Caudalie Paris HQ elevates brand experience with INFiLED...

Caudalie, the renowned French cosmetics brand, has unveiled a state-of-the-art 200-seat auditorium at its new headquarters in the historic Marais district of central Paris. At the heart of the installation is an 8 by 2.5 metre INFiLED DBmk2 LED screen from the brand's STUDIO Series, delivering a stunning 5120 by 1600 pixel resolution, powered by Brompton Technology's Tessera SX40 LED video processors. The project was designed by Acte 1 and integrated by Videosonic, and represents a landmark in premium corporate AV installation.

The auditorium was born from a complete renovation of a historic building, presenting significant structural challenges. Large load-bearing beams severely restricted ceiling height, ruling out a conventional projection system and prompting the design team at Acte 1 to recommend an LED wall solution instead. This shift raised immediate questions around colour accuracy, an area where projection has traditionally been considered superior, making the choice of processing technology critical.

For Caudalie, a cosmetics company whose brand identity is built around natural and delicate colour palettes, impeccable colour fidelity was non-negotiable. An incorrect lipstick red, for example, would completely distort the brand's intended message. Acte 1 and Videosonic consulted INFiLED, who proposed Brompton Technology processors as the solution to guarantee the colour accuracy the client demanded.

Colour accuracy was the central challenge of this project, elaborates R gis Lambin, Founder of Acte 1. For a brand like Caudalie, whose identity is built on the subtlety and naturalness of its palette, we could not afford any compromise. Recommending Brompton processing was an easy choice once we saw how precisely it could be calibrated; it gave us complete confidence in the final result.

Brompton's Tessera SX40 LED processors stood out for their flexibility, ease of use, and reliability. The advanced 14-way Colour Correct feature was a key decision factor, enabling precise adjustment of individual colours without affecting the rest of the image. This feature also makes it straightforward to harmonise different sources such as video and computer-generated presentations, and maintain perfect visual consistency across all event types.

The 32:10 aspect ratio display supports multi-window PIP configurations and full-screen presentation, giving Caudalie maximum flexibility for internal seminars, live broadcasts, simultaneous translation, and external corporate event hire. For its inaugural event, the brand's 30th anniversary celebration in January 2026, attended by around 1,000 people, all content was produced natively in 32:10 format, delivering an exceptionally immersive and polished visual experience.

Beyond colour performance, Brompton's UK manufacturing, European-standard image processing, strong reliability record, and availability of local technical support in France all contributed to the decision. The entire system is operated via Crestron automation, and from installation onwards all teams, including those handling automation through APIs, were able to operate the system smoothly.

The LED wall fully enhances the space and allows any type of content to be displayed at a professional quality level, says Eric Cartier, Company Manager at Videosonic. Thanks to the chosen solution, Caudalie can now host any type of event camera shoots, conferences, fashion shows, and more with no technical limitations.

The space was completed in December 2025. Since then, the enthusiasm generated by the new venue has been palpable across Caudalie's teams and management, with the auditorium already contributing to an enhanced brand image and opening new possibilities for premium external event hire.

This installation is a wonderful example of what Brompton processing can bring to a corporate environment, concludes Laurent Theurin, Technical Sales Manager at Brompton Technology. When a brand's reputation depends on how its colours look on screen, the precision of our Tessera SX40 processor makes all the difference. We're delighted that Caudalie now has an auditorium they can be truly proud of, and one that will serve them brilliantly for years to come.

LINK:	https://kitplus.com/news/caudalie-paris-hq-elevates-brand-experience-w...
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