Sachtler Launches Premium Bags Range

Sachtler, part of Vitec Videocom, a Vitec group company, has announced the launch of its new range of Premium Bags, in line with the phase out of the group's Petrol Bags brand.

The new Sachtler Premium Bags will see 37 of the 47 existing bags transition over to the brand to complement Sachtler's wider product range. The product line will enhance the tradition of creating the ultimate protection in the premium video bag market place for professional gear, with the reassurance of the exceptional quality associated with the Sachtler brand.

James Wilson, product manager, Sachtler Bags says: We have simplified the product range to ensure it meets all of the key needs of the industry - whether it is for the camera, lighting, audio or camera support equipment. The new Sachtler Video Bags will take the DNA of Petrol Bags and combine it with those attributes that have become synonymous with the Sachtler brand, fast, high quality and robust durability.

There will be very few changes to the bags themselves, reflecting the quality of the existing products. The design, features and functions remain the same and any changes will be minor, and mainly cosmetic, to incorporate the Sachtler logo, a new interior design and other minor enhancements such as improved zippers and comfort fit straps.

The 37 key products that form the new range will include carrying solutions of premium shoulder, backpack and trolley bags for video, film and broadcast applications. The products will all be manufactured and produced by the existing independent supplier - who has had a strong working relationship with the Vitec Group brand for the past 15 years.

Wilson continues: Sachtler's renowned camera support products are consistently delivering the ultimate performance for operators around the globe, from our award-winning artemis stabiliser systems, to our innovative tripods and the recently released Ace Accessories range. Regardless of the application, users rely on our products to offer the ultimate in quality and reliability, and that ethos will be carried through to the new range of Sachtler Premium Bags.

The new comprehensive range of Sachtler Premium Bags is available via Sachtler and Vitec Videocom's extensive distribution network.

About Sachtler

Sachtler, founded in 1958 by cameraman Wendelin Sachtler, is a worldwide market leader for professional camera support systems for cinematography and television production, its name a symbol of top quality and reliability for decades. With an extensive range of premium camera support systems, Sachtler is the highly qualified partner for broadcast, documentary, film and pro-video applications. Since 2000 Sachtler has been offering the artemis modular camera stabilizer system. With its numerous workshops and training sessions, the Wendelin Sachtler Academy has become a top address worldwide for invaluable know-how and the exchange of information, creating the ideal international platform for creative talents. Along with other leading brands in the broadcast and professional videographer industry, Sachtler is part of Vitec Videocom, a Vitec Group company. For more information on Sachtler, visit www.sachtler.com

About Vitec Videocom

Vitec Videocom brings together some of the most respected, most innovative and most sought-after brands in the industry: Anton/Bauer, Autocue, Autoscript, Camera Corps, Litepanels, OConnor, Sachtler, SmallHD, Teradek, Vinten and Vinten Radamec. It acts as an endorsing brand for these market-leading broadcast, film and pro video products, encouraging multi-brand system sales and simplifying the way that customers worldwide do business.

Vitec Videocom is an operating division within the Vitec Group, an international business serving customers in the broadcast, photographic and military, aerospace and government markets. Vitec is based on strong, well known, premium brands on which its customers rely worldwide.

Vitec Videocom - advancing the quality and science of media production.

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