
There are many reasons why you would feel that now is the right time to find a new home for your media assets.
Perhaps your Editor's time is taken up by doing backups, or there is only one person on the team who knows where to find your archived content? Or, your Chief Engineer is looking for a solution that is future-proof in scale and workflow? Are the people holding the purse strings not willing to invest unless it generates revenue or savings?
All of these internal challenges don't help the individuals on the ground, and you find yourself spending more time on these issues, rather than focusing your efforts on other priorities.
It could be that you're currently using storage solutions such as standalone disk drives, single RAID devices or LTO tape, but managing and accessing your media is time consuming, and to be honest, your time could be better spent on other tasks.
Shifting to a more modern solution can be daunting, time-consuming, and difficult. Choosing the right storage vendor can streamline the process and help you adapt to a fast-changing industry.
How do you manage data? Perhaps you don't have a solution at all and your media content is on hard drives stacked up in a dusty old broom cupboard. Not ideal, and certainly not the most secure way to store content that is valuable and irreplaceable.
Maybe you've moved all your assets to the cloud, but recent bills for downloads have made you reconsider?
Regardless of the scenario, you have come to the conclusion that now is the right time to invest in a solution that:
Takes little or no effort to manage
Can automatically synchronize content with cloud buckets
Enables you, your staff, and customers to find and share content with ease
All these desires point to implementing an object storage solution but which one? There are so many! How do you find the right one for you?
We have put together this quick and easy guide showing what we would recommend, to help you find the right solution for your needs.
We would recommend that you first determine your exact requirements vs. your current position.
Think about what you need from a storage solution that benefits both you and your organization. What do you need that will improve operational efficiency, be cost effective, and streamline your internal processes to ensure your time is productive? Does it need to integrate with other systems?
How much storage capacity per month will you require, and how much content will you need to access in that time?
And finally, have you considered what your budget is?
Producers want to move quickly, and have been known to move from one project to the next within a matter of days. If you have teams working remotely across various geographical locations who need to be able to access their media archive quickly and in real time, not having the right object storage solution in place could be impactful on campaign and live dates.
Another area to consider is auditing access. Are you aware of who is currently accessing your archived media, and what happens if something is accidentally deleted or removed?
Audited access ensures your content is protected and only accessed by those with permission to do so. You wouldn't want that top-secret project going live too early, in error!
The ability to track every movement of your media assets, and also to be alerted in the event of an accidental slip up means you are in control at all times.
We understand that your media assets are of utmost value to you and your organization. How secure are your assets and sensitive information now? Did you know, the average ransomware payment in 2021 increased by 82% year over year to $570,000?
Never compromise on data security! It's not about if you'll be attacked, but when. Media makes for unique challenges to the solution set, so having a partner that understands media workflows and cyber security demands is necessary.
If you have any centralized data storage or computer resource, like Network Attached Storage (NAS), you should be concerned about CyberCrime. If you have people accessing those platforms from remote locations then you should be very concerned indeed about CyberCrime.
Want to know more? Let's chat!
Add me to the mailing list
Everybody needs access resilience, so in addition to having somewhere to store your media archive, you should also consider having the ability to backup your work in progress.
Consider implementing business continuity and recovery strategies to help assess internal and external risk and how you would mitigate this.
In today's world, media organizations keep their assets digitally and more often than not in a centralized system. There is an advantage for management and delivery of data, however, this can create the risk for potential disasters. Loss of assets could be down to a natural disaster, virus, human error, or a malicious action. We would advise that this should not be ignored.
Does your organization need to monetize or exploit their archives? Do you require instant and predictable access to your content and metadata from anywhere at any time?
If your answer is yes to both of these questions, then in order to achieve these goals, your content and metadata needs to be curated, portable and stored in non-proprietary formats so it can be exploited, shared, re-used, or moved to new platforms without being tied in.
If you are using LTO to access your content, this can be inefficient, time-consuming, and operationally detrimental to your organization, which is why so many organizations are looking to replace those platforms with a more modern alternative.
Our Recommendation So, how do I choose my object storage provider?
Choosing a partner who understands the broadcast and media industry is where Object Matrix fits in. Since 2003, Object Matrix has pioneered object st
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
24/07/2026
Referee hat cameras, player/coach mics, and virtual graphics will be deployed at the three-day event for the first time
The NFL FLAG Championships return to ES...
24/07/2026
Qvest, Ateme, and Scaleway have partnered to offer broadcasters, media organizat...
24/07/2026
LTN has completed satellite-to-IP migrations for more than 3,000 broadcaster, MVPD (Multi-Channel Video Programming Distributor), head-end, and content owner si...
24/07/2026
Chyron has released Virtual Placement 8.1, an update to its live sports virtual graphics platform. The release adds workflow and graphics changes across chroma ...
24/07/2026
Riedel's RefCam Live was used for the first time at an international soccer match during a friendly between the German men's national team and Ghana in ...
24/07/2026
USSI Global said it is prepared to help broadcasters, satellite network operators, and media organizations manage the next phase of C-band spectrum clearing, fo...
24/07/2026
FuboTV and The Athletic have launched The Athletic Video Hub on Fubo, bringing The Athletic's sports video content to connected TV (CTV) for the first time....
24/07/2026
Tagboard and Momento have partnered to bring Momento's fan reaction photos to venue videoboards in real time following big plays. The Seattle Mariners will ...
24/07/2026
Stephen Arnold Music (SAM) created an anthem called The World Is Here for Fox ...
24/07/2026
Caz TV has acquired Brazilian broadcast rights to the entire WTA Tour driven by Mercedes-Benz, covering all WTA 250, WTA 500, and WTA 1000 tournaments. The agre...
24/07/2026
SiriusXM and WWE have launched WWE Radio on SiriusXM channel 156, beginning Monday, July 27. The channel will carry live audio of WWE Premium Live Events, audio...
24/07/2026
Harvard Athletics produces more than 325 live NCAA Division 1 sports events and 500 edited videos per year. To manage video capture, streaming, recording, and s...
24/07/2026
Chyron's PRIME 5 graphics platform supported live graphics workflows for NBCUniversal Telemundo's FIFA World Cup 2026 coverage across Telemundo, Univers...
24/07/2026
Wearable tech returns to the coverage, and a brand-new mobile unit is rolled out for the 2026 edition
The 21-stage Tour de France is nearing its conclusion. Th...
24/07/2026
More than 20 cameras, extensive player and coach audio, and a REMCO production model will power coverage of the league's showcase
For an event designed to ...
24/07/2026
New broadcast tool uses live timing, telemetry, and predictive analysis to decode real-time team decision-making for fans at home...
24/07/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
24/07/2026
First string library captured at Studio Richter Mahr
The latest sample library to be created at Max Richter's Studio Richter Mahr facility captures the ...
24/07/2026
Official emulation of Blackbird Studios reverb chamber
In their latest collaboration with Blackbird Studios, KIT Plugins have captured the sound of the Stud...
24/07/2026
Sohonet's partners at BIND Studio have published a great case study on the V...
24/07/2026
Angela Gomez brings over 14 years of experience in broadcast communications and audio engineering, specialising in live outside broadcasts, live sports and larg...
24/07/2026
Between the maturation of IP and remote production workflows, collegiate sports production is advancing rapidly. For an Ivy League institution like Harvard, kee...
24/07/2026
iWedia, a global provider of software solutions for connected TV devices, today announces the launch of Teatro Factory, a new operator-facing software factory o...
24/07/2026
Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisements into live video streams during the 2026 ...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/07/2026
Current DASDEC software enables customers to comply with the FCC's new 15-character password mandate without requiring updates
LYNDONVILLE, N.Y. July 23,...
24/07/2026
At the IBC2026 Show, SDVI will give European media organizations their first hands-on look at the next-generation Rally media supply chain management platform f...
24/07/2026
Sonnet Technologies at IBC2026
Brie Clayton July 23, 2026
0 Comments
Hero image: Sonnet Twin25G T5 Thunderbolt 5 Adapter
At this year's IBC Sho...
24/07/2026
Musora Enhances Online Music Lessons with Blackmagic Design
Brie Clayton July 23, 2026
0 Comments
Director of Production Josh Holliday details workflo...
24/07/2026
Interview with Production 360. Original article published here
The theme of thi...
24/07/2026
Article courtesy of postPerspective
Read the article
While Toy Story 5 maintai...
24/07/2026
Kerry and Mayo fans Up For The Match as excitement builds in Croke Park on the e...
23/07/2026
Staines-upon-Thames, UK, 23rd, JULY, 2026 - Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisem...
23/07/2026
This Spring 2026 graduate from Honolulu found a home at SoonerVision as a live-production star and is ready to enter the industry as a replay op on Prime Video&...
23/07/2026
As the AUSL postseason begins tonight, listening in to players during games enhances fan engagement for the young organization
Ballplayers chatting with announ...
23/07/2026
Snap Inc. and the Esports Foundation have announced Snap's activations at the Esports World Cup 2026 in Paris, running July 6 through August 23. For the fir...
23/07/2026
Sony has announced the FX5, a full-frame Cinema Line camera built around a newly developed fully stacked Exmor RS CMOS image sensor and BIONZ XR2 image processi...
23/07/2026
TNDV (a division of Live Media Group) provided technical production support for the Pickleball Slam 4 live broadcast from Seminole Hard Rock Live in Hollywood, ...
23/07/2026
LTN has announced it has completed satellite-to-IP migrations for more than 3,00...
23/07/2026
Daktronics has announced the winners of the 2026 DakClassroom Student Showcase, a national competition recognizing student work in media production, storytellin...
23/07/2026
The French Tennis Federation (FFT) and beIN Media Group have announced a five-ye...
23/07/2026
Clear-Com provided the communications infrastructure for the Fryderyk Awards Gal...
23/07/2026
The 2026 FIFA World Cup is, on paper, an unparalleled financial success. Total t...