DAILYCANDY AND TRIBECA ENTERPRISES ANNOUNCE LINE-UP FOR the FIRST EVER FASHION IN FILM EVENT OPEN TO the PUBLIC

DAILYCANDY AND TRIBECA ENTERPRISES ANNOUNCE LINE-UP FOR THE FIRST EVER FASHION IN FILM EVENT OPEN TO THE PUBLIC August 20th, 2013

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FOR IMMEDIATE RELEASE DAILYCANDY AND TRIBECA ENTERPRISES ANNOUNCE LINE-UP FOR THE FIRST EVER FASHION IN FILM EVENT OPEN TO THE PUBLIC, FEATURING CONVERSATIONS WITH ACADEMY AWARD WINNER CATHERINE MARTIN, FASHION ICON IRIS APFEL, AND DOCUMENTARY LUMINARY ALBERT MAYSLES, AND ORIGINAL FILMS COMMISSIONED FOR THE EVENT

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Original Short Films Include a Documentary by Christina Voros on Fashion Influencer Tommy Ton, and a Narrative by Matt Lenski Which Will Be Distributed Exclusively Via DailyCandy's Online Platforms, Along With the Panel Discussions

DailyCandy's SuChin Pak, Fandango's Dave Karger, Parsons Dean of Fashion Simon Collins, Filmmakers Christina Voros and Matt Lenski, and New York Live's Sara Gore Are Among Jurors Who Will Select 10 Finalists for DailyCandy/Instagram Consumer Video Contest Running August 20-Sept 2; Three Winners Chosen by Audience

New York, NY [July 20, 2013] DailyCandy, the premier online women's content destination for fashion, food, and entertainment reaching 6 million stylish and digitally savvy women, has unveiled the programming for Fashion in Film event with Tribeca Enterprises, a first-of-its-kind multi-day, multi-platform event. Fashion in Film will feature original films by esteemed filmmakers Christina Voros and Matt Lenski, commissioned by DailyCandy and produced by Tribeca Digital Studios. Additionally, live panel discussions will feature Oscar -winning costume designer Catherine Martin, beloved fashion icon Iris Apfel, and Academy Award -nominated documentarian Albert Maysles. A retrospective of Catherine Martin's films including The Great Gatsby, Australia, and Moulin Rouge! will also be screened at the event.

Fashion in Film, which is free and open to the public, will take place September 19 and 20. In addition to the films and panels, a free exhibition of Catherine Martin's exclusive costume designs from The Great Gatsby will be on display at Tribeca Cinemas in New York City, where all events will be located. In addition, as part of DailyCandy's recent redesign, the two original films and panels will be available for all consumers to view on DailyCandy's online and mobile platforms as an element of the digital brand's renewed focus on video initiatives.

DailyCandy is always discovering new voices with a fresh take or a unique perspective - the Fashion in Film' event is an ideal way to merge iconic style and digital expression through the one-of-a-kind DailyCandy lens, said Alison Moore, DailyCandy GM. By showcasing fresh talent in fashion and rising stars in film, we are creating original content with our partners at Tribeca, while giving our audiences fun new paths into fashion through curated film and digital video -- all accessible via all DailyCandy platforms: Web, Mobile, Social, Email.

The multi-day event will feature two original short films, one documentary and one narrative. Filmmaker Christina Voros, who premiered two new films this year - Kink at the Sundance Film Festival and The Director at the Tribeca Film Festival - is shooting a documentary featuring influential fashion blogger and photographer Tommy Ton of the blog Jak & Jil. The narrative film, Ivy Holland, featuring Alex Butler, will be helmed by Matt Lenski, who is known for his short film Meaning of Robots featured in the Sundance Film Festival.

Complementing these original film commissions will be live panel discussions. The first will feature Martin in dialogue with Parson's Dean of Fashion Simon Collins. The second features a conversation between Iris Apfel and Albert Maysles, who is making a documentary on Apfel. As part of the two-day showcase, special tributes will be made to both Catherine Martin and Iris Apfel to honor their contribution to film and fashion.

"Fashion, like film, is a creative experience and Catherine Martins decades of work has played muse to both filmgoers and the fashion world. Honoring her trailblazing design, seeding a conversation between two fashion and film icons, and featuring original films from emerging directors, represents the perfect combination of celebration, reflection and innovation for this years inaugural event," said Genna Terranova, VP of Programming, Tribeca Enterprises.

Parallel to the Fashion in Film event, DailyCandy and Instagram are teaming up for a fan-driven social contest inviting consumers to use video to showcase how fashion influences their lives. From August 20-September 2, fashion fans can upload their 15-second shorts to Instagram using the hashtag #fashioninfilm. A jury of fashion and film influencers, including DailyCandy editors and DailyCandy's Chief Correspondent SuChin Pak; the Parsons Dean of Fashion, Simon Collins; Fandango's Chief Correspondent, Dave Karger; the two filmmakers commissioned for Fashion in Film', Christina Voros and Matt Lenski; and Sara Gore, co-host of New York Live, NBC 4 New York's weekday lifestyle show, will select the ten finalists' films to be featured on DailyCandy.com. The audience will then determine the top three winners by voting online at DailyCandy.com. The three winners' films will be screened both online and at the Fashion in Film event. Each winner will also receive a $1000 prize.

Programming for DailyCandy's and Tribeca's Fashion in Film will be rounded out by a slate of acclaimed films connected to fashion and the event's panelists. The full line-up of films screened at the event will include:

Original Short Films:

Untitled Christina Voros documentary (2013) Dir. Christina Voros - The rise of fashion bloggers has changed the landscape of fashion photography and marked what some call the democratization of

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