Sony Pixel Power calrec Sony

Sony Makes Big Sports Move; Acquires KinaTrax, Inc. to Expand Its Sports Data Business Into Player Performance

18/10/2024

Sony Makes Big Sports Move; Acquires KinaTrax, Inc. to Expand Its Sports Data Business Into Player Performance Markerless motion capture technology to marry with Sonys Hawk-Eye Innovations Limited By Brandon Costa, Director of Digital

Friday, October 18, 2024 - 7:52 am

Print This Story | Subscribe

Story Highlights

This week, Sony Corporation announced it has acquired KinaTrax, Inc. ( KinaTrax ), a research-grade markerless motion capture technology for sports that collects in-game biomechanical performance data on athletes.

Joining forces with Hawk-Eye Innovations Limited ( Hawk-Eye ), KinaTrax will bring its expertise and motion capture technology to Sony's portfolio to synergize the use of sports data for athletes, teams, leagues, and fans alike.

By welcoming KinaTrax into the family, we are excited to further expand our offering, under our mission of unlocking the power and emotion of sport through data, Rufus Hack, CEO of Hawk-Eye, Pulselive and Beyond Sports said in the official announcement. We are incredibly privileged to partner with an overwhelming majority of the top global sports leagues, and this acquisition allows us to broaden our proposition through new biomechanical insights in the critical and growing field of player performance.

Hawk-Eye, Beyond Sports, and Pulselive form the core foundation of Sony's sports businesses, placing the company at the fore of officiating, as well as live broadcast and digital media innovation.

We're excited to become part of Sony and its sports businesses, and to bring our know-how to complement the powerful tech Hawk-Eye, Pulselive, and Beyond Sports have developed and are delivering today, says Steven Cadavid, President of KinaTrax. The future of sports is in deeper data tracking and the creation of smarter insights through innovative technology. With Sony, by enhancing KinaTrax's expertise in capturing and delivering biomechanical performance data, we aim to contribute to provide sports leagues, teams and players with the best insights to improve performance and pursue success.
LINK: https://www.sportsvideo.org/2024/10/18/sony-makes-big-sports-move-acqu...
See more stories from svg

More from Sports Video Group

09/12/2024

SVG Summit 2024: Content Management Workshop Brings MAM and Storage Leaders Together For Morning Discussion

SVG Summit 2024: Content Management Workshop Brings MAM and Storage Leaders Toge...

09/12/2024

The Simpsons Funday Football: Sony's Beyond Sports CEO Sander Shouten Analyzes How Tracking Tech Enables Real-Time Animated Altcasts

The Simpsons Funday Football: Sony's Beyond Sports CEO Sander Shouten Analyz...

09/12/2024

The Simpsons Funday Football: ESPN Records Unique Twist on Monday Night Football Theme for Animated Alternative Broadcast

The Simpsons Funday Football: ESPN Records Unique Twist on Monday Night Football...

09/12/2024

The Simpsons Funday Football: ESPN Creative Studio's Michael Spike' Szykowny Pulls Back the Curtain on Creative Process

The Simpsons Funday Football: ESPN Creative Studio's Michael Spike' Szy...

09/12/2024

The Simpsons Funday Football:: The Game May Be Set in Springfield, but the Production Team Is in Bristol

The Simpsons Funday Football:: The Game May Be Set in Springfield, but the Produ...

09/12/2024

The Simpsons Funday Football: Inside the Tech That ESPN and the NFL Use To Bring Springfield to Life

The Simpsons Funday Football: Inside the Tech That ESPN and the NFL Use To Bring...

09/12/2024

SVG GFX Conference Heads to NYC on Feb. 20 to Spotlight Sports Graphics Tech and Creative Innovation

SVG GFX Conference Heads to NYC on Feb. 20 to Spotlight Sports Graphics Tech and...

06/12/2024

SVG Summit 2024: Cloud Production Workshop Headlined by Deep Dives With ESPN and NBC Olympics

SVG Summit 2024: Cloud Production Workshop Headlined by Deep Dives With ESPN and...

06/12/2024

Advanced Systems Group's Dave Van Hoy in Meeting the Needs of Decentralized Production Teams With Virtual Truck

Advanced Systems Group's Dave Van Hoy in Meeting the Needs of Decentralized ...

06/12/2024

2024 Sports Broadcasting Hall of Fame: Jim Delany, Daring Leader and Architect of Modern College Athletics

2024 Sports Broadcasting Hall of Fame: Jim Delany, Daring Leader and Architect o...

06/12/2024

RefCam Delivers Game-Changing Perspective in Austrian Football Bundesliga Debut

RefCam delivers game-changing perspective in Austrian Football Bundesliga debut By Michael Burns Tuesday, December 3, 2024 - 09:20 Print This Story The fi...

06/12/2024

Imagine Names Steve Reynolds CEO To Replace Retiring Tom Cotney

Imagine Names Steve Reynolds CEO To Replace Retiring Tom Cotney Cotney becomes non-executive chairman of the board By Ken Kerschbaumer, Editorial Director Fr...

06/12/2024

SVG Rewind: 3 Point Productions' Highlights Partnerships With WNBA, NBA, and More in 2024

SVG Rewind: 3 Point Productions' Highlights Partnerships With WNBA, NBA, and...

06/12/2024

MLS Cup Final 2024: FOX Sports, FOX Deportes Spin League's World Feed Into Production for Title Match

MLS Cup Final 2024: FOX Sports, FOX Deportes Spin League's World Feed Into P...

06/12/2024

Act Now! SVG Summit Complimentary Registration Closes Monday

Act Now! SVG Summit Complimentary Registration Closes Monday By SVG Staff Friday, December 6, 2024 - 10:50 am Print This Story | Subscribe Story Highlig...

06/12/2024

CBS Sports' First-Ever Big Ten Football Championship Game Will Feature a Live Drone Inside Lucas Oil Stadium

CBS Sports' First-Ever Big Ten Football Championship Game Will Feature a Liv...

05/12/2024

A Win For Women In Gaming: Raidiant's Heather sapphiRe Garozzo Reflects on the First All-Women LAN Event Hosted at L.A. Comic Con

A Win For Women In Gaming: Raidiant's Heather sapphiRe Garozzo Reflects on...

05/12/2024

Sky Deutschland Lands Main Bundesliga Rights Package, Is Set To Broadcast 496 Exclusive Games From 2025-26 Through 2028-29

Sky Deutschland Lands Main Bundesliga Rights Package, Is Set To Broadcast 496 Ex...

05/12/2024

SVG New Sponsor Spotlight: VideoShip President Colin Grimes on Getting Sports Clips Into the Cloud Fast

SVG New Sponsor Spotlight: VideoShip President Colin Grimes on Getting Sports Cl...

05/12/2024

SVG Summit 2024: Digital Engagement Workshop Tackles Apps, Social, and Streaming Video Delivery

SVG Summit 2024: Digital Engagement Workshop Tackles Apps, Social, and Streaming...

05/12/2024

2024 Sports Broadcasting Hall of Fame: Steve Gorsuch, Tech Master and Mentor

2024 Sports Broadcasting Hall of Fame: Steve Gorsuch, Tech Master and Mentor By Ken Kerschbaumer, Editorial Director Thursday, December 5, 2024 - 11:26 am ...

05/12/2024

AWS CEO Matt Garman: Generative AI Has the Potential to Disrupt Every Single Community'

AWS CEO Matt Garman: Generative AI Has the Potential to Disrupt Every Single Co...

04/12/2024

Picking the Music: The A1 Gets To Play DJ

Picking the Music: The A1 Gets To Play DJ Sports broadcasts give lead mixers leeway to express their inner A&R By Dan Daley, Audio Editor Wednesday, December...

04/12/2024

Tech Focus: Immersive Audio, Part 1 - A Toolkit Focused on Capture

Tech Focus: Immersive Audio, Part 1 - A Toolkit Focused on Capture Manufacturers are making the mics more accessible and easier-to-use By Dan Daley, Audio Edi...

04/12/2024

Tech Focus: Immersive Audio, Part 2 - Mixing for the Next Generation of Sound

Tech Focus: Immersive Audio, Part 2 - Mixing for the Next Generation of Sound Console manufacturers adjust to the demands for more By Dan Daley, Audio Editor ...

04/12/2024

SVG Summit 2024: SVG Audio Workshop to Focus on Adapting Audio for an Emerging Direct-to-Consumer Paradigm

SVG Summit 2024: SVG Audio Workshop to Focus on Adapting Audio for an Emerging D...

04/12/2024

Sports Audio Summit 2024: Immersive Sound and Inclusivity Discussions Top the Bill at Bustling London Event

Sports Audio Summit 2024: Immersive sound and inclusivity discussions top the bi...

04/12/2024

Lift and Shift: NEP Germany and Dyn Media Break Away for More Content

Lift and shift: NEP Germany and Dyn Media break away for more content By Kevin Emmott Wednesday, November 27, 2024 - 11:17 Print This Story It is always t...

04/12/2024

Stats Perform, Urban Edge Network Expand Live Stats Usage for HBCU Games

Stats Perform, Urban Edge Network Expand Live Stats Usage for HBCU Games By SVG Staff Wednesday, December 4, 2024 - 9:23 am Print This Story | Subscribe ...

03/12/2024

TNT Sports Giving Emirates NBA Cup Knockout Games the Altcast Treatment With NBA 2K25 DataCast Presentation

TNT Sports Giving Emirates NBA Cup Knockout Games the Altcast Treatment With NBA...

03/12/2024

SVG New Sponsor Spotlight: Vela's Joe Uberty Talks Video Monitoring in the Modern Age of Media

SVG New Sponsor Spotlight: Vela's Joe Uberty Talks Video Monitoring in the M...

03/12/2024

The ST 2110 Factor: How IP-Based Plants Are Impacting Live Sports Transmission

The ST 2110 Factor: How IP-Based Plants Are Impacting Live Sports Transmission Industry leaders from NBC Sports, Sinclair Broadasting Group, Ateme, and Diversif...

03/12/2024

SVG All-Stars: Sarita Meinking, Executive Director, Field Operations, FOX Sports

SVG All-Stars: Sarita Meinking, Executive Director, Field Operations, FOX Sports By Brandon Costa, Director of Digital Tuesday, December 3, 2024 - 10:26 am ...

03/12/2024

SVG Summit 2024: Cosm, ESPN, Meta Keynote New MVP' Workshop Focused on Monetizing Video Production

SVG Summit 2024: Cosm, ESPN, Meta Keynote New MVP' Workshop Focused on Mone...

03/12/2024

Donate Today! Sports Broadcasting Fund Supports Industry Professionals Battling Illness, Disaster and More

Donate Today! Sports Broadcasting Fund Supports Industry Professionals Battling ...

03/12/2024

SPORTEL Hits Manhattan With SPORTEL Talks Event, Co-Located With SVG Summit

SPORTEL Hits Manhattan With SPORTEL Talks Event, Co-Located With SVG Summit SPORTEL's Laurent Puons: We are excited to be heading for the first time to New...

03/12/2024

Sports Broadcasting Hall of Fame 2024: Hubie Brown, the X's and O's Master in Professional Basketball

Sports Broadcasting Hall of Fame 2024: Hubie Brown, the X's and O's Mast...

03/12/2024

Dorna Sports Selects Providius for Network Visibility, Monitoring, and Analysis

Dorna Sports Selects Providius for Network Visibility, Monitoring, and Analysis By Ken Kerschbaumer, Editorial Director Tuesday, December 3, 2024 - 1:54 pm ...

03/12/2024

TNT Sports Giving Emirates NBA Cup Knockout Games the Altcast Treatment With NBA 2K25 DataCast' Presentation

TNT Sports Giving Emirates NBA Cup Knockout Games the Altcast Treatment With NB...

02/12/2024

2024 Sports Broadcasting Hall of Fame: Philip Garvin, Live-Production Innovator, Regional-Sports-Production Pioneer

2024 Sports Broadcasting Hall of Fame: Philip Garvin, Live-Production Innovator,...

02/12/2024

Gen AI: What We Know, What We Won't Know, and What We Need to Understand Better

Gen AI: What We Know, What We Won't Know, and What We Need to Understand Bet...

02/12/2024

SVG Sit-Down: Vindral CTO Per Mafrost on the Rise of Media Over QUIC

SVG Sit-Down: Vindral CTO Per Mafrost on the Rise of Media Over QUIC What are the advantages and what's to come for the video-delivery standard By Brandon...

02/12/2024

Why ESPN Chairman Jimmy Pitaro thinks AI Will Help Push the Fan Experience Forward

Why ESPN Chairman Jimmy Pitaro thinks AI Will Help Push the Fan Experience Forwa...

02/12/2024

SVG Summit 2024: Live Remote Production Workshop Tackles ST-2110, Cloud, AR/XR, and Gen AI

SVG Summit 2024: Live Remote Production Workshop Tackles ST-2110, Cloud, AR/XR, ...

02/12/2024

NBC Sports and Peacock Join Altcast Party With EA SPORTS Madden NFL Cast' of Texans-Chiefs Game on Dec. 21

NBC Sports and Peacock Join Altcast Party With EA SPORTS Madden NFL Cast' o...

26/11/2024

Video-Assistant Replay Relies on Comms for Critical Audio Component

Video-Assistant Replay Relies on Comms for Critical Audio Component Riedel and Clear-Com are among vendors supporting sound in a changing officiating picture B...

26/11/2024

SFMOMA's Get in the Game Exhibition Shows That Sports Is No Museum Piece

SFMOMA's Get in the Game Exhibition Shows That Sports Is No Museum Piece More than 200 compelling artworks and design objects focus on sports, including bro...

26/11/2024

Ikegami's Hiroshi Akiyama Says 2024 Was Historic for Tech Innovation

Ikegami's Hiroshi Akiyama Says 2024 Was Historic for Tech Innovation New cameras, slimline OCP, IP extension unit, new video monitors expand portfolio By K...

26/11/2024

GRUP MEDIAPRO Wraps Up 2024 with Production of Karate World Cup-National Teams Championship in Pomplano

GRUP MEDIAPRO Wraps Up 2024 with Production of Karate World Cup-National Teams C...

26/11/2024

SVG NEXT Chair Gregg Katano on How the Sports-Media Biz Is Embracing AI, XR, Virtual Production and More

SVG NEXT Chair Gregg Katano on How the Sports-Media Biz Is Embracing AI, XR, Vir...