Telemundo said that Mazda, Oreo, T-Mobile and Verizon will be first-time sponsors of the 2020 Billboard Latin Music Awards when the show airs on Wednesday.
Returning sponsors include Garnier Fructis, State Farm, Toyota and Comcast's Xfinity brand. Comcast is also Telemundo's parent company.
The sponsors are integrated into the telecast and many will also be involved in digital and social media activities around and during the awards show.
There is a very high level of interest in big events like this on Telemundo, said Carrie Stimmel, executive VP, Lifestyle and Hispanic Advertising Sales, NBCUniversal. We've been sold out for the awards, but there are so many opportunities for our marketing partners to get involved with this great event.
The Billboard Latin Music Awards were originally scheduled to take place in April, but were postponed because of the COVID-19 pandemic.
The awards show is being produced live with presenters and finalists appearing at the BB&T Center in Sunrise, Florida. Telemundo said that to protect the health and safety of talent, the production crew and other employees, mandatory protocols have been put in place, including testing, daily temperature checks, mask wearing, enhanced cleaning, and sanitizer stations.
The production was designed with bubbles and multiple stages to reduce the number of people in any one place at a time.
The production protocols also help make the integrations as creative, robust and engaging as possible.
We absolutely have made it our mission to pivot with advertisers, Stimmel said. Marketers need to be nimble, they need to be flexible and they need to reach consumer who are going to buy their products.
She added that NBCU is seeing heightened conversations around talking to diverse and multicultural audiences.
Engaging U.S. Hispanics is critical for any marketer looking for growth for their business, Stimmel said, citing a survey that found that 65% of Hispanics say they will stop purchasing products from brands that have not supported the community during times of need.
The great thing about partnering with a big event on Telemundo is that you can also reach across the entire NBCU platform where we reach 91% of all adult Hispanic, she added.
Mazda will be emphasizing performance with a picture-in-picture moment during the telecast and will bring viewers buzz-worthy events on social media.
Oreo will offer Oreo Playful Prediction and play along by guessing what's coming next on both linear and social platforms.
Viewers will be able to unlock a 3D-like augmented experience from Verizon during the show, featuring musical icon Wisin. With Verizon 5G rolling out nationwide, fans will be able to take part wherever they are. Verizon is also offering augmented reality during NBC's series Connecting and will have custom content on MSNBC and CNBC highlighting their digital transformation effort for small businesses.
Garnier Fructis will be showing off head-turning effects of its Sleek and Shine Line from the Red Carpet and spotlighting an award winner during the telecast.
Toyota is returning to the stage with Lali, Silvertre and Nauel Turizo, who let the 2021 Toyota Camry TRD, and their music, take them places.
State Farm will be sponsoring a pre-show Red Carpet and a post-show highlights livestream for fans, in addition to a special celebratory moment during the telecast.
Xfinity will present The Song of The Decade Award. It will extend the moment with a first-ever Facebook Live Look-In and continue to engage fans throughout the night across Twitter.
The Billboard Latin Music Awards will coincide with Billboard's Latin Music Week, a three-day virtual experience dedicated to Latin music, culture, and entertainment that kicks off October 20th. The Billboard Latin Music Awards will air throughout the Americas via Telemundo Internacional, and simultaneously on Spanish-language entertainment cable network, Universo.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
21/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
20/01/2026
SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Softwar...
20/01/2026
From architecture to reality: What CBC's Milano Cortina 2026 workflows tell ...
20/01/2026
Milano Cortina 2026: Making the Winter Olympics and Paralympics workflow work fo...
20/01/2026
Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to...
20/01/2026
Grand finale: Rally Saudi Arabia pushes WRC to make the most of cameras and dron...
20/01/2026
State of Change: What's Happening in the Remote-Production Business?NEP Group, Game Creek Video, Dome Productions, Mobile TV Group, Program Productions exec...
20/01/2026
CFP National Championship 2026: A Look Back at SVG's Complete CoverageGo behind the scenes with ESPN, Game Creek Video, Van Wagner, and the champion Indiana...
20/01/2026
The Gotham, Film Independent, and Creators Coalition on AI Join Alliance
by Michelle Satter, Founding Senior Director, Sundance Institute's Artist Programs...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
20/01/2026
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month.
Disclaimer: YUMI TV,...
20/01/2026
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Disguise and ASB GlassFloor today announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will ...
20/01/2026
Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement of series 12 (launched in the UK on...
20/01/2026
Berklee's Mark Ethier Named One of SPIN's Most Influential People in Mus...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Emergent, a provider of AI-powered media production solutions, today announced its presence at ISE 2026 in Barcelona, taking place February 3 6, where it will u...
20/01/2026
Back to All News
Netflix and Warner Bros. Discovery Amend Agreement to All-Cash Transaction
Business
20 January 2026
Global
Link copied to clipboard
All-C...
20/01/2026
Back to All News
Now You Can Play a Role in Our Live Events With Real-Time Voting
Elmar Nubbemeyer
VP, Member Product
Product
20 January 2026
Global
Link...
19/01/2026
CFP National Championship 2026: Indiana Football's Digital Crew Generate Hyp...
19/01/2026
CFP National Championship 2026: Van Wagner Relies on Experience for Indiana-Miam...
19/01/2026
CFP National Championship 2026: Game Creek Video Fields Premiere IP Compound for...
19/01/2026
CFP National Championship 2026: For a Slew of Studio Shows, ESPN Turns Hard Rock...
19/01/2026
CFP National Championship 2026: ESPN's Sweeping Live Game Production Leverag...
19/01/2026
The new L3Harris NOVA binocular system is the every-soldier goggle' - and the beginning of a new era for night-vison capability....
19/01/2026
The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content Tha...
19/01/2026
Back to All News
Straight to Hell' Sets April 27 Premiere: Teaser Trailer,...
19/01/2026
New Workflow Enhancements for All Broadcast Pix Systems, Plus 4-Channel ISO Recording for Hybrid and Roadie Tyngsboro, Mass. - January 2025 - Broadcast Pix ann...
19/01/2026
Monday 19 January 2026
Sky News reinvents News at Ten for the modern audience with The Wrap
Sky News today announces The Wrap, a bold evolution of its 10pm ou...
19/01/2026
Back to All News
Netflix Announces the Series Nights & Days, Directed by Kamila...
19/01/2026
DPA Microphones is striking a new chord in piano miking with the debut of its DPK2015 Piano Stereo Kit, an out-of-the-box, plug-and-play miking solution that ta...
19/01/2026
DPA Microphones will present its 4099 CORE Instrument Microphone and redesigned...
19/01/2026
Trianel relies on Arvato Systems for future-proof data center operations
Moving to the cloud: Arvato Systems implements extensive IT migration project
Migrat...
19/01/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Irish Album of the Year 2025 - Shortlist Announce...
18/01/2026
January 18 2026, 21:30 (PST) Dolby Cinema Arrives in Bengaluru: Dolby Laborator...
17/01/2026
Lightware, an industry leader in signal management, is helping to elevate the Google Meet experience with the introduction of an integration with Taurus UCX. Th...
17/01/2026
Clear-Com announced a strategic partnership with NETGEAR AV to offer four high-performance networking switches as original equipment manufacturer (OEM) solutio...
17/01/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, today announced a new U.S. distribution partnership wit...
17/01/2026
NUGEN Audio announces the latest evolution of MasterCheck, its industry-trusted optimization plug-in for cross-platform mastering and loudness verification. Des...
Telemundo said that Mazda, Oreo, T-Mobile and Verizon will be first-time sponsors of the 2020 Billboard Latin Music Awards when the show airs on Wednesday.
