
Written by Jonathan Morgan, MD, Object Matrix
I'm off to Hollywood!
Well the Hollywood Professional Association Tech Retreat and that's twice as cool (if you like the media industry and technology). So here goes for Back to the Future .
Recent History
Object Matrix was recently acquired by DataCore, a company with the values that we have: disruptive technology, continuous innovation, managing data (with tech) so you don't have to (with your time), connecting people with media and doing all of that with a secret ingredient: community.
But these synergies alone don't explain everything about why Object Matrix and DataCore came together. That nugget of truth lies in the aforementioned future .
And Back
You see - there is a lot of work to be done because the options largely aren't working for the industry.
Since I've been in computing (and that is over 35 years now!) I've heard the same stories over and over. You know them as well:
Tie-in contracts: it was the previous IT guy, it isn't my fault but we are stuck
Proprietary formats or databases: I can't migrate. I don't have the time. We'll have to renew.
Non-compatible: your certification only works with v2.20.101.50.1 not with v2.20.101.50.2
Eye watering fees: $160k to download 100TB of data
Data loss: I couldn't afford to keep it, so I wiped it
Data access issues: my app is here, but the data is there
Security issues: ransomware the bogeyman that truly exists
Have I missed any?
And despite magic Mr. Cloud coming along, we largely live with the same problems.
To the Future
DataCore - pioneers in Software-Defined Storage Solutions for SAN.
Object Matrix - pioneers in object storage.
Both have radically great solutions TODAY for nailing media storage.
But this marriage will not stop with where we are now. It is going to be disruptive. VERY disruptive.
At HPA I am hugely looking forward to:
Listening to the CTOs and technologists at the frontend of handling media; knowing what is holding you back
Presenting why Object Matrix/DataCore have the best media storage solutions on the market today
And discussing some compelling reasons why things are going to get exciting in this space in the years to come
And all, I promise, whilst leaving my Michael J. Fox accent at home
See you at HPA? DataCore will be at stand 112, make sure to stop by!
If you would like to book in a meeting with Jonathan at the HPA Tech Retreat, please click here.
Or email us at sales@object-matrix.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
COW Jobs: Editor de V deo - Direct Response, Performance Ads - Brazil, Remote
Brie Clayton March 11, 2026
0 Comments
Editor(a) de V deo (Direct Respon...
12/03/2026
Avatar: Fire and Ash Graded with DaVinci Resolve Studio
Brie Clayton March 11, 2026
0 Comments
Colorist delivers premium cinematic color across 2D, 3D...
12/03/2026
Boston Conservatory to Timoth e Chalamet: We Care About Ballet and Opera Boston Conservatory at Berklee students and faculty respond to the actors recent comm...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Matrox Video will showcase its vision for the future of live production at NAB 2026 in Las Vegas, April 19-22, highlighting how broadcasters and media organizat...
11/03/2026
Geneva-based technology company, GlobalM SA, is presenting its GMX Distributed Video Gateway, a software-defined IP media transport platform designed to replace...
11/03/2026
Backlight (booth #N2829), the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, has released the ...
11/03/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, presents its latest StudioEdge models at The NAB Show ...
11/03/2026
Telestream, a global leader in media workflow technologies, today announced the expansion of Telestream Cloud Services with the introduction of UP, a new cloud-...
11/03/2026
Operative, the preferred advertising management provider for the world's leading media brands, today announced the launch of AOS for digital media, an AI-po...
11/03/2026
Calrec will be located in Central Hall, on Booth C6907
Choice without compromise
The broadcast industry is going through a rapid evolution that s signalling a...
11/03/2026
The new service is hosted and operated entirely in the Netherlands, combining data sovereignty, resilience, scalability, and predictable costs without relying...
11/03/2026
Ease Live, an Evertz company and leader in interactive graphical overlays, today announced the successful deployment of its platform on Red Bull TV for Premier ...
11/03/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, is advancing its Semantic Intelligence cap...
11/03/2026
Emergent, a leading provider of AI-enhanced media production solutions, today announced the official launch of Fusion, a powerful, no-code application builder d...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Utah Scientific today announced the expansion of its Technology Partner Program with the addition of Audinate, Bitfocus, and Skaarhoj, three industry leaders wh...
11/03/2026
DigitalGlue, creator of the creative.space on-premise managed storage platform, today revealed plans to launch creative.space Intelligence (CSI) at NAB 2026 (Bo...
11/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, has annou...
11/03/2026
Composer and Re-recording Mixer Michael Phillips Keeley has built his career around immersive storytelling. Working from his Dolby Atmos-equipped studio, Sound ...
11/03/2026
Leading video software provider Synamedia today announced that YES, the pay-TV subsidiary of the telco Bezeq (TASE: BEZQ), has selected Synamedia Iris to delive...
11/03/2026
As media companies face increasing cost pressures and operational complexity, at the 2026 NAB Show in Las Vegas, Viaccess-Orca (VO), a global leader in OTT / TV...
11/03/2026
Digital Alert Systems, a global leader in emergency communications solutions for media providers, today announced the release of Version 6 software for its DASD...
11/03/2026
First Medium-Earth Orbit (MEO) deployment of the emergency.lu platform for refugees and their host communities' use provides dependable broadband for humani...
11/03/2026
Foundry releases Nuke 17.0
Brie Clayton March 1, 2026
0 Comments
Native Gaussian Splat support, new 3D system based on USD, expanded machine learning ca...
11/03/2026
Preserving UNESCO World Heritage with URSA Cine Immersive
Brie Clayton March 1, 2026
0 Comments
The Explorers turned to France's cultural landmark...
11/03/2026
I Clicked This By Accident And It Made After Effects SO Much Faster
Graham Quince March 1, 2026
0 Comments
Discover how Region of Interest in Adobe A...
11/03/2026
Cine Gear Connect Brings a Focused All-Day Experience to Industry City, NY
Brie Clayton March 4, 2026
0 Comments
Registration is now open for Cine Gea...
11/03/2026
La Vor gine Edited and Finished with DaVinci Resolve Studio
Brie Clayton March 4, 2026
0 Comments
One of Colombia's most ambitious projects goes g...
11/03/2026
SoundMarket Launches 18,000 Tracks of Real Music by Award-Winning Composers for...
11/03/2026
Capta Center Supports NOVO19 Remote Production with Blackmagic Design
Brie Clayton March 5, 2026
0 Comments
The facility provides production and playo...
11/03/2026
DigitalGlue Ends the Post-Production Tax: creative.space Intelligence (CSI) Unif...
11/03/2026
Kochi Sun Sun Uses Blackmagic Replay for High School Volleyball Finals
Brie Clayton March 9, 2026
0 Comments
Versatile Blackmagic Replay system proves...
11/03/2026
Richard Bona Joins Berklee for Signature Series Concert The Grammy-winning Cameroonian bassist and vocalist collaborates with students and faculty in a progra...
11/03/2026
Launched today, NVIDIA Nemotron 3 Super is a 120 billion parameter open model with 12 billion active parameters designed to run complex agentic AI systems at sc...