Marjan Television Network, a major Persian-language broadcaster based in London, has upgraded its media asset management (MAM) and production asset management (PAM) capabilities to the award-winning Primestream Xchange platform. Xchange will work in concert with Marjans existing deployment of the Primestream Workflow Server to enhance content access and bring even greater efficiencies to both local and remote production crews.
Marjan Television Network was founded as a free-to-air channel in 2010 by Kayvan Abbassi and Marjan Abbassi. Today, Marjan is a general entertainment channel with international reach and a full lineup of documentaries, films, and series as well as news programming. As an end-to-end broadcaster, Marjan commissions, produces, edits, and plays out its own content over its linear TV and VOD services. The network reaches 120 million viewers across Europe, North Africa, the Middle East, and West Asia, with significant viewership inside Iran that rivals other satellite channels including BBC Persian and VOA Persian TV.
As a fast-turnaround, topical, entertainment-centric channel, we have relied on Primestreams acclaimed solutions to streamline all of our media workflows for over a decade. Primestream supports all of our requirements from live studio multicam ingest all the way to transmission, said Alex Battrick, broadcast operations manager, Marjan Television Network. Therefore, when it came time to upgrade our MAM capabilities and take the next step in evolving our postproduction workflows, we knew Xchange would tick all the boxes. Xchange gives our ever-expanding production crews much more flexible access to content assets as well as remote workflow tools.
At Marjan Television Network, the Primestream Workflow Server provides the broadcast automation infrastructure for ingest, playout, and production operations - meeting the bespoke needs of the channel and its individual production workflows. Now, Xchange provides a MAM/PAM layer that empowers remote workers and drives project workload management, asset management, and user accessibility.
In addition to the Xchange core software, the Marjan installation consists of 70 Xchange clients for journalists and producers as well as 70 integration clients for postproduction stations and editors working in Adobe Premiere Pro. Xchange offers tools for project progress monitoring, proxy edit workflows, and remote collaboration including access to content via an HTML 5 web interface. Through integration with Marjans existing LTO storage library and production storage infrastructure, Xchange offers seamless access to archived content, and a redundant database server ensures high availability of content and business continuity. This means journalists, producers, and editors are able to control their own assets from user upload and ingest all the way to log and edit, and they are able to archive footage without the need for an entire media support department.
Battrick added, Xchange offers an immediately easy-to-use interface, which cannot be overstated when providing a service that has to meet the needs of news journalists and technical digital asset managers alike. Plus, Xchanges project-centric approach makes media management effortless, allowing users to archive or restore entire projects and all associated assets with a single click. Through single-service access, ease of use, and streamlined workflows, Xchange has made Marjan team members more effective and allowed them to focus on whats important: making creative content.
Marjan Television is a pioneering TV brand that has grown over the past decade from a small breakout channel to the worlds premier Persian-language network. Were proud that Primestream solutions have powered Marjan in every stage of its development, said Claudio Lisman, president and CEO of Primestream. Now, with the upgrade to Xchange, Marjan is an even broader showcase of our industry-leading solutions - demonstrating how they can manage end-to-end media workflows from ingest through to editing, playout, and archive access for easy repurposing of content.
More information about Primestream and the companys products is available at www.primestream.com.
# # #
About Primestream
Primestream is a leading provider of asset management, automation software, and workflow orchestration solutions for media and production operations that are scalable and highly configurable across markets, platforms, and infrastructures to ensure long-term flexibility and value. With a long history in media creation workflows, Primestream combines best-in-class technology with proven reliability to help optimize media creativity for enterprise, digital media, sports, and broadcast operations worldwide. Primestream products leverage deep expertise and insight into market trends and customer requirements to connect content creation, collaboration, asset management, production, and delivery together in an optimal workflow.
The Primestream software suite has been field-proven in a wide range of production facilities for many of the worlds leading broadcasters and corporations, such as Vice Media Group, Microsoft Production Studios, Cisco Global Television, NFL Networks, NFL Films, AT&T Sports, SunTV, Disney, New World Symphony, Verizon Media Group, Fortune Magazine, Time USA, Business Insider, USC Annenberg School for Communication and Journalism, MTG Sweden, Newsy, Goldman Sachs, and many more.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Marjan Television Network, a major Persian-language broadcaster based in London, has upgraded its media asset management (MAM) and production asset management (PAM) capabilities to the award-winning Primestream Xchange platform. Xchange will work in concert with Marjans existing deployment of the Primestream Workflow Server to enhance content access and bring even greater efficiencies to both local and remote production crews.
