
Florida orange juice is getting a taste of AI.
With the Sunshine State's $9 billion annual citrus crops plagued by a fruit-souring disease, researchers and businesses are tapping AI to help rescue the nation's largest producer of orange juice.
University of Florida researchers are developing AI applications for agriculture. And the technology - computer vision for smart sprayers - is now being licensed and deployed in pilot tests by CCI, an agricultural equipment company.
The efforts promise to help farmers combat what's known as citrus greening, the disease brought on by bacteria from the Asian citrus psyllid insect hitting farms worldwide.
Citrus greening causes patchy leaves and green fruit and can quickly decimate orchards.
The agricultural equipment supplier has seen farmers lose one-third of the orchard acreage in Florida from the onslaught of citrus greening.
It's having a huge impact on the state of Florida, California, Brazil, China, Mexico - the entire world is battling a citrus crisis, said Yiannis Ampatzidis, assistant professor at UF's Department of Agricultural and Biological Engineering.
Fertilizing Precision Agriculture Ampatzidis works with a team of researchers focused on automation in agriculture. They develop AI applications to forecast crop yields and reduce pesticide use. The team's image recognition models are run on the Jetson AI platform in the field for inference.
The goal is to use Jetson Xavier to detect the size of the tree and the leaf density to instantly optimize the flow of the nozzles on sprayers for farming, said Ampatzidis. It also allows us to count fruit density, predict yield, and study water usage and pH levels.
The growing popularity of organic produce and the adoption of more sustainable farming practices have drawn a field of startups plowing AI for benefits to businesses and the planet. John Deere-owned Blue River, FarmWise, SeeTree and Smart Ag are just some of the agriculture companies adopting NVIDIA GPUs for training and inference.
Like many, UF and CCI are developing applications for deployment on the NVIDIA Jetson edge AI platform. And UF has wider ambitions for fostering AI development that benefits the state
Last July, UF and NVIDIA hatched plans to build one of the world's fastest AI supercomputers in academia, delivering 700 petaflops of processing power. Built with NVIDIA DGX systems and NVIDIA Mellanox networking, HiPerGator AI is now online to power UF's precision agriculture research. The new supercomputer was made possible by a $25 million donation from alumnus and NVIDIA founder Chris Malachowsky and $25 million in hardware, software, training and services from NVIDIA.
UF is a member of the NVIDIA Applied Research Accelerator Program, which supports applied research in coordination with businesses relying on NVIDIA platforms for GPU-accelerated application deployments.
Deploying Robotic Sprayers Citrus greening has required farmers to act quickly to remove diseased trees to prevent its advances. Many orchards now have gaps in their rows of trees. As a result, conventional sprayers that apply agrochemicals uniformly along entire rows will often overspray, wasting resources and creating unnecessary environmental contamination.
UF researchers developed a sensor system of lidar and cameras for sprayers used in orchards. These sensors feed into the NVIDIA Jetson AGX Xavier, which can process split-second inference on whether the sprayer is facing a tree to spray or not, enabling autonomous spraying.
The system can adjust in real time to turn off or on the application of crop protection products or fertilizers as well as adjust the amount sprayed based on the plant's size, said Kieth Hollingsworth, a CCI sales specialist.
It cuts down on spraying waste overspray and on wasted material that ultimately gets washed into the groundwater. We can also predict yield based on the oranges we see on the tree, said Hollingsworth.
Commercializing AgTech AI CCI began working with UF eight years ago. In the past couple of years, the company has been working with the university to upgrade its infrared laser-based spraying system to one with AI.
And customers are coming to CCI for novel ways to attack the problem, said Hollingsworth.
Working with NVIDIA's Applied Research Accelerator Program, CCI has gotten a boost with technical guidance on Jetson Xavier that has sped its development.
Citrus industry veteran Hollingsworth says AI is a useful tool in the field to wield against the crop disease that has taken some of the sweetness out of orange juice over the years.
People have no idea how complex of a crop oranges are to grow and what it takes to produce and squeeze the juice that goes into a glass of orange juice, said Hollingsworth.
Academic researchers can apply now for the Applied Research Accelerator Program.
Photo credit: Samuel Branch on Unsplash
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
25/11/2025
NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...
25/11/2025
SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...
25/11/2025
Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Security and Exchange Commission prop...
24/11/2025
HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainm...
24/11/2025
2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Ind...
24/11/2025
SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NF...
24/11/2025
Case Study: YES Network Streamlines Broadcast Operations with Beam DynamicsBy SVG Staff
Monday, November 24, 2025 - 11:18 am
Print This Story | Subscribe
...
24/11/2025
Platinum White Paper: More of Everything: How Broadcasters are Changing Their Ap...
24/11/2025
Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Wor...
24/11/2025
SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Aucti...
24/11/2025
SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferati...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
The L3Harris next-generation imager for NOAA's GeoXO satellite system will c...
24/11/2025
Mumbai - November 24, 2025 - In a first-of-its-kind initiative, JioStar, in coll...
24/11/2025
Disney Achieves Largest Monthly Share Increase, Followed by FOX and Paramount, w...
24/11/2025
ROCHESTER, N.Y. Sinclair said it has elevated Sean LaRose, director of sales at WUHF and partner station WHAM here, to vice president and general manager, effec...
24/11/2025
24 Nov 2025
Kyivstar Launches Starlink Direct to Cell Satellite Connectivity in Ukraine Today's Launch Makes Ukraine the First Country in Europe Where Star...
24/11/2025
Editor's note: This post is part of the AI On blog series, which explores the latest techniques and real-world applications of agentic AI, chatbots and copi...
24/11/2025
Ahead of the new ninth series of Dancing with the Stars, kicking off in January 2026, RT and Shinawil have announced the arrival of three new faces to the hit ...
22/11/2025
The deadline for entries for the 2025 Best in Market Awards has been extended to 23:59 PST on November 28, 2025....
22/11/2025
Clear-Com announced the upcoming launch of its 4-Channel HelixNet beltpack, a next-generation advancement of its widely used 2-channel model. The new beltpack...
22/11/2025
Marshall Electronics is showcasing the latest additions to its CV600 Series of PTZ cameras, the CV625 and CV612, which both feature AI track and follow capabili...
22/11/2025
At this year's European Respiratory Society (ERS) Congress, held at the RAI Amsterdam, LiveConnect delivered an ambitious and technically complex live produ...
22/11/2025
Professional Wireless Systems (PWS), a leader in wireless frequency coordination and RF system design, provided a comprehensive wireless gear package and onsite...
22/11/2025
Telestream, a global leader in media workflow technologies, today announced the release of ARGUS v2.3, which introduces Live Look, a powerful new feature that e...
22/11/2025
Peer Software today announced significant advancements across its enterprise data orchestration and analytics platform with new releases of Peer Global File Ser...
22/11/2025
At InterBEE 2025, Atomos announces a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monit...
22/11/2025
Today, AWS announces the general availability of AWS Elemental MediaConnect Router, a new capability that enables broadcasters and content providers to dynamica...
22/11/2025
Rise, the award-winning advocacy group for gender diversity in the broadcast media technology sector, is delighted to announce the winners for this year's R...
22/11/2025
Lightware, industry leader in signal management, is strengthening its Taurus UCX product family with the introduction of the new HC60 lineup. The new product li...
22/11/2025
CARSON, Calif. IDX has introduced the IDX CUE-J Series battery/charger kits, including the CUE-J98, CUE-J150 and CUE-J198....
22/11/2025
The NBA has released encouraging viewing and social media data that the beginnings of its $76 billion deal with NBC/Peacock, Prime Video and ESPN are paying off...
22/11/2025
WASHINGTON The Federal Communications Commission has set deadlines for comments on its newest proposals for NextGen TV, aka ATSC 3.0, with comments due on Jan. ...
22/11/2025
Seeking Advice for a New Opera, Laura Kaminsky Consulted the Experts: Her Studen...
21/11/2025
Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in So...
21/11/2025
NWSL Championship 2025: CBS Sports To Deploy Two-Point FlyCam for Match Coverage...
21/11/2025
NWSL Caps 2025 Season With Awards Show, Skills Challenge ProductionsA team of 70 is on the ground in California to produce both eventsBy Mark J Burns, SVG Contr...
21/11/2025
USL and NEP Ready for Largest USL Championship Final Production EverThe broadcast from Tulsa, OK, will air CBS and TUDN on Saturday at 12 p.m. ETBy Jason Dachma...
21/11/2025
With Two New Teams, PWHL Boosts Production Workforce and Central Review for Seas...
21/11/2025
Jared Lank and his mother in the '90s...
21/11/2025
Fans have been counting down the days until the final theatrical chapter of Wicked is revealed. To celebrate the highly anticipated release of Wicked: For Good ...
21/11/2025
Last week, Spotify turned up the volume in Seoul with the return of Spotify Hous...
21/11/2025
Wiesbaden, November 21, 2025. The SGL Carbon site in Meitingen has reason to celebrate as one of its trainees received a special award. Elias Stemmer was honore...
21/11/2025
MELBOURNE, Fla., Nov. 21, 2025 - L3Harris Technologies (NYSE: LHX) has announced this year's LHX Excellence Awards, the company's most prestigious recog...
21/11/2025
WASHINGTON The Federal Communications Commission by a 3-0 vote opened a notice of proposed rulemaking (NPRM) to advance Congress's mandate to clear a minimu...
21/11/2025
WASHINGTON The Federal Communications Commission by a 3-0 vote adopted a Notice of Proposed Rulemaking (NPRM) to advance Congress's mandate to clear a minim...
21/11/2025
STAMFORD, Conn. Charter Communications' Spectrum brand has expanded the range of devices that can offer 4K content on the Spectrum TV app to compatible Appl...
21/11/2025
NAPERVILLE, Ill. Media industry employers are continuing their multiyear trend of increasing salaries for all worker segments but lag general industry raises, s...