AWS CEO Matt Garman: Generative AI Has the Potential to Disrupt Every Single Community' AWS also unveiled Amazon Nova Reel - A state-of-the-art video generation model. By David Davies, SVG Europe
Thursday, December 5, 2024 - 12:03 pm
Print This Story | Subscribe
Story Highlights
In his first AWS re:invent since taking over as Amazon Web Services (AWS) CEO in June 2024, Matt Garman declared that there had never been a more exciting time out there in the world to be a start-up as he announced a slew of developments set to maximize the potential of AI. Also at the event, AWS announced Amazon Nova, a new generation of state-of-the-art foundation models (FMs) that deliver frontier intelligence and industry leading price performance , available exclusively in Amazon Bedrock.
AWS re:Invent 2024. Photo by Noah Berger/Getty Images for Amazon Web Services
Garman - who has been at AWS since 2006 and was involved in the initial launch of its services - was speaking during the keynote of AWS re:Invent, an annual conference hosted for the global cloud-computing community. It's an event that continues to grow, he indicated, with almost 60,000 people attending in-person in Las Vegas and a further 400,000 watching online.
At its core, re:Invent is a learning conference dedicated to builders and specifically to developers, said Garman. The way the whole AWS developer community has grown is incredible. We now have 600 user groups all around the world, spanning 120 different countries, and the entire AWS community is many millions all around the world. One of the great things about that community is we get feedback from you that goes directly into the products and informs what we build and announce here today.
Every year since 2020, AWS has provided startups with nearly $1 billion in promotional credits, and Garman revealed that this would again be the case in the coming year. Meanwhile, having noted that Generative AI has the potential to disrupt every single industry out there , it was to be expected that much of the ensuing presentation was dedicated to computing instances able to facilitate intensive AI applications.
Specific announcements included the availability of Amazon EC2 Trainium 2 (TRM2) instances, which are said to offer the best price performance by AWS for GenAI; the forthcoming introduction, early next year, of the Nvidia P6 family of instances; and the EC2 TRM UltraServer, which connects 4 Trainium2 instances and offers over 83 petaflops of computer from a single Ultra node.
We have more instances, more capabilities, and more compute than any other cloud, said Garman.
On the topic of GenAI, Garman revealed details of Amazon Bedrock Model Distillation - which supports the creation of faster and more effective models - and Amazon Bedrock Multi-Agent Collaboration, which is designed to allow rapid build, deployment and orchestration of teams to work together on complex tasks.
Garman also discussed the new Amazon Aurora DSQL - a server-less distributed SQL (structured query language) database that promises virtually unlimited scalability - and Amazon S3 Tables storage, which is specifically designed for analytics workloads, resulting in up to 3x faster query throughput and up to 10x higher transactions per second compared to self-managed tables.
With the world appearing increasingly unstable at the precise moment the amount of data being generated is surging to unprecedented levels, it's not surprising that Garman also took pains to stress AWS' commitment to security, noting that it matters in every single thing we do Security is one of the reasons that so many customers are trusting AWS with our cloud workloads. It's this core foundational layer that all of the rest of our services build on top of.
Creative Content Generation: Bringing Concepts to Life
In other AI news at re:Invent, Amazon introduced Amazon Nova, a new generation of foundation models (FMs) that includes Amazon Nova Reel, which generates studio-quality videos. Using Amazon Nova Reel, you can produce short videos through text prompts and images, control visual style and pacing, and generate professional-quality video content for marketing, advertising, and entertainment. Amazon Nova Reel outperforms existing models on human evaluations of video quality and video consistency.
The new Amazon Nova models will be available in Amazon Bedrock, and include Amazon Nova Micro (a very fast, text-to-text model with the lowest latency and lowest cost); Amazon Nova Lite (multimodal models that can process text, images and videos to generate text, including processing videos up to 30 minutes in length); Nova Pro (which AWS says sets new standards in multimodal intelligence and agentic workflows that require calling APIs and tools to complete complex workflows) and Amazon Nova Premier (still in training and expected to be the most capable model for complex reasoning tasks and for use as the best teacher for distilling custom models).
And for the visual image community AWS rolled out Amazon Nova Canvas and Nova Reel, a state-of-the-art image generation model producing studio-quality images with precise control over style and content, including rich editing features such as inpainting, outpainting, and background removal. Amazon Nova Canvas excels on human evaluations and key benchmarks such as text-to-image faithfulness evaluation with question answering (TIFA) and ImageReward. Nova Reel, meanwhile, is a state-of-the-art video generation model. Using Amazon Nova Reel, users can produce short videos through text prompts and images, control visual style and pacing, and generate professional-quality video content for marketing, advertising, and entertainment. AWS says Amazon Nova Reel outperforms existing models on human evaluations of video quality and video consistency ad all Amazon Nov
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
03/12/2025
WASHINGTON The Federal Communications Commission has opened a docket for comments on the proposed $6.2 billion Nexstar acquisition for Tegna and set deadlines f...
03/12/2025
MILAN, Italy Brightcove has released seven new features designed to expand global reach, improve audience engagement, enhance live-streaming quality and streaml...
03/12/2025
NEW YORK Great American Media said it plans to launch Pure Flix Familia, a dedicated Spanish-language platform, in 2026....
03/12/2025
SOUTHPORT, Conn. Main Street Sports Group has announced that the FanDuel Sports Network app is now available directly on Vizio and on smart TVs with Vizio OS. T...
03/12/2025
SAN JOSE, Calif. Harmonic has announced that Telia, the second-largest telecom operator in Norway, is modernizing its broadband network with the company's c...
03/12/2025
GREEN BAY, Wis. Sinclair said Jay Zollar, vice president and general manager of WLUK-WCWF here, will retire Dec. 31 after 26 years running the stations. Station...
02/12/2025
Case Study: How Mid-Atlantic Sports Network Moved to All-IP Distribution in 60 D...
02/12/2025
2025 Sports Broadcasting Hall of Fame: Lee Corso, Coach, Commentator, FirebrandBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 7:00 am
Print This Story | S...
02/12/2025
SVG All-Stars: Dan Nabors, Senior Director, Remote Engineering, TNT SportsThe veteran tech leader is helping guide Warner Bros. Discovery's at-home' re...
02/12/2025
National Lacrosse League Opens Season With New Cloud-Based Official Replay-Revie...
02/12/2025
Platinum White Paper: The Cinematic Look in Live Production - Bridging Aesthetic...
02/12/2025
SVG India Announces Advisory Board; JioStar's Prashant Khanna Named ChairmanBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 11:15 am
Print This Story |...
02/12/2025
SVG Summit 2025 Preview: New AI Production Tools Workshop' Features ESPN, F...
02/12/2025
Written and directed by Hailey Gates, Atropia won the U.S. Grand Jury Prize: Dramatic at the 2025 Sundance Film Festival....
02/12/2025
The lightweight and highly portable CORVUS-RAVEN, recently demonstrated at the V...
02/12/2025
The lightweight, rugged Panther 2 tri-band VSAT delivers high-speed data communications for Internet, VPN connectivity and video transmission over commercial an...
02/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
02/12/2025
NGID volunteers in the United States
NGID volunteers in Mexico
NGID volunteers in India
NGID volunteers in Spain
NGID volunteers in Australia
NGID voluntee...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
SAN DIEGO Sony Electronics today introduced the Alpha 7 V (ILCE-7M5), the fifth generation of its Alpha 7 full-frame mirrorless lineup, powered by the newly dev...
02/12/2025
WASHINGTON The Federal Communications Commission has opened a docket for comments on Nexstar Media Group's proposed $6.2 billion acquisition of Tegna and se...
02/12/2025
WASHINGTON The National Association of Broadcasters has added a trio of media executives, Veronica Rodriguez, Matt Schnaars and Jeff Warshaw, to its board of di...
02/12/2025
MILAN, Italy Brightcove has released seven new features designed to expand global reach, improve audience engagement, enhance live-streaming quality and streaml...
02/12/2025
BCNEXXT, the developers of the advanced playout platform Vipe, today announced a new Service Provider Partner agreement with NPC Media, the Australian managed p...
02/12/2025
DPA Microphones today announces the immediate availability of its new N-Series Digital Wireless Microphone System for customers throughout the U.S. In addition ...
02/12/2025
Hiltron Communications reports a well attended and successful Space Tech Expo exhibition, held at the Messe Bremen from Tuesday November 18 through Thursday Nov...
02/12/2025
The beginning of September saw Riverfire by Australian Retirement Trust, in association with Channel 9 and Triple M, kick off the 2025 Brisbane Festival in spec...
02/12/2025
SGM Lighting is pleased to announce an exciting new partnership with ACT Entertainment, under which ACT will serve as the exclusive distributor for SGM's ne...
02/12/2025
Harmonic (NASDAQ: HLIT) today announced that Telia, the second largest telecom operator in Norway, is modernizing its broadband network with the company's i...
02/12/2025
European cloud data protection specialist Keepit is expanding its sales network in the DACH region and has gained TIM AG, one of the leading value-added distrib...
02/12/2025
Featured products at ISE 2026
This year s ISE 2026 theme "Push Beyond" reflects Calrec s direction of travel. The company is dedicated to supporting the AV an...
02/12/2025
Czech Television, the national public broadcaster, has deployed one of the largest LiveU live production projects in the region for live sports and news coverag...
02/12/2025
Test & measurement innovator, Leader Electronics, has announced the release of v8.2 software for its ZEN and ZEN-W Series, bringing advanced cinematic camera se...
02/12/2025
Global provider of video streaming software and services, Accedo, and OTT platform provider, Magine Pro, have signed a binding agreement to carve out and merge ...
02/12/2025
With proven success in broadcast, OTT, and content supply chains, K.S Avinash set to scale Skandha's service-first approach across APAC
Skandha Media Servi...
02/12/2025
AJA Video Systems has joined the RAVENNA community, a network of partners devoted to advancing the RAVENNA standard for distributing real-time audio over intern...
02/12/2025
HUNT VALLEY, Md. Sinclair and its wholly-owned subsidiary One Media Technologies have released a new report focused on how ATSC 3.0, the IP-based NextGen TV sta...
02/12/2025
WASHINGTON The Federal Communications Commission's Media Bureau has issued a reminder that stations in DMAs 111 through 120 must implement its audio descrip...
02/12/2025
WASHINGTON Members of the Advanced Television Systems Committee have elected four industry veterans to three-year terms on the organization's board of direc...
02/12/2025
A new survey from S&P Global Market Intelligence Kagan highlights how important social media is for younger consumers, with Gen Z spending 5.1 hours a day on so...
02/12/2025
Faculty Notes: Fall/Winter 2025 Recent accomplishments, releases, and events by Berklee faculty.
December 1, 2025
By
Editorial Staff
The cast of Kind of M...
02/12/2025
Today, Mistral AI announced the Mistral 3 family of open-source multilingual, multimodal models, optimized across NVIDIA supercomputing and edge platforms.
M...
02/12/2025
Ring In The Holidays With Our Biggest Sale Ever On Ivory II Pianos!From now until December 31st, you can save 50% or more on every Ivory II piano and collection...
02/12/2025
Back to All News
Made in America: How Stranger Things' Electrified the US Economy
Entertainment
02 December 2025
GlobalUnited States
Link copied to cl...
02/12/2025
Back to All News
Culinary Class Wars' Season 2 Trailer Teases New Rules, R...
02/12/2025
--
The International Electrotechnical Commission (IEC), the International Organization for Standardization (ISO), and the International Telecommunication Unio...
02/12/2025
Harmonic's cOS Platform Will Redefine Subscribers' Quality of Experience, Lowering Churn SAN JOSE, Calif. - Dec. 2, 2025 - Harmonic (NASDAQ: HLIT) today...
02/12/2025
At AWS re:Invent, NVIDIA and Amazon Web Services expanded their strategic collab...
AWS CEO Matt Garman: Generative AI Has the Potential to Disrupt Every Single Community' AWS also unveiled Amazon Nova Reel - A state-of-the-art video generation model. By David Davies, SVG Europe 
