Into the great unknown: Extreme H sliding smoothly into more data and telemetry in broadcast for the new era of hydrogen racing By Heather McLean
Friday, October 4, 2024 - 09:44
Print This Story
Extreme H, is gearing up to launch next year as the natural successor to Extreme E, as hydrogen-fuelled vehicles overtake electric
The world's first hydrogen racing series, Extreme H, is gearing up to launch next year as the natural successor to Extreme E, as hydrogen-fuelled vehicles overtake electric.
Hydrogen as a fuel source for racing vehicles is relatively unknown, and as such, the broadcast of the new series has a lot to encompass.
Says Matthew Beal, director of broadcast at host broadcaster Aurora Media Worldwide, on how it is approaching the new series: Spec wise, it's all open because it's all uncharted territory; we have to sit down and go, what can we do? . Now we know what the car can do because the car's brand new and it is ready to rock, so we will tweak the sporting format, but from a producer's point of view, I want to keep it ultra clear, simple to understand and exciting and keep all the great stuff we have, which is great action, great overtakes, and some huge moments where the drivers are right on the edge and take the audience with them. If you make it over-complicated, we start losing people, as we know in sport.
He adds: We're walking into the hydrogen era. We're going to see a subtle change in editorial, but we need to go for the data and see what we want to do. I need to also take the audience on the journey of hydrogen. No one knows about it really; I still can't get it in my head how hydrogen works!
Sports-led athlete data is going to pay a much bigger part in Extreme H because we're building on the legacy of Extreme E. So that's huge for us coming into the new season, so the whole look and feel will change with a brand reset
Now I know the data tells us there's quite a lot of positive sentiment around people wanting to explore hydrogen, and are open to having hydrogen cars. The sentiment on hydrogen cars is higher than electric was 10 years ago when Formula E booted up. Also, you only keep green credentials if you use responsible hydrogen green hydrogen made from using green and sustainable sources, so we have to tell that story as well.
We're going to spend a lot of time in graphics demystifying hydrogen and taking people on that journey, how it works and how the technology is going to develop in front of you, and that will mean telemetry. It might be that we see a hydrogen boost in the race, so we might see the hydrogen levels play out on screen. We're going to see telemetry and data on screen play out more to allow the commentators and the audience to go on that journey with us, including in the racing strategies.
Telemetry is going to pay a bigger part in the viewer experience of Extreme H, compared to Extreme E
Smooth slide
On the value of telemetry data going forwards into the Extreme H era, Beal says: A hundred percent telemetry is going to pay a bigger part. We're going to rebrand the whole graphics pack for the new season and we're going to start exploring.
Read more: Bright future: Aurora Media Worldwide the new hydrogen-powered era of Extreme H 2025
That exploring is about where graphics should sit on the screen for the viewer. Beal says: We can't really run a vertical ladder [of graphics] down the side [of the screen]; we're thinking of putting all the graphics on the horizontal. The reason is if you look at F1, in the main F1 is a vertical sport; cars come to you down the straight so most of the action happens in that pillar in the middle [of the screen], but obviously you get pans and there's always exceptions to the rule. From Extreme E we've seen however that we operate the sport quite a lot on the horizontal. It's all about great big views, deserts, vistas, ice caps; it's all panoramic.
So we've learned over the years where our graphical real estate is, and more and more that's the top and bottom, he continues. So we're going to explore where our real estate is on a horizontal spot. That was a massive learning for us and now is the time to apply those learnings going into Extreme H.
Virtual reality (VR) is another area that is going to be important for the new series. The VR, which has been the big win for us in Extreme E, is super important [for 2025] because landing more data in the virtual world of who's using hydrogen, what's recharging, and how telemetry plays out, is going to play a big strong part in that as well, says Beal.
We're also going to double down in the suite of graphics much more of now we have four years of data to hand, he continues. Going into Extreme H we can start doing driver form guides, head to heads, and we've had people like Catie Munnings [rally driver and Extreme E driver for Team Andretti Altawkilat] with us from day one, so now we have a legacy inside the sport to start exploiting and particularly these female athletes who are, in my view, quite unique in sport and start building up the athlete's profile based on their careers. They're not new to the sport, they're established professional athletes competing against world champions.
So that's the other thing; sports-led athlete data is going to pay a much bigger part in Extreme H because we're building on the legacy of Extreme E. So that's huge for us coming into the new season, so the whole look and feel will change with a brand reset.
We had two big rolls in Scotland. Massive, massive crashes, with two female drivers; they barrel rolled three times and the car shed body parts. It's testament to the character of the drivers and to be fair, the build of the cars, but they both co
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Newest Lenses, Horizon Anamorphic Seminar & Guided Lens Character Experience Highlight Creative Possibilities
At the 2026 Toru CAMERIMAGE Film Festival, ZEISS...
14/11/2026
Sonnet Announces Black Friday Sale on Select Products
Brie Clayton November 14, 2026
0 Comments
WHAT: Sonnet Technologies is having a sale on a select...
14/11/2026
Berklee Alumni Shine at the 2026 Latin Grammy Awards This year's winners included songwriters, engineers, and performers who contributed to acclaimed reco...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
Into the great unknown: Extreme H sliding smoothly into more data and telemetry in broadcast for the new era of hydrogen racing By Heather McLean 
