
Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj Khalifa will showcase trends and technologies driving the next dimension of entertainment at the Middle East's top trade shows this May.
Any broadcaster, sports franchise or filmmaker who wants to captivate audiences using virtual production, extended reality or augmented reality can meet the Disguise team at these trade shows. Showgoers can also experience Disguise technologies for themselves and find out more about how immersive visuals can do everything from impressing sports fans in stadiums and audiences in cinemas to lighting up the world's tallest skyscrapers.
With mega projects like NEOM and Qiddiya, and global events such as World Expo 2030 on the horizon, there's more demand for incredible visual spectacles in the Middle East than ever before, says Rebecca Knight, vice president of sales EMEA at Disguise. The only problem is that many still believe these visuals are too complicated to execute. By attending some of the region's top trade shows this May, we want to help demystify the process, so showgoers can see exactly how easy it is to create an immersive experience with Disguise's software, hardware and services solution.
You can meet the Disguise team at the following Middle East trade shows:
Cabsat 2025
Date: 13-15 May, 2025
Venue: Dubai World Trade Centre (Booth S1-H22)
Disguise's team will demo turnkey solutions for best-in-class broadcast studios and virtual production workflows at Cabsat 2025's UK Pavilion. Visitors to the Integrate Middle East event can also experience Disguise solutions for location-based experiences and discover the convergence of these two industries, with powerful tools providing immersive, data-driven content to boost fan participation at both live events and sports matches.
Stadiums and Sports Innovation Summit KSA 2025
Date: 19-20 May, 2025
Venue: Hyatt Regency Riyadh Olaya - Al Loulou a Ballroom
Disguise is proud to sponsor Saudi Arabia's third Stadiums and Sports Innovation Summit. Visitors can discover how Disguise's technology and services can support the transformation of next-generation venues driving innovation, enhancing fan experiences and contributing to the region's rapidly evolving sports landscape.
Saudi Entertainment and Amusement (SEA) Expo
Date: 20-22 May, 2025
Venue: Riyadh Front Exhibition and Conference Centre (Booth 4C441)
Disguise is excited to participate in the UK Pavilion at Saudi Entertainment and Amusement (SEA) Expo 2025 as part of Experience UK's curated delegation of the UK's most innovative companies supporting themed entertainment. Disguise Sales Manager, Josh Darlington, will be available at the booth, ready to connect with regional partners and key decision-makers by offering an overview of Disguise's solutions for the location-based entertainment industry and showcasing key Disguise-powered and serviced projects in the market.
Saudi Light & Sound (SLS) Expo
Date: 20-22 May, 2025
Venue: Riyadh Front Exhibition and Conference Centre (Stand 2B231)
Having powered a number of mediaPro s projects in recent months, including the Dakar Rally Closing Ceremony, The Agenda Funtico launch and the ADIB Cup 2025, Disguise will be joining the production company at SLS Expo to power their stand and offer dedicated demos at the show. Visitors wishing to see Disguise's solution in action can visit the mediaPro booth and join for demos from 6 to 8 p.m. each day.
Meet with Disguise
To schedule a 1:1 press meeting with Disguise at the events mentioned, please contact Larissa Mori at larissa@liaisonpr.com.
Most recent headlines
12/11/2025
Vubiquity, an Amdocs company and global leader in technology-led media services, today announced it has achieved the Amazon Web Services (AWS) Media & Entertain...
12/11/2025
Over 200 upgraded sites now delivering 2G and 3G mobile data services to more th...
12/11/2025
NEW YORK and WASHINGTON DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is specifically designed for political adverti...
12/11/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr has weighed in on the blackout of ABC, ESPN and other Disney programming on YouTube TV with a po...
12/11/2025
Parents jailed for over two years after bringing their daughter to hospital for ...
12/11/2025
Large language model (LLM)-based AI assistants are powerful productivity tools, but without the right context and information, they can struggle to provide nuan...
11/11/2025
SVG Sit-Down: How Pixellot's Automated-Production-Tech Stack Is Evolving in ...
11/11/2025
Introducing SVG's New Platinum White Papers' PlatformTop technology providers detail how they are innovating in sports productionBy SVG Staff
Tuesday...
11/11/2025
SVG All-Stars: Vanessa Lindsey, Senior Director, Technical and Remote Operations...
11/11/2025
Lesson Plan: How Big Ten Network's StudentU Produces Broadcast Pros - and 2,...
11/11/2025
Peacock Performance View Feature Now Available for All NBA Games on PeacockBy Jason Dachman, Editorial Director, U.S.
Tuesday, November 11, 2025 - 2:10 pm
P...
11/11/2025
Today, Spotify and the National Music Publishers' Association (NMPA) launche...
11/11/2025
This year, SGL Carbons Willich site is celebrating a special anniversary. For 30...
11/11/2025
Rural connectivity rising fast
Traditional media still matters
Rural Filipinos...
11/11/2025
Wohler has said it has added three Secure Reliable Transport (SRT) connections to its new iVAM2-MPEG monitor....
11/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, recently hosted an exclusive event in Los Angeles to celebrate the soft launch of...
11/11/2025
NAKIVO Inc., a fast-growing software company specialising in data protection and disaster recovery solutions for virtual, physical, cloud, and SaaS environments...
11/11/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, today announced that Kogan Australia, one of the country's leading e...
11/11/2025
The Romanian Radio Broadcasting Company (SRR) has commissioned a new state-of-the-art radio production and broadcast facility centred on a DHD RX2 and TX2 conso...
11/11/2025
Alfalite, Europe's only LED screen manufacturer, has announced a strategic partnership with Adistec Corp, a leading value-added distributor of infrastructur...
11/11/2025
Delivering dedicated remote production facilities across a range of live sports for a growing roster of broadcast clients, the Cymru Broadcast Centre (CBC) at W...
11/11/2025
Luxembourg, 6 November 2025 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the nine months and three months ended...
11/11/2025
NEW YORK AccuWeather has announced a multi-year deal with MS Now to provide weather forecasts, content, data, and access to its expert meteorologists to the net...
11/11/2025
NEW YORK Ookla has introduced Speedtest Pulse, a new network diagnostic device designed to provide definitive, smartphone-based validation and troubleshooting f...
11/11/2025
In a rollout that will further heighten the competition between streaming services and local broadcasters, Prime Video is rolling out location-based interactive...
11/11/2025
Rohde & Schwarz and its partners unveil new satellite payload testing innovation...
11/11/2025
Back to All News
The Fourth Season of Alpha Males Arrives on Netflix on January 9
Entertainment
11 November 2025
GlobalSpain
Link copied to clipboard
Toge...
11/11/2025
Throughout her distinguished career, she shaped the way media is measured and valued, contributing enormously to the credibility and progress of our sector. Den...
11/11/2025
After international award wins, the much-loved children's series returns with 13 brand new episodes with some very special children and guests including Ros...
10/11/2025
New frontier: Extreme H's Ali Russell on the evolution of motorsport from el...
10/11/2025
SVG Sit-Down: How the XR Sports Alliance Makes XR Easier Than Ever for Rightshol...
10/11/2025
FutureSPORT 2025: F1's Wendy Hendrickx on putting fans at the heart of the a...
10/11/2025
Paul Tagliabue, Former NFL Commissioner, Sports Broadcasting Hall of Famer, Dies...
10/11/2025
Act Now! SVG Summit Complimentary Registration Closes on Dec. 9Don't miss out on the biggest event of the year in sports productionBy SVG Staff
Monday, No...
10/11/2025
2025 Sports Broadcasting Hall of Fame: Jerry Jones, Visionary of ValueDave Barron, SVG Contributor
Monday, November 10, 2025 - 2:30 pm
Print This Story | S...
10/11/2025
(L-R) Kali Reis, Josh O'Connor, and Max Walker-Silverman attend the 2025 Sundance Film Festival premiere of Rebuilding at Eccles Theatre on January 26, 20...
10/11/2025
NEW YORK Nielsen said it has started releasing rankings of the most-watched college football teams. In its first ranking, through the first 10 weeks of the seas...
10/11/2025
LONDON Viewers who remember a time before YouTube existed are the biggest consumers of the platform's movies and TV shows, according to a new report from Am...
10/11/2025
Lightware, an industry leader in signal management, has announced a series of updates to its Lightware Academy courses, including the launch of a new Taurus Roo...
10/11/2025
Marks Thuraya's first operational entry into South Africa
Extends reliable,...
10/11/2025
10 Nov 2025
VEON Raises 2025 Outlook, Robust Revenue and EBITDA Momentum, Direc...
10/11/2025
Shining a Spotlight on Storytelling: Marcus Van Altena Joins Techtel as Business...
10/11/2025
Monday 10 November 2025
Sky News partners with Arc XP to power the future of digital journalism
Today, Sky News can announce that it has partnered with Arc XP...
10/11/2025
Rohde and Schwarz Cybersecurity to develop solutions for VS laptops
Munich, 10th of November 2025 - Rohde & Schwarz Cybersecurity has developed a specialized...
10/11/2025
Satellite Payload and Components Testing with instruments from Rohde & Schwarz a...
10/11/2025
Back to All News
The Elixir' Brings Indonesian Zombies to The World
Entertainment
10 November 2025
GlobalIndonesia
Link copied to clipboard
The Elix...
10/11/2025
Back to All News
Netflix ISP Speed Index for October 2025
Product
10 November 2025
Global
Link copied to clipboard
This month, 1% of Internet Service Prov...
10/11/2025
Back to All News
Love Is Blind: Italy - Now Available the Trailer for the Itali...
10/11/2025
76 animals. Six locations. Two Irish stars. One Pet Mobile.
From surfing dogs t...
10/11/2025
Editor's note: This post is part of Think SMART, a series focused on how lea...