12 September 2013
APEX 2013 Show, Anaheim, California 10 September 2013 - Thales, leader in In-flight Entertainment and Connectivity (IFEC), is pleased to announce its partnership with Seattle based Survey Analytics LLC, a domain expert in survey technology and reporting. Together, the organizations will launch a new passenger survey application and reporting tool planned for release by end of the year. The solution is a powerful research platform for airlines to be able to grow their bottom line through real, in-depth knowledge about passenger behavior and preferences. Convenient for the airline, the application requires minimal lead time to create a survey and to obtain reports of analyzed results.
Already proven in a ground based environment, the solution is now available for Thales's TopSeries AVANT Android platform. The application supports 22 languages and facilitates an airline's ability to follow up with passengers post-flight. Thales has secured an undisclosed major airline launch customer.
This partnership enables Thales to provide best-in-class survey and reporting capabilities to our customers that assists them with driving revenue through in-depth knowledge of the expectations of passengers. Survey Analytics is known in the transportation industry and by bringing their product to the cabin opens up new opportunities to our airline customers said Dominique Giannoni, CEO of Thales's In-Flight Entertainment and Connectivity (IFEC).
Creating and managing surveys is intuitive and easily facilitates what would typically be regarded as traditionally complex processes in a legacy system environment. The application enables airlines to expand the set of available question types, including graphical ratings and calculating constant sums and complex matrix configurations. Using robust logic and branching features, surveys can be set up in a way that guides the passenger through the survey based on multiple previous answers. The offering includes sophisticated reporting tools that go far beyond basic tabular reporting with capabilities such as cross-tabulation, banner and pivot tables, TURF analysis and data segmentation and trending.
Our partnership with Thales allows airlines to bring our enterprise grade feedback system to the skies. Airlines now have the ability to actively listen to their passengers in real-time and proactively act on customer feedback. In simple terms, this onboard application makes engagement with customers easy said Vivek Bhaskaran, CEO of Survey Analytics.
-ENDS-
Notes to editors
Survey Analytics's pervious transportation industry history
In Airport Surveys:
Using iPads - Port authorities and airlines are using them to collect data about passengers and their attitudes towards pre-flight experiences - TSA, ticketing, boarding, immigration etc. Airlines have representatives with iPads - with SurveyPocket installed - that talk to passengers as they are ticketing or waiting for the plane in the holding area.
Transactional Post-Flight Surveys:
This is used as a global measure of success. The day after the flight, passengers receive an email with a small survey to gauge satisfaction with the overall flight. The email goes to every single passenger that has given them an email address.
Ad-Hoc Loyalty-Based Surveys:
From time to time, the loyalty and marketing departments need to survey loyal customers on what is working and to test out new ideas that they plan on launching - to get a finger on the pulse. Virgin America does that. They propose many ideas for benefits and see which ones their loyal customers gravitate towards.
About Thales
Thales is a global technology leader for the Aerospace, Transportation and Defence & Security markets. In 2012, the company generated revenues of 14.2 billion with 65,000 employees in 56 countries. With its 25,000 engineers and researchers, Thales has a unique capability to design, develop and deploy equipment, systems and services that meet the most complex security requirements. Thales has an exceptional international footprint, with operations around the world working with customers and local partners.
For more information on Thales IFEC please visit www.thales-ifec.com
Thales Press Contacts
Europe United States
Giaime Porcu Lori Montalbano - Krans
+33 (0)1 57 77 9218 +1 949-923-0976
giaime.porcu@thalesgroup.com lori.krans@us.thalesgroup.com
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12 September 2013
