
Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj Khalifa will showcase trends and technologies driving the next dimension of entertainment at the Middle East's top trade shows this May.
Any broadcaster, sports franchise or filmmaker who wants to captivate audiences using virtual production, extended reality or augmented reality can meet the Disguise team at these trade shows. Showgoers can also experience Disguise technologies for themselves and find out more about how immersive visuals can do everything from impressing sports fans in stadiums and audiences in cinemas to lighting up the world's tallest skyscrapers.
With mega projects like NEOM and Qiddiya, and global events such as World Expo 2030 on the horizon, there's more demand for incredible visual spectacles in the Middle East than ever before, says Rebecca Knight, vice president of sales EMEA at Disguise. The only problem is that many still believe these visuals are too complicated to execute. By attending some of the region's top trade shows this May, we want to help demystify the process, so showgoers can see exactly how easy it is to create an immersive experience with Disguise's software, hardware and services solution.
You can meet the Disguise team at the following Middle East trade shows:
Cabsat 2025
Date: 13-15 May, 2025
Venue: Dubai World Trade Centre (Booth S1-H22)
Disguise's team will demo turnkey solutions for best-in-class broadcast studios and virtual production workflows at Cabsat 2025's UK Pavilion. Visitors to the Integrate Middle East event can also experience Disguise solutions for location-based experiences and discover the convergence of these two industries, with powerful tools providing immersive, data-driven content to boost fan participation at both live events and sports matches.
Stadiums and Sports Innovation Summit KSA 2025
Date: 19-20 May, 2025
Venue: Hyatt Regency Riyadh Olaya - Al Loulou a Ballroom
Disguise is proud to sponsor Saudi Arabia's third Stadiums and Sports Innovation Summit. Visitors can discover how Disguise's technology and services can support the transformation of next-generation venues driving innovation, enhancing fan experiences and contributing to the region's rapidly evolving sports landscape.
Saudi Entertainment and Amusement (SEA) Expo
Date: 20-22 May, 2025
Venue: Riyadh Front Exhibition and Conference Centre (Booth 4C441)
Disguise is excited to participate in the UK Pavilion at Saudi Entertainment and Amusement (SEA) Expo 2025 as part of Experience UK's curated delegation of the UK's most innovative companies supporting themed entertainment. Disguise Sales Manager, Josh Darlington, will be available at the booth, ready to connect with regional partners and key decision-makers by offering an overview of Disguise's solutions for the location-based entertainment industry and showcasing key Disguise-powered and serviced projects in the market.
Saudi Light & Sound (SLS) Expo
Date: 20-22 May, 2025
Venue: Riyadh Front Exhibition and Conference Centre (Stand 2B231)
Having powered a number of mediaPro s projects in recent months, including the Dakar Rally Closing Ceremony, The Agenda Funtico launch and the ADIB Cup 2025, Disguise will be joining the production company at SLS Expo to power their stand and offer dedicated demos at the show. Visitors wishing to see Disguise's solution in action can visit the mediaPro booth and join for demos from 6 to 8 p.m. each day.
Meet with Disguise
To schedule a 1:1 press meeting with Disguise at the events mentioned, please contact Larissa Mori at larissa@liaisonpr.com.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
16/05/2025
NEW YORK Warner Bros. Discovery U.S. Ad Sales has unveiled NEO and DemoDirect, two advertising solutions it said will provide clients with more effective and ef...
16/05/2025
As Hollywood tries to digest the potential impact of President Donald Trump's proposal to impose tariffs on foreign-produced films, Netflix has broken groun...
16/05/2025
Berklee Announces Jonathan Mahoney as the New Dean for Pre-College, Online, and ...
16/05/2025
Two HIV vaccine trials show proof of concept for pathway to broadly neutralizing antibodies North American and African clinical trials led by Scripps Research, ...
15/05/2025
PARK CITY, UTAH JANUARY 20: Skye P. Marshall, Omari Hardwick, Cory Hardrict, Qasim Basir, Dana Gourrier, and Amin Joseph attend the 2023 Sundance Film Festiva...
15/05/2025
Director of photography Benjamin Kasulke, actors Katie Henney and Hannah Marks, ...
15/05/2025
Australia's boldest network SBS launches new brand campaign: We Go There...
15/05/2025
We Go There SBS On Demand's new Hub is entirely bold and unmistakably SBS
15 May, 2025
Media releases
The We Go There Hub brings together over 300 ti...
15/05/2025
Airbus U.S. Space & Defense and L3Harris Technologies announced a teaming agreem...
15/05/2025
Mexico City - May 15, 2025 - Nielsen, the global leader in audience measurement, data, and analytics, announced the expansion of its streaming measurement panel...
15/05/2025
NEW YORK Warner Bros. Discovery U.S. Ad Sales today unveiled NEO and DemoDirect, two new solutions that the company said will provide advertisers with more effe...
15/05/2025
NEP Europe is utilizing technology and teams from across Europe for this year's Eurovision Song Contest....
15/05/2025
TAMPA BAY, Fla. & CINCINNATI, Ohio The Tampa Bay Lightning have inked a multi-year media rights agreement with Scripps Sports that gives it rights to produce an...
15/05/2025
NEW YORK Warner Bros. Discovery announced during its upfront presentation that Max, the company's streaming platform, will be rebranded as HBO Max this summ...
15/05/2025
LONDON 7fivefive said it will expand its work for BBC Studios' Global Media & Streaming team and that it is helping the U.K. public broadcaster's studio...
15/05/2025
STAMFORD, Conn. Charter Communications, Inc. has named Jake Perlman executive vice president, chief technology and information officer (CTIO)....
15/05/2025
ACT Entertainment is proud to announce that Vice President of Talent Mike Schmid has been honored with a Gold Stevie Award as Human Resources Executive of the ...
15/05/2025
Arabsat, a leading global satellite operator and the primary provider of satellite services across the Arab world, has partnered with Grass Valley, the technolo...
15/05/2025
Leading media technology and services provider Tyrell, who has supported the broadcast, post-production, production, VFX, and corporate markets in the UK and Ir...
15/05/2025
At Broadcast Asia 2025, LiveU will demonstrate its latest mission-critical IP-video solutions within its expanded EcoSystem, designed to add efficiency and shor...
15/05/2025
Delivering High-Performance Network Switches Designed for Lightware AV Workflows
Lightware, a leading manufacturer of connectivity solutions for the profession...
15/05/2025
Cerberus Tech, a leader in cloud-native IP video contribution and distribution, today announced that the company has been named a finalist in the 2025 StreamTV ...
15/05/2025
BroadcastAsia 2025 Exhibitor Preview
May 27-29
Singapore Expo
Stand 5F3-5
For today's broadcasters, telcos, content owners, and streaming platforms, eff...
15/05/2025
Marshall Electronics will spotlight its Elite Series of PTZ Cameras at InfoComm 2025 (Booth 3843). Marshall's Elite Series of PTZ cameras includes the CV630...
15/05/2025
ACT Entertainment, the industry-leading manufacturer and distributor of live performance equipment, announces that it has been selected as a U.S. distributor fo...
15/05/2025
TAG Video Systems will be presenting its latest advancements in real time video monitoring, probing, and visualization at Broadcast Asia 2025 in Booth 5D1-1 (Ma...
15/05/2025
Clear-Com is set to showcase its latest products at InfoComm 2025, taking place from June 7-13 in Orlando Florida. Clear-Com will present attendees with a hand...
15/05/2025
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, has appointed Emma Whitmore as its new Senior Vice President of Sales, E...
15/05/2025
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming and more, is further...
15/05/2025
NAKIVO Inc., a leading vendor of data protection solutions for physical, virtual, cloud, and SaaS environments, announced strong operational results for Q1 2025...
15/05/2025
Boston Conservatory at Berklee Honors Tania Le n and Kelli O'Hara at Commenc...
15/05/2025
John Yao Awarded Guggenheim Fellowship for Interactive Jazz Project The Berklee professor and trombonist will debut Let's Make Some Noise, an immersive bi...
15/05/2025
Continued delivery across four strategic pillars provides foundation for multi-year scalable growth
Strong balance sheet, USD 895 million in cash and nearly US...
15/05/2025
X-Rite Launches CiF3200 Imaging Benchtop Spectrophotometer for Precision Small-S...
15/05/2025
15 May 2025
VEON 1Q25 Earnings Release: Strong Start to 2025, Digital Revenues ...
15/05/2025
May 15th, 2025 Press Materials Available Here
Tribeca Festival And CHANEL Present A Through Her Lens Conversation On June 6
Riley Keough and production partn...
15/05/2025
Save 20% or More on Ivory 3 American Concert D or Ivory 3 German D from now until the end of May!Elevate your musical experience with these revolutionary Ivory ...
15/05/2025
PGA Championship: CBS Sports Rolls Out 5G-Powered AR, FlyCams, RailCam, 4K Bunke...
15/05/2025
PGA Championship: ESPN To Produce 225+ Hours of Live Play on Multiple Platforms Expanded ESPN BET' telecast, live SportsCenter' segments add to a full...
15/05/2025
This City Is Ours: The Continuing Evolution of Manchester City's City Studio...
15/05/2025
The sun-drenched chase thriller launches on Sky and NOW later this yearThursday ...
15/05/2025
Thursday 15 May 2025
To view this content, please enable our use of cookies. To...
15/05/2025
Back to All News
Trailer for Lost in Starlight' Offers a Vibrant and Heart...
15/05/2025
Back to All News
Reflecting on a Year of Progress in Accessibility and Whats Ahead
Heather Dowdy
Director of Product Accessibility
Product
15 May 2025
Glo...
15/05/2025
A Reflection on 20 years of NAB booth builds and the Evolution of Grass Valley AMPPAt NAB, I had a moment to reflect on just how dramatically our approach to pr...
15/05/2025
The Football Association of Ireland and RT have today announced a new two-year ...
15/05/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
15/05/2025
AI is creating value for everyone - from researchers in drug discovery to quantitative analysts navigating financial market changes.
The faster an AI system ca...
15/05/2025
Facebook
Twitter
LinkedIn
Thales fully supports the success of Vipps, Norw...