Yolisha Phahle appointed as CEO of M-Net SA

10/03/2014

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Yolisha Phahle appointed as CEO of M-Net SA --

Mon, 10 Mar 2014 20:06

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Yolisa Phahle has been appointed as the CEO of M-Net South Africa by Imtiaz Patel, MultiChoice South Africa Group CEO.

We are delighted to appoint a person of Yolisa s calibre to such a key position. She is a rare talent and has proven herself to be a dynamic and extremely capable all-round broadcasting executive, said Patel.

We have no doubt that Yolisa will lead M-Net s South African operations to even greater heights, cement its leadership in the media and entertainment space, and win over more loyal viewers to the range of channels offered by M-Net. Yolisa has been at the forefront of local content development, which has led to more diverse growth in the viewership base, continued Patel.

Currently the director for local interest channels at M-Net, Phahle joined the group in 2005 as general manager of Channel O, and is credited with leading the channel s revival and turning it into the number one music channel in Africa.

Her portfolio expanded to include MK, kykNET and Vuzu when she was appointed as director of special interest channels for South Africa in 2009. A year later, Phahle was responsible for launching the now extremely popular Mzansi Magic.

Phahle managed the launch of Mzansi Magic Music in 2012 and introduced the Mzansi Wethu and Mzansi Bioskop channels in 2013 with the help of her team.

Phahle s parents left South Africa in 1965 for exile and she was raised in a community of South Africans, such as world renowned musician Hugh Masekela; Arthur Maimane, former managing editor of The Star newspaper; and the late John Matshikiza who combined activism for the African National Congress with stage acting.

Commented Phahle: I grew up at the feet of these icons who used the media to tell South African stories to the world. They inspired me to play a part in the advancement of the arts in South Africa.

I m hugely excited by this fantastic opportunity. We have a wealth of talented actors, scriptwriters and production companies I m looking forward to consolidating existing partnerships and building new ones. It is vital that we play a leading role in the evolution and transformation of our industry, concluded Phahle.

She toured the world after training at the Guildhall School of Music and Drama as a violinist and keyboard player and played for music groups such as Duran Duran, Soul II Soul and Jamiroquai and also appeared on the same stage with musicians like Red Hot Chilli Peppers, Seal and Prince.

Her broadcast career commenced at the BBC World Service where she received training as a studio manager before becoming a producer at BBC Radio 1 and BBC World Service Music.

Phahle produced and oversaw live music sessions with Oasis, Paul Weller, Coldplay and the late Amy Winehouse during her time at BBC Radio. She became a senior producer at BBC 6 Music in 2001.

Her appointment as CEO came about after a decision to focus the M-Net business on three core African markets South Africa, West Africa and East Africa.

Said Patel: We want M-Net to increase its focus on our various target markets in these regions, to facilitate further growth.

Phahle assumes her new position on 1 April 2014 and will report to Patricia van Rooyen, the sub-Saharan CEO of M-Net.

South African pay-channel M-Net is a wholly owned subsidiary of MultiChoice South Africa.

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