Get Ready for Today's First-Ever SVG Teams Summit at 1 p.m. ET Panels include studio productions, social media messaging, second-screen experiences By Kristian Hernandez, Associate Editor Thursday, February 25, 2021 - 10:49 am
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Since March 2020, professional sports teams have been some of the hardest hit by the COVID-19 pandemic. With issues ranging from limited access to players to creating content remotely, these production departments have developed new and innovative ways to answer the bell. Today's inaugural SVG Teams Summit will provide a platform for these individuals to tell their unique stories and give attention to how they've adapted to meet these challenges. CLICK HERE to register.
The agenda kicks off at 1 p.m. ET and will cover a wide variety of topics:
1:00 - 1:05 p.m.: Opening Remarks
1:05 - 1:50 p.m.: Team Perspectives: In-Studio Productions
Although game day is possibly the most important day of the week, staffers have responsibilities between games. The packed schedule is full of programming, including pre/postgame shows and game analysis. Content creators discuss their midweek routine, what it takes to produce a hefty slate of studio shows, and how they distribute it to the masses.
Moderator: Kristian Hernandez, SVG, Associate Editor and Social Media Manager; 2020 Teams Summit Program Director
Panelists:
Andrew Abrams, Vegas Golden Knights, Executive Producer of Production
Chris Gargano, New York Jets, Vice President and Executive Producer
Brad Phinney, Las Vegas Raiders, Vice President, Production and Programming
Don Sperling, New York Giants, Vice President and Executive Producer
1:50 - 2:05 p.m.: Parsec Case Study: Telestrating from Anywhere Through Parsec
Learn how Fingerworks Telestrators leveraged Parsec for Teams to enable CBS Sports to access, use, and successfully transmit their telestrators from remote locations.
Presenters:
Dan Armstrong, FingerWorks Telestrators, Technical Lead
Benjy Boxer, Parsec, CEO and Co-Founder
Bryan McKoen, FingerWorks Telestrators, President
2:05 - 2:45 p.m.: Cheer From Home: Clubs Engage Fans With Second-Screen Experiences
With a majority of games played in nearly empty facilities, fans are yearning for any form of connection with their favorite teams. Learn how a variety of live streams and digital offerings accompanying the main broadcast product give fans in their living room a unique at-home experience.
Moderator: Kristian Hernandez, SVG, Associate Editor and Social Media Manager; 2020 Teams Summit Program Director
Panelists:
Thomas Chen, Seton Hall University, Associate Athletics Director for Digital Media and Communications
Alexa Ikeler, Philadelphia Flyers, Game Presentation Manager
Sean Tabler, Los Angeles Chargers, Director of Game Presentation
Mark Witte, Colorado Rapids, Director of Event Presentation
2:45 - 3:15 p.m.: More Than a Moment: How Social Media Plays a Role in Effective Messaging
Social media has become the go-to destination for quick and digestible content. Representatives from across the sports landscape break down their thought processes on designing social-first visuals, the messages they're trying to convey with their work, and how to create posts that generate long-lasting chatter around their organization.
Moderator: Brandon Costa, SVG, Director of Digital
Panelists:
Dan Goldberger, Atlanta Dream, Director of Digital Media and Marketing
Savannah Hollis, Seattle Kraken, Social Media Manager
Mike Kelley, Grabyo, President, Americas
Shahbaz Khan, Minnesota Timberwolves, Director of Digital Content
Kevin Slattery, United States Naval Academy, Director of Football Creative Design
3:15 - 3:30 p.m.: Veritone Case Study: How Veritone Enables the SF Giants to Continue to Generate Value from their Media
With 60 years under their belts, the amount of content the Giants have available is so large that identifying valuable moments is very difficult. They were sitting on 16,000 tapes, 20,000 hours and more than 2 PB of content with limited ability to surface any or all of that to their specific fans and key stakeholders. Through working with Veritone as their artificial intelligence and monetization partner, the Giants have been able to leverage quickly find and share their compelling content through their social and digital channels, keeping fans engaged between games - especially during the pandemic.
Moderator: Kristian Hernandez, SVG, Associate Editor and Social Media Manager; 2020 Teams Summit Program Director
Presenters:
Paul Hodges, San Francisco Giants, VP of Content and Entertainment
Logan Ketchum, Veritone, Director of Sales and Strategic Partnerships
Brad Martens, San Francisco Giants, Director of Media Systems and Workflow
3:30 - 4:15 p.m.: Tech Focus: Create Content for Your Whole Organization
In-house media departments are about far more than entertaining fans. Content and production are bolstering every aspect of a professional sports franchise, from hospitality to sales, marketing, and even player recruitment. Learn about tools that can help production teams manage, repurpose, and distribute content in new and more effective ways as experts examine behind-the-scenes workflows and processes of upping the value of content.
Moderator: Brandon Costa, SVG, Director of Digital
Panelists:
Eric Bassier, Quantum, Senior Director of Product Marketing and Enablement
Jonathan Carr, Levels Beyond, Client Solutions Executive
Taylor Gilkeson, Los Angeles Rams, Managing Producer
Greg Maratea, Iron Mountain Entertainment Services, Director of Global Client Solutions
4:15 p.m.: Postgame Zoom Room
