Triveni Digital Brings Executive Insight to Monetization Strategies for Hybrid Television Services at BroadcastAsia2013 14 May 2013
Triveni Digital today announced that Ralph Bachofen, the companys vice president of sales and head of marketing, will speak during the BroadcastAsia2013 International Conference in Singapore on Strategies for Monetizing Hybrid Television Services as part of the OTT conference track at 2:30 p.m. on June 19. The presentation explores the current state of the connected TV environment, providing attendees with insight into how to develop hybrid television services deliver a more engaging television experience to viewers.
In his presentation, Bachofen will examine the value of partnerships between content providers and connected device manufacturers so that they can co-exist profitably. He will also outline strategies to deploy new revenue-generating services, including targeted advertising and non-real-time content.
Television viewing is dramatically evolving into a personalized and interactive experience as consumer electronics manufacturers roll out hybrid TVs, said Bachofen. As the number of connected TV households grows, its important that broadcasters develop an effective business plan for capitalizing on these new capabilities. My presentation will identify strategies for integrating broadcast, OTT, and social networking content to engage hybrid TV viewers and monetize the connected TV platform.
Bachofen has more than 20 years of experience in voice and multimedia over IP, telecommunications, and in the semiconductor business as head of Triveni Digitals sales and marketing group. His professional career includes senior technical and marketing roles at Conexant Systems, Siemens, and Accelerated Networks. Bachofen holds an Executive Master in Business Administration and a Bachelor of Science degree in telecommunication technologies.
Triveni Digital will demonstrate a variety of products and service solutions at the Gencom stand 5D2-01. More information about Triveni Digital products is available at www.TriveniDigital.com.
# # #
About Triveni Digital
Triveni Digital Inc. develops systems that enable television service products for program guide and metadata management, data broadcasting, and video quality assurance are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at www.TriveniDigital.com.
Note to Editors: When referring to Triveni Digital, please use the complete company name, Triveni Digital. Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.
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Triveni Digital Brings Executive Insight to Monetization Strategies for Hybrid Television Services at BroadcastAsia2013 14 May 2013
