Sony Pixel Power calrec Sony

AWS CEO Matt Garman: Generative AI Has the Potential to Disrupt Every Single Community'

05/12/2024

AWS CEO Matt Garman: Generative AI Has the Potential to Disrupt Every Single Community' AWS also unveiled Amazon Nova Reel - A state-of-the-art video generation model. By David Davies, SVG Europe

Thursday, December 5, 2024 - 12:03 pm

Print This Story | Subscribe

Story Highlights

In his first AWS re:invent since taking over as Amazon Web Services (AWS) CEO in June 2024, Matt Garman declared that there had never been a more exciting time out there in the world to be a start-up as he announced a slew of developments set to maximize the potential of AI. Also at the event, AWS announced Amazon Nova, a new generation of state-of-the-art foundation models (FMs) that deliver frontier intelligence and industry leading price performance , available exclusively in Amazon Bedrock.

AWS re:Invent 2024. Photo by Noah Berger/Getty Images for Amazon Web Services

Garman - who has been at AWS since 2006 and was involved in the initial launch of its services - was speaking during the keynote of AWS re:Invent, an annual conference hosted for the global cloud-computing community. It's an event that continues to grow, he indicated, with almost 60,000 people attending in-person in Las Vegas and a further 400,000 watching online.

At its core, re:Invent is a learning conference dedicated to builders and specifically to developers, said Garman. The way the whole AWS developer community has grown is incredible. We now have 600 user groups all around the world, spanning 120 different countries, and the entire AWS community is many millions all around the world. One of the great things about that community is we get feedback from you that goes directly into the products and informs what we build and announce here today.

Every year since 2020, AWS has provided startups with nearly $1 billion in promotional credits, and Garman revealed that this would again be the case in the coming year. Meanwhile, having noted that Generative AI has the potential to disrupt every single industry out there , it was to be expected that much of the ensuing presentation was dedicated to computing instances able to facilitate intensive AI applications.

Specific announcements included the availability of Amazon EC2 Trainium 2 (TRM2) instances, which are said to offer the best price performance by AWS for GenAI; the forthcoming introduction, early next year, of the Nvidia P6 family of instances; and the EC2 TRM UltraServer, which connects 4 Trainium2 instances and offers over 83 petaflops of computer from a single Ultra node.

We have more instances, more capabilities, and more compute than any other cloud, said Garman.

On the topic of GenAI, Garman revealed details of Amazon Bedrock Model Distillation - which supports the creation of faster and more effective models - and Amazon Bedrock Multi-Agent Collaboration, which is designed to allow rapid build, deployment and orchestration of teams to work together on complex tasks.

Garman also discussed the new Amazon Aurora DSQL - a server-less distributed SQL (structured query language) database that promises virtually unlimited scalability - and Amazon S3 Tables storage, which is specifically designed for analytics workloads, resulting in up to 3x faster query throughput and up to 10x higher transactions per second compared to self-managed tables.

With the world appearing increasingly unstable at the precise moment the amount of data being generated is surging to unprecedented levels, it's not surprising that Garman also took pains to stress AWS' commitment to security, noting that it matters in every single thing we do Security is one of the reasons that so many customers are trusting AWS with our cloud workloads. It's this core foundational layer that all of the rest of our services build on top of.

Creative Content Generation: Bringing Concepts to Life

In other AI news at re:Invent, Amazon introduced Amazon Nova, a new generation of foundation models (FMs) that includes Amazon Nova Reel, which generates studio-quality videos. Using Amazon Nova Reel, you can produce short videos through text prompts and images, control visual style and pacing, and generate professional-quality video content for marketing, advertising, and entertainment. Amazon Nova Reel outperforms existing models on human evaluations of video quality and video consistency.

The new Amazon Nova models will be available in Amazon Bedrock, and include Amazon Nova Micro (a very fast, text-to-text model with the lowest latency and lowest cost); Amazon Nova Lite (multimodal models that can process text, images and videos to generate text, including processing videos up to 30 minutes in length); Nova Pro (which AWS says sets new standards in multimodal intelligence and agentic workflows that require calling APIs and tools to complete complex workflows) and Amazon Nova Premier (still in training and expected to be the most capable model for complex reasoning tasks and for use as the best teacher for distilling custom models).

And for the visual image community AWS rolled out Amazon Nova Canvas and Nova Reel, a state-of-the-art image generation model producing studio-quality images with precise control over style and content, including rich editing features such as inpainting, outpainting, and background removal. Amazon Nova Canvas excels on human evaluations and key benchmarks such as text-to-image faithfulness evaluation with question answering (TIFA) and ImageReward. Nova Reel, meanwhile, is a state-of-the-art video generation model. Using Amazon Nova Reel, users can produce short videos through text prompts and images, control visual style and pacing, and generate professional-quality video content for marketing, advertising, and entertainment. AWS says Amazon Nova Reel outperforms existing models on human evaluations of video quality and video consistency ad all Amazon Nov
LINK: https://www.sportsvideo.org/2024/12/05/aws-ceo-matt-garman-generative-...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

13/02/2026

OBS Accelerates Shift to Cloud

Olympic Broadcasting Services (OBS) has provided an update on its adoption of the cloud as it continues on its journey to fully migrate to IT-based systems by 2...

13/02/2026

France Tlvisions Launches France 2 UHD with Dolby Vision and Dolby Atmos to Max out AC-4 Experiences for Winter Olympics Fans

France T l visions has successfully launched France 2 UHD featuring Dolby Vision...

13/02/2026

OBS Expands Athlete Moment,' Family Reunions to Capture Human Side of Winter Games

Partnering with Worldwide Olympic Partner TCL, OBS deploys connected Athlete Mom...

13/02/2026

Men's Figure Skating Photo Gallery

The men's figure skating long-form program is tonight, and it promises to be an exciting night for fans in the stands, fans at home, and even the production...

13/02/2026

Entertainment Takes the NBA Court in a Big Way

With new partnership between the league and NBC, workflows distinguish more between live, broadcast sound There'll be a lot new for the 75th NBA All-Star W...

13/02/2026

SVG GameDay, Episode 3: Sean Tabler - Producing Hockey in the City of Angels

In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...

13/02/2026

Teradek Introduces RF-X, Revolutionizing Mission-Critical Signal Redundancy

Teradek announces the launch of RF-X Auto Switcher, a revolutionary appliance designed to deliver flawless, uncompromised signal integrity for the world's m...

13/02/2026

Synamedia & Globecast Selected for FA Cup Cloud Distribution

Globecast and Synamedia announces that Pitch International (Pitch), the leading London-based sports marketing agency, has gone live with cloud-based distributi...

13/02/2026

Ratings Roundup: NBC Sports' Legendary February Hits Record Viewership Levels

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

13/02/2026

NBC Olympics' Amy Rosenfeld on the Drone Craze, Friends & Family Moments, Stamford's Role for Milano Cortina

Far from the action in the snow and on the ice, the team controls the production...

13/02/2026

2026 Daytona 500: FOX Sports' Mike Davies, George Grill on Working Within an IP-Based Compound, Solving the Ops Puzzle of the Super Bowl of Racing

The Daytona 500 is called The Super Bowl of Racing for a reason. Whether it's the culmination to five days of action on the track, the sheer size and scop...

13/02/2026

OBS Expands AI-Powered Content Workflows

For the Milano Cortina Games, Olympic Broadcasting Services (OBS) is delivering more than 6,500 hours of content, with more than 900 hours of live action, sprea...

13/02/2026

NBC Sports Director Pierre Moossa Previews NBC's First NBA All-Star Production in 24 Years

After a 24-year absence, NBC Sports returns to NBA All-Star Weekend with a full ...

13/02/2026

Film Festival Watch: 18 Sundance Institute-Supported Projects To Watch at the 2026 Berlin International Film Festival

By Jessica Herndon We may have just wrapped an unforgettable 2026 Sundance Film...

13/02/2026

Give Me the Backstory: Get to Know Amanda Kramer, the Writer-Director Behind By Design

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

13/02/2026

Women in Podcasting Craft New Connections at Spotify's Galentine's Day Celebration in LA

This Wednesday in Los Angeles, Spotify brought together a group of podcast creat...

13/02/2026

Spotify and LoveShackFancy Bring Galentine's Glam to NYC, Featuring Special Performance by Joshua Basset

Yesterday, Spotify and LoveShackFancy hosted a Galentine's and Gents Lunch a...

13/02/2026

L3Harris Successfully Completes First Phase of P25 Transition for Florida SLERS

The upgrade to a Project 25 network provides state agencies communicating on the Statewide Law Enforcement Radio System flexibility to tailor the network to the...

13/02/2026

Riedel Opens Kuala Lumpur Office to Strengthen Global 24...

Riedel Communications has officially opened a new office in Kuala Lumpur, Malaysia, marking a strategic expansion of its global Customer Success and IT software...

13/02/2026

ES Broadcast Hire duo celebrate 10-year anniversary with...

Two of ES Broadcast Hire's longest-serving employees recently celebrated a decade working for the company. Annie Breislin, Operations Manager, and Charles ...

13/02/2026

Disguise Opens Experience Center and Office in Atlanta

Disguise, the award-winning technology company powering global experiences, today unveils a new 8,000-square-foot office and Experience Center in Atlanta, creat...

13/02/2026

Mavis Expands External Camera Support with Accsoon SeeMo...

At BSC Expo 2026, Mavis announced full support for the Accsoon SeeMo series of iOS camera adapters across Mavis Camera and Mavis Monitor apps. This new integrat...

13/02/2026

Butcher Bird Studios Keeps Signals Flowing Seamlessly Acr...

Executing technically ambitious live streams, virtual productions, and immersive media today requires talent, creativity, and the right supporting technology. L...

13/02/2026

LTN makes key appointments and introduces new Technology...

Michal Miskin-Amir, Jonathan Stanton and Bobby Bond to lead technical advances amid surge in demand for LTN's IP video transport services as satellite capac...

13/02/2026

NATO Upgrades Broadcast Studio with Grass Valley Cameras

Grass Valley, the pioneering media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO'...

13/02/2026

Digital Azul strengthens remote production strategy with...

Wireless IP intercom underpins agile, multi-location live production workflows Digital Azul, the independent production powerhouse specialising in complex liv...

13/02/2026

Actus Digital Sets a New Standard for QA Monitoring and C...

Actus Digital, a LiveU company, will unveil major new enhancements to its Actus X Intelligent Monitoring Platform at NAB Show (LiveU booth N1740), reinforcing i...

13/02/2026

FA Cup goes IP with Pitch International plus Synamedia an...

Globecast, a worldwide leader in broadcast services, and leading video software provider, Synamedia, today announced that Pitch International (Pitch), the leadi...

13/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migration

Share Copy link Facebook X Linkedin Bluesky Email...

13/02/2026

CIMM Details Research Plans for 2026 and New Board Appointments

Share Copy link Facebook X Linkedin Bluesky Email...

13/02/2026

Teradek Unveils RF-A Auto Switcher

Share Copy link Facebook X Linkedin Bluesky Email...

13/02/2026

Spectrum Launches 'Invincible Wifi'

Share Copy link Facebook X Linkedin Bluesky Email...

13/02/2026

Actus Digital to Introduce Actus X Platform Enhancements At NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

13/02/2026

Sennheiser Wireless Spectera Solution Tackles Super Bowl LX With Ease

Share Copy link Facebook X Linkedin Bluesky Email...

13/02/2026

Nate Bargatze to Receive 2026 NAB Television Chairman's Award

Share Copy link Facebook X Linkedin Bluesky Email...

13/02/2026

UKTV Highlights Saturday February 14th - Friday February 20th 2026

What can I watch on UKTV this week?What can I stream on U this week? This guide highlights romantic dramas for Valentine's Day, alternative relationship t...

13/02/2026

New RT series tells stranger-than-fiction stories of Irish con artists

New RT series tells stranger-than-fiction stories of Irish con artists Swindlers airs Wednesday 18 February, 9.35pm on RT One and RT Player Swindlers, a...

12/02/2026

Chyron Merges Live Web Content and CG Graphics with PRIME 5.3

Chyron unveils PRIME 5.3, the latest software release of the company's powerful engine for live production graphics. PRIME 5.3 delivers the first official i...

12/02/2026

SVG New Sponsor Spotlight: Interra Systems' Anupama Anantharaman on Protecting Live Sports Quality Across IP and OTT Workflows

The vendor's VP of Product Management explains how quality assurance, monito...

12/02/2026

LTN Makes Key Appointments and Introduces New Technology Organization

LTN announces the appointment of three experienced executives to lead its new Technology organization: Michal Miskin-Amir as EVP and Head of Technology, Jonatha...

12/02/2026

Riedel Opens Kuala Lumpur Office to Strengthen Global 24/7 Software and IT Support

Riedel Communications has officially opened a new office in Kuala Lumpur, Malays...

12/02/2026

NATO Upgrades Brussels HQ Broadcast Studio with Grass Valley LDX 135 Cameras

Grass Valley has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadcast studio at its Brussels headquarters. The proj...

12/02/2026

Canon Announces Big Game Broadcast Lens Use Data

Canon U.S.A announces that the vast majority of broadcast lenses utilized on the NBC live broadcast for the Big Game between New England and Seattle on Sunday w...

12/02/2026

Three-Time Grammy-Winner Ludacris to Headline Performances at NBA All-Star 2026 in LA

The National Basketball Association (NBA) and NBC Sports announce the entertainm...

12/02/2026

IOC Awards Broadcast Rights in Middle East and North Africa to beIN MEDIA GROUP

The International Olympic Committee (IOC) announces that beIN MEDIA GROUP ( beIN ), the leading global sports, entertainment and media organisation, has secured...