Sony Makes Big Sports Move; Acquires KinaTrax, Inc. to Expand Its Sports Data Business Into Player Performance
18/10/2024
Friday, October 18, 2024 - 7:52 am
Print This Story | Subscribe
Story Highlights
This week, Sony Corporation announced it has acquired KinaTrax, Inc. ( KinaTrax ), a research-grade markerless motion capture technology for sports that collects in-game biomechanical performance data on athletes.
Joining forces with Hawk-Eye Innovations Limited ( Hawk-Eye ), KinaTrax will bring its expertise and motion capture technology to Sony's portfolio to synergize the use of sports data for athletes, teams, leagues, and fans alike.
By welcoming KinaTrax into the family, we are excited to further expand our offering, under our mission of unlocking the power and emotion of sport through data, Rufus Hack, CEO of Hawk-Eye, Pulselive and Beyond Sports said in the official announcement. We are incredibly privileged to partner with an overwhelming majority of the top global sports leagues, and this acquisition allows us to broaden our proposition through new biomechanical insights in the critical and growing field of player performance.
Hawk-Eye, Beyond Sports, and Pulselive form the core foundation of Sony's sports businesses, placing the company at the fore of officiating, as well as live broadcast and digital media innovation.
We're excited to become part of Sony and its sports businesses, and to bring our know-how to complement the powerful tech Hawk-Eye, Pulselive, and Beyond Sports have developed and are delivering today, says Steven Cadavid, President of KinaTrax. The future of sports is in deeper data tracking and the creation of smarter insights through innovative technology. With Sony, by enhancing KinaTrax's expertise in capturing and delivering biomechanical performance data, we aim to contribute to provide sports leagues, teams and players with the best insights to improve performance and pursue success.
LINK: | https://www.sportsvideo.org/2024/10/18/sony-makes-big-sports-move-acqu... |
See more stories from svg |
More from Sports Video Group
09/12/2024
SVG Summit 2024: Content Management Workshop Brings MAM and Storage Leaders Together For Morning Discussion
SVG Summit 2024: Content Management Workshop Brings MAM and Storage Leaders Toge...
09/12/2024
The Simpsons Funday Football: Sony's Beyond Sports CEO Sander Shouten Analyzes How Tracking Tech Enables Real-Time Animated Altcasts
The Simpsons Funday Football: Sony's Beyond Sports CEO Sander Shouten Analyz...
09/12/2024
The Simpsons Funday Football: ESPN Records Unique Twist on Monday Night Football Theme for Animated Alternative Broadcast
The Simpsons Funday Football: ESPN Records Unique Twist on Monday Night Football...
09/12/2024
The Simpsons Funday Football: ESPN Creative Studio's Michael Spike' Szykowny Pulls Back the Curtain on Creative Process
The Simpsons Funday Football: ESPN Creative Studio's Michael Spike' Szy...
09/12/2024
The Simpsons Funday Football:: The Game May Be Set in Springfield, but the Production Team Is in Bristol
The Simpsons Funday Football:: The Game May Be Set in Springfield, but the Produ...
09/12/2024
The Simpsons Funday Football: Inside the Tech That ESPN and the NFL Use To Bring Springfield to Life
The Simpsons Funday Football: Inside the Tech That ESPN and the NFL Use To Bring...
09/12/2024
SVG GFX Conference Heads to NYC on Feb. 20 to Spotlight Sports Graphics Tech and Creative Innovation
SVG GFX Conference Heads to NYC on Feb. 20 to Spotlight Sports Graphics Tech and...
06/12/2024
SVG Summit 2024: Cloud Production Workshop Headlined by Deep Dives With ESPN and NBC Olympics
SVG Summit 2024: Cloud Production Workshop Headlined by Deep Dives With ESPN and...
06/12/2024
Advanced Systems Group's Dave Van Hoy in Meeting the Needs of Decentralized Production Teams With Virtual Truck
Advanced Systems Group's Dave Van Hoy in Meeting the Needs of Decentralized ...
06/12/2024
2024 Sports Broadcasting Hall of Fame: Jim Delany, Daring Leader and Architect of Modern College Athletics
2024 Sports Broadcasting Hall of Fame: Jim Delany, Daring Leader and Architect o...
06/12/2024
RefCam Delivers Game-Changing Perspective in Austrian Football Bundesliga Debut
RefCam delivers game-changing perspective in Austrian Football Bundesliga debut By Michael Burns Tuesday, December 3, 2024 - 09:20 Print This Story The fi...
06/12/2024
Imagine Names Steve Reynolds CEO To Replace Retiring Tom Cotney
Imagine Names Steve Reynolds CEO To Replace Retiring Tom Cotney Cotney becomes non-executive chairman of the board By Ken Kerschbaumer, Editorial Director Fr...
06/12/2024
SVG Rewind: 3 Point Productions' Highlights Partnerships With WNBA, NBA, and More in 2024
SVG Rewind: 3 Point Productions' Highlights Partnerships With WNBA, NBA, and...
06/12/2024
MLS Cup Final 2024: FOX Sports, FOX Deportes Spin League's World Feed Into Production for Title Match
MLS Cup Final 2024: FOX Sports, FOX Deportes Spin League's World Feed Into P...
06/12/2024
Act Now! SVG Summit Complimentary Registration Closes Monday
Act Now! SVG Summit Complimentary Registration Closes Monday By SVG Staff Friday, December 6, 2024 - 10:50 am Print This Story | Subscribe Story Highlig...
06/12/2024
CBS Sports' First-Ever Big Ten Football Championship Game Will Feature a Live Drone Inside Lucas Oil Stadium
CBS Sports' First-Ever Big Ten Football Championship Game Will Feature a Liv...
05/12/2024
A Win For Women In Gaming: Raidiant's Heather sapphiRe Garozzo Reflects on the First All-Women LAN Event Hosted at L.A. Comic Con
A Win For Women In Gaming: Raidiant's Heather sapphiRe Garozzo Reflects on...
05/12/2024
Sky Deutschland Lands Main Bundesliga Rights Package, Is Set To Broadcast 496 Exclusive Games From 2025-26 Through 2028-29
Sky Deutschland Lands Main Bundesliga Rights Package, Is Set To Broadcast 496 Ex...
05/12/2024
SVG New Sponsor Spotlight: VideoShip President Colin Grimes on Getting Sports Clips Into the Cloud Fast
SVG New Sponsor Spotlight: VideoShip President Colin Grimes on Getting Sports Cl...
05/12/2024
SVG Summit 2024: Digital Engagement Workshop Tackles Apps, Social, and Streaming Video Delivery
SVG Summit 2024: Digital Engagement Workshop Tackles Apps, Social, and Streaming...
05/12/2024
2024 Sports Broadcasting Hall of Fame: Steve Gorsuch, Tech Master and Mentor
2024 Sports Broadcasting Hall of Fame: Steve Gorsuch, Tech Master and Mentor By Ken Kerschbaumer, Editorial Director Thursday, December 5, 2024 - 11:26 am ...
05/12/2024
AWS CEO Matt Garman: Generative AI Has the Potential to Disrupt Every Single Community'
AWS CEO Matt Garman: Generative AI Has the Potential to Disrupt Every Single Co...
04/12/2024
Picking the Music: The A1 Gets To Play DJ
Picking the Music: The A1 Gets To Play DJ Sports broadcasts give lead mixers leeway to express their inner A&R By Dan Daley, Audio Editor Wednesday, December...
04/12/2024
Tech Focus: Immersive Audio, Part 1 - A Toolkit Focused on Capture
Tech Focus: Immersive Audio, Part 1 - A Toolkit Focused on Capture Manufacturers are making the mics more accessible and easier-to-use By Dan Daley, Audio Edi...
04/12/2024
Tech Focus: Immersive Audio, Part 2 - Mixing for the Next Generation of Sound
Tech Focus: Immersive Audio, Part 2 - Mixing for the Next Generation of Sound Console manufacturers adjust to the demands for more By Dan Daley, Audio Editor ...
04/12/2024
SVG Summit 2024: SVG Audio Workshop to Focus on Adapting Audio for an Emerging Direct-to-Consumer Paradigm
SVG Summit 2024: SVG Audio Workshop to Focus on Adapting Audio for an Emerging D...
04/12/2024
Sports Audio Summit 2024: Immersive Sound and Inclusivity Discussions Top the Bill at Bustling London Event
Sports Audio Summit 2024: Immersive sound and inclusivity discussions top the bi...
04/12/2024
Lift and Shift: NEP Germany and Dyn Media Break Away for More Content
Lift and shift: NEP Germany and Dyn Media break away for more content By Kevin Emmott Wednesday, November 27, 2024 - 11:17 Print This Story It is always t...
04/12/2024
Stats Perform, Urban Edge Network Expand Live Stats Usage for HBCU Games
Stats Perform, Urban Edge Network Expand Live Stats Usage for HBCU Games By SVG Staff Wednesday, December 4, 2024 - 9:23 am Print This Story | Subscribe ...
03/12/2024
TNT Sports Giving Emirates NBA Cup Knockout Games the Altcast Treatment With NBA 2K25 DataCast Presentation
TNT Sports Giving Emirates NBA Cup Knockout Games the Altcast Treatment With NBA...
03/12/2024
SVG New Sponsor Spotlight: Vela's Joe Uberty Talks Video Monitoring in the Modern Age of Media
SVG New Sponsor Spotlight: Vela's Joe Uberty Talks Video Monitoring in the M...
03/12/2024
The ST 2110 Factor: How IP-Based Plants Are Impacting Live Sports Transmission
The ST 2110 Factor: How IP-Based Plants Are Impacting Live Sports Transmission Industry leaders from NBC Sports, Sinclair Broadasting Group, Ateme, and Diversif...
03/12/2024
SVG All-Stars: Sarita Meinking, Executive Director, Field Operations, FOX Sports
SVG All-Stars: Sarita Meinking, Executive Director, Field Operations, FOX Sports By Brandon Costa, Director of Digital Tuesday, December 3, 2024 - 10:26 am ...
03/12/2024
SVG Summit 2024: Cosm, ESPN, Meta Keynote New MVP' Workshop Focused on Monetizing Video Production
SVG Summit 2024: Cosm, ESPN, Meta Keynote New MVP' Workshop Focused on Mone...
03/12/2024
Donate Today! Sports Broadcasting Fund Supports Industry Professionals Battling Illness, Disaster and More
Donate Today! Sports Broadcasting Fund Supports Industry Professionals Battling ...
03/12/2024
SPORTEL Hits Manhattan With SPORTEL Talks Event, Co-Located With SVG Summit
SPORTEL Hits Manhattan With SPORTEL Talks Event, Co-Located With SVG Summit SPORTEL's Laurent Puons: We are excited to be heading for the first time to New...
03/12/2024
Sports Broadcasting Hall of Fame 2024: Hubie Brown, the X's and O's Master in Professional Basketball
Sports Broadcasting Hall of Fame 2024: Hubie Brown, the X's and O's Mast...
03/12/2024
Dorna Sports Selects Providius for Network Visibility, Monitoring, and Analysis
Dorna Sports Selects Providius for Network Visibility, Monitoring, and Analysis By Ken Kerschbaumer, Editorial Director Tuesday, December 3, 2024 - 1:54 pm ...
03/12/2024
TNT Sports Giving Emirates NBA Cup Knockout Games the Altcast Treatment With NBA 2K25 DataCast' Presentation
TNT Sports Giving Emirates NBA Cup Knockout Games the Altcast Treatment With NB...
02/12/2024
2024 Sports Broadcasting Hall of Fame: Philip Garvin, Live-Production Innovator, Regional-Sports-Production Pioneer
2024 Sports Broadcasting Hall of Fame: Philip Garvin, Live-Production Innovator,...
02/12/2024
Gen AI: What We Know, What We Won't Know, and What We Need to Understand Better
Gen AI: What We Know, What We Won't Know, and What We Need to Understand Bet...
02/12/2024
SVG Sit-Down: Vindral CTO Per Mafrost on the Rise of Media Over QUIC
SVG Sit-Down: Vindral CTO Per Mafrost on the Rise of Media Over QUIC What are the advantages and what's to come for the video-delivery standard By Brandon...
02/12/2024
Why ESPN Chairman Jimmy Pitaro thinks AI Will Help Push the Fan Experience Forward
Why ESPN Chairman Jimmy Pitaro thinks AI Will Help Push the Fan Experience Forwa...
02/12/2024
SVG Summit 2024: Live Remote Production Workshop Tackles ST-2110, Cloud, AR/XR, and Gen AI
SVG Summit 2024: Live Remote Production Workshop Tackles ST-2110, Cloud, AR/XR, ...
02/12/2024
NBC Sports and Peacock Join Altcast Party With EA SPORTS Madden NFL Cast' of Texans-Chiefs Game on Dec. 21
NBC Sports and Peacock Join Altcast Party With EA SPORTS Madden NFL Cast' o...
26/11/2024
Video-Assistant Replay Relies on Comms for Critical Audio Component
Video-Assistant Replay Relies on Comms for Critical Audio Component Riedel and Clear-Com are among vendors supporting sound in a changing officiating picture B...
26/11/2024
SFMOMA's Get in the Game Exhibition Shows That Sports Is No Museum Piece
SFMOMA's Get in the Game Exhibition Shows That Sports Is No Museum Piece More than 200 compelling artworks and design objects focus on sports, including bro...
26/11/2024
Ikegami's Hiroshi Akiyama Says 2024 Was Historic for Tech Innovation
Ikegami's Hiroshi Akiyama Says 2024 Was Historic for Tech Innovation New cameras, slimline OCP, IP extension unit, new video monitors expand portfolio By K...
26/11/2024
GRUP MEDIAPRO Wraps Up 2024 with Production of Karate World Cup-National Teams Championship in Pomplano
GRUP MEDIAPRO Wraps Up 2024 with Production of Karate World Cup-National Teams C...
26/11/2024
SVG NEXT Chair Gregg Katano on How the Sports-Media Biz Is Embracing AI, XR, Virtual Production and More
SVG NEXT Chair Gregg Katano on How the Sports-Media Biz Is Embracing AI, XR, Vir...