
There are many reasons why you would feel that now is the right time to find a new home for your media assets.
Perhaps your Editor's time is taken up by doing backups, or there is only one person on the team who knows where to find your archived content? Or, your Chief Engineer is looking for a solution that is future-proof in scale and workflow? Are the people holding the purse strings not willing to invest unless it generates revenue or savings?
All of these internal challenges don't help the individuals on the ground, and you find yourself spending more time on these issues, rather than focusing your efforts on other priorities.
It could be that you're currently using storage solutions such as standalone disk drives, single RAID devices or LTO tape, but managing and accessing your media is time consuming, and to be honest, your time could be better spent on other tasks.
Shifting to a more modern solution can be daunting, time-consuming, and difficult. Choosing the right storage vendor can streamline the process and help you adapt to a fast-changing industry.
How do you manage data? Perhaps you don't have a solution at all and your media content is on hard drives stacked up in a dusty old broom cupboard. Not ideal, and certainly not the most secure way to store content that is valuable and irreplaceable.
Maybe you've moved all your assets to the cloud, but recent bills for downloads have made you reconsider?
Regardless of the scenario, you have come to the conclusion that now is the right time to invest in a solution that:
Takes little or no effort to manage
Can automatically synchronize content with cloud buckets
Enables you, your staff, and customers to find and share content with ease
All these desires point to implementing an object storage solution but which one? There are so many! How do you find the right one for you?
We have put together this quick and easy guide showing what we would recommend, to help you find the right solution for your needs.
We would recommend that you first determine your exact requirements vs. your current position.
Think about what you need from a storage solution that benefits both you and your organization. What do you need that will improve operational efficiency, be cost effective, and streamline your internal processes to ensure your time is productive? Does it need to integrate with other systems?
How much storage capacity per month will you require, and how much content will you need to access in that time?
And finally, have you considered what your budget is?
Producers want to move quickly, and have been known to move from one project to the next within a matter of days. If you have teams working remotely across various geographical locations who need to be able to access their media archive quickly and in real time, not having the right object storage solution in place could be impactful on campaign and live dates.
Another area to consider is auditing access. Are you aware of who is currently accessing your archived media, and what happens if something is accidentally deleted or removed?
Audited access ensures your content is protected and only accessed by those with permission to do so. You wouldn't want that top-secret project going live too early, in error!
The ability to track every movement of your media assets, and also to be alerted in the event of an accidental slip up means you are in control at all times.
We understand that your media assets are of utmost value to you and your organization. How secure are your assets and sensitive information now? Did you know, the average ransomware payment in 2021 increased by 82% year over year to $570,000?
Never compromise on data security! It's not about if you'll be attacked, but when. Media makes for unique challenges to the solution set, so having a partner that understands media workflows and cyber security demands is necessary.
If you have any centralized data storage or computer resource, like Network Attached Storage (NAS), you should be concerned about CyberCrime. If you have people accessing those platforms from remote locations then you should be very concerned indeed about CyberCrime.
Want to know more? Let's chat!
Add me to the mailing list
Everybody needs access resilience, so in addition to having somewhere to store your media archive, you should also consider having the ability to backup your work in progress.
Consider implementing business continuity and recovery strategies to help assess internal and external risk and how you would mitigate this.
In today's world, media organizations keep their assets digitally and more often than not in a centralized system. There is an advantage for management and delivery of data, however, this can create the risk for potential disasters. Loss of assets could be down to a natural disaster, virus, human error, or a malicious action. We would advise that this should not be ignored.
Does your organization need to monetize or exploit their archives? Do you require instant and predictable access to your content and metadata from anywhere at any time?
If your answer is yes to both of these questions, then in order to achieve these goals, your content and metadata needs to be curated, portable and stored in non-proprietary formats so it can be exploited, shared, re-used, or moved to new platforms without being tied in.
If you are using LTO to access your content, this can be inefficient, time-consuming, and operationally detrimental to your organization, which is why so many organizations are looking to replace those platforms with a more modern alternative.
Our Recommendation So, how do I choose my object storage provider?
Choosing a partner who understands the broadcast and media industry is where Object Matrix fits in. Since 2003, Object Matrix has pioneered object st
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
21/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/10/2026
Clear-Com is debuting the Mentrix panel at NAB Show New York (Booth 739) today. Combining physical controls with a touchscreen interface, Mentrix is designed ...
21/10/2026
Amagi, the media industry cloud company, today announced a strategic partnership with Sistemas de Video Comunicaci n S.A. (SVC) to expand access to its cloud-ba...
21/10/2026
Lipsie Launches LipsieSync, a Human-First AI Dubbing Workflow for Multilingual V...
21/10/2026
Mayday Parade Music Video Shot with Blackmagic PYXIS 12K
Brie Clayton October 20, 2026
0 Comments
Multi scale sensor allows DP to capture 12K, 8K and ...
21/10/2026
USS Defiant Pulse Phasers in After Effects - No Plugins!
Graham Quince October 20, 2026
0 Comments
I love the USS Defiant from Star Trek: Deep Space N...
21/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/10/2026
Since 2012, Saorsat has provided coverage in areas where Saorview reception may be challenged. Services from RT , TG4 and Oireachtas TV are currently available ...
21/10/2026
NVIDIA builds tools to enable safe agents across the stack. The NVIDIA OpenShell...
21/10/2026
NVIDIA cuDSS, launched today in general availability, is an NVIDIA CUDA-X librar...
21/10/2026
To increase productivity, accelerate innovation and create new opportunities for...
21/10/2026
Demand from AI-natives is pulling the European AI cloud ecosystem forward faster...
21/10/2026
General availability of the instances is coming next month, with planned expansi...
21/10/2026
At GTC Berlin, NVIDIA is showcasing its full lineup of local AI hardware. RTX Spark, which launched last week, powers personal agents on Windows PCs; DGX Spark ...
20/10/2026
Sony's Beyond Sports technology will power real-time animation of the game, ...
20/10/2026
The NBA is putting on a full-court press when it comes to digital offerings this year, and that includes some great new features on the NBA App as well as a new...
20/10/2026
Testing what works is an important part of developing successful fan engagement....
20/10/2026
One fan in The Nordecke will wear the device via headset on Wednesday night
Spo...
20/10/2026
Regular-season game coverage will continue to be a mix of REMI and onsite produc...
20/10/2026
Grass Valley has added Bridge Technologies to the company's Media eXchange Layer (MXL) initiative, demonstrating how this has supported the containerization...
20/10/2026
Gravity Media has rapidly deployed complete IP-based broadcast infrastructure fo...
20/10/2026
Ateme has announced a strategic partnership with Viamedia, the ad tech company b...
20/10/2026
As concerts and other live performances reach audiences through global streaming...
20/10/2026
Media Links' Xscend platform and MDP3020 IP media gateways supported live broadcast contribution for the All-Asia Games, that recently took place in Japan.
...
20/10/2026
For Major League Soccer creative teams, 2027 is going to be unlike any year they...
20/10/2026
The National Hockey League (NHL) has given a first look at its planned transform...
20/10/2026
FloSports and the National Lacrosse League (NLL) have entered into a multiyear m...
20/10/2026
The Advanced Media Workflow Association (AMWA) has received a 2026 Technology & ...
20/10/2026
Pearl TV has made significant progress in its industry-wide initiative to make NEXTGEN TV converter boxes more affordable and accessible to consumers, marking a...
20/10/2026
The 37th edition of SPORTEL Awards took place on Monday, Oct. 19 at the Grimaldi Forum Monaco, under the High Patronage of H.S.H. Prince Albert II of Monaco. Ch...
20/10/2026
Amagi has announced a strategic partnership with Sistemas de Video Comunicaci n ...
20/10/2026
The home of cycling coverage is secure as Eurosport and TNT Sports today extend ...
20/10/2026
By Ramona Flume
One of the most exciting things about the Sundance Film Festiva...
20/10/2026
Veteran Entertainment and Brand Executive to Lead Global Communications Strategy...
20/10/2026
Inspired by late-90s & early-2000s R&B, hip-hop & club music
UJAM have just introduced two new virtual instruments that bring together a versatile selection...
20/10/2026
Synth gains free editor & librarian application
Back at Superbooth 2026, Groove Synthesis gave us a sneak preview of a desktop software application that off...
20/10/2026
With more than 30 years in the Italian broadcast market, Video Progetti will offer the complete Calrec range, giving broadcasters the freedom to choose and scal...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Calrec has appointed Video Progetti, the Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Media comp...
20/10/2026
FOR-A has collaborated with Canon to integrate PTZ camera control into the software-defined MixBoard production switcher. The resulting seamless operations wer...
20/10/2026
Great music rarely happens in isolation. It emerges when artists, producers, and songwriters exchange ideas, challenge one another, and find unexpected creative...
20/10/2026
Collaboration gives broadcast teams a faster path from network alerts to the affected equipment, system dependencies and support information
BeckTV, Beam Dyna...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...