
AWS CEO Matt Garman: Generative AI Has the Potential to Disrupt Every Single Community' AWS also unveiled Amazon Nova Reel - A state-of-the-art video generation model. By David Davies, SVG Europe
Thursday, December 5, 2024 - 12:03 pm
Print This Story | Subscribe
Story Highlights
In his first AWS re:invent since taking over as Amazon Web Services (AWS) CEO in June 2024, Matt Garman declared that there had never been a more exciting time out there in the world to be a start-up as he announced a slew of developments set to maximize the potential of AI. Also at the event, AWS announced Amazon Nova, a new generation of state-of-the-art foundation models (FMs) that deliver frontier intelligence and industry leading price performance , available exclusively in Amazon Bedrock.
AWS re:Invent 2024. Photo by Noah Berger/Getty Images for Amazon Web Services
Garman - who has been at AWS since 2006 and was involved in the initial launch of its services - was speaking during the keynote of AWS re:Invent, an annual conference hosted for the global cloud-computing community. It's an event that continues to grow, he indicated, with almost 60,000 people attending in-person in Las Vegas and a further 400,000 watching online.
At its core, re:Invent is a learning conference dedicated to builders and specifically to developers, said Garman. The way the whole AWS developer community has grown is incredible. We now have 600 user groups all around the world, spanning 120 different countries, and the entire AWS community is many millions all around the world. One of the great things about that community is we get feedback from you that goes directly into the products and informs what we build and announce here today.
Every year since 2020, AWS has provided startups with nearly $1 billion in promotional credits, and Garman revealed that this would again be the case in the coming year. Meanwhile, having noted that Generative AI has the potential to disrupt every single industry out there , it was to be expected that much of the ensuing presentation was dedicated to computing instances able to facilitate intensive AI applications.
Specific announcements included the availability of Amazon EC2 Trainium 2 (TRM2) instances, which are said to offer the best price performance by AWS for GenAI; the forthcoming introduction, early next year, of the Nvidia P6 family of instances; and the EC2 TRM UltraServer, which connects 4 Trainium2 instances and offers over 83 petaflops of computer from a single Ultra node.
We have more instances, more capabilities, and more compute than any other cloud, said Garman.
On the topic of GenAI, Garman revealed details of Amazon Bedrock Model Distillation - which supports the creation of faster and more effective models - and Amazon Bedrock Multi-Agent Collaboration, which is designed to allow rapid build, deployment and orchestration of teams to work together on complex tasks.
Garman also discussed the new Amazon Aurora DSQL - a server-less distributed SQL (structured query language) database that promises virtually unlimited scalability - and Amazon S3 Tables storage, which is specifically designed for analytics workloads, resulting in up to 3x faster query throughput and up to 10x higher transactions per second compared to self-managed tables.
With the world appearing increasingly unstable at the precise moment the amount of data being generated is surging to unprecedented levels, it's not surprising that Garman also took pains to stress AWS' commitment to security, noting that it matters in every single thing we do Security is one of the reasons that so many customers are trusting AWS with our cloud workloads. It's this core foundational layer that all of the rest of our services build on top of.
Creative Content Generation: Bringing Concepts to Life
In other AI news at re:Invent, Amazon introduced Amazon Nova, a new generation of foundation models (FMs) that includes Amazon Nova Reel, which generates studio-quality videos. Using Amazon Nova Reel, you can produce short videos through text prompts and images, control visual style and pacing, and generate professional-quality video content for marketing, advertising, and entertainment. Amazon Nova Reel outperforms existing models on human evaluations of video quality and video consistency.
The new Amazon Nova models will be available in Amazon Bedrock, and include Amazon Nova Micro (a very fast, text-to-text model with the lowest latency and lowest cost); Amazon Nova Lite (multimodal models that can process text, images and videos to generate text, including processing videos up to 30 minutes in length); Nova Pro (which AWS says sets new standards in multimodal intelligence and agentic workflows that require calling APIs and tools to complete complex workflows) and Amazon Nova Premier (still in training and expected to be the most capable model for complex reasoning tasks and for use as the best teacher for distilling custom models).
And for the visual image community AWS rolled out Amazon Nova Canvas and Nova Reel, a state-of-the-art image generation model producing studio-quality images with precise control over style and content, including rich editing features such as inpainting, outpainting, and background removal. Amazon Nova Canvas excels on human evaluations and key benchmarks such as text-to-image faithfulness evaluation with question answering (TIFA) and ImageReward. Nova Reel, meanwhile, is a state-of-the-art video generation model. Using Amazon Nova Reel, users can produce short videos through text prompts and images, control visual style and pacing, and generate professional-quality video content for marketing, advertising, and entertainment. AWS says Amazon Nova Reel outperforms existing models on human evaluations of video quality and video consistency ad all Amazon Nov
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
06/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
06/04/2026
From high school sports all the way up to the major leagues, building high-quali...
06/04/2026
Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...
06/04/2026
Grass Valley has announced the Future Playmakers Program, a global initiative to...
06/04/2026
El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...
06/04/2026
The ops leader helps lead the charge in studio for the Spanish-language broadcas...
06/04/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
06/04/2026
The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...
06/04/2026
Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...
06/04/2026
Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...
06/04/2026
Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...
06/04/2026
With this environment we can start that collaboration even earlier because we ca...
06/04/2026
Like the immortal lives of vampires, some stories never really end. That's t...
06/04/2026
As podcasting continues to evolve, growth increasingly means building beyond aud...
06/04/2026
Multiband dynamics plug-in enhanced
California-based developer FSK Audio have released a significant update for their innovative multiband dynamics processo...
06/04/2026
Share official & user-created full-rig presets
IK Multimedia's latest TONEX update makes it possible for users of the popular amp and effects modelling ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Wayne, N.J., April 6th, 2026 Phantom High-Speed announces the release of PCC 4...
06/04/2026
April 6th, 2026
TRIBECA STUDIOS AND LILLY ANNOUNCE WINNERS OF INAUGURAL VITAL...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Faster, cleaner and more intuitive than ever
The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...