from Yellowjackets' second seas...
10/01/2023
BACK Dungeons & Dragons Live-Action Series Ordered By Paramount From Rawson M...
08/12/2022
BACKYellowjackets Season 2 Gets Release DateThe Yellowjackets are returning in 2023. Showtime announced today that the Emmy-nominated show will return for its s...
28/11/2022
BACKPlano a Plano, Entertainment One partner on Spanish period drama SalazarIndependent Spanish production company Plano a Plano is working on period detective ...
21/11/2022
BACKCHANNEL 5 COMMISSIONS NEW DRAMA LOVE RAT FROM CLAPPERBOARD WITH ENTERTAINMEN...
17/11/2022
BACKHasbro Initiates Sale Process for eOne TV and Film BusinessCompany Advances Entertainment Strategy Focused on Core Hasbro Brands including PEPPA PIG, TRANSF...
16/11/2022
BACKFREAKY TALES SETS LEADING CAST WITH STARS PEDRO PASCAL, BEN MENDELSOHN, AND ...
07/11/2022
BACKSAM MILLER SET TO DIRECT AND EXECUTIVE PRODUCE A GENTLEMAN IN MOSCOW F...
01/11/2022
BACKMADS MIKKELSEN TO STAR IN BRYAN FULLERS DUST BUNNY PRODUCED BY ENTERTAINMENT...
14/10/2022
BACKMOMENTUM PICTURES ACQUIRES NORTH AMERICAN AND UK DISTRIBIUTION RIGHTS TO BLU...
12/10/2022
BACKENTERTAINMENT ONE TO PRODUCE DUNGEONS & DRAGONS DOCUMENTARY TIMED TO GLOBAL ...
07/10/2022
BACKLeslie Mann And Rebel Wilson To Star In Comedy Rock The Boat From eOne An...
07/10/2022
BACKMTVs Hottest Show Debuts New Name Siesta Key: Miami Moves Premieres Thursday...
06/10/2022
BACKeOne Inks Deal With BAFTA Winning Writer-Director Paul Andrew WilliamseOne has struck a multi-year first-look deal with BAFTA-winning writer-director Paul A...
03/10/2022
BACKMy Little Pony Makes its Mark on the MetaverseRoblox players discover Maretime Bay with customizable pony avatars
September 29, 2022 - My Little Pony trots...
19/09/2022
BACK PJ MASKS SCARES UP A HALLOWEEN SPECIAL FOR DISNEY JUNIOR ON SEPTEMBER 25!Tune in to Disney Junior on September 25 at 11am ET/PT for a brand new PJ MA...
16/09/2022
BACKeOne boosts Canadian unscripted team with development duoHasbro-owned multinational Entertainment One (eOne) has boosted its Canadian unscripted TV team wit...
16/09/2022
BACKKorean Family U.S. Drama Series In The Works From Dr. Brain Director Jee-...
01/09/2022
BACKBen Megargel Promoted To SVP Development, Unscripted TV At eOneMegargel has been promoted to SVP, Development, Unscripted Television at the company. He was ...
30/08/2022
BACK Clue: Dewayne Perkins To Write Animated Series In Works At Fox, Tim Story...
18/08/2022
BACKEntertainment One Names Kris Henigman Senior Vice President of Scripted Tele...