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Hollywood Rivera Studios (Torrance, CA), specializing in eSports productions, live in-studio shows, mobile production truck rentals and more, has purchased sixPanasonic AK-UC3000 4K studio/EFP cameras. According to company owner Rolando Nichols, The UC3000 camera systems deliver the convenience of a live multi-camera system with the cinematic look our clients are looking for, while at the same time they prepare us for 4K production.
The UC3000 delivers either broadcast or cinematic looks in 4K, HD and HDR in a package designed around 2/3 bayonet-mount lenses by employing a large 4K sensor with internal optics to resize the image, thus providing the best of both works between a live broadcast style and digital cinema cameras.
Hollywood Riviera houses a 13,000 sq.ft. studio with a full control room that accommodates the company's roster of production and broadcast clients. The company also owns a 40ft. HD mobile production truck that is available for rent, as well as is the studio.
Our clients-like premier game developer Blizzard Entertainment-- are increasingly interested in 4K and asking for a filmic look, Nichols said. We were sold on the UC3000's capability to switch effortlessly between a gamut of UHD and HD formats, as well as to support simultaneous 4K and HD acquisition.
We're a studio and production company that is growing, and the UC3000's attractive price point made these versatile camera systems very accessible, allowing us to offer quality on a par with or better than larger competitors, he added.
Nichols said that he has been working with the UC3000s for several months, and that clients ranging from the video game, sports and music industries to broadcasters have noticed an uptick in quality and praised the cameras' image production.
Hollywood Riviera purchased the UC3000s through MCCOM Inc., a Panasonic reseller.
For more information about Hollywood Riviera Studios, visit www.hollywoodrivierastudios.com.
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About the AK-UC3000 4K Camera System
Targeted at studios and productions requiring high-end functionality at an affordable price, the UC3000 (with the UCU500) outputs a UHD signal (3840 x 2160 at 59.94p, 50p, 29.97p, 29.97PsF, 25p, 25PsF, 23.98p, 23.98PsF), while also delivering superb picture quality in HD. The camera's B4 mount accommodates the gamut of existing 2/3-inch lenses to maximize customers' return on their investment in existing lenses, and allows a wider and more economical choice of glass for sports, concerts and similar applications. For more information about Panasonic professional video products, visit www.panasonic.com/broadcast or contact Panasonic at 877-803-8492.
About Panasonic Broadcast, Cinema and Professional Video Systems
Panasonic offers leading products to acquire, transmit and view high-quality video, over both video and IP networks. Professional products include VariCam cinema cameras, P2 HD camcorders, 4K and HD handheld cameras, Pan/Tilt/Zoom cameras, studio and box cameras, switchers and monitors. These products serve customers in cinema, broadcast, professional sports, higher education, enterprise and other markets.
About Panasonic Corporation of North America
Newark, NJ-based Panasonic Corporation of North America is a leading technology partner and integrator to businesses, government agencies and consumers across the region. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. Panasonic was featured in Fortune Magazine's 2016 ranking of 50 companies that are changing the world and doing well by doing good. Specifically cited were its smart and sustainable technologies, including its contributions to smart cities and the electric vehicle revolution. Learn more about Panasonic at us.panasonic.com/news.
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