AWS CEO Matt Garman: Generative AI Has the Potential to Disrupt Every Single Community' AWS also unveiled Amazon Nova Reel - A state-of-the-art video generation model. By David Davies, SVG Europe
Thursday, December 5, 2024 - 12:03 pm
Print This Story | Subscribe
Story Highlights
In his first AWS re:invent since taking over as Amazon Web Services (AWS) CEO in June 2024, Matt Garman declared that there had never been a more exciting time out there in the world to be a start-up as he announced a slew of developments set to maximize the potential of AI. Also at the event, AWS announced Amazon Nova, a new generation of state-of-the-art foundation models (FMs) that deliver frontier intelligence and industry leading price performance , available exclusively in Amazon Bedrock.
AWS re:Invent 2024. Photo by Noah Berger/Getty Images for Amazon Web Services
Garman - who has been at AWS since 2006 and was involved in the initial launch of its services - was speaking during the keynote of AWS re:Invent, an annual conference hosted for the global cloud-computing community. It's an event that continues to grow, he indicated, with almost 60,000 people attending in-person in Las Vegas and a further 400,000 watching online.
At its core, re:Invent is a learning conference dedicated to builders and specifically to developers, said Garman. The way the whole AWS developer community has grown is incredible. We now have 600 user groups all around the world, spanning 120 different countries, and the entire AWS community is many millions all around the world. One of the great things about that community is we get feedback from you that goes directly into the products and informs what we build and announce here today.
Every year since 2020, AWS has provided startups with nearly $1 billion in promotional credits, and Garman revealed that this would again be the case in the coming year. Meanwhile, having noted that Generative AI has the potential to disrupt every single industry out there , it was to be expected that much of the ensuing presentation was dedicated to computing instances able to facilitate intensive AI applications.
Specific announcements included the availability of Amazon EC2 Trainium 2 (TRM2) instances, which are said to offer the best price performance by AWS for GenAI; the forthcoming introduction, early next year, of the Nvidia P6 family of instances; and the EC2 TRM UltraServer, which connects 4 Trainium2 instances and offers over 83 petaflops of computer from a single Ultra node.
We have more instances, more capabilities, and more compute than any other cloud, said Garman.
On the topic of GenAI, Garman revealed details of Amazon Bedrock Model Distillation - which supports the creation of faster and more effective models - and Amazon Bedrock Multi-Agent Collaboration, which is designed to allow rapid build, deployment and orchestration of teams to work together on complex tasks.
Garman also discussed the new Amazon Aurora DSQL - a server-less distributed SQL (structured query language) database that promises virtually unlimited scalability - and Amazon S3 Tables storage, which is specifically designed for analytics workloads, resulting in up to 3x faster query throughput and up to 10x higher transactions per second compared to self-managed tables.
With the world appearing increasingly unstable at the precise moment the amount of data being generated is surging to unprecedented levels, it's not surprising that Garman also took pains to stress AWS' commitment to security, noting that it matters in every single thing we do Security is one of the reasons that so many customers are trusting AWS with our cloud workloads. It's this core foundational layer that all of the rest of our services build on top of.
Creative Content Generation: Bringing Concepts to Life
In other AI news at re:Invent, Amazon introduced Amazon Nova, a new generation of foundation models (FMs) that includes Amazon Nova Reel, which generates studio-quality videos. Using Amazon Nova Reel, you can produce short videos through text prompts and images, control visual style and pacing, and generate professional-quality video content for marketing, advertising, and entertainment. Amazon Nova Reel outperforms existing models on human evaluations of video quality and video consistency.
The new Amazon Nova models will be available in Amazon Bedrock, and include Amazon Nova Micro (a very fast, text-to-text model with the lowest latency and lowest cost); Amazon Nova Lite (multimodal models that can process text, images and videos to generate text, including processing videos up to 30 minutes in length); Nova Pro (which AWS says sets new standards in multimodal intelligence and agentic workflows that require calling APIs and tools to complete complex workflows) and Amazon Nova Premier (still in training and expected to be the most capable model for complex reasoning tasks and for use as the best teacher for distilling custom models).
And for the visual image community AWS rolled out Amazon Nova Canvas and Nova Reel, a state-of-the-art image generation model producing studio-quality images with precise control over style and content, including rich editing features such as inpainting, outpainting, and background removal. Amazon Nova Canvas excels on human evaluations and key benchmarks such as text-to-image faithfulness evaluation with question answering (TIFA) and ImageReward. Nova Reel, meanwhile, is a state-of-the-art video generation model. Using Amazon Nova Reel, users can produce short videos through text prompts and images, control visual style and pacing, and generate professional-quality video content for marketing, advertising, and entertainment. AWS says Amazon Nova Reel outperforms existing models on human evaluations of video quality and video consistency ad all Amazon Nov
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
AWS CEO Matt Garman: Generative AI Has the Potential to Disrupt Every Single Community' AWS also unveiled Amazon Nova Reel - A state-of-the-art video generation model. By David Davies, SVG Europe 
