9 minute read
Share
Advance Artificial Intelligence Research
Advance
Advancing connectivity to accelerate the digital future
Advance means that Telenor is at the forefront of technological development, constantly innovating and exploring for the benefit of customers, businesses and society.
AI can play a pivotal part in shaping society for the better in the next five years, stresses Ieva Martinkenaite, urging more industries and businesses to open their eyes to arenas like the Norwegian Open AI Lab.
When faced with the question, Do you believe our society is utilising the full potential of AI? Ieva Martinkenaite, one of Europe's leading Artificial Intelligence (AI) advocates, wishes she could answer differently.
But the truth is, no. A big no. Although the use of AI varies across problem domains, industries, and continents, there is an overarching issue in lack of AI adoption, she says.
It's easy to understand the new Head of Telenor Research and Innovation's desire for a global acceleration in the AI uptake when hearing her speak about the technology's potential impact on society.
AI is a set of technologies that can help humans perform specific tasks, such as recognising objects from a myriad of pictures. This can, for instance, be used to detect cancer cells from X-rays instantly. For businesses, AI can improve customer offers, reduce costs, and create new revenue streams. The AI technology is already there. What's lacking is an overarching understanding among leaders and businesses of what AI actually can do.
Also read: Ieva Martinkenaite named new head of Telenor Research and Innovation
Problem solver: Ieva Martinkenaite (right) believes AI is set to solve fundamental challenges related to health and climate. Here together with (from left) Inga Str mke, researcher at the Norwegian Open AI Lab, Sigve Brekke, CEO and President of Telenor Group, and Terje Thorsen, EVP Technologies and Services of DNB, celebrating NAIL's 5-year anniversary at the lab facilities on NTNU's campus in Trondheim.
Need for a culture shiftAlthough acknowledging that culture shifts are difficult, Martinkenaite stresses that they are needed to pave the way for more AI experimentation in businesses.
A culture shift is hard because it touches on legacies and people's ability to change. But it's vital to capture value from new technologies and data. As businesses and industries, we need to focus on developing new skills and engage with peers and partners in arenas where we share and disseminate knowledge, like the Norwegian Open AI Lab, she says.
Telenor, the Norwegian University of Science and Technology (NTNU), and SINTEF established the Norwegian Open AI Lab (NAIL) in 2017. The lab, which is located at NTNU's campus in Trondheim, Norway, is a platform for cooperation on AI between Norwegian public and private companies, the government, and academia.
Read more: Knowledge powerhouse aims to stimulate green and profitable transformation
Sigve Brekke, President and CEO of Telenor Group, says Telenor joined NAIL as a funding partner to actively contribute to developing critical digital competencies.
AI represents a massive potential for improving lives and businesses for our customers and Telenors own business. We expect the impact of AI to accelerate with the increasing digitalisation of society and play a crucial role in combatting climate change, says Brekke, fully backing Martinkenaite's call for more skill development and partner focus.
To capture value from AI, companies need talents, software, and an experimentation culture that would enable them to systematically transform data into actionable insights, predictions, and choices, guiding better business decisions and automating processes.
A description that, in many ways, explains what NAIL has set out to provide its partners.
Check out: Did you know that Telenor uses AI to green mobile networks
Partners: NAIL has a total of 14 partners spanning across different industries, start-ups, and academia. As part of the 5-years anniversary celebration, Sigve Brekke, President and CEO of Telenor Group, discussed AI adoption with other industries, here in dialogue with Elisabeth Birkeland Kvalheim, EVP Technology, Digital and Innovation, Equinor, Remi Eriksen, Group President and CEO of DNV, and St le Gjersvold, CEO of Tr nderEnergi.
Access to the brightest minds At NAIL, we work with partners that have data and problems they want to solve. This provides the partners with opportunities to solve challenges by tapping into NAIL's resources, while we at NAIL build research on the work we do with the partners to develop our methods further, explains Ingrid Schj lberg, Professor and Dean of the Faculty of Information Technology and Electrical Engineering at NTNU.
Through Telenor's research and development activities in NAIL, Telenor has been able to dive into real and complex operational issues and challenges.
We are currently running large research projects on automatic speech recognition and detection of anomalous traffic in Radio Access Network (RAN). Given the fast pace of AI tech advancements, we are very happy to get help from the brightest minds at NTNU. This would not have been possible without investing our time, people, data, and problems in NAIL, explains Martinkenaite, who looks forward to the next chapter of the lab's story.
The first five years have been very exciting, and we have learned how to work with research partners on AI and bring value to our business. I believe the next five will bring even more cutting-edge knowledge and utilisation through high-impact research-industry collaborations for Telenor.
Learn more: By using AI, Telenor and partners help solve one of the globe's dirtiest' health issues
Connecting with students: NAIL par
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
09/06/2026
Back to All News
Netflix Unveils First Images And Poster For Wrath, A New Brazi...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
08/06/2026
The two execs discuss the goals and the challenges of building a huge multi-cult...
08/06/2026
This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay
The sports-production industry continues to ...
08/06/2026
DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio.
DAZN will broadcast EFC...
08/06/2026
As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...
08/06/2026
Infront has further strengthened the 2026 Diamond League's international bro...
08/06/2026
Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...
08/06/2026
SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...
08/06/2026
Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...
08/06/2026
FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...
08/06/2026
A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...
08/06/2026
CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...
08/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
08/06/2026
WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...
08/06/2026
The Heat are the seventh NBA team to air their games over-the-air next season...
08/06/2026
Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...
08/06/2026
The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...
08/06/2026
Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...
08/06/2026
The Buckeyes now produce and stream upwards of 200 sports events annually with a...
08/06/2026
At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...
08/06/2026
Get Hands-on With Keyboard & Synth Brands
GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...
08/06/2026
50 popular in-ear monitoring system profiles added
The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...
08/06/2026
Manny Marroquin signature cans upgraded with SLAM Technology
The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...
08/06/2026
Air domain supremacy redefined - New counter UAS, space solutions and directiona...
9 minute read 
