There are many reasons why you would feel that now is the right time to find a new home for your media assets.
Perhaps your Editor's time is taken up by doing backups, or there is only one person on the team who knows where to find your archived content? Or, your Chief Engineer is looking for a solution that is future-proof in scale and workflow? Are the people holding the purse strings not willing to invest unless it generates revenue or savings?
All of these internal challenges don't help the individuals on the ground, and you find yourself spending more time on these issues, rather than focusing your efforts on other priorities.
It could be that you're currently using storage solutions such as standalone disk drives, single RAID devices or LTO tape, but managing and accessing your media is time consuming, and to be honest, your time could be better spent on other tasks.
Shifting to a more modern solution can be daunting, time-consuming, and difficult. Choosing the right storage vendor can streamline the process and help you adapt to a fast-changing industry.
How do you manage data? Perhaps you don't have a solution at all and your media content is on hard drives stacked up in a dusty old broom cupboard. Not ideal, and certainly not the most secure way to store content that is valuable and irreplaceable.
Maybe you've moved all your assets to the cloud, but recent bills for downloads have made you reconsider?
Regardless of the scenario, you have come to the conclusion that now is the right time to invest in a solution that:
Takes little or no effort to manage
Can automatically synchronize content with cloud buckets
Enables you, your staff, and customers to find and share content with ease
All these desires point to implementing an object storage solution but which one? There are so many! How do you find the right one for you?
We have put together this quick and easy guide showing what we would recommend, to help you find the right solution for your needs.
We would recommend that you first determine your exact requirements vs. your current position.
Think about what you need from a storage solution that benefits both you and your organization. What do you need that will improve operational efficiency, be cost effective, and streamline your internal processes to ensure your time is productive? Does it need to integrate with other systems?
How much storage capacity per month will you require, and how much content will you need to access in that time?
And finally, have you considered what your budget is?
Producers want to move quickly, and have been known to move from one project to the next within a matter of days. If you have teams working remotely across various geographical locations who need to be able to access their media archive quickly and in real time, not having the right object storage solution in place could be impactful on campaign and live dates.
Another area to consider is auditing access. Are you aware of who is currently accessing your archived media, and what happens if something is accidentally deleted or removed?
Audited access ensures your content is protected and only accessed by those with permission to do so. You wouldn't want that top-secret project going live too early, in error!
The ability to track every movement of your media assets, and also to be alerted in the event of an accidental slip up means you are in control at all times.
We understand that your media assets are of utmost value to you and your organization. How secure are your assets and sensitive information now? Did you know, the average ransomware payment in 2021 increased by 82% year over year to $570,000?
Never compromise on data security! It's not about if you'll be attacked, but when. Media makes for unique challenges to the solution set, so having a partner that understands media workflows and cyber security demands is necessary.
If you have any centralized data storage or computer resource, like Network Attached Storage (NAS), you should be concerned about CyberCrime. If you have people accessing those platforms from remote locations then you should be very concerned indeed about CyberCrime.
Want to know more? Let's chat!
Add me to the mailing list
Everybody needs access resilience, so in addition to having somewhere to store your media archive, you should also consider having the ability to backup your work in progress.
Consider implementing business continuity and recovery strategies to help assess internal and external risk and how you would mitigate this.
In today's world, media organizations keep their assets digitally and more often than not in a centralized system. There is an advantage for management and delivery of data, however, this can create the risk for potential disasters. Loss of assets could be down to a natural disaster, virus, human error, or a malicious action. We would advise that this should not be ignored.
Does your organization need to monetize or exploit their archives? Do you require instant and predictable access to your content and metadata from anywhere at any time?
If your answer is yes to both of these questions, then in order to achieve these goals, your content and metadata needs to be curated, portable and stored in non-proprietary formats so it can be exploited, shared, re-used, or moved to new platforms without being tied in.
If you are using LTO to access your content, this can be inefficient, time-consuming, and operationally detrimental to your organization, which is why so many organizations are looking to replace those platforms with a more modern alternative.
Our Recommendation So, how do I choose my object storage provider?
Choosing a partner who understands the broadcast and media industry is where Object Matrix fits in. Since 2003, Object Matrix has pioneered object st
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
18/08/2026
Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...
18/08/2026
Company launch with stereo-imaging tool
Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...
18/08/2026
Control software now available for older interfaces
Focusrite have just announced the launch of an update that extends Control 2 software support their Scar...
18/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/08/2026
Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...
18/08/2026
Command Frame for After Effects
Scott Black August 18, 2026
0 Comments
Free download, demonstrations, hands-on tests, and creator resources
Want to t...
18/08/2026
At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...
There are many reasons why you would feel that now is the right time to find a new home for your media assets. 
