M&C Saatchi LA has launched UGG Australia's new fall campaign, which demonstrates how the brand's innovative Treadlite by UGG lightweight outsole technology helps Defeat the Seasons. Available on weather boots for the first time, Treadlite by UGG features a lightweight, durable, and flexible outsole that delivers remarkable traction and protection that can combat even the worst conditions with ease. The campaign's arresting visuals are dramatic interpretations of the worst kind of winter conditions, with Treadlite by UGG boots catapulted through layers of ice, snow and water.
View the campaign here: https://www.youtube.com/user/uggaustralia/featured
Earlier this spring, we helped introduce Treadlite by UGG by floating a pair of UGG shoes through downtown LA. When it came time to introduce the fall Treadlite by UGG line, we wanted to create a campaign that hinted at effortless travel, but with the added twist of durability against the elements, explains M&C Saatchi LA Art Director Stephen Reidmiller. Defeat the Seasons was inspired by that combination, with the twist of a practical demonstration. We built a 50 foot-long launcher and actually tossed every single one of these shoes directly through the elements.
The video, directed by Trevor Pearson, was shot with a high-speed camera to capture mesmerizing slow-motion footage of the Treadlite by UGG boots, the Hendren TL and the Hannen TL, floating impact with the elements. Print ads were also created during the shoot and feature the boot's moment of contact, trapped in airborne time. In addition to key online placements, the campaign leverages the video content in new social platforms like EPSN's Snapchat Discover application.
With the combination of Treadlite by UGG and weatherproofing, our UGG for Men customer can comfortably and confidently go about his day regardless of the forecast, says UGG Vice President of Global Marketing Nancy Mamann. Our Defeat The Seasons campaign showcases all the best attributes of the new Hannen TL and Hendren TL boots, which are incredibly lightweight, durable, and made with the highest quality materials to effortlessly tackle the toughest elements of the season.
The social campaign, also directed by Pearson, is a playful extension of the central idea, with boots obliterating the non-weather events that men also need to defeat' over the Holiday season.
About The UGG Brand
Founded in 1978 in California, the UGG brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The UGG brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men's, women's and kid's footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand's concept and outlet stores offer the ultimate brand experience with 137 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website, www.uggaustralia.com. @UGGAustralia #ThisIsUGG
About M&C Saatchi LA:
M&C Saatchi is the worlds largest independent marketing communications group, with 24 offices in 18 countries. The network employs more than 1,800 people who service over 200 clients, spanning advertising, design, social, content, digital marketing, mobile, public relations, sponsorship and event management. The agency was founded in 1995 by Maurice and Charles Saatchi with the principal of Brutal Simplicity of Thought,' and was called the fastest growing start-up in advertising history by Adweek. The LA agency has produced iconic work for Ketel One, Crystal Cruises, Qantas Airways, Epson, OSU - The James, the San Diego Zoo, UGG Australia, New Mexico Tourism Department, Google, and the California Department of Public Health. For more information, please see www.mcsaatchi-la.com.
The Treadlite by UGG fall Campaign Credits:
Client: UGG Australia
Agency: M&C Saatchi LA Creative Director: James Bray Copywriter: Stephen Reidmiller Art Director: Jelani Curtis Producers: Brian Bushaw/Selwyn Wallace Account Handler: Rebecca Weaving Planner: Jason Riley
Production Company: Trevor Pearson Productions Director/DP: Trevor Pearson Producer: Courtney Julep
Editing Company: Cosmo Street Editor: John Bradley
Post: Varnish FX
Music: Elias Arts Audio Post: Vaudeville Studios
###
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
15/10/2025
Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films
UKTV have recommissioned the clas...
15/10/2025
Wednesday 15 October 2025
Nick Cave
JPEG (275 KB)
Explore the creative univer...
15/10/2025
Wednesday 15 October 2025
From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send
Over a fifth (...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
M&C Saatchi LA has launched UGG Australia's new fall campaign, which demonstrates how the brand's innovative Treadlite by UGG lightweight outsole technology helps Defeat the Seasons. Available on weather boots for the first time, Treadlite by UGG features a lightweight, durable, and flexible outsole that delivers remarkable traction and protection that can combat even the worst conditions with ease. The campaign's arresting visuals are dramatic interpretations of the worst kind of winter conditions, with Treadlite by UGG boots catapulted through layers of ice, snow and water. 
