InfoComm 2018: Live Sound's New Status Is Underscored Show focuses on the use of A/V tech in creating experiences By Dan Daley, Audio Editor
Thursday, June 21, 2018 - 8:00 am
Print This Story
Story Highlights
InfoComm 2018, which concluded last week for the first time under the aegis of AVIXA, InterComm International's new name (derived from Audiovisual and Integrated Experience Association ), demonstrated a shift in emphasis from A/V technology in and of itself to the use of that technology in the service of creating experiences.
Nearly 43,000 attendees and 1,000 exhibitors participated in InfoComm 2018.
By the end of the show, nearly 43,000 registered attendees - a 10% increase over the last time InfoComm was held in Las Vegas, in 2016 - and nearly 1,000 exhibitors had shown their interest in and their wares matching that new goal. Demonstrating the growing intersection of A/V and IT, exhibitors included tech giants Google, Microsoft, Dolby, Lenovo, Intel, and Dell, alongside A/V stalwarts Dolby Laboratories, Audio-Technica, Panasonic, Shure, and Sennheiser.
Audio in particular indicated the shift to immersive, more deeply engaging platforms. SVG sponsors A-T, Clear-Com, Professional Wireless Systems, Radio Active Designs, Sennheiser, Shure, Solid State Logic, the Telos Alliance TV Solutions Group, and Yamaha Corp. of America were among the 245 companies in the Audio Pavilion area in the venue's Central Hall and the 23 exhibitors in the nearby demo rooms, where global sound-reinforcement vendors including d&b audiotechnik, L-Acoustics, Renkus-Heinz, EAW, D.A.S. Audio, RCF Audio, and K-Array, underscored the growth of the U.S. live-sound market, of which sports venues are a major component.
Sounds Good
The live-sound demos drew one very consistent comment: PA systems as a category have attained a remarkably high level of sonic quality. That's making system differentiation based solely on sonic quality increasingly difficult, notes Guy Low, content and creative manager, Bosch subsidiary Electro-Voice: We've reached a point in pro audio where large-scale PA systems sound like hi-fi systems.
As a result, the show introduced technology, such as software-based system-management platforms, being developed by audio manufacturers to provide additional evaluation criteria that will influence purchasing decisions. For instance, L-Acoustics' Soundvision, a 3D, real-time acoustical-simulation program allows sound designers to define target SPL and will calculate the optimal speaker angles to achieve it, applying DSP settings for system optimization.
Collaboration Is a Theme
Besides plenty of M&A activity preceding and even during the expo - A/V integrator Diversified, which has put audio into such venues as the Miami Dolphins' Hard Rock Stadium, announced the acquisition of UK-based Digitavia - InfoComm 2018 saw several product alliances in search of synergies. For instance, Yamaha and Sennheiser announced that the Sennheiser Digital 6000 microphone systems can now be integrated into Yamaha CL and QL series consoles, via forthcoming Sennheiser and Yamaha firmware updates. These updates mean that Sennheiser's EM 6000 and EM 6000 Dante-compliant wireless receivers can be monitored directly from the consoles, allowing engineers to check such parameters as RF performance, link quality, audio level, and battery status directly from the console and also to adjust certain parameters without the need for additional software or screens. This integration is already available for Soundcraft Vi000 consoles.
The Audio Pavilion at InfoComm 2018 housed 245 exhibitors.
Sennheiser is always keen to collaborate with other manufacturers to allow our systems to interface with their products, making user workflows as smooth and easy as possible, says Tom Vollmers, senior product manager, professional audio, Sennheiser.
Another example of collaboration was found in Avid's announcement that development partners Flux::, d&b audiotechnik, and L-Acoustics have each integrated immersive-sound-processing solutions - respectively, SPAT Revolution, Soundscape, L-ISA - with the Avid VENUE | S6L live-sound system. Each company has developed an AAX DSP plug-in that runs natively on the Avid VENUE | S6L to provide tactile control and software integration of its respective system from the S6L surface and VENUE software, allowing engineers hands-on control over surround parameters from the console.
Underscoring the expo's enhanced status as a live-event-technology show, SSL launched its L100 compact live-sound console, which features a 12 2 fader-configuration frame while retaining the same fast-access layer/bank switching and Super-Q technology to keep all channel, group, aux, VCA, or master controls handy. According to Solid State Logic CEO/Group Commercial Director Piers Plaskitt, it can provide a major-league level of live-sound control to any size sports venue. SSL also announced the launch of new Remote Tile hardware and V4.7 software, which includes an upgrade to SSL's Super Query workflow, enhanced TaCo (remote tablet control) features, a new Transfer Function Analyzer Tool and Auto Pan effect, and support for external-touchscreen control.
Other manufacturers also had a busy show. Shure released the latest version of its Designer software application, providing improved workflow efficiency in configuring Shure products during design and build cycles. The company also announced that it will offer an Integrated Systems Certification Program through the Shure Audio Institute (SAI), featuring training courses on integrated systems for channel partners, A/V professionals, systems integrators, and audio engineers.
Pliant Technologies announced shipment of its new CrewCom wireless intercom system, which can be used simultaneously in both 2.4 GHz and 900 MHz frequenc
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
InfoComm 2018: Live Sound's New Status Is Underscored Show focuses on the use of A/V tech in creating experiences By Dan Daley, Audio Editor 
