
NAB 2024 in Review: West Hall - SportsTech Buzz From AWS, Appear, Ateme, The Switch, TATA Communications, Telstra, TVU Networks, Verizon, and More By SVG Staff
Friday, April 19, 2024 - 9:58 am
Print This Story
The SVG and SVGE editorial teams were out in full force at NAB 2024, covering the biggest sports-technology news and delivering daily SportsTechBuzz at NAB 2024 roundups. Here is a look at the news from exhibitors in West Hall.
Featured in this roundup are Advanced Image Robotics, Ai-Media EEG, Amazon Web Services, Appear, Ateme, Brightcove, Diversified, Eutelsat, Farmerswife, Imagen, Magnifi, Mobilelinks, M2A Media, PSSI Global Services, Globecast, Grabyo, InSync Technology, Intel, MediaKind, Net Insight, Nextologies, Open Broadcast Systems, Sencore, SES, Skyline Communications, SuiteLife Systems, Synamedia, TATA Communications, Telstra, The Switch, TVU Networks, Veritone, Verizon Business, and VidOvation.
Telstra's (Booth W2213) team of media experts are on hand to help broadcasters and media and entertainment companies take their content global through the company's media network and end-to-end managed services. The offerings: Network Connectivity, including a global media network for video contribution and distribution; an internet Delivery Network for high-quality video and live broadcast streams across the public internet; a Special Event Network for designing, planning, and executing world-class major events; and 5G Innovation using 5G slicing to deliver content. Attendees can learn more about Telstra's managed services: Media Production Platform for playout, Remote Production, Localisation and Media Conversion; Virtual Advertising for broadcasters and rightsholders to offer localized ad targeting; Media Content Operations for media digitization, media-asset management, and storage; and OTT Streaming Services for live ingest, transcoding, encryption, packaging, CDN, and more.
Andy Rayner, chief technology officer, Appear (Booth W2130), a media-processing and content-delivery specialist, was a speaker during NAB 2024 events. He delivered the keynote Navigating Security in the Live Distributed Production Landscape as part of the NAB Broadcast Engineering and IT Conference and participated in the panel Fostering Collaborative Supply Chains as part of the Media Tech Sustainability Series. He took part in both the IABM State of the Industry Conference and the panel Navigating Time. When Is Real Time No Longer Real Time - and Does It Matter? at the NAB Broadcast Engineering and IT Conference. He also shared his thoughts during the Elevating Live Production: Harnessing Emerging Media Technologies panel at the NAB Connect, Capitalize, and Create Zones. Prior to the show, Rayner said, At NAB Show 2023, Appear launched professional-grade SRT; now, a year later, we will demonstrate how and why SRT is rapidly becoming the preferred protocol for contribution and primary distribution, with Appear the No. 1 high-capacity SRT solution provider. The capex and opex advantages of our hardware-accelerated SRT solution makes Appear the clear choice for scalable internet contribution and distribution, which is critical for our future success, as the industry evolves towards a software-based hybrid-cloud future. In addition, contribution- and distribution-service provider Mobilelinks has partnered with Appear to upgrade its DSNG trucks for the UEFA Champions League. The upgrade includes HEVC encoding, BISS-CA encryption, and DVB-S2X modulation to meet UEFA's standards. Mobilelinks, a major Northern European media provider for live events, covers premium sports like UEFA Champions League and Ice Hockey. Its Appear-powered trucks will debut during the 2024 IIHF Ice Hockey World Championship. Mobilelinks Europe CEO Andreas Langell notes Appear's reliability and capability to meet customer demands.
A demo by Synamedia and NativeWaves delivered a live feed from the NHRA race in Las Vegas to the Synamedia booth.
Synamedia (Booth W2801) worked with NativeWaves to deliver a live feed from the weekend's NHRA race in Las Vegas to the Synamedia booth. The demo, which ran on Sunday, showcased Synamedia encoding and streaming tools and the NativeWaves EXP multiview experience, including multiple camera angles and data integration. The demo boasted an end-to-end latency of just three seconds. The potential of the joint solution to monetise content and engage viewers with both client and server-side ad-insertion options is also being showcased. For example, triggers, such as a goal scored, can prompt an unobtrusive ad to buy the shirt of the goal scorer, taking viewers through to the club shop for purchase. Synamedia server-side ad insertion means that adverts from other vendors can also be introduced. Ad messaging can be hyper-customised, and viewers can interact either via their mobile devices or by scanning a QR code on a TV screen. The solution is already being used by streaming platforms and broadcasters, mainly covering football and racing, although the product is set to be optimised for new sports, including volleyball, in the near future.
PSSI Global Services (Booth W3910) is discussing the expanded capabilities of its PSSI International Teleport, including upgraded HVAC and power, multiplatform streaming, IP multicast, and connectivity with all major domestic and international terrestrial networks (including new connectivity with NEP Connect and IntelsatOne). This year marks PSSI's first NAB Show under new CEO Derek Blount, who has focused the company on expanding its engineering, event-management, and transmission services into new markets while accelerating growth and expanding service offerings to its loyal customer base.
For content-creation teams looking to enhance the speed and amount of content they can create, stopping by Magnifi (Booth W1159) is
North America Stories
03/09/2026
Accedo, a global provider of video streaming software and services, and MediaKind, a world-leading video technology company and the number one independent provi...
03/09/2026
International research from Big Blue Marble puts a consumer churn number against a technical failure, and sets out what streaming providers must fix before 2030...
03/09/2026
High-performance points of presence power video streaming delivery to large audiences across Latin America with guaranteed quality of experience
Broadpeak , a ...
03/09/2026
Dalet, a leading technology and service provider for media-rich organizations, will unveil the next evolution of Dalia at IBC2026 (7.A43), its media-aware agent...
03/09/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the world's largest independent IT and business consulting services firms, will showcase CGI OpenMedia Evolve and CGI d...
03/09/2026
LiveU is participating in the IBC Accelerator Incubator 2026: Smart Stories The New Knowledge Architecture for Content Production, an industry-wide initiative...
03/09/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, has taken another major step in its...
03/09/2026
Quortex today announced that it will showcase how it is accelerating innovation and the transition to IP at IBC 2026. The company will debut its newest intellig...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
The EZDRM approach to Revenue Security on streaming video can be visualized as a multi-dimensional set of solutions. A growing dimension of that approach is the...
03/09/2026
From field capture to management, control and production, Kiloview will demonstrate one connected Hybrid AV-over-IP workflow including a complete 4RU producti...
03/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced Mediagenix Curation, a new...
03/09/2026
LucidLink, the Emmy-winning cloud-native file streaming platform for instant, secure access to large files, today announced the next step in its vision to make ...
03/09/2026
AJA Introduces FS8, Next-Gen 12G-SDI/SMPTE ST 2110 Media Processor
Brie Clayton September 2, 2026
0 Comments
AJA Video Systems unveiled FS8, a video a...
03/09/2026
Shooting Deadheading with Blackmagic URSA Cine 12K LF
Brie Clayton September 2, 2026
0 Comments
Bringing a small story to the big screen with dark com...
03/09/2026
OOONA Launches OOONA Go: Professional Localization Management for Small Companie...
03/09/2026
DURHAM, N.C. - East of Texas Durham has officially opened its doors at American ...
03/09/2026
September is here with 26 more games streaming on GeForce NOW this month, led by a slam dunk: NBA 2K27 with the NVIDIA DLSS 5 3D-Guided Neural Rendering feature...
02/09/2026
Professional and collegiate clubs, leading vendors discuss current trends in stadium production
On. Aug. 12, the 2026 SVG Venues & Teams Summit explored the ev...
02/09/2026
SoFi Stadium, YouTube Theater, and Hollywood Park have completed an infrastructure upgrade expanding game presentation and broadcast production capabilities acr...
02/09/2026
Comcast Technology Solutions (CTS) has announced a suite of AI-powered workflow applications for broadcasters, content owners, and operators, built on its Video...
02/09/2026
The North American Broadcasters Association (NABA) and the Association of Professional Wireless Production Technologies (APWPT) have announced a partnership to ...
02/09/2026
Carolina Hurricanes, Anaheim Ducks, Columbus Blue Jackets, Dallas Stars, Minneso...
02/09/2026
New LED provides enhanced quality control, quicker show prep, detailed productio...
02/09/2026
Six-country survey finds 26% of sports fans frequently unable to determine where...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
KOKKEDAL, DENMARK, SEPTEMBER 1, 2026 DPA Microphones announces its new 6388 CORE Headset Microphone, a high-performance directional headset designed for dema...
02/09/2026
Pliant Technologies will highlight its CrewCom CXD 32CF 32x32 Dante /AES67 Digital Audio Network Interface, a powerful connectivity solution designed to expand ...
02/09/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced two enhancements to Teatro Pulse, its end-to-end TV service operation...
02/09/2026
Signiant, trusted by the media industry for accelerated content movement for more than 20 years, will showcase the latest evolution of the Signiant Platform at ...
02/09/2026
With a contractual agreement to supply a leading UK sports broadcaster with outside broadcast services for 104 football matches per season over the next four ye...
02/09/2026
IBC2026 will put sport firmly at the centre of the global media and entertainment technology conversation with the strongest sports showing in the event's h...
02/09/2026
PTZOptics will bring a hands-on showcase of intelligent video production to IBC2026 (11-14 September, RAI Amsterdam), with demonstrations spanning new camera te...
02/09/2026
OOONA, a global provider of professional management and production tools for the media localization industry, today announced the launch of OOONA Go, a ready-to...
02/09/2026
EON Media will make its European debut at IBC2026 (September 11-14, RAI Amsterdam) in the show's Future Tech Zone (Hall 14.FT5). The company is launching it...
02/09/2026
Frequency, the engine behind many of the worlds leading streaming television channels, will demonstrate at IBC2026 how integrating intelligence throughout chann...
02/09/2026
On-device AI platform gives broadcasters and content creators purpose-built tools for real-time vertical video production and AI-enhanced sports coverage...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Next-Generation Freeform Control Surfaces Lay the Foundation for AI-Enabled Media Operations
At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B73), Imagine Com...
02/09/2026
Friedrichstadt-Palast in Berlin, the world's largest theater stage, has modernized its backstage production infrastructure with a comprehensive Riedel solut...