Whether delivering live sports programming, streaming services, network broadcasts or content on social platforms, media companies face a daunting landscape.
Viewers are increasingly opting for interactive and personalized content. Virtual reality and augmented reality continue their drive into the mainstream. New video compression standards are challenging traditional computing infrastructure. And AI is having an impact across the board.
In a situation this dynamic, media companies will benefit most from AI-enabled media solutions that flexibly align with their changing development and delivery needs.
NVIDIA Holoscan for Media, available now, is a software-defined platform that enables developers to easily build live media applications, supercharge them with AI and then deploy them across media platforms.
A New Approach to Media Application Development Holoscan for Media offers a new approach to development in live media. It simplifies application development by providing an internet protocol (IP)-based, cloud-native architecture that isn't constrained by dedicated hardware, environments or locations. Instead, it integrates open-source and ubiquitous technologies and streamlines application delivery to customers, all while optimizing costs.
Traditional application development for the live media market relies on dedicated hardware. Because software is tied to that hardware, developers are constrained when it comes to innovating or upgrading applications.
Each deployment type, whether on premises or in the cloud, requires its own build, making development costly and inefficient. Beyond designing an application's user interface and core functionalities, developers have to build out additional infrastructure services, further eating into research and development budgets.
The most significant challenge is incorporating AI, due to the complexity of building an AI software stack. This prevents many applications in pilot programs from moving to production.
Holoscan for Media eases the integration of AI into application development due to its underlying architecture, which enables software-defined video to be deployed on the same software stack as AI applications, including generative AI-based tools. This benefits vendors and research and development departments looking to incorporate AI apps into live video.
Since the platform is cloud-native, the same architecture can run independent of location, whether in the cloud, on premises or at the edge. Additionally, it's not tied to a specific device, field-programmable gate array or appliance.
The Holoscan for Media architecture includes services like authentication, logging and security, as well as features that help broadcasters migrate to IP-based technologies, including the SMPTE ST 2110 transport protocol, the precision time protocol for timing and synchronization, and the NMOS controller and registry for dynamic device management.
A Growing Ecosystem of Partners Beamr, Comprimato, Lawo, Media.Monks, Pebble, RED Digital Cinema, Sony Corporation and Telestream are among the early adopters already transforming live media with Holoscan for Media.
We use Holoscan for Media as the core infrastructure for our broadcast and media workflow, granting us powerful scale to deliver interest-based content across a wide range of channels and platforms, said Lewis Smithingham, senior vice president of innovation special operations at Media.Monks, a provider of software-defined production workflows.
By compartmentalizing applications and making them interoperable, Holoscan for Media allows for easy adoption of new innovations from many different companies in one platform, said Jeff Goodman, vice president of product management at RED Digital Cinema, a manufacturer of professional digital cinema cameras. It takes much of the integration complexity out of the equation and will significantly increase the pace of innovation. We are very excited to be a part of it.
We believe NVIDIA Holoscan for Media is one of the paths forward to enabling the development of next-generation products and services for the industry, allowing the scaling of GPU power as needed, said Masakazu Murata, senior general manager of media solutions business at Sony Corporation. Our M2L-X software switcher prototype running on Holoscan for Media demonstrates how customers can run Sony's solutions on GPU clusters.
Telestream is committed to transforming the media landscape, enhancing efficiency and content experiences without sacrificing quality or user-friendliness, said Charlie Dunn, senior vice president and general manager at Telestream, a provider of digital media software and solutions. We've seamlessly integrated the Holoscan for Media platform into our INSPECT IP video monitoring solution to achieve a clear and efficient avenue for ST 2110 compliance.
Experience Holoscan for Media at NAB Show These partners will showcase how they're using NVIDIA Holoscan for Media at NAB Show, an event for the broadcast, media and entertainment industry, taking place April 13-17 in Las Vegas.
Explore development on Holoscan for Media and discover applications running on the platform at the Dell Technologies booth. Learn more about NVIDIA's presence at NAB Show, including details on sessions and demos on generative AI, software-defined broadcast and immersive graphics.
Apply for access to NVIDIA Holoscan for Media today.
More from Nvidia
10/09/2025
GeForce NOW Blackwell RTX 5080-class SuperPODs are now rolling out, unlocking a new level of ultra high-performance, cinematic cloud gaming.
GeForce NOW Ultima...
09/09/2025
Inference has emerged as the new frontier of complexity in AI. Modern models are...
09/09/2025
As large language models (LLMs) grow larger, they get smarter, with open models from leading developers now featuring hundreds of billions of parameters. At the...
09/09/2025
At this week's AI Infrastructure Summit in Silicon Valley, NVIDIA's VP o...
09/09/2025
Inference performance is critical, as it directly influences the economics of an AI factory. The higher the throughput of AI factory infrastructure, the more to...
09/09/2025
At this week's IAA Mobility conference in Munich, NVIDIA Vice President of A...
09/09/2025
ComfyUI - an open-source, node-based graphical interface for running and buildin...
04/09/2025
NVIDIA today announced new AI education support for K-12 programs at a White House event to celebrate public-private partnerships that advance artificial intell...
04/09/2025
Editor's note: This post is part of the AI On blog series, which explores the latest techniques and real-world applications of agentic AI, chatbots and copi...
04/09/2025
NVIDIA Blackwell RTX is coming to the cloud on Wednesday, Sept. 10 - an upgrade ...
03/09/2025
3D artists are constantly prototyping.
In traditional workflows, modelers must build placeholder, low-fidelity assets to populate 3D scenes, tinkering and adju...
02/09/2025
For more than a century, meteorologists have chased storms with chalkboards, equ...
28/08/2025
Brace yourself, COGs - the Locusts aren't the only thing rising up. The Coal...
28/08/2025
Last week at Gamescom, NVIDIA announced the winners of the NVIDIA and ModDB RTX ...
27/08/2025
AI models are advancing at a rapid rate and scale.
But what might they lack that (most) humans don't? Common sense: an understanding, developed through rea...
25/08/2025
Robots around the world are about to get a lot smarter as physical AI developers...
25/08/2025
As autonomous vehicle systems rapidly grow in complexity, equipped with reasonin...
22/08/2025
As the latest member of the NVIDIA Blackwell architecture family, the NVIDIA Blackwell Ultra GPU builds on core innovations to accelerate training and AI reason...
22/08/2025
AI reasoning, inference and networking will be top of mind for attendees of next...
21/08/2025
Japan is once again building a landmark high-performance computing system - not ...
21/08/2025
From AI assistants doing deep research to autonomous vehicles making split-second navigation decisions, AI adoption is exploding across industries.
Behind ever...
21/08/2025
Across the globe, AI factories are rising - massive new data centers built not to serve up web pages or email, but to train and deploy intelligence itself. Inte...
21/08/2025
Get a glimpse into the future of gaming.
The NVIDIA Blackwell RTX architecture is coming to GeForce NOW in September, marking the service's biggest upgrade...
20/08/2025
Editor's note: This blog is a part of Into the Omniverse, a series focused o...
18/08/2025
With over 175 games now supporting NVIDIA DLSS 4 - a suite of advanced, AI-power...
18/08/2025
At Gamescom, NVIDIA is releasing its first major update to Project G Assist - an...
15/08/2025
Of around 7,000 languages in the world, a tiny fraction are supported by AI lang...
14/08/2025
NVIDIA is partnering with the U.S. National Science Foundation (NSF) to create a...
14/08/2025
Warhammer 40,000: Dawn of War - Definitive Edition is marching onto GeForce NOW,...
13/08/2025
Black Forest Labs' FLUX.1 Kontext [dev] image editing model is now available as an NVIDIA NIM microservice.
FLUX.1 models allow users to edit existing imag...
11/08/2025
Using NVIDIA digital twin technologies, Amazon Devices & Services is powering bi...
11/08/2025
Packing the power of the NVIDIA Blackwell architecture in compact, energy-effici...
11/08/2025
Physical AI is becoming the foundation of smart cities, facilities and industria...
07/08/2025
This GFN Thursday brings an offer members can't refuse - 2K's highly ant...
05/08/2025
Two new open-weight AI reasoning models from OpenAI released today bring cutting...
05/08/2025
In collaboration with OpenAI, NVIDIA has optimized the company's new open-so...
05/08/2025
NVIDIA and OpenAI began pushing the boundaries of AI with the launch of NVIDIA D...
05/08/2025
NVIDIA GPUs are at the heart of modern computing. They're used across industries - from healthcare and finance to scientific research, autonomous systems an...
31/07/2025
August brings new levels of gaming excitement on GeForce NOW, with 2,300 titles now available to stream in the cloud.
Grab a controller and get ready for epic ...
31/07/2025
Interest in generative AI is continuing to grow, as new models include more capabilities. With the latest advancements, even enthusiasts without a developer bac...
29/07/2025
FourCastNet3 (FCN3) is the latest AI global weather forecasting system from NVID...
28/07/2025
The electrical grid is designed to support loads that are relatively steady, such as lighting, household appliances, and industrial machines that operate at con...
24/07/2025
For media company Black Mixture, AI isn't just a tool - it's an entire p...
24/07/2025
Sharpen the blade and brace for a journey steeped in myth and mystery. WUCHANG: Fallen Feathers has launched in the cloud.
Ride in style with skateboarding leg...
23/07/2025
In today's fast-evolving digital landscape, marketing teams face increasing ...
22/07/2025
Editor's note: This post is part of the AI On blog series, which explores th...
17/07/2025
Listen up citizens, the law is back and patrolling the cloud. Nacon's RoboCop Rogue City - Unfinished Business launches today in the cloud, bringing justice...
15/07/2025
Submissions for NVIDIA's Plug and Play: Project G-Assist Plug-In Hackathon a...
14/07/2025
This month, NVIDIA founder and CEO Jensen Huang promoted AI in both Washington, D.C. and Beijing - emphasizing the benefits that AI will bring to business and s...
Whether delivering live sports programming, streaming services, network broadcasts or content on social platforms, media companies face a daunting landscape.
