
Into the great unknown: Extreme H sliding smoothly into more data and telemetry in broadcast for the new era of hydrogen racing By Heather McLean
Friday, October 4, 2024 - 09:44
Print This Story
Extreme H, is gearing up to launch next year as the natural successor to Extreme E, as hydrogen-fuelled vehicles overtake electric
The world's first hydrogen racing series, Extreme H, is gearing up to launch next year as the natural successor to Extreme E, as hydrogen-fuelled vehicles overtake electric.
Hydrogen as a fuel source for racing vehicles is relatively unknown, and as such, the broadcast of the new series has a lot to encompass.
Says Matthew Beal, director of broadcast at host broadcaster Aurora Media Worldwide, on how it is approaching the new series: Spec wise, it's all open because it's all uncharted territory; we have to sit down and go, what can we do? . Now we know what the car can do because the car's brand new and it is ready to rock, so we will tweak the sporting format, but from a producer's point of view, I want to keep it ultra clear, simple to understand and exciting and keep all the great stuff we have, which is great action, great overtakes, and some huge moments where the drivers are right on the edge and take the audience with them. If you make it over-complicated, we start losing people, as we know in sport.
He adds: We're walking into the hydrogen era. We're going to see a subtle change in editorial, but we need to go for the data and see what we want to do. I need to also take the audience on the journey of hydrogen. No one knows about it really; I still can't get it in my head how hydrogen works!
Sports-led athlete data is going to pay a much bigger part in Extreme H because we're building on the legacy of Extreme E. So that's huge for us coming into the new season, so the whole look and feel will change with a brand reset
Now I know the data tells us there's quite a lot of positive sentiment around people wanting to explore hydrogen, and are open to having hydrogen cars. The sentiment on hydrogen cars is higher than electric was 10 years ago when Formula E booted up. Also, you only keep green credentials if you use responsible hydrogen green hydrogen made from using green and sustainable sources, so we have to tell that story as well.
We're going to spend a lot of time in graphics demystifying hydrogen and taking people on that journey, how it works and how the technology is going to develop in front of you, and that will mean telemetry. It might be that we see a hydrogen boost in the race, so we might see the hydrogen levels play out on screen. We're going to see telemetry and data on screen play out more to allow the commentators and the audience to go on that journey with us, including in the racing strategies.
Telemetry is going to pay a bigger part in the viewer experience of Extreme H, compared to Extreme E
Smooth slide
On the value of telemetry data going forwards into the Extreme H era, Beal says: A hundred percent telemetry is going to pay a bigger part. We're going to rebrand the whole graphics pack for the new season and we're going to start exploring.
Read more: Bright future: Aurora Media Worldwide the new hydrogen-powered era of Extreme H 2025
That exploring is about where graphics should sit on the screen for the viewer. Beal says: We can't really run a vertical ladder [of graphics] down the side [of the screen]; we're thinking of putting all the graphics on the horizontal. The reason is if you look at F1, in the main F1 is a vertical sport; cars come to you down the straight so most of the action happens in that pillar in the middle [of the screen], but obviously you get pans and there's always exceptions to the rule. From Extreme E we've seen however that we operate the sport quite a lot on the horizontal. It's all about great big views, deserts, vistas, ice caps; it's all panoramic.
So we've learned over the years where our graphical real estate is, and more and more that's the top and bottom, he continues. So we're going to explore where our real estate is on a horizontal spot. That was a massive learning for us and now is the time to apply those learnings going into Extreme H.
Virtual reality (VR) is another area that is going to be important for the new series. The VR, which has been the big win for us in Extreme E, is super important [for 2025] because landing more data in the virtual world of who's using hydrogen, what's recharging, and how telemetry plays out, is going to play a big strong part in that as well, says Beal.
We're also going to double down in the suite of graphics much more of now we have four years of data to hand, he continues. Going into Extreme H we can start doing driver form guides, head to heads, and we've had people like Catie Munnings [rally driver and Extreme E driver for Team Andretti Altawkilat] with us from day one, so now we have a legacy inside the sport to start exploiting and particularly these female athletes who are, in my view, quite unique in sport and start building up the athlete's profile based on their careers. They're not new to the sport, they're established professional athletes competing against world champions.
So that's the other thing; sports-led athlete data is going to pay a much bigger part in Extreme H because we're building on the legacy of Extreme E. So that's huge for us coming into the new season, so the whole look and feel will change with a brand reset.
We had two big rolls in Scotland. Massive, massive crashes, with two female drivers; they barrel rolled three times and the car shed body parts. It's testament to the character of the drivers and to be fair, the build of the cars, but they both co
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...