Amy Friedman Named Head of Programming For Cartoon Network and HBO Max Kids & Family
Warner Bros.
Amy Friedman has been named Head of Programming for Cartoon Network and HBO Max Kids & Family, announced today by Tom Ascheim, President of Global Kids, Young Adults and Classics at Warner Bros., to whom she reports. In her newly created role, Friedman will oversee the creative and strategic guidance for Cartoon Network and kids and family offerings under the HBO Max banner.
Click HERE for Hi-Res Image
Burbank, CA - Nov. 20, 2020 - Amy Friedman has been named Head of Programming for Cartoon Network and HBO Max Kids & Family, announced today by Tom Ascheim, President of Global Kids, Young Adults and Classics at Warner Bros., to whom she reports. In her newly created role, Friedman will oversee the creative and strategic guidance for Cartoon Network and kids and family offerings under the HBO Max banner.
Previously appointed as Senior Advisor by Ascheim to assume programming and creative responsibilities for Cartoon Network, Friedman will add content portfolio plans to her role. This includes strategy for new and current series, acquisitions, and co-productions globally for kids and family across HBO Max and the two studios, Warner Bros. Animation and Cartoon Network Studios. Her executive content team led by Vishnu Athreya, leading Program Planning and Current Series, and Adina Pitt, leading Content Acquisitions, Partnerships and Co-Productions, the Americas, will report directly into Friedman, who will also be building a small creative team in Los Angeles and New York.
For all the years I have known Amy, she has always exemplified what it means to be a successful and respected leader in the kids sphere. Her wit and humor rival her sharp creative, business and brand acumen, and she knows what kids of all ages and parents want, said Ascheim. In today's immensely cluttered entertainment space, Amy's commitment to deeply original, inclusive programming will grow our preschool, kids and family offering on Cartoon Network and HBO Max.
Friedman added: It's a thrill to be reunited with Tom, and to join a team of creatives who are rightly respected as the best of the best. It's unusual to feel immediately at home at a place I've never been before, but I do! To be part of WarnerMedia's next chapter of growth and to connect with families through content with heart, comedy and originality is a dream.
Friedman is an accomplished veteran of the kids and family business. Prior to being appointed Head of Programming for Cartoon Network and HBO Max Kids & Family, she served in senior creative management roles at Nickelodeon, Noggin, TeenNick, Scratch (Viacom's in-house Millennial innovation lab), Sprout, and Universal Kids. Friedman is the Founder and President of Redhead Consulting, a brand creation and content development company focused on kids, teens, and families. Her work in branding, inclusive storytelling and pro-social content has earned multiple Peabody, Beacon, Cable Ace, and Creativity Awards.
About Warner Bros. Global Kids, Young Adults and Classics: GKYAC brings together Cartoon Network, Adult Swim, Boomerang and Turner Classic Movies (TCM), as well as Cartoon Network Studios and Warner Bros. Animation. Among the iconic franchises, series and characters under the GKYAC banner are Looney Tunes, DC's animated Super Heroes, Rick and Morty, Craig of the Creek, the classic Hanna-Barbera library, Tom and Jerry, Scooby-Doo, Warner Bros.' unrivaled film library, and many more.
GKYAC's mission is to be the premier global provider of kids, family, young adults, and classics content and brands. The group's programming supplies unique and compelling content for HBO MAX, WarnerMedia's direct-to-consumer platform. Warner Bros. GKYAC's content is currently distributed in 192 countries around the world and the division's networks are in 500 million homes, delivered through more than 65 channels in 31 languages.
Contacts:
Marie Moore
Marie.Moore@warnerbros.com
917-375-4790
Jean Yoo
Jean.Yoo@warnermedia.com
818-823-6695
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
08/09/2026
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
8 September, 2026
Media releases
1.67 million viewers on National Total TV to date
Best...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms
At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...
08/09/2026
Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning
Quortex today announce...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnersh...
08/09/2026
J nger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026
Search
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's ...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
Amy Friedman Named Head of Programming For Cartoon Network and HBO Max Kids & Family 
