
There are many reasons why you would feel that now is the right time to find a new home for your media assets.
Perhaps your Editor's time is taken up by doing backups, or there is only one person on the team who knows where to find your archived content? Or, your Chief Engineer is looking for a solution that is future-proof in scale and workflow? Are the people holding the purse strings not willing to invest unless it generates revenue or savings?
All of these internal challenges don't help the individuals on the ground, and you find yourself spending more time on these issues, rather than focusing your efforts on other priorities.
It could be that you're currently using storage solutions such as standalone disk drives, single RAID devices or LTO tape, but managing and accessing your media is time consuming, and to be honest, your time could be better spent on other tasks.
Shifting to a more modern solution can be daunting, time-consuming, and difficult. Choosing the right storage vendor can streamline the process and help you adapt to a fast-changing industry.
How do you manage data? Perhaps you don't have a solution at all and your media content is on hard drives stacked up in a dusty old broom cupboard. Not ideal, and certainly not the most secure way to store content that is valuable and irreplaceable.
Maybe you've moved all your assets to the cloud, but recent bills for downloads have made you reconsider?
Regardless of the scenario, you have come to the conclusion that now is the right time to invest in a solution that:
Takes little or no effort to manage
Can automatically synchronize content with cloud buckets
Enables you, your staff, and customers to find and share content with ease
All these desires point to implementing an object storage solution but which one? There are so many! How do you find the right one for you?
We have put together this quick and easy guide showing what we would recommend, to help you find the right solution for your needs.
We would recommend that you first determine your exact requirements vs. your current position.
Think about what you need from a storage solution that benefits both you and your organization. What do you need that will improve operational efficiency, be cost effective, and streamline your internal processes to ensure your time is productive? Does it need to integrate with other systems?
How much storage capacity per month will you require, and how much content will you need to access in that time?
And finally, have you considered what your budget is?
Producers want to move quickly, and have been known to move from one project to the next within a matter of days. If you have teams working remotely across various geographical locations who need to be able to access their media archive quickly and in real time, not having the right object storage solution in place could be impactful on campaign and live dates.
Another area to consider is auditing access. Are you aware of who is currently accessing your archived media, and what happens if something is accidentally deleted or removed?
Audited access ensures your content is protected and only accessed by those with permission to do so. You wouldn't want that top-secret project going live too early, in error!
The ability to track every movement of your media assets, and also to be alerted in the event of an accidental slip up means you are in control at all times.
We understand that your media assets are of utmost value to you and your organization. How secure are your assets and sensitive information now? Did you know, the average ransomware payment in 2021 increased by 82% year over year to $570,000?
Never compromise on data security! It's not about if you'll be attacked, but when. Media makes for unique challenges to the solution set, so having a partner that understands media workflows and cyber security demands is necessary.
If you have any centralized data storage or computer resource, like Network Attached Storage (NAS), you should be concerned about CyberCrime. If you have people accessing those platforms from remote locations then you should be very concerned indeed about CyberCrime.
Want to know more? Let's chat!
Add me to the mailing list
Everybody needs access resilience, so in addition to having somewhere to store your media archive, you should also consider having the ability to backup your work in progress.
Consider implementing business continuity and recovery strategies to help assess internal and external risk and how you would mitigate this.
In today's world, media organizations keep their assets digitally and more often than not in a centralized system. There is an advantage for management and delivery of data, however, this can create the risk for potential disasters. Loss of assets could be down to a natural disaster, virus, human error, or a malicious action. We would advise that this should not be ignored.
Does your organization need to monetize or exploit their archives? Do you require instant and predictable access to your content and metadata from anywhere at any time?
If your answer is yes to both of these questions, then in order to achieve these goals, your content and metadata needs to be curated, portable and stored in non-proprietary formats so it can be exploited, shared, re-used, or moved to new platforms without being tied in.
If you are using LTO to access your content, this can be inefficient, time-consuming, and operationally detrimental to your organization, which is why so many organizations are looking to replace those platforms with a more modern alternative.
Our Recommendation So, how do I choose my object storage provider?
Choosing a partner who understands the broadcast and media industry is where Object Matrix fits in. Since 2003, Object Matrix has pioneered object st
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Graduate Spotlight: Gabrielle Rodriguez The educator, who grew up in the Philippines, shares how shes bringing what she learned at Berklee back home.
Februar...
10/02/2026
From San Fran to Santa Clara down to Los Angeles, ESPN celebrates the Big Game w...
10/02/2026
A team of broadcast engineers and experts dispersed across Northern Italy help broadcasters and still photographers keep shooting
OBS has put new imaging techn...
10/02/2026
If you can have the best pictures and the best sound quality for these global ev...
10/02/2026
Disney+ will add vertical video within its app this year after ESPN introduced V...
10/02/2026
GameChanger today unveiled the most comprehensive product update in its 15-year history, marking a major step forward in how families, athletes, coaches, fans, ...
10/02/2026
With a new film adaptation of Wuthering Heights arriving just in time for Valent...
10/02/2026
Today, we announced our fourth quarter 2025 earnings, marking a strong finish to the year with exceptional user growth and continued momentum across the busines...
10/02/2026
I dag redovisar vi v rt resultat f r fj rde kvartalet 2025, vilket markerar ett starkt avslut p ret med robust anv ndartillv xt och fortsatt momentum i hela v...
10/02/2026
World-first opt-out function now fully integrated on SBS On Demand
10 February, 2026
Media releases
SBS has announced a suite of audience-first enhancement...
10/02/2026
Jennifer Hanley, Vice President, International, L3Harris, signed a Memorandum of...
10/02/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
10/02/2026
NEW YORK February 10, 2026 Nielsen's Gracenote, the global leader in entertainment metadata, today announced the continuation of its partnership with Go...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Clear dialogue has long been one of the biggest pain points in post-production. From complex mixes to unpredictable playback environments, intelligibility somet...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/02/2026
10 Feb 2026
VEON's Kyivstar Expands Digital Healthcare Services in Ukraine ...
10/02/2026
The new TV campaign is set to air on Sky from 10th February - 6th April inviting...
10/02/2026
Red Seat Ventures Acquires Leading Podcast Subscription Platform Supercast Los Angeles, CA, February 10, 2026 - Red Seat Ventures, a division of Fox Corporati...
10/02/2026
Arvato Systems Celebrates a Decade of Innovation and Customer Success in the Dig...
09/02/2026
A look inside the tech, tools, and team that make the Super Bowl into true eye c...
09/02/2026
Software-defined IP backbone and centralized signal-control hub redefine champio...
09/02/2026
Broadcasters continue to raise the bar when it comes to producing an eye-catchin...
09/02/2026
Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...
09/02/2026
Sony's imaging tech is the literal lens through which the spectacle and exc...
09/02/2026
The technologies, including AI, allow fans at home to see the athletes, feel' the speed, and sense the skill
With four years from one Winter Games to the ...
09/02/2026
Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports N...
09/02/2026
New York Festivals Advertising Awards proudly unveils a dynamic new Sports Category Group, expanding its 2026 competition to recognize the powerful role sports ...
09/02/2026
Devlin Design Group, Filmwerks, LTN pitched in on the four-day effort
The site ...
09/02/2026
Despite the game taking place right in the middle of NBC Sports' busiest month ever, its production and operations teams pulled off a massive Super Bowl LX ...
09/02/2026
SBS Media Sustainability Challenge returns for 2026
9 February, 2026
Media releases
The challenge offers brands and agencies $500,000 in advertising invent...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts, and Culture and custodian of the SAFTAs, is calling on all South Afri...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/02/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the call for training provider submissions is open. This funding aims to award grants ...
09/02/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and Sk...
09/02/2026
The L3Harris Key Management System is the first solution on the open market - and available to NATO customers today - that allows countries to create their own ...
09/02/2026
Book a meeting or demonstration at ISE 2026! Please enter the following details. (Tick the relevant box for a meeting or demo):
--
Meeting / Demo*
Meeting...