Sony Pixel Power calrec Sony

Slow AI adoption: How businesses can accelerate the uptake of AI (no, the answers in not more tech)

03/11/2022

9 minute read

Share

Advance Artificial Intelligence Research

Advance

Advancing connectivity to accelerate the digital future

Advance means that Telenor is at the forefront of technological development, constantly innovating and exploring for the benefit of customers, businesses and society.

AI can play a pivotal part in shaping society for the better in the next five years, stresses Ieva Martinkenaite, urging more industries and businesses to open their eyes to arenas like the Norwegian Open AI Lab.

When faced with the question, Do you believe our society is utilising the full potential of AI? Ieva Martinkenaite, one of Europe's leading Artificial Intelligence (AI) advocates, wishes she could answer differently.

But the truth is, no. A big no. Although the use of AI varies across problem domains, industries, and continents, there is an overarching issue in lack of AI adoption, she says.

It's easy to understand the new Head of Telenor Research and Innovation's desire for a global acceleration in the AI uptake when hearing her speak about the technology's potential impact on society.

AI is a set of technologies that can help humans perform specific tasks, such as recognising objects from a myriad of pictures. This can, for instance, be used to detect cancer cells from X-rays instantly. For businesses, AI can improve customer offers, reduce costs, and create new revenue streams. The AI technology is already there. What's lacking is an overarching understanding among leaders and businesses of what AI actually can do.

Also read: Ieva Martinkenaite named new head of Telenor Research and Innovation

Problem solver: Ieva Martinkenaite (right) believes AI is set to solve fundamental challenges related to health and climate. Here together with (from left) Inga Str mke, researcher at the Norwegian Open AI Lab, Sigve Brekke, CEO and President of Telenor Group, and Terje Thorsen, EVP Technologies and Services of DNB, celebrating NAIL's 5-year anniversary at the lab facilities on NTNU's campus in Trondheim.

Need for a culture shiftAlthough acknowledging that culture shifts are difficult, Martinkenaite stresses that they are needed to pave the way for more AI experimentation in businesses.

A culture shift is hard because it touches on legacies and people's ability to change. But it's vital to capture value from new technologies and data. As businesses and industries, we need to focus on developing new skills and engage with peers and partners in arenas where we share and disseminate knowledge, like the Norwegian Open AI Lab, she says.

Telenor, the Norwegian University of Science and Technology (NTNU), and SINTEF established the Norwegian Open AI Lab (NAIL) in 2017. The lab, which is located at NTNU's campus in Trondheim, Norway, is a platform for cooperation on AI between Norwegian public and private companies, the government, and academia.

Read more: Knowledge powerhouse aims to stimulate green and profitable transformation

Sigve Brekke, President and CEO of Telenor Group, says Telenor joined NAIL as a funding partner to actively contribute to developing critical digital competencies.

AI represents a massive potential for improving lives and businesses for our customers and Telenors own business. We expect the impact of AI to accelerate with the increasing digitalisation of society and play a crucial role in combatting climate change, says Brekke, fully backing Martinkenaite's call for more skill development and partner focus.

To capture value from AI, companies need talents, software, and an experimentation culture that would enable them to systematically transform data into actionable insights, predictions, and choices, guiding better business decisions and automating processes.

A description that, in many ways, explains what NAIL has set out to provide its partners.

Check out: Did you know that Telenor uses AI to green mobile networks

Partners: NAIL has a total of 14 partners spanning across different industries, start-ups, and academia. As part of the 5-years anniversary celebration, Sigve Brekke, President and CEO of Telenor Group, discussed AI adoption with other industries, here in dialogue with Elisabeth Birkeland Kvalheim, EVP Technology, Digital and Innovation, Equinor, Remi Eriksen, Group President and CEO of DNV, and St le Gjersvold, CEO of Tr nderEnergi.

Access to the brightest minds At NAIL, we work with partners that have data and problems they want to solve. This provides the partners with opportunities to solve challenges by tapping into NAIL's resources, while we at NAIL build research on the work we do with the partners to develop our methods further, explains Ingrid Schj lberg, Professor and Dean of the Faculty of Information Technology and Electrical Engineering at NTNU.

Through Telenor's research and development activities in NAIL, Telenor has been able to dive into real and complex operational issues and challenges.

We are currently running large research projects on automatic speech recognition and detection of anomalous traffic in Radio Access Network (RAN). Given the fast pace of AI tech advancements, we are very happy to get help from the brightest minds at NTNU. This would not have been possible without investing our time, people, data, and problems in NAIL, explains Martinkenaite, who looks forward to the next chapter of the lab's story.

The first five years have been very exciting, and we have learned how to work with research partners on AI and bring value to our business. I believe the next five will bring even more cutting-edge knowledge and utilisation through high-impact research-industry collaborations for Telenor.

Learn more: By using AI, Telenor and partners help solve one of the globe's dirtiest' health issues

Connecting with students: NAIL par
LINK: https://www.telenor.com/stories/advance/telenors-new-head-of-research-...
See more stories from telenor

Most recent headlines

24/12/2025

What is AI good for?

What is AI good for? Posted by MTI Film on December 24, 2025 What is AI good for? What is AI good for? It's been three years since ChatGPT first cap...

24/12/2025

AI in 2026: More Collaboration, Less Hype

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

Carr Lays Out FCCs 'Key Wins in 2025'

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

CES: Cineverse Unveils New Features for Cinesearch

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

IES, AES Promote Graham Kirk, Brienne Willcock

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

Ad Tech and CTV Experts Forecast 2026's Biggest Trends

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

24/12/2025

Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2

Back to All News Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2 Entertainment 24 December 2025 GlobalJapan Link copied t...

24/12/2025

December 23, 2025

Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...

23/12/2025

How guilas Cibaeas Dominican Winter League Games Are Locally Produced for Global Audience

How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...

23/12/2025

CAMB.AI Enables European Athletics to Offer Multi-Language Support

CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...

23/12/2025

Analysis: As Sports Media Values Trend Negative, Scarcity and Quality Are King

Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large Monday, December 22, 2025 - 14:08 Print ...

23/12/2025

ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of Dunk the Halls'

ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...

23/12/2025

End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!

End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director Tuesday, December 23, 2025 - 12:25 pm ...

23/12/2025

Find Your Perfect Holiday Romance Listen With These Swoon-Worthy Audiobooks

The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...

23/12/2025

L3Harris Receives Letter of Intent from Kratos Defense for Production of Large Hypersonic Solid Rocket Motors

A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...

23/12/2025

FCC Bans All New Foreign-Made Drones

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Gray Media Renews Its NBC Affiliation Agreements

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Lightware to showcase breakthrough Google Meet and TPN MM...

Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...

23/12/2025

Nielsen, Roku Expand Measurement Partnership

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

PwC: Streaming Market Shifting to 'Scale and Sustainability'

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Inside the Gray Innovation Lab

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

ESPN Renews Deal for Heisman Trophy Coverage

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Gray Media to Acquire WBBJ from Bahakel Communications

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Taking the Stage at Carnegie Hall-On a Global Scale

Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...

23/12/2025

Netflix's 'The Great Flood' and 'Culinary Class Wars 2' Top Global Charts Simultaneously

Back to All News Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...

23/12/2025

'Stranger Things' By the Numbers: How the Global Phenomenon Shaped Culture

Back to All News Stranger Things By the Numbers: How the Global Phenomenon Shap...

23/12/2025

Boost Performance with a System Effectiveness Review

Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...

23/12/2025

VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to Advance Next-Generation Connectivity and Digital Infrastructure

23 Dec 2025 VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...

23/12/2025

How Steamy Can It Get? Single's Inferno' Season 5 Premieres January 20, Previews All-Out Flirting War in Sizzling Teaser

Back to All News How Steamy Can It Get? Single's Inferno' Season 5 Pre...

23/12/2025

33 Million Global Viewers on Netflix Watched Jake Paul vs. Anthony Joshua's Epic Six-Round Battle

Back to All News 33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...

23/12/2025

December 22, 2025

New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...

22/12/2025

SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captivate and Resonate Platforms in Sports Production

SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...

22/12/2025

Hitting the Bullseye: Sky Sports Readies Itself for the Biggest PDC World Darts Championship to Hit Ally Pally Yet

Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...

22/12/2025

Unique Skillset: Bringing New Directors to the World of Darts at The Worlds with Sky Sports

Unique skillset: Bringing new directors to the world of darts at The Worlds with...

22/12/2025

Gravity Media Prepares for a Flight of Fancy With the PDC World Darts Championship 2025 for Sky Sports

Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...

22/12/2025

One Hundred and Eighty: Gravity Media on Hitting the Production Bullseye at the World Darts Championship 2025

One hundred and eighty: Gravity Media on hitting the production bullseye at the ...

22/12/2025

The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content Experiences

The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...

22/12/2025

ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Sports, Expanding Growth of Internal Production Team

ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...

22/12/2025

ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next Gen Stats' NFL Altcasts

ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...

22/12/2025

A Decade of Giving: Fest & Flauschig' Christmas Circus Celebrates Record Turnout and Generosity

For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...

22/12/2025

Paramount and Netflix Boast Double-Digit Gains in Nielsen's November Media Distributor Gauge

Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...

22/12/2025

Nielsen and Roku Expand Strategic Measurement Partnership

New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite Roku gains access to Nielsen's streaming ratings, showing The Roku C...

22/12/2025

Allen Media Group to Deploy Infillion TrueX for Streaming Services

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

22/12/2025

Berklee Wrapped 2025: Our Top News and Stories

Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...

22/12/2025

Marine Biological Laboratory Explores Human Memory With AI and Virtual Reality

The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...

22/12/2025

Space42 and LatConnect 60 Expand Access to Advanced Geospatial Intelligence

Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...

22/12/2025

Simplify Playlist Management with Workflows in WO Automation for Radio

Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...