- Including X95L Mini LED and A80L OLED, five new models have been available to pre-order -
Sony Europe B.V. has announced that pre-orders have been opened for much of its highly anticipated 2023 BRAVIA TV line-up. The pack is led by the BRAVIA XR range, which offers the ultimate audio-visual experience to film lovers, sports fans and gamers: X95L Mini LED, X90L Full Array LED, and A80L OLED. It is joined by X85L Full Array LED and X75WL LED for a great choice of options suiting different budgets. All models are equipped with features to provide consumers with an immersive experience for watching films, following sports, enjoying streaming apps, gaming and more.
2023 BRAVIA XR TVs have the updated Cognitive Processor XRTM featuring the all new XR Clear Image technology, which improves noise reduction and clarity with motion, reducing blur and creating scenes bursting with action. The Cognitive Processor XR enables better backlight control for increased local dimming zones, increased brightness, and decreased blooming.
Additionally, each model offers Acoustic Center Sync, which synchronises the TV's audio system with the centre channel of a compatible Sony soundbar turning it into the centre speaker for the ultimate, immersive at-home experience [1]. For consumers looking for an even more captivating sound experience, each model also works with Sony soundbars to offer 360 Spatial Sound Mapping which generates phantom speakers and sound field optimisation. New this year, the X95L features Acoustic Multi-Audio TM, elevating the sound in a way that matches the image on screen. The A80L models feature Acoustic Surface Audio TM with actuators that vibrate to produce sound from the entire screen, perfectly matching what's on the screen.
The 2023 BRAVIA XR line-up also allows gamers to take their PlayStation 5 gaming to the next level with exclusive features, including Auto HDR Tone Mapping and Auto Genre Picture Mode, for optimised picture quality while gaming and streaming. Other features include an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The Game Menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the Black Equalizer and can easily take aim on their opponents with six types of crosshairs. New this year is the ability to customise the size of the screen with the Screen Size feature to concentrate gaming with a smaller, focused screen [2].
Additionally, Sony is keeping its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use. The new Eco Dashboard included on all 2023 models allows users to easily customise energy saving preferences and settings.
Sony's newly available BRAVIA XR TV models and key features
BRAVIA XR X95L 4K HDR Mini LED TV (85 , 75 , 65 ):
Intelligent and powerful TV processing: The Cognitive Processor XR replicates how we see the real world to deliver a picture with wide dynamic contrast, detailed blacks, high peak brightness, and natural colours.
Ultimate backlight control: XR Backlight Master Drive technology fine tunes the picture resulting in deep blacks and natural colours reinvigorating movies, sports and games.
Mini LED contrast and colour: See ultimate contrast from thousands of Mini LEDs and billions of accurate colours controlled by the precision of XR Backlight Master Drive and XR Triluminos Pro technologies.
Google TV: See 700,000 movies and TV episodes, all in one place. Google TV brings everyone's favourite content from across apps and subscriptions and organises them. Searching is easy - just ask Google. Try saying, Hey Google, find action movies to search across apps [3].
Enjoy movies included with BRAVIA CORE: Enjoy streaming high-quality 4K UHD and IMAX Enhanced movies [4] included with the BRAVIA CORE app, exclusively on select Sony TVs [5].
Perfect for PlayStation 5: Take PlayStation 5 gaming to the next level with exclusive features: Auto HDR Tone Mapping and Auto Genre Picture Mode, for optimised picture quality while gaming and streaming [6].
All game settings in one place: With Game Menu, quickly manage game picture settings and assist functions in a single convenient interface.
HDMI 2.1 gaming: Get the advantage in high-performance gaming with HDMI 2.1 features: 4K/120, VRR, and ALLM [7].
Picture and sound precisely aligned: With Acoustic Multi-Audio and Dolby Atmos support, frame tweeters, in addition to traditional TV speakers, elevate the sound so what the user hears matches the picture they see [8].
Enhanced entertainment: Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision [9], IMAX Enhanced [10], and Netflix Adaptive Calibrated Mode [11].
More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image technologies.
X-Anti Reflection and X-Wide Angle: Minimised reflection for a distraction-free viewing experience and vivid real-world colours from any angle while retaining more colour and brightness.
Pairs perfectly with Sony soundbars: Acoustic Center Sync synchronises the TV speakers with select Sony soundbars to reinforce the centre speaker channel for clearer, fuller dialogue and more immersive sound [12].
Enhanced TV experience with BRAVIA CAM [13]: Video chat with friends and family and allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
- Including X95L Mini LED and A80L OLED, five new models have been available to pre-order -
