Photo credit: GETTY IMAGES
Press release - 4 September 2024 09:59
Eutelsat Group and MuxIP bring FAST channels to satellite broadcast for audiences and advertisers in Europe, the Middle East and North Africa Share on Facebook Share on Linkedin Share on Twitter Download as PDF
Expanding the reach of FAST channels via satellite
Showcasing the role of satellite in bringing new types of content to audiences that the channels wouldn't be able to reach otherwise
Paris -04 September 2024 - Eutelsat Group (ISIN: FR0010221234 - Euronext Paris / London Stock Exchange: ETL) and MuxIP, the pioneer in next-generation media SaaS technologies for ad-supported streaming, announce an innovative strategic initiative, bringing together a selection of global sports channels from FAST (Free Advertising Supported TV) platforms around the world, via satellite to audiences in Europe, the Middle East and North Africa ( EMENA ).
In a first-of-its-kind agreement, MuxIP is distributing an initial selection of FAST channels, free-to-air for audiences and advertisers across EMENA, on Eutelsat's flagship HOTBIRD satellites at 13 East. The first three channels to be launched under this new agreement are World Poker Tour, covering internationally televised events, with exclusive content, hosted commentary and analysis, Cricket Gold drawing on 40 years of classic cricket action and Outdoor Channel, celebrating life in the great outdoors and the personalities that go with it.
The channels are currently distributed on FAST platforms in the US, Canada, Australia, India and other parts of the world. Under this partnership, versions customised for European audiences, will now be distributed in the UK, continental Europe, the Middle East and North Africa.
Laurence Delpy, President of Eutelsat's Video Business Unit said We are delighted to collaborate with MuxIP on this innovative initiative. Thanks to the extensive reach of satellite, we are able to increase the distribution of these sports TV channels from around the world, bringing them free-to-air to new audiences beyond terrestrial networks, supported by advertising aligned with the FAST Industry .
Frank Brown, MD International at MuxIP added For these channels, the integration of the exploding FAST industry together with the expansive reach of satellite is an extremely powerful combination. The relevant audiences and advertisers will all benefit enormously from the launch of these unique TV channels in the EMENA regions.
Topics
Telecom
Radio, TV
Electronic business, communication
Innovations, inventions
Network products
Telecommunication, mobile telephony
About Eutelsat Group
Eutelsat Group is a global leader in satellite communications, delivering connectivity and broadcast services worldwide. The Group was formed through the combination of the Company and OneWeb in 2023, becoming the first fully integrated GEO-LEO satellite operator with a fleet of 35 Geostationary satellites and a Low Earth Orbit (LEO) constellation of more than 600 satellites. The Group addresses the needs of customers in four key verticals of Video, where it distributes more than 6,500 television channels, and the high-growth connectivity markets of Mobile Connectivity, Fixed Connectivity, and Government Services. Eutelsat Group's unique suite of in-orbit assets and ground infrastructure enables it to deliver integrated solutions to meet the needs of global customers. The Company is headquartered in Paris and the Eutelsat Group employs more than 1,700 people across more than 50 countries. The Group is committed to delivering safe, resilient, and environmentally sustainable connectivity to help bridge the digital divide. The Company is listed on the Euronext Paris Stock Exchange (ticker: ETL) and the London Stock Exchange (ticker: ETL)
Find out more at www.eutelsat.com
Media enquiries
Joanna Darlington
Tel. 33 674 521 531
jdarlington@eutelsat.com
Katie Dowd
Tel. 1 202 271 2209
kdowd@oneweb.net
Investors
Joanna Darlington
Tel. 33 674 521 531
jdarlington@eutelsat.com
Hugo Laurens Berge
Tel. 33 670 80 95 58
hlaurensberge@eutelsat.com
DISCLAIMER
The forward-looking statements included herein are for illustrative purposes only and are based on management's views and assumptions as of the date of this document. Such forward-looking statements involve known and unknown risks. For illustrative purposes only, such risks include but are not limited to: risks related to the health crisis; operational risks related to satellite failures or impaired satellite performance, or failure to roll out the deployment plan as planned and within the expected timeframe; risks related to the trend in the satellite telecommunications market resulting from increased competition or technological changes affecting the market; risks related to the international dimension of the Groups customers and activities; risks related to the adoption of international rules on frequency coordination and financial risks related, inter alia, to the financial guarantee granted to the Intergovernmental Organizations closed pension fund, and foreign exchange risk. Eutelsat Communications expressly disclaims any obligation or undertaking to update or revise any projections, forecasts or estimates contained in this document to reflect any change in events, conditions, assumptions, or circumstances on which any such statements are based, unless so required by applicable law. The information contained in this document is not based on historical fact and should not be construed as a guarantee that the facts or data mentioned will occur. This information is based on data, assumptions and estimates that the Group considers as reasonable.
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Photo credit: GETTY IMAGES
