Los 10 aos de Spotify elevando a los creadores latinos
18/12/2023
Hace diez a os, las listas globales Top 100 de Spotify no inclu an canciones latinas, hoy en d a el panorama musical es totalmente diferente. Los ritmos latinos no s lo han aparecido en estas listas; los han conquistado, teniendo un crecimiento del 28% anual en Spotify. Actualmente, m s de una de cada cinco canciones en el Top 100 global es latina, una clara indicaci n de su creciente dominio y atractivo en general.
Esta era ha estado marcada por el surgimiento de artistas innovadores que no s lo encabezaron las listas de xitos, sino que tambi n redefinieron nuestra cultura. La escena musical ha experimentado una revoluci n en los ltimos a os, donde los g neros latinos, desde el Reggaet n hasta la M sica Mexicana, est n dictando el pulso global , coment Mia Nygren, General Manager de Spotify en Latino Am rica. En Spotify, m s que simples testigos de este fen meno, hemos sido facilitadores, hemos visto un crecimiento constante y permanente de la industria en la ltima d cada. Es un honor ser el puente que une a estos talentosos artistas con audiencias globales. Es importante mencionar que el 21% de todos los usuarios de Spotify est n en Am rica Latina, lo que definitivamente demuestra el impacto y potencial del mercado .
El impacto de Spotify en este auge de la m sica latina es innegable. Ha servido como puente digital donde los artistas conectaron con sus fans, lo que result en un aumento del 986% en los oyentes de m sica latina en Spotify a nivel global entre 2014 y 2023.
El extraordinario impulso de la m sica de habla hispana est profundamente arraigado en el g nero latino. Artistas de puntos culturales clave como M xico, Colombia, Argentina y Puerto Rico est n a la vanguardia y sirven como embajadores globales.
Estoy muy emocionada acerca del futuro para nosotros en Latino Am rica. Hemos llegado muy lejos y tenemos espacio para crecer, pero, por supuesto, eso conlleva una gran responsabilidad , coment Mia. Todav a hay m s talento por descubrir y estamos emocionados de ayudarlos a pasar de los escenarios locales, a los regionales y finalmente a la escena global. Vale la penadestacar que el 21% de todos los usuarios globales de Spotify se encuentran en Latino Am rica, lo que resalta el importante impacto y potencial de este mercado .
For the Record tambi n tuvo la oportunidad de hablar con algunos artistas que han estado con Spotify desde el inicio de nuestro viaje en Latino Am rica. Sigue leyendo para conocer las opiniones de Yami Safdie de Argentina, Ha*Ash de M xico y TIMO de Colombia.
Yami Safdie
De qu manera crees que Spotify ha jugado un papel en el avance de tu carrera? Creo que Spotify es totalmente fundamental a la hora de ser un artista emergente y empezar a construir una carrera musical. A mi me abri much simas puertas, desde las playlists, hasta las funciones de exploraci n algor tmicas, como le va sugiriendo mi m sica a gente que le puede llegar a gustar. Estoy super agradecida con eso y probablemente no hubiese sido nada posible si no hubiese tenido la herramienta de Spotify.
Puedes compartir un caso o historia espec fica o que destaques como Spotify ha cambiado la forma con la que t e conectas con tu audiencia? Me gusta mucho ver las playlists a las que agregan mis canciones, ya que gran porcentaje de las reproducciones de mis temas, vienen de ellas, y de las bibliotecas de los oyentes. Disfruto mucho poder ver los t tulos creativos de las playlists, son muy divertidos. Siempre las comparto en mis redes y converso mucho sobre el tema con las personas cercanas.
Ha*Ash
De qu manera crees que Spotify ha jugado un papel en el avance de tu carrera? Spotify ha desempe ado un rol esencial en el crecimiento de nuestra carrera. Las playlists y la amplia audiencia de la plataforma han permitido que personas que posiblemente no estaban familiarizadas con nuestra m sica, ahora la conozcan y disfruten.
Puedes compartir un caso o historia espec fica o que destaques como Spotify ha cambiado la forma con la que te conectas con tu audiencia? Spotify es la verdadera democratizaci n de la m sica en todo sentido. Hoy un artista puede hacer una canci n en su casa, y ponerla libremente a que literalmente la escuchen en todo el mundo a trav s de la plataforma. Del mismo modo, la audiencia decide con la misma libertad si le gusta o no, sin tener ning n tipo de intermediario. Es democratico para los m sicos y para las audiencias por igual.
TIMO
C mo crees que el streaming de m sica ha llevado a transformar los h bitos de consumo de los fans de todo el mundo? Consideramos que lo m s importante, desde que lleg Spotify a nuestras vidas, fue el mayor acceso que gener a la m sica y a los artistas. Antes exist an muchas limitaciones en los otros formatos que exist an, con el streaming todo se volvi mucho m s sencillo, lo que ha disparado la cantidad de reproducciones de los artistas. Sin duda, la llegada de Spotify nos cambi la vida.
Puedes compartir un caso o historia espec fica o que destaques como Spotify ha cambiado la forma con la que te conectas con tu audiencia? Usamos herramientas como los canvas para promocionar nuestra m sica. Por ejemplo, al lanzar una nueva canci n, animamos a las personas a enviarnos videos cant ndola o disfrut ndola. Siempre seleccionamos los mejores y los incluimos en nuestro canvas. Esto nos ayuda a atraer m s oyentes a nuestra m sica en la plataforma y fomenta una mayor conexi n con la canci n.
LINK: | https://newsroom.spotify.com/2023-12-18/los-10-anos-de-spotify-elevand... |
See more stories from spotify |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
17/05/2024
Aerojet Rocketdyne's Camden Site Leverages Modernization Investments to Accelerate Solid Rocket Motor Production
Aerojet Rocketdyne has worked to modernize facilities at its Camden, Arkansas, l...
17/05/2024
FCC Plans to Revise LPTV Rules
The FCC has issued a Notice of Proposed Rulemaking (NPRM) that would revise rules governing low power TV stations (LPTV) in a number of areas, including online ...
17/05/2024
Demystifying Post-Production: Introducing Cinema 4D Particles Week 4
Demystifying Post-Production: Introducing Cinema 4D Particles Week 4 Brie Clayton May 17, 2024 0 Comments With the spring release of Maxon One, we...
17/05/2024
Takashi Yamazaki Film Godzilla Minus One Graded with DaVinci Resolve Studio
Takashi Yamazaki Film Godzilla Minus One Graded with DaVinci Resolve Studio Brie Clayton May 17, 2024 0 Comments Hero image credit: 2023 TOHO CO., LT...
17/05/2024
Sterling Event Group Streamlines Live Event Productions with AJA
Sterling Event Group Streamlines Live Event Productions with AJA Brie Clayton May 17, 2024 0 Comments Live event productions only happen once, which ...
17/05/2024
Meet the product manager
Muster Ngobi, product manager at LYNX Technik tells TVBEurope how the ever-evolving media industry provides a truly dynamic working environment By Matthew Corr...
17/05/2024
TV, Streaming Schedule for 2024 NFL Regular Season Is Released
NEW YORK As declines in linear TV viewing make the ongoing popularity of live sports, particularly football, central to financial success of the TV industry, th...
17/05/2024
Netflix Ad Tier Hits 40M Monthly Active Users
During Netflixs second Upfront presentation to advertisers, Amy Reinhard, Netflix's president of advertising, walked advertisers through the continued growt...
17/05/2024
Scripps Promotes Jeff Kiernan to VP, Local News
CINCINNATI The E.W. Scripps Company has added to its leadership team for news by promoting Jeff Kiernan a veteran journalist and general manager of Scripps'...
17/05/2024
Survey: New Disney-Fox-WBD Sports Streamer May Hurt Pay TV Sub Counts
Top executives from Disney, Fox and Warner Bros. Discovery have consistently insisted that their joint venture to launch the Venu Sports streaming bundle in the...
17/05/2024
Caitlin Clark's WNBA Debut Set Viewing Records
ESPN has announced that its coverage of Caitlin Clark's WNBA debut in the Indiana Fever versus the Connecticut Sun season opener was the most-watched WNBA g...
17/05/2024
ATEM Mini Extreme ISO switcher and Blackmagic Pocket Cinema Camera 4K
ATEM Mini Extreme ISO switcher and Blackmagic Pocket Cinema Camera 4K Brie Clayton May 16, 2024 0 Comments Blackmagic Design announced today that Yoic...
17/05/2024
Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vook, and Vancouver Film School
Pixomondo's Virtual Production Academy Expands with Programs at Sony PCL, Vo...
17/05/2024
WBD Upfront Show Offers Peeks at House of the Dragon,' White Lotus,' Biden-Trump Debate
The Warner Bros. Discovery upfront presentation took place Wednesday, May 15 at ...
17/05/2024
The Black Keys, Jelly Roll, Kate Hudson Set To Perform on The Voice' Finale
Season 25 of The Voice wraps on NBC Tuesday, May 21, with performances from The Black Keys, Jelly Roll, Kate Hudson, Lainey Wilson, Muni Long, Thomas Rhett and ...
17/05/2024
CNN Boss Mark Thompson's Plan Includes More News in More Categories on More Devices (Upfronts)
New CNN CEO Mark Thompson spelled out his plan for the struggling news network d...
17/05/2024
Netflix To Launch In-House Advertising Tech Platform
Netflix, a newcomer to the advertising business, said it plans to launch an in-house advertising technology platform....
17/05/2024
Netflix Plots TV Takeover at Upfront Presentation
Netflix shared some programming projects at an upfront presentation in New York. Those include the basketball-themed comedy series Running Point, a Mindy Kaling...
17/05/2024
Plex Geek Week Sale Offers 20% Off Plex Lifetime Pass
Plex is offering movie and music collectors a 20% discount off its Lifetime Plex Pass as part of its Geek Week sale....
17/05/2024
GroupM Names Toby Jenner as President, GroupM Clients
Giant media buyer GroupM said it named Toby Jenner as global president, Group M Clients, a new position at the company....
17/05/2024
Clients of Independent Agencies Boost Programmatic Buying
Smaller advertisers are increasingly buying connected TV programmatically, according to a new report from FreeWheel, Comcast's ad-tech unit....
17/05/2024
TCLtvPlus Adds Streaming Music Channels From Vevo
TCLtvPlus, the streaming app on smart TVs made by TCL, has added live linear channel from music-video programmer Vevo....
17/05/2024
StackAdapt Adopts Data From Samba TV for Programmatic Campaigns
StackAdapt said it made a deal to integrate data from Samba TV into its programmatic advertising platform....
17/05/2024
Save Time and Money with WO Traffic v24.0
WO Traffic provides a solid foundation from which stations can manage, execute, and scale end-to-end ad trafficking and sales, both today and into the future. W...
17/05/2024
Broadcast Innovation in India: How AI and Automated Production Helps Smaller Sports Grow
Broadcast Innovation in India: How AI and Automated Production Helps Smaller Spo...
17/05/2024
SVG Sports Cloud Production Forum Gives Refresher Course on Cloud-Based Tools, Ecosystem
SVG Sports Cloud Production Forum Gives Refresher Course on Cloud-Based Tools, E...
17/05/2024
WNBA Tip-Off 2024: Scripps Sports Constructs New Studio for Second Season of WNBA Friday Night Spotlight on ION
WNBA Tip-Off 2024: Scripps Sports Constructs New Studio for Second Season of WNB...
17/05/2024
SVG College Summit 2024: Auburn's War Eagle Productions Breaks Down How They Produce Live Gymnastics Broadcasts
SVG College Summit 2024: Auburn's War Eagle Productions Breaks Down How They...
17/05/2024
Netflix & Shondaland Announce the Song List and Soundtrack for 'Bridgerton' Season 3: Part 1
Back to All News Netflix & Shondaland Announce the Song List and Soundtrack for...
17/05/2024
Skeem Saam: Thursday's episode, 16 May 2024 [video]
Skeem Saam: Thursday's episode, 16 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soa...
17/05/2024
Prison Journalism: Letter to my mothers
Prison Journalism: Letter to my mothersThabo Mthembu was incarcerated in Pollsmoor Prison from 2014 to 2019. Read Thabo's story by Thabo Mthembu 17-05-20...
17/05/2024
Paul McCartney becomes UK's first billionaire musician
Paul McCartney becomes UK's first billionaire musicianMusic icon Paul McCartney has become the UK's first billionaire musician, according to the Sunday ...
17/05/2024
Tonight on Smoke and Mirrors: Sakhile advises Tiny against sabotaging Petunia
Tonight on Smoke and Mirrors: Sakhile advises Tiny against sabotaging PetuniaDon't miss Friday, 17 May's riveting episode of South African soapie Smoke ...
17/05/2024
RT'S Operation Transformation comes to a close after 17 seasons
RT has today announced that Operation Transformation (OT) is to end after 17 seasons. As series come to an end each year, RT undertakes an editorial review to...
17/05/2024
Studio One: Your Binaural Beats Lab
By Craig Anderton When I heard about binaural beats, I was interested-I like beats, and I'm into binaural audio. But this has nothing to do with either o...
17/05/2024
May 16, 2024
Scripps Research chemist Donna Blackmond elected to the Royal Society of the U.K. Blackmond's wide-ranging work has shaped origin of life theories, our unde...
16/05/2024
Power Provokes Vital Questions About the Role of Police
PARK CITY, UTAH - JANUARY 18: Director Yance Ford introduces the Power premiere at Library Center Theatre. (Photo by Chad Salvador/Shutterstock for Sundance F...
16/05/2024
Mental Health Matters: Embrace Self-Care With These Audiobook and Podcast Listens
May is Mental Health Awareness month, a time to recognize those living with ment...
16/05/2024
ABC and SBS bring digital radio (DAB+) services to the Gold Coast
ABC and SBS bring digital radio (DAB ) services to the Gold Coast 15 May, 2024 Media releases ABC and SBS today announced that audiences on the Gold Coast ...
16/05/2024
Clear-Com Communication Solutions Enhance Oregon State University's PRAx Building
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
16/05/2024
6 New Clearmountain's Domain Presets
Share this article width=32 height=32 data-lazy-src=https://apogeedigital.com/app/themes/juniper-theme/src/img/icons/facebook-purple.svg /> width=32 height=...
16/05/2024
Updated: Netflix to Stream Live Christmas Day NFL Games
In a major example of how large streaming services are successfully battling for lucrative sports rights, Netflix has announced that it has secured global right...
16/05/2024
ESPN, Fox, WBD Unveil Name for New Sports Streaming Service
LOS ANGELES & NEW YORK More than three months after announcing plans to launch a major new sports streaming service, ESPN, Fox Corp. and Warner Bros. Discovery,...
16/05/2024
CTV/Streaming Top of Mind for Marketers in 2024
In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming. Generative AI, which was not ...
16/05/2024
CPB Issues More Grants for Next-Generation Warning
Three public radio and one public television outlet are the latest recipients of funding from the Corporation for Public Broadcasting to upgrade their emergency...
16/05/2024
A year in live HDR production
John Mailhot, senior vice president, product management at Imagine Communications, gives an insight into how HDR is impacting live production today, as well as ...
16/05/2024
Sony Pictures Post Production Services Completes Expansion of its Sound Facilities
Sony Pictures Post Production Services Completes Expansion of its Sound Faciliti...
16/05/2024
Telestream Taps Power of AI to Manage, Define Media Workflows
TV Tech recently sat down with Telestream CEO Rhonda Bassett-Spiers and CTO Simon Clark to discuss how the M&E industry is adapting the cloud, IP and AI to enha...