Ratings Roundup: Jaguars-Chiefs Earn Most-Watched Saturday Afternoon Divisional Playoff With 34+ Million Views

27/01/2023

Ratings Roundup: Jaguars-Chiefs Earn Most-Watched Saturday Afternoon Divisional Playoff With 34+ Million Views By SVG Staff

Friday, January 27, 2023 - 11:12 am

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Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, NBC's Jaguars-Chiefs matchup was the most watched Saturday afternoon NFL Divisional playoff since 2015, the Arsenal-Manchester match becomes the most-watched Premier League game in U.S. history, and more.

Jaguars-Chiefs on NBC and PEACOCK is Most-Watched Saturday Afternoon NFL Divisional Playoff Since At Least 2015, With 34+ Million Viewers NBC Sports' presentation of the Kansas City Chiefs' 27-20 victory over the Jacksonville Jaguars last weekend is the most watched Saturday afternoon NFL Divisional Playoff game since at least 2015, averaging a Total Audience Delivery of 34.1 million viewers across NBC TV, Peacock, NBC Sports Digital, and NFL Digital platforms.

What an exciting way to cap our coverage of the 2022 NFL season, with star quarterbacks in a one-score game for a berth in the AFC Championship Game, says Pete Bevacqua, Chairman, NBC Sports. We thank our best-in-class team for their creative effort and tireless work throughout the season, and look forward to watching the culmination of an exciting postseason.

Highlighted by Patrick Mahomes and Trevor Lawrence combining for nearly 450 yards of offense and three touchdowns, the Jaguars-Chiefs audience peaked in the game's final minutes at 37.3 million viewers on NBC from 7:15-7:34 p.m. ET.

Additional ratings and viewership notes:

The Jaguars-Chiefs viewership (34.1 million) slightly trails the 34.1 million viewers for the Jan. 10, 2015, AFC Divisional Playoff on NBC, as Tom Brady and the New England Patriots came from behind to defeat the Baltimore Ravens 35-31. A slight increase in final numbers tomorrow could elevate Jaguars-Chiefs to the most-watched Saturday afternoon NFL Divisional Playoff since Jan. 2013 (Ravens-Broncos on CBS).

Led by Peacock, Jaguars-Chiefs set an NBC Sports' NFL streaming record (excluding Super Bowls), registering an Average Minute Audience of 2.02 million viewers (across Peacock, NBC Sports Digital, and NFL Digital Properties).

Saturday's game (4:33 p.m.-7:34 p.m. ET) registered a national NBC TV household rating of 16.0/45.

Viewership figures are based upon preliminary data from Nielsen and Adobe Analytics. Official national data for NBC will be available tomorrow.

TOP METERED MARKETS FOR JAGUARS-CHIEFS (based on 44 markets available):

1. Kansas City 45.1/85

2. Jacksonville 34.5/71

3. Cincinnati 25.8/59

4. Philadelphia 20.0/48

5. Dallas 19.9/57

6. St. Louis 19.5/52

T7. Providence 19.4/48

T7. West Palm Beach 19.4/47

9. Pittsburgh 18.7/46

10. Norfolk 18.5/46

FOX Scores Second-Best NFL Divisional Playoff Game on Record Cowboys vs 49ers: 45.7 Million Viewers

Ranks as the second-most watched NFL Divisional playoff game on record (behind 2017's 48.5 million viewers on FOX for Packers-Cowboys)

Most watched telecast of any kind on any network since last year's Super Bowl

Up +7% over last year's comparable window that was decided in overtime (42,739,000)

Viewership peaked with 51,523,000 viewers from 9:30-9:45 PM ET

With an AMA of 1,860,006 was the most-streamed Divisional playoff game ever and third most-streamed NFL game in FOX Sports history

Giants vs Eagles: 28.6 M Viewers

Ranks as the most-watched telecast in primetime on Saturday

Viewership peaked with 33,135,000 viewers from 8:45-9:00 PM ET

NBC Sports' Presentation of Arsenal-Manchester United is Most-Watched Premier League Match in U.S. History NBC Sports' presentation of first-place Arsenal's thrilling 3-2 victory over Manchester United on Sunday is the most-watched Premier League match in United States history, with 1.92 million viewers across NBC, Peacock and NBC Sports Digital platforms.

Led by Peacock, NBC Sports set a record for a simulstreamed Premier League match, with an Average Minute Audience (AMA) of 510,000 viewers for Arsenal-Manchester United.

In addition, 382,000 viewers watched the Spanish-language broadcast of the match on Telemundo - marking the most-watched Spanish-language Premier League match since last April (Manchester City-Liverpool, 440,000).

Arsenal-Manchester United, won on Eddie Nketiah's 90th-minute goal, culminated the Premier League Mornings Live Fan Fest, which was held Saturday and Sunday at Universal CityWalk, Universal Orlando Resort's entertainment complex, in Orlando, Fla. The Orlando fan festival was the eighth supporter event to be presented by NBC Sports and the Premier League, and the second this season, following the Philadelphia fan fest in October.

Across the four television match windows last weekend, NBC Sports averaged a Total Audience Delivery of 947,000 viewers - marking the largest average audience for a Premier League Mornings Live Fan Fest.

LINK:	https://www.sportsvideo.org/2023/01/27/ratings-roundup-jaguars-chiefs-...
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