Pengisian Komprehensif Kempen Raya Astro Sepanjang Aidilfitri
Date Released:13 May 2020
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Astro selaras himpunan program istimewa dan tawaran eksklusif di kesemua platform merangkumi TV, radio, digital, iklan komersial, program ganjaran kesetiaan pelanggan dan perkhidmatan e-dagang Go Shop.
Datuk Khairul Anwar Salleh, Naib Presiden & Ketua Bahagian Melayu dan Nusantara, Kumpulan Kandungan Astro berkata: Tidak dapat dinafikan, perubahan lanskap kelaziman dan norma baharu fasa pemulihan pasca pandemik COVID-19 memberi impak yang besar kepada keseluruhan strategi yang dirangka untuk menjayakan kempen Aidilfitri Astro pada tahun ini. Meskipun mengambil pendekatan serba sederhana, semangat hari lebaran tetap diraikan dengan penuh meriah menerusi pengisian komprehensif di kesemua rangkaian platform kami. Perkembangan teknologi masa kini juga turut memudahkan proses adaptasi norma baharu kerana khalayak penonton kami kini lebih celik digital yang pastinya lebih fleksibel. Melihat daripada sudut positif ke atas kekangan sosial berikutan Perintah Kawalan Pergerakan (PKP) yang dikuatkuasakan, ia ternyata mengukuhkan lagi hubungan seisi keluarga kerana mereka kini meluangkan lebih banyak masa bersama di rumah. Astro mengambil kesempatan di atas situasi ini untuk merapatkan lagi hubungan silaturrahim dengan menyajikan program-program menarik yang sesuai untuk tontonan seisi keluarga. Pengisian lengkap dan tawaran eksklusif sempena Syawal jugak turut diselaraskan di kesemua rangkaian platform Astro merangkumi kandungan televisyen, radio, premium, digital, iklan komersial, program ganjaran kesetiaan pelanggan dan perkhidmatan membeli belah e-dagang Go Shop bagi memberikan hiburan berterusan kepada pelanggan. Untuk memberi pilihan yang fleksibel, kesemua pengisian ini turut boleh distrim menerusi aplikasi Astro Go dan perkhidmatan On Demand. Menerusi Astro Shaw dan Gempak juga, inisiatif Tangungjawab Sosial Korporat turut diambil dengan membawakan gelak tawa buat anak-anak di Pertubuhan Kebajikan Anak-Anak Yatim UMMI Selangor melalui tayangan istimewa filem Hantu Kak Limah. Mereka juga berpeluang untuk bertemu dengan barisan pelakon secara virtual. Antara kelainan paling ketara yang disuntik untuk kempen Aidilfitri tahun ini ialah menerusi iklan komersial Cerita Raya Dik Non' yang mengangkat genre animasi bagi menyampaikan intipati utama naratif penceritaan tema yang dipilih. Perkembangan sektor kandungan animasi tempatan yang kini berada di tahap membanggakan memberi inspirasi kepada Astro untuk menghasilkan karya animasi kreatif sebegini bagi meneroka pasaran tersebut. Semoga eksperimen kami menerusi kisah kali ini diterima baik dan mampu memberikan kesan yang mendalam seperti iklan-iklan komersial yang pernah diterbitkan sebelum ini.
FAKTA PENTING PENGISIAN UTAMA KEMPEN RAYA ASTRO 2020
1.Memecah tradisi kempen hari lebaran, buat pertama kalinya Astro tampil kelainan menerusi iklan komersial raya yang mengangkat genre animasi menggunakan teknik 3D dengan sentuhan 2D. Ia turut memaparkan ciri tradisi dan elemen budaya masyarakat tempatan yang diterapkan menerusi penceritaan kisah Cerita Raya Dik Non'.
2.Sambutan hari lebaran tentunya tidak akan lengkap jika tidak diiringi dengan dendangan lagu raya. Istimewa pada tahun ini, empat penyanyi berbakat besar; Sufi Rashid, Ara Johari, Usop dan Loca B berpadu suara menerusi lagu Senyuman Raya'. Buah tangan terbaharu terbitan Rocketfuel Entertainment ini akan dilancarkan di platform JOOX dan Spotify bermula 15 Mei 2020.
3.Istimewa untuk pelanggan NJOI, nikmati akses langganan saluran Astro Ria (124) dan Astro Warna (127) selama 30 hari dengan hanya RM30 sahaja. Dapatkan Pek Senyuman NJOI di saluran 200 atau melalui njoi.com.my bermula 30 April hingga 30 Jun 2020 ini. Layari www.astroraya.com.my untuk sebarang maklumat lanjut.
KANDUNGAN TELEVISYEN MENARIK SEPANJANG SYAWAL
1.Kerinduan peminat bakal terubat apabila pasangan hos popular Nabil Ahmad & Neelofa kembali bergabung untuk menemani penonton pada malam raya tahun ini (Aidilfitri dijangka jatuh pada hari Ahad, 24 Mei 2020) menerusi program MeleTOP Malam Raya' secara langsung jam 8.30 malam eksklusif di saluran Astro Ria & Ria HD.
2.Hiburan tanpa henti pada malam raya turut menghidangkan program Sepahtu Reunion Al Raya 2020', Sembang Raya #dudukrumah' menerusi Astro Warna & Warna HD, Rasa Nostalgia Aidilfitri' menerusi Astro Prima & Prima HD serta filem-filem menarik seperti Ejen Ali The Movie' (Astro Ria), 17 Puasa' (Astro Warna) serta banyak lagi.
3.Kelainan utama yang bakal dibawakan tahun ini adalah menerusi program MegaRaya Ria' yang menawarkan pelbagai hadiah hebat termasuklah wang tunai untuk dimenangi dengan hanya menjawab soalan mudah yang bakal dipaparkan. Program eksklusif ini bakal dikemudikan oleh selebriti terkenal Dato' AC Mizal, Sherry Al Hadad, Nabil Ahmad dan Elly Mazlein. Uniknya, program eksklusif ini akan diterbitkan secara langsung sebanyak dua episod setiap hari jam 9.00 pagi dan 9.00 malam bermula pada hari raya pertama hingga hari raya kelapan di saluran Astro Ria & Ria HD.
4.Koleksi filem-filem terlaris tempatan dan antarabangsa daripada yang terkini hingga ke retro turut menemani penonton di kesemua rangkaian saluran Astro sepanjang Aidilfitri ini seperti Sangkar', Wira', Pusaka', Siccin' Bahagian 1 hingga 4, Jumanji Welcome To The Jungle', Hotel Transylvania', Despicable Me', Hantu Kak Limah Balik Rumah', 17 Puasa', Mann', Wanted', Main Prem Ki Diwani Hoon', Janji Diana', Azura', Cinta Kita', Pee Mak', Ghost Ship', Telaga Angker', Polis Evo 2', My Stupid Boss' serta banyak lagi.
5.Tidak terhenti di situ, pelbagai program berbentuk variety', hiburan, muzikal dan spin-off' program realiti t
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Pengisian Komprehensif Kempen Raya Astro Sepanjang Aidilfitri 
