
Telemundo said that Mazda, Oreo, T-Mobile and Verizon will be first-time sponsors of the 2020 Billboard Latin Music Awards when the show airs on Wednesday.
Returning sponsors include Garnier Fructis, State Farm, Toyota and Comcast's Xfinity brand. Comcast is also Telemundo's parent company.
The sponsors are integrated into the telecast and many will also be involved in digital and social media activities around and during the awards show.
There is a very high level of interest in big events like this on Telemundo, said Carrie Stimmel, executive VP, Lifestyle and Hispanic Advertising Sales, NBCUniversal. We've been sold out for the awards, but there are so many opportunities for our marketing partners to get involved with this great event.
The Billboard Latin Music Awards were originally scheduled to take place in April, but were postponed because of the COVID-19 pandemic.
The awards show is being produced live with presenters and finalists appearing at the BB&T Center in Sunrise, Florida. Telemundo said that to protect the health and safety of talent, the production crew and other employees, mandatory protocols have been put in place, including testing, daily temperature checks, mask wearing, enhanced cleaning, and sanitizer stations.
The production was designed with bubbles and multiple stages to reduce the number of people in any one place at a time.
The production protocols also help make the integrations as creative, robust and engaging as possible.
We absolutely have made it our mission to pivot with advertisers, Stimmel said. Marketers need to be nimble, they need to be flexible and they need to reach consumer who are going to buy their products.
She added that NBCU is seeing heightened conversations around talking to diverse and multicultural audiences.
Engaging U.S. Hispanics is critical for any marketer looking for growth for their business, Stimmel said, citing a survey that found that 65% of Hispanics say they will stop purchasing products from brands that have not supported the community during times of need.
The great thing about partnering with a big event on Telemundo is that you can also reach across the entire NBCU platform where we reach 91% of all adult Hispanic, she added.
Mazda will be emphasizing performance with a picture-in-picture moment during the telecast and will bring viewers buzz-worthy events on social media.
Oreo will offer Oreo Playful Prediction and play along by guessing what's coming next on both linear and social platforms.
Viewers will be able to unlock a 3D-like augmented experience from Verizon during the show, featuring musical icon Wisin. With Verizon 5G rolling out nationwide, fans will be able to take part wherever they are. Verizon is also offering augmented reality during NBC's series Connecting and will have custom content on MSNBC and CNBC highlighting their digital transformation effort for small businesses.
Garnier Fructis will be showing off head-turning effects of its Sleek and Shine Line from the Red Carpet and spotlighting an award winner during the telecast.
Toyota is returning to the stage with Lali, Silvertre and Nauel Turizo, who let the 2021 Toyota Camry TRD, and their music, take them places.
State Farm will be sponsoring a pre-show Red Carpet and a post-show highlights livestream for fans, in addition to a special celebratory moment during the telecast.
Xfinity will present The Song of The Decade Award. It will extend the moment with a first-ever Facebook Live Look-In and continue to engage fans throughout the night across Twitter.
The Billboard Latin Music Awards will coincide with Billboard's Latin Music Week, a three-day virtual experience dedicated to Latin music, culture, and entertainment that kicks off October 20th. The Billboard Latin Music Awards will air throughout the Americas via Telemundo Internacional, and simultaneously on Spanish-language entertainment cable network, Universo.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
03/09/2026
Accedo, a global provider of video streaming software and services, and MediaKind, a world-leading video technology company and the number one independent provi...
03/09/2026
International research from Big Blue Marble puts a consumer churn number against a technical failure, and sets out what streaming providers must fix before 2030...
03/09/2026
High-performance points of presence power video streaming delivery to large audiences across Latin America with guaranteed quality of experience
Broadpeak , a ...
03/09/2026
Dalet, a leading technology and service provider for media-rich organizations, will unveil the next evolution of Dalia at IBC2026 (7.A43), its media-aware agent...
03/09/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the world's largest independent IT and business consulting services firms, will showcase CGI OpenMedia Evolve and CGI d...
03/09/2026
LiveU is participating in the IBC Accelerator Incubator 2026: Smart Stories The New Knowledge Architecture for Content Production, an industry-wide initiative...
03/09/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, has taken another major step in its...
03/09/2026
Quortex today announced that it will showcase how it is accelerating innovation and the transition to IP at IBC 2026. The company will debut its newest intellig...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
The EZDRM approach to Revenue Security on streaming video can be visualized as a multi-dimensional set of solutions. A growing dimension of that approach is the...
03/09/2026
From field capture to management, control and production, Kiloview will demonstrate one connected Hybrid AV-over-IP workflow including a complete 4RU producti...
03/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced Mediagenix Curation, a new...
03/09/2026
LucidLink, the Emmy-winning cloud-native file streaming platform for instant, secure access to large files, today announced the next step in its vision to make ...
03/09/2026
Fraudulent communications purportedly from Screen Australia 3 September 2026
Screen Australia is aware of scam attempts involving fake emails and promotional m...
03/09/2026
AJA Introduces FS8, Next-Gen 12G-SDI/SMPTE ST 2110 Media Processor
Brie Clayton September 2, 2026
0 Comments
AJA Video Systems unveiled FS8, a video a...
03/09/2026
Shooting Deadheading with Blackmagic URSA Cine 12K LF
Brie Clayton September 2, 2026
0 Comments
Bringing a small story to the big screen with dark com...
03/09/2026
OOONA Launches OOONA Go: Professional Localization Management for Small Companie...
03/09/2026
DURHAM, N.C. - East of Texas Durham has officially opened its doors at American ...
03/09/2026
First Class Takes is a new six-part series for RT KIDS that captures funny, hon...
03/09/2026
September is here with 26 more games streaming on GeForce NOW this month, led by a slam dunk: NBA 2K27 with the NVIDIA DLSS 5 3D-Guided Neural Rendering feature...
02/09/2026
Professional and collegiate clubs, leading vendors discuss current trends in stadium production
On. Aug. 12, the 2026 SVG Venues & Teams Summit explored the ev...
02/09/2026
SoFi Stadium, YouTube Theater, and Hollywood Park have completed an infrastructure upgrade expanding game presentation and broadcast production capabilities acr...
02/09/2026
Comcast Technology Solutions (CTS) has announced a suite of AI-powered workflow applications for broadcasters, content owners, and operators, built on its Video...
02/09/2026
The North American Broadcasters Association (NABA) and the Association of Professional Wireless Production Technologies (APWPT) have announced a partnership to ...
02/09/2026
Carolina Hurricanes, Anaheim Ducks, Columbus Blue Jackets, Dallas Stars, Minneso...
02/09/2026
New LED provides enhanced quality control, quicker show prep, detailed productio...
02/09/2026
Combines the Phat Drive with high-voltage valve circuit
The latest pedal from Keeley Electronics combines their popular Phat Mode drive pedal with an all-ne...
02/09/2026
Free version of virtual mixing room plug-in introduced
Lewitt's Space Replicator plug-in provides users with a virtual monitoring environment that aims ...
02/09/2026
Two new mixing & mastering plug-ins revealed
AIR Music Tech have just introduced the Stereophonic Bundle, a pair of processing plug-ins designed to provide ...
02/09/2026
Rohde & Schwarz has achieved initial verification of 3GPP Rel. 17 power-saving f...
02/09/2026
Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...
02/09/2026
Why agentic media supply chains need experience design built around visibility, reversibility and human authority
When AI can generate a functional interface ...
02/09/2026
Six-country survey finds 26% of sports fans frequently unable to determine where...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
KOKKEDAL, DENMARK, SEPTEMBER 1, 2026 DPA Microphones announces its new 6388 CORE Headset Microphone, a high-performance directional headset designed for dema...
02/09/2026
Pliant Technologies will highlight its CrewCom CXD 32CF 32x32 Dante /AES67 Digital Audio Network Interface, a powerful connectivity solution designed to expand ...
02/09/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced two enhancements to Teatro Pulse, its end-to-end TV service operation...
02/09/2026
Signiant, trusted by the media industry for accelerated content movement for more than 20 years, will showcase the latest evolution of the Signiant Platform at ...
02/09/2026
With a contractual agreement to supply a leading UK sports broadcaster with outside broadcast services for 104 football matches per season over the next four ye...
02/09/2026
IBC2026 will put sport firmly at the centre of the global media and entertainment technology conversation with the strongest sports showing in the event's h...
02/09/2026
PTZOptics will bring a hands-on showcase of intelligent video production to IBC2026 (11-14 September, RAI Amsterdam), with demonstrations spanning new camera te...
02/09/2026
OOONA, a global provider of professional management and production tools for the media localization industry, today announced the launch of OOONA Go, a ready-to...
02/09/2026
EON Media will make its European debut at IBC2026 (September 11-14, RAI Amsterdam) in the show's Future Tech Zone (Hall 14.FT5). The company is launching it...
02/09/2026
Frequency, the engine behind many of the worlds leading streaming television channels, will demonstrate at IBC2026 how integrating intelligence throughout chann...