
FIA Extreme H World Cup Host Broadcaster Aurora Goes Inside the Production of the Hydrogen-Fuelled MotorsportSVG Europes four-part deep dive looks at the evolution of Auroras production from Extreme E, which tooks its final lap last month, to the debut of Extreme HBy Heather McLean, Editor, SVG Europe
Thursday, November 20, 2025 - 10:05 am
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Story Highlights
Host broadcaster for the FIA Extreme H World Cup, Aurora Media Worldwide, has evolved its production strategy for the new racing series from its predecessor, Extreme E into the new realm of hydrogen-fuelled motorsport. With the first Extreme H held immediately after the final ever Extreme E in Qiddiya, Saudi Arabia - the Final Lap from Oct. 4-5 and Extreme H from Oct. 9-11 - the team had to take what it had learned from the electric series and push it into a multi-discipline, multi-day event that saw the production having to switch gears in rapid succession.
The first ever Extreme H event took place in a storm of sand and dust Oct. 9-11 in the new city of Qiddiya, in Saudi Arabia.
For the first FIA Extreme H World Cup in Saudi Arabia, the entire host broadcast production team from Aurora Media Worldwide was on the ground in the new city of Qiddiya. With so many moving parts - literally - and unknowns to the production, it was a case of all Aurora hands on deck.
Shifting gear fast on this production was essential, with multiple back-to-back days of new format racing. Extreme H now includes Time Trials, Head-to Head and Multi-Car disciplines, which culminate in a winner takes all, eight-car World Cup Final.
SVG Europe took a deep dive into the FIA Extreme H World Cup and Aurora's unique production workflows. Check out the full stories below:
From electric to hydrogen: FIA Extreme H World Cup host broadcaster Aurora talks evolution, racing formats and a focus on MENA
Calibration of departments: Teamwork to the fore as Aurora Media Worldwide and the FIA Extreme H crew evolve together for hydrogen-fuelled motorsport
Paving the way: Aurora on managing the variables and planning innovations for the FIA Extreme H World Cup
New frontier: Extreme H's Ali Russell on the evolution of motorsport from electric to hydrogen
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