
AE Lives Jodie Butcher reveals how she went from PE teacher to working on some of the biggest sporting events in the world, and why she would advise anyone looking to enter the media tech industry to own your lack of knowledge
By Contributor
Published: July 5, 2022 Updated: July 6, 2022
AE Live's Jodie Butcher reveals how she went from PE teacher to working on some of the biggest sporting events in the world, and why she would advise anyone looking to enter the media tech industry to own your lack of knowledge
target=_blank title=Share on LinkedIn class=share-linkedin>
Jodie Butcher, sports broadcast graphics operator, AE Live Talk us through an average day in your role: Working across various sports means every day is different. However a typical few days would involve being on an OB, rigging cables and potentially problem solving any technical issues with vision and sound departments. I would then prepare all the graphics needed for the event using Viz and take part in the FACS check to ensure everything is working the way it should. The most exciting day is TX day where I work alongside the rest of the production team and operate the graphics live on air.
How did you get started in the media industry?
It happened by chance really, I volunteered for a few weeks at the World Athletics Championships in London 2007 and was placed in the media team. There I got to experience what goes on behind the scenes for the in-stadium entertainment and I was given the chance to operate the big screen graphics. After the event finished, I reluctantly went back to my old job but soon realised I wanted to work in TV. I applied for a job as a graphics operator at AE Live and I have been there ever since.
What training did you have before entering the industry?
Apart from my two weeks work experience at the World Champs I had no other training or experience before entering the industry. Prior to volunteering, I studied PE teaching at University and worked as a PE teacher before deciding I wanted a change of career. I've always had a huge passion for sport and still wanted to work in the sporting industry, but I wanted a career where I could travel the world and not work the typical 9-5. It was daunting starting in the industry as a total TV newbie but I soon realised that my lack of experience/training wouldn't hold me back and that to become a good graphics operator you don't need years of industry experience.
Why do you enjoy working in the industry? I absolutely love the fact that every day is so different and no job is ever the same. There are no set working hours or days of the week, I thrive off of having no routine to abide by and rarely ever have the dreaded Sunday blues. The social side of the industry is great, I love meeting new people as well as seeing familiar faces in countries all over the world. The travel is by far my favourite aspect of the job, it can be tiring and does take it out of you at times but having the opportunity to visit so many countries and watch sport for a living makes it all worth it. I feel very lucky to say that this is my job!
What piece of advice would you offer someone looking to explore a role similar to yours? Have the confidence to enter the industry even if you have no prior experience in the TV industry. If you have a passion for sport, are switched on, enjoy working as part of a team and are happy to work hard then graphics is a great place to begin a career in sports TV. Before I worked at AE I had no idea that all these roles behind the scenes even existed, if you have the chance explore as many of the departments as possible as it really helps with understanding the bigger picture of how TV production works. It can be daunting entering the industry with no idea how it works, but it is actually totally normal and everyone else started in the same boat as you. So my advice would be to own your lack of knowledge and use it in a constructive way to learn as much as possible from people you meet and to open your eyes to all the different roles that are out there.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
06/02/2026
The Winter Olympics 2026 in Milano Cortina officially get underway this evening (Friday 6 February) with the Opening Ceremony live on RT Player and RT News ch...
05/02/2026
Since bringing audiobooks to Spotify in 2022, we've helped listeners discove...
05/02/2026
Today, Spotify announced two new updates to give book lovers a more personalized...
05/02/2026
AI should balance automation (replacing tasks) and augmentation (empowering humans). Automate the mundane and augment the creative by applying the right AI type...
05/02/2026
BBC Studios and UKTV have appointed Karin Marelle to lead their Global Acquisitions team, overseeing the sourcing of content across BBC Studios' global chan...
05/02/2026
Thursday 5 February 2026
The Miniature Wife, A Sky Exclusive comedy drama starr...
05/02/2026
Thursday 5 February 2026
Trailer Revealed for Sky Original Film FUZE starring A...
05/02/2026
Rohde & Schwarz at MWC Barcelona 2026: Enabling connections, empowering innovati...
04/02/2026
Lyrics are one of Spotify's most popular features, giving fans a richer way to experience the music and artists they love. They're viewed hundreds of mi...
04/02/2026
Wednesday 4 February 2026
Full cast announced for Saturday Night Live UK, comin...
04/02/2026
Wednesday 4 February 2026
Fear of running out of mobile data (FORO) is a real i...
04/02/2026
Rohde & Schwarz powers next generation television in Brazil with DTV technology...
04/02/2026
Fox Corporation Reports Second Quarter Fiscal 2026 Financial Results NEW YORK, NY, February 4, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Compan...
04/02/2026
Lucas P. Arag n Joins FOX Advertising as Senior Vice President, Creative New York, NY - February 4, 2026 - Accomplished Creative Executive Lucas P. Arag n has...
04/02/2026
Following the passing of our friend and colleague Hugh Wallace, and with the full support of his family, RT will proceed with the broadcast of the new series o...
03/02/2026
Spotify's annual Best New Artist celebration returned to Los Angeles last ni...
03/02/2026
FoMa Antares: Redefining Camera Stabilization for Modern ProductionsIn high-end broadcast and cinematic environments, precision, reliability, and flexibility ar...
03/02/2026
03 Feb 2026
VEON Welcomes Expanded Kyivstar Free Float After the Successful Kyi...
03/02/2026
Mel Giedroyc fronts brand new comedy entertainment format
3rd February 2026, London: U and U&Dave is set to launch brand-new escape room comedy entertainment s...
03/02/2026
Tuesday 3 February 2026
Iconic TV channel Sky One is coming back as the new hom...
03/02/2026
Wuppertal February 3, 2026
Riedel Connects Live Surgery and Medical Professionals at VISAR 2025Turnkey Managed Technology Solution Featuring Riedel MediorNet,...
02/02/2026
February 2 2026, 20:30 (PST) Mahindra launches XUV 7XO as Indias first vehicle ...
02/02/2026
Ahead of the hotly anticipated return of Bergerac to U and U&DRAMA in the Spring, a teaser has been released to give viewers a glimpse at what's in store in...
02/02/2026
Rohde & Schwarz reshapes mid-range market with new 44 GHz FPL spectrum analyzer ...
02/02/2026
In addition to DPA Microphones, the company will also be acquiring Wisycom and Austrian Audio. The acquisition is now being filed for regulatory approval and sh...
02/02/2026
Arvato Systems launches a flexible and standardized billing solution
New SAP S/4HANA Utilities master system combines standardization, economies of scale, and...
01/02/2026
Movistar Argentina is a 15,000-seat capacity indoor arena. Opened in 2019, it is situated in the cultural hub of Villa Crespo, an area renowned for its dance ha...
31/01/2026
Spotify's annual Best New Artist celebration returned to Los Angeles last ni...
30/01/2026
Spotify, Haziran ay sonunda kadar stanbul'da yeni bir ofis a aca n ve T rkiye pazar n y netmek zere yeni bir atama ger ekle tirdi ini duyurdu. Bu kaps...
30/01/2026
30 Jan 2026
VEON Partners with MindBridge to Enhance Financial Analytics, Audit...
30/01/2026
Friday 30 January 2026
Easels at the ready! All new judging line up for series ...
30/01/2026
Friday 30 January 2026
Britain can switch off terrestrial TV in the 2030s, with...
30/01/2026
Two key themes came through strongly:
Inconsistent measurement remains a major barrier to comparing performance across Retail Media Networks
Independent cer...
29/01/2026
Michele Fracchiolla Succeeds Andrew Barr as President of EMEA region from April 1, 2026
London, January 29, 2026
Hitachi Europe Ltd. today announces the appoi...
29/01/2026
29 Jan 2026
Kyivstar Announces Pricing of Secondary Offering of Common Shares Held by VEON NEW YORK, New York, January 29, 2026 -- VEON Ltd. (Nasdaq: VEON), a ...
29/01/2026
X-Rite Pantone Appoints Cindy Cooperman as Vice President and General Manager of...
29/01/2026
New two-part true crime documentary, OUTBACK TERROR: THE FALCONIO MURDER, aims to shed new light on a case that continues to intrigue on both sides of the world...
29/01/2026
FOX Sports Unveils Historic FIFA World Cup 2026 Broadcast Schedule Monumental Slate Features 340 Hours of Live First-Run Programming Across FOX Sports Platfo...
29/01/2026
AI Assistants Head into 2026 on a High Note: Comscore Reports Triple-Digit Growt...
29/01/2026
Broadcom Confirms Arvato Systems' Status as a VCSP Partner
Broadcom Partner Program Update
Arvato Systems confirmed as authorized VMware Cloud Service Pr...
29/01/2026
RT has today announced that Annette Malone has been appointed to the role of Chief People Officer, RT following a public competition.
As Chief People Officer...
28/01/2026
Music discovery should feel intuitive and personal. That's why we're continuing to give you more control, so you can ask for what you want, shape what y...
28/01/2026
Today, Charlie Hellman, Spotify's Head of Music, shared the following note on the Spotify for Artists blog that the company paid out more than $11 billion t...
28/01/2026
As demand for more complex live sports coverage grows, Balkan broadcast specialist MVP has upgraded its flagship HD1 progressive OB truck with the installation ...
28/01/2026
Luxembourg, January 26, 2026 - SES S.A. ( SES or the Company ), a leading space solutions company, acknowledges the credit rating action announced by Fitch to...