Telemundo said that Mazda, Oreo, T-Mobile and Verizon will be first-time sponsors of the 2020 Billboard Latin Music Awards when the show airs on Wednesday.
Returning sponsors include Garnier Fructis, State Farm, Toyota and Comcast's Xfinity brand. Comcast is also Telemundo's parent company.
The sponsors are integrated into the telecast and many will also be involved in digital and social media activities around and during the awards show.
There is a very high level of interest in big events like this on Telemundo, said Carrie Stimmel, executive VP, Lifestyle and Hispanic Advertising Sales, NBCUniversal. We've been sold out for the awards, but there are so many opportunities for our marketing partners to get involved with this great event.
The Billboard Latin Music Awards were originally scheduled to take place in April, but were postponed because of the COVID-19 pandemic.
The awards show is being produced live with presenters and finalists appearing at the BB&T Center in Sunrise, Florida. Telemundo said that to protect the health and safety of talent, the production crew and other employees, mandatory protocols have been put in place, including testing, daily temperature checks, mask wearing, enhanced cleaning, and sanitizer stations.
The production was designed with bubbles and multiple stages to reduce the number of people in any one place at a time.
The production protocols also help make the integrations as creative, robust and engaging as possible.
We absolutely have made it our mission to pivot with advertisers, Stimmel said. Marketers need to be nimble, they need to be flexible and they need to reach consumer who are going to buy their products.
She added that NBCU is seeing heightened conversations around talking to diverse and multicultural audiences.
Engaging U.S. Hispanics is critical for any marketer looking for growth for their business, Stimmel said, citing a survey that found that 65% of Hispanics say they will stop purchasing products from brands that have not supported the community during times of need.
The great thing about partnering with a big event on Telemundo is that you can also reach across the entire NBCU platform where we reach 91% of all adult Hispanic, she added.
Mazda will be emphasizing performance with a picture-in-picture moment during the telecast and will bring viewers buzz-worthy events on social media.
Oreo will offer Oreo Playful Prediction and play along by guessing what's coming next on both linear and social platforms.
Viewers will be able to unlock a 3D-like augmented experience from Verizon during the show, featuring musical icon Wisin. With Verizon 5G rolling out nationwide, fans will be able to take part wherever they are. Verizon is also offering augmented reality during NBC's series Connecting and will have custom content on MSNBC and CNBC highlighting their digital transformation effort for small businesses.
Garnier Fructis will be showing off head-turning effects of its Sleek and Shine Line from the Red Carpet and spotlighting an award winner during the telecast.
Toyota is returning to the stage with Lali, Silvertre and Nauel Turizo, who let the 2021 Toyota Camry TRD, and their music, take them places.
State Farm will be sponsoring a pre-show Red Carpet and a post-show highlights livestream for fans, in addition to a special celebratory moment during the telecast.
Xfinity will present The Song of The Decade Award. It will extend the moment with a first-ever Facebook Live Look-In and continue to engage fans throughout the night across Twitter.
The Billboard Latin Music Awards will coincide with Billboard's Latin Music Week, a three-day virtual experience dedicated to Latin music, culture, and entertainment that kicks off October 20th. The Billboard Latin Music Awards will air throughout the Americas via Telemundo Internacional, and simultaneously on Spanish-language entertainment cable network, Universo.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
12/11/2026
Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...
12/11/2026
Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...
Telemundo said that Mazda, Oreo, T-Mobile and Verizon will be first-time sponsors of the 2020 Billboard Latin Music Awards when the show airs on Wednesday.
