
Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj Khalifa will showcase trends and technologies driving the next dimension of entertainment at the Middle East's top trade shows this May.
Any broadcaster, sports franchise or filmmaker who wants to captivate audiences using virtual production, extended reality or augmented reality can meet the Disguise team at these trade shows. Showgoers can also experience Disguise technologies for themselves and find out more about how immersive visuals can do everything from impressing sports fans in stadiums and audiences in cinemas to lighting up the world's tallest skyscrapers.
With mega projects like NEOM and Qiddiya, and global events such as World Expo 2030 on the horizon, there's more demand for incredible visual spectacles in the Middle East than ever before, says Rebecca Knight, vice president of sales EMEA at Disguise. The only problem is that many still believe these visuals are too complicated to execute. By attending some of the region's top trade shows this May, we want to help demystify the process, so showgoers can see exactly how easy it is to create an immersive experience with Disguise's software, hardware and services solution.
You can meet the Disguise team at the following Middle East trade shows:
Cabsat 2025
Date: 13-15 May, 2025
Venue: Dubai World Trade Centre (Booth S1-H22)
Disguise's team will demo turnkey solutions for best-in-class broadcast studios and virtual production workflows at Cabsat 2025's UK Pavilion. Visitors to the Integrate Middle East event can also experience Disguise solutions for location-based experiences and discover the convergence of these two industries, with powerful tools providing immersive, data-driven content to boost fan participation at both live events and sports matches.
Stadiums and Sports Innovation Summit KSA 2025
Date: 19-20 May, 2025
Venue: Hyatt Regency Riyadh Olaya - Al Loulou a Ballroom
Disguise is proud to sponsor Saudi Arabia's third Stadiums and Sports Innovation Summit. Visitors can discover how Disguise's technology and services can support the transformation of next-generation venues driving innovation, enhancing fan experiences and contributing to the region's rapidly evolving sports landscape.
Saudi Entertainment and Amusement (SEA) Expo
Date: 20-22 May, 2025
Venue: Riyadh Front Exhibition and Conference Centre (Booth 4C441)
Disguise is excited to participate in the UK Pavilion at Saudi Entertainment and Amusement (SEA) Expo 2025 as part of Experience UK's curated delegation of the UK's most innovative companies supporting themed entertainment. Disguise Sales Manager, Josh Darlington, will be available at the booth, ready to connect with regional partners and key decision-makers by offering an overview of Disguise's solutions for the location-based entertainment industry and showcasing key Disguise-powered and serviced projects in the market.
Saudi Light & Sound (SLS) Expo
Date: 20-22 May, 2025
Venue: Riyadh Front Exhibition and Conference Centre (Stand 2B231)
Having powered a number of mediaPro s projects in recent months, including the Dakar Rally Closing Ceremony, The Agenda Funtico launch and the ADIB Cup 2025, Disguise will be joining the production company at SLS Expo to power their stand and offer dedicated demos at the show. Visitors wishing to see Disguise's solution in action can visit the mediaPro booth and join for demos from 6 to 8 p.m. each day.
Meet with Disguise
To schedule a 1:1 press meeting with Disguise at the events mentioned, please contact Larissa Mori at larissa@liaisonpr.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Broadpeak and Magnite enable advertising on Afree TV to unlock new revenue opportunities for African content providers
Broadsmart, a technology integrator deli...
12/11/2026
PlayBox Neo is perceived in the industry as an innovator way ahead of its time, already making a profound impact in the Asia-Pacific region, where the company i...
12/11/2026
This agreement marks the next step in a multi-year digital transformation programme as distribution expands across more clients and markets, requiring reliable ...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
12/11/2026
LA JOLLA, CA-Central to many immune responses are antibodies, which identify foreign substances and help remove them from the body. The immune cells that produc...
12/11/2026
Bill & Ted Rock Opera Taken to New Heights After Student Workshop Emerging artists from Berklee, Boston Conservatory, and Emerson collaborated with industry p...
12/11/2026
RT will provide extensive coverage of the European Political Community Summit in Dublin across television, radio and online on Thursday, 12 November 2026. As p...
11/11/2026
Hornets Sports & Entertainment (HSE) and Spectrum have installed WiFi 7 as part of Spectrum's Managed WiFi solution within Charlotte's recently renovate...
11/11/2026
As 4K displays normalize in living rooms and economy flights, aging minor league...
11/11/2026
Northwestern University has deployed Grass Valley production switching and camera technology at its new Ryan Field stadium in Evanston, Illinois. The installati...
11/11/2026
Central Christian Church has transformed communication across its live productio...
11/11/2026
Monumental Sports & Entertainment developed the new Cisco Command Center for all of the building's technology
Prior to the start of the busy October schedu...
11/11/2026
The new Manhattan set is the latest addition to a network of studios, home setup...
11/11/2026
With a remodeled set, an expanded camera package, and a Steve Aoki performance, MLB Network's production team raises the bar again at The Chelsea...
11/11/2026
Third collaboration with Grammy-winning composer & conductor
Spitfire Audio have announced the release of Eternity, the third sample library to be created a...
11/11/2026
Eurorack experts launch vinyl-inspired plug-in
When praised Eurorackers Modbap revealed their first software effect recently, they stated it was the first r...
11/11/2026
New York, NY - November 10, 2026 - Neptune BidCo US Inc. (the Issuer or the C...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
New partnership strengthens local access to Hitomi s precision timing solutions, with MatchBox, MatchBox Glass and Spectra on show at Inter BEE 2026
Hitomi Br...
11/11/2026
Frequency, the engine behind many of the worlds leading streaming television channels, and OpenGlass, the first SSP built for advanced CTV advertising, today an...
11/11/2026
Operative today announced the appointment of Brian Beirne as Senior Vice President, Commercial Growth. Beirne returns to Operative at a pivotal moment, as its U...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Flanders Scientific (FSI), an Atomos company, has introduced seven new QD-OLED reference monitors across two new series, the VP and V. Designed for professional...
11/11/2026
Pliant Technologies' highly anticipated CrewCom Flex product line is now shipping in the United States. As the industry's first frameless matrix interc...
11/11/2026
Desert Palms Captured with Blackmagic URSA Cine Immersive
Brie Clayton November 10, 2026
0 Comments
Director Tristan Seniuk premieres immersive short ...
11/11/2026
Avid launches Ready to Play, putting new AI creative capabilities into editors...
11/11/2026
Adobe Powers a New Era of Creativity, Bringing Agents and Tools to Creatives Whe...
11/11/2026
Fraud detection and removal tools play an important role in defending advertising budgets against invalid traffic. A robust fraud tool, independently accredited...
11/11/2026
RT lyric fm is partnering with the Department of Climate, Energy, and the Envir...
11/11/2026
RT TODAY show has announced the eight finalists for its festive amateur cook competition Christmas Home Cook'.
Following the success of TODAY TV Home C...
10/11/2026
ENCO provided live stage captioning, multilingual translation and new audio pass-through services at NAB Show New York, held Oct. 21-22 at the Javits Center, an...
10/11/2026
Vizrt has built a proof-of-concept integration with the Story Object Model (SOM), shown at IBC 2026 in Amsterdam as part of the Smart Stories Accelerator projec...
10/11/2026
Gravity Media's Creative and Managed Services team produced a dedicated live 9:16 vertical broadcast workflow for Meta Connect 2026. Meta asked for more tha...
10/11/2026
Blue Stream Fiber has standardized its OTT streaming services on Ateme's end-to-end video platform for its high value linear channels, providing more effici...
10/11/2026
Haivision has opened the survey for its 2027 Broadcast Transformation Report, inviting broadcast, media, and production professionals worldwide to share their p...
10/11/2026
The League of Live Stream Theater (LOLST), the nonprofit organization partnering...
10/11/2026
USA Sports and The Horse Racing League (HRL) has announced a partnership to air ...
10/11/2026
Matrox Video has launched The Sync, a new video podcast series bringing together Matrox Video experts, customers, and partners to explore the technical and busi...
10/11/2026
The CW Network and Professional Bull Riders (PBR) have announced a new multi-yea...