Experts, Artists from the Leading Edge of Virtual Reality/Augmented Reality Head to the Desert

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The day before the official start of the 2017 HPA Tech Retreat, on 20 February, the VR/AR community will come together at TR-X (Tech Retreat eXtra) for a full afternoon of engagement with the thought leaders, experts, and storytellers of Virtual and Augmented Reality. A second TR-X will focus on the latest developments in the ATSC. While the HPA Tech Retreat has long been recognized as an incomparable opportunity to meet and engage with a world-class roster of well-known and emerging leaders in engineering, technology, creativity and business, TR-X offers that same pedigree in a smaller group with a single focus. The HPA Tech Retreat takes place in Indian Wells, California, near Palm Springs.

TR-X VR/AR is co-chaired by Lucas Wilson (Founder/Executive Producer, SuperSphereVR) and Marcie Jastrow (Senior Vice President, Immersive Media; Head, Technicolor Experience Center), who will lead a discussion focused on the changing VR/AR landscape in the context of rapidly growing integration into entertainment and applications. Thought leaders and creative panelists will tackle crucial questions: What do you need to understand to enable VR in your environment? How do you adapt? What are the workflows? Storytellers, technologists, and industry leaders provide an overview of the technology and discuss how to harness emerging technologies in the service of the artistic vision. A series of diverse case studies and creative explorations - from NASA to the NFL - examine how to engage the audience.

TR-X, as well as the 2017 HPA Tech Retreat main program, brings together top industry experts for uniquely unbiased and authentic discussion, deliberation, and debate for key technologies and workflows. The TR-X program, along with the complete HPA Tech Retreat program, is available here. Additional sessions and speakers will be announced. (Please note the final schedule is subject to change.)

VR/AR Speakers and Panel Overview

Monday 20 February TR-X VR/AR Session

Co-Chairs Lucas Wilson (Founder/Executive Producer, SuperSphereVR) and Marcie Jastrow (SVP Immersive Media; Head, Technicolor Experience Center) will lead a discussion focused on the changing VR/AR landscape in the context of rapidly growing integration into entertainment applications.

Opening and Introductions Seth Hallen, HPA President

Technical Introduction: 360/VR/AR/MR Lucas Wilson, Founder/Executive Producer, SuperSphereVR

Panel Discussion: The VR/AR Market Marcie Jastrow, SVP Immersive Media; Head, Technicolor Experience Center David Moretti, Director of Corporate Development, Jaunt Catherine Day, Head of VR/AR, M ss ng P eces Phil Lelyveld, VR/AR Initiative Program Lead, Entertainment Technology Center at USC

Acquisition Technology Koji Gardiner, VP, Hardware, Jaunt

Live 360 Production Case Study Andrew McGovern, VP of VR/AR Productions, Digital Domain

Live 360 Production Case Study Michael Mansouri, Founder, Radiant Images

Interactive VR Production Case Study Tim Dillon, Head of VR & Immersive Content, MPC Advertising USA

Immersive Audio Production Case Study Kyle Schember, CEO, Subtractive

Panel Discussion: The Future Alan Lasky, Director of Studio Product Development, 8i Ben Grossmann, CEO, Magnopus Scott Squires, CTO, Creative Director, Pixvana Jen Dennis, EP of Branded Content, RSA Moderator: Lucas Wilson, Founder-Executive Producer, SuperSphereVR

Panel Discussion: New Voices: Young Professionals in VR Anne Jimkes, Sound Designer and Composer, Ecco VR Jyotsna Kadimi, USC Graduate Sho Schrock, Chapman University Student Brian Handy, USC Student

TR-X also includes an ATSC 3.0 seminar, focusing on the next generation television broadcast standard, which is nearing completion and offers a wide range of new content delivery options to the TV production community. This session will explore the expanding possibilities that the new standard provides in video, audio, interactivity and more. Presenters and panelists will also discuss the complex next-gen television distribution ecosystem that content must traverse, and the technologies that will bring the content to life in consumers' homes.

Early registration is highly recommended for TR-X and the HPA Tech Retreat, which is a perennially sold-out event. For more information on event and sponsorship opportunities, contact sponsorships@hpaonline.com.

Sponsors of the HPA Tech Retreat include HPA Foundation members Avid, Company 3, Deluxe, Dolby, EFilm, and Encore; gold sponsors Aspera, Avid, Blackmagic Design, and SohoNet; bronze sponsor YouTube; brand sponsors AltSystems, Primary Data, and Spectra; and contributing sponsors Avarta and PixSpan.

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About the HPA Tech Retreat

The HPA Tech Retreat is a gathering of the top industry engineering, technical, and creative talent, as well as strategic business leaders, focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The HPA Tech Retreat takes place in Palm Springs, California, and Oxfordshire, UK.

About the Hollywood Professional Association

Hollywood Professional Association (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers (SMPTE ), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at http://www.hpaonline.com.

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