Anticipation Builds as GSMA Mobile World Congress 2018 Approaches

GSMA Announces Additional Keynote Speakers, Programme Updates

Barcelona: The GSMA today announced final updates for Mobile World Congress, including new keynote speakers, programme developments, partners and sponsors. Mobile World Congress will be held 26 February - 1 March 2018 at Fira Gran Via in Barcelona, with events also taking place at Fira Montju c and La Farga L'Hospitalet.

We are now less than a month away from Mobile World Congress 2018 and we're putting the final touches on the vast array of programmes, events and activities that attendees will experience in Barcelona, said Michael O'Hara, Chief Marketing Officer, GSMA. Mobile World Congress will showcase the latest in mobile technology, from 5G to artificial intelligence, connected cars to virtual reality, drones to robots, and everything in between. We look forward to welcoming the mobile world to Barcelona.

Mobile Ecosystem Leaders Set to Keynote at Mobile World Congress

The GSMA announced the addition of several additional keynote speakers for Mobile World Congress, including executives from leading mobile operators and other organisations shaping the future of mobile. New keynote speakers include:

Ran Krauss, CEO and Co-Founder, Airobotics

Shang Bing, Chairman, China Mobile

Jeff Zucker, President, CNN Worldwide

Timotheus H ttges, CEO, Deutsche Telekom

Andrus Ansip, Vice President of the Commission and Commissioner for Digital Single Market, European Commission

Sue Siegel, Chief Innovation Officer, GE and CEO, Business Innovations

Cher Wang, Chairwoman, HTC

Zak Brown, Executive Director, McLaren Technology Group

Hiroshi Mikitani, Founder, CEO and Chairman, Rakuten, Inc.

Lisa Wang, Founder and CEO, SheWorx

Jos Mar a Lassalle, Secretary of State for Information Society and Digital Agenda, Spain

Glenn Lurie, CEO, Synchronoss

Jos Mar a lvarez-Pallete L pez, Chairman and CEO, Telef nica

For full information on the Mobile World Congress conference, including the agenda and speakers, visit www.mobileworldcongress.com/conference-programmes/agenda/.

Formula 1 to Exhibit in Barcelona

For the first time ever, Formula 1 will have its own dedicated area at a world-class exhibition facility. From 26 February to 1 March, Mobile World Congress attendees will be able to discover current and future initiatives of Formula 1 across all digital platforms, visiting a fully branded 450 square-metre stand.

They join the more than 2,300 companies participating at Mobile World Congress, including brands such as Alibaba, AT&T, BMW, China Mobile, Cisco, Deutsche Telekom, Ericsson, Facebook, Google, HTC, Huawei, Intel, Lenovo, LG, Mercedes-Benz, Microsoft, NTT DOCOMO, Nokia, Oracle, Orange, Qualcomm, SAP, SEAT, SK Telecom, Telef nica, Toyota, Vivo, Vodafone, Xiaomi and ZTE, among others. For more information on the Mobile World Congress exhibition, visit www.mobileworldcongress.com/exhibition/.

Women4Tech: New Speakers, Activities and Sponsors

The GSMA has confirmed several new speakers, activities and sponsors for the Women4Tech Programme. In the Women4Tech Summit taking place on Thursday, 1 March, senior-level executives from leading mobile operators will offer their perspectives on integrating gender equality into mainstream work environments in the Empowering session. Speakers in this session include: moderator Gary Heffernan, Senior Managing Director Communications, Media & Technology for Europe, Accenture; Laxmi Akkaraju, Chief Strategy Officer, GSMA; Laura Abasolo, Group Chief Financial Officer, Telef nica; Robyn Denholm, Chief Operating Officer, Telstra; and Kathy Grillo, Senior Vice President and Deputy General Counsel of Public Policy and Government Affairs, Verizon. The GSMA signed HCL as a new Supporting Sponsor for the Women4Tech Summit, alongside Accenture (Official Sponsor) and Verizon (Supporting Sponsor).

The GSMA announced finalists for the GSMA Women4Tech Hack_D_Gap Global Challenge at 4YFN, a competition designed to generate innovative solutions that drive gender diversity and equality in the tech industry. Challenge finalists Cloverleaf (USA), Everlean (Germany), Fluttr (Spain), Next Play (USA), Pentasity (Spain) and Wisar (Spain) now go on to pitch in front of a live jury and audience at 4YFN at Fira Montju c and the winner will be selected on Tuesday, 27 February.

In partnership with L'Hospitalet City Council, the Women4Tech programme will be hosting two events at the Meet & Eat Fun Space, located in Plaza Europa near Fira Gran Via. The first is an interactive workshop and networking session focusing on social selling , and the second is a diversity panel and networking session in which mobile and technology sector executives will share their perspectives on female leadership in the digital age.

Finally, the GSMA will run three Women4Tech MWC Tours at Fira Gran Via, including the Emerging Tech Tour (Monday, 26 February), the IoT Tour (Tuesday, 27 February) and the Power of Diversity Tour (Wednesday, 28 February). For full information on the Women4Tech Programme, visit www.mobileworldcongress.com/women.

Partner Programmes in Hall 8.0 NEXTech

With the addition of Braze to the Partner Programmes sessions in the Hall 8.0 NEXTech Theatres, attendees now have access to 35 programmes over the four days of Mobile World Congress. Partner Programmes offer attendees the opportunity to engage and learn from some of the top organisations in the industry as they share their insights on a variety of complex ecosystem challenges. For a complete list of Partner Programmes, Power Hour Sessions, and Technology Training Sessions, visit www.mobileworldcongress.com/conference-programmes/partner-programmes/.

MWC Tours Offer Focused Experiences at Mobile World Congress

To help attendees better navigate Mobile World Congress, the GSMA offers a number of topic- and exhibition-focused tours at

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