Sony Pixel Power calrec Sony

Disguise to Showcase Turnkey Solutions at Middle Easts To...

09/05/2025

Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj Khalifa will showcase trends and technologies driving the next dimension of entertainment at the Middle East's top trade shows this May.

Any broadcaster, sports franchise or filmmaker who wants to captivate audiences using virtual production, extended reality or augmented reality can meet the Disguise team at these trade shows. Showgoers can also experience Disguise technologies for themselves and find out more about how immersive visuals can do everything from impressing sports fans in stadiums and audiences in cinemas to lighting up the world's tallest skyscrapers.

With mega projects like NEOM and Qiddiya, and global events such as World Expo 2030 on the horizon, there's more demand for incredible visual spectacles in the Middle East than ever before, says Rebecca Knight, vice president of sales EMEA at Disguise. The only problem is that many still believe these visuals are too complicated to execute. By attending some of the region's top trade shows this May, we want to help demystify the process, so showgoers can see exactly how easy it is to create an immersive experience with Disguise's software, hardware and services solution.

You can meet the Disguise team at the following Middle East trade shows:

Cabsat 2025

Date: 13-15 May, 2025

Venue: Dubai World Trade Centre (Booth S1-H22)

Disguise's team will demo turnkey solutions for best-in-class broadcast studios and virtual production workflows at Cabsat 2025's UK Pavilion. Visitors to the Integrate Middle East event can also experience Disguise solutions for location-based experiences and discover the convergence of these two industries, with powerful tools providing immersive, data-driven content to boost fan participation at both live events and sports matches.

Stadiums and Sports Innovation Summit KSA 2025

Date: 19-20 May, 2025

Venue: Hyatt Regency Riyadh Olaya - Al Loulou a Ballroom

Disguise is proud to sponsor Saudi Arabia's third Stadiums and Sports Innovation Summit. Visitors can discover how Disguise's technology and services can support the transformation of next-generation venues driving innovation, enhancing fan experiences and contributing to the region's rapidly evolving sports landscape.

Saudi Entertainment and Amusement (SEA) Expo

Date: 20-22 May, 2025

Venue: Riyadh Front Exhibition and Conference Centre (Booth 4C441)

Disguise is excited to participate in the UK Pavilion at Saudi Entertainment and Amusement (SEA) Expo 2025 as part of Experience UK's curated delegation of the UK's most innovative companies supporting themed entertainment. Disguise Sales Manager, Josh Darlington, will be available at the booth, ready to connect with regional partners and key decision-makers by offering an overview of Disguise's solutions for the location-based entertainment industry and showcasing key Disguise-powered and serviced projects in the market.

Saudi Light & Sound (SLS) Expo

Date: 20-22 May, 2025

Venue: Riyadh Front Exhibition and Conference Centre (Stand 2B231)

Having powered a number of mediaPro s projects in recent months, including the Dakar Rally Closing Ceremony, The Agenda Funtico launch and the ADIB Cup 2025, Disguise will be joining the production company at SLS Expo to power their stand and offer dedicated demos at the show. Visitors wishing to see Disguise's solution in action can visit the mediaPro booth and join for demos from 6 to 8 p.m. each day.

Meet with Disguise

To schedule a 1:1 press meeting with Disguise at the events mentioned, please contact Larissa Mori at larissa@liaisonpr.com.
LINK: https://kitplus.com/news/disguise-to-showcase-turnkey-solutions-at-mid...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

05/06/2026

LSUs Sarah Ramundt on Celebrating the One-Year Anniversary of The Brand

The university-wide initiative has pushed their creative content to a new level Although collegiate athletics at a single institution can contain numerous spo...

05/06/2026

SVG GameDay, Ep. 18: New York Islanders Brooklyn Boyars - A Career Filled With Championships

In-venue and creative video staffers at the professional and collegiate level ha...

05/06/2026

Synamedia Enters New Chapter Following Lumine Group Acquisition Agreement

Synamedia has announced that Lumine Group has agreed to acquire its Video Network business. The company is positioning the transition as the start of a new phas...

05/06/2026

Ateme, BCE, and Scaleway Announce Sovereign Cloud Media Supply Chain Partnership

Ateme, Broadcasting Center Europe (BCE), and Scaleway have announced a strategic partnership to deliver a cloud-based media supply chain covering ingest through...

05/06/2026

Audinate Adds Three Models to Dante AVIO Install Adapter Line

Audinate has announced three new additions to its Dante AVIO Install adapter series: a 4-Channel Analog Input, a 4-Channel Analog Output, and a 2-Ch In/2-Ch Out...

05/06/2026

Sportradar Extends Data and AV Betting Rights Agreement for Wimbledon Beyond 2026

Sportradar Group AG has announced a multi-year extension of its exclusive global...

05/06/2026

M6 Group to Broadcast FIFA World Cup 2026 in 4K UHD via Fransat Satellite Platform

The M6 Group will broadcast FIFA World Cup 2026 matches live and in Ultra High D...

05/06/2026

The Athletic Adds PGA TOUR Highlights to Golf Coverage

The Athletic has announced that PGA TOUR highlights will be integrated into its golf coverage beginning with the Memorial Tournament presented by Workday. PGA T...

05/06/2026

Op-Ed: Beyond the Stadium: Why Real-Time Visual Intelligence Will Define World Cup 2026 Security

When the FIFA World Cup arrives in North America in 2026, it will bring more tha...

05/06/2026

FIFA+ Launches Exclusively on DAZN

FIFA and DAZN have announced the launch of FIFA exclusively on DAZN, consolidating FIFA's content portfolio within DAZN's sports platform. The move fol...

05/06/2026

Telemundo Announces Group Stage Broadcast Schedule and Talent Assignments for FIFA World Cup 2026

Telemundo's exclusive Spanish-language coverage of the FIFA World Cup 2026 G...

05/06/2026

Peacock to Stream Telemundos FIFA World Cup 2026 Coverage in Dolby Vision and Dolby Atmos

Dolby Laboratories and NBCUniversal have announced that Peacock will stream Tele...

05/06/2026

Formula 1 Extends Las Vegas Grand Prix Through 2037

Formula 1 has announced a 10-year extension to keep the Las Vegas Grand Prix on the F1 calendar through 2037. Las Vegas Grand Prix, Inc., Clark County, and the ...

05/06/2026

Inside SailGP New York: How Riedel Provides Tech Backbone for Challenging Production Effort

The broadcast-engineering team overcomes wind, speed, and salt water - and dista...

05/06/2026

Virtual Eye Powers Broadcast Graphics Across Golf Productions in Busy Three-Event Week

Deploying both onsite and remote crews, the company is providing calibrated-came...

05/06/2026

ESPN Pivots From REMI to Full On-Site Production for UFL Playoff Game on Daytonas Blank Canvas

With Inter&Co Stadium unavailable, ESPN's UFL team rebuilt its broadcast pla...

05/06/2026

Free Registration for SVG Regional Sports Production Summit Ends Today!

One of the most exciting and informative events on the SVG annual event calendar is the Regional Sports Production Summit, an annual gathering of industry profe...

05/06/2026

FOX Returns to Saratoga Race Course for 158th Running of Belmont Stakes

For the race's third year at the historic racetrack, the broadcaster has added cameras and will incorporate multiple drones The 158th edition of the Belmon...

05/06/2026

Ratings Roundup: NBCs Spurs-Thunder Game 7 Best Since 2016, ESPNs Stanley Cup Final Opener Hits Seven-Year High

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

05/06/2026

Sonuscore release LUX Orchestral Strings Essentials

Built from the same recordings as flagship library Sonuscore's LUX Orchestral Strings has been met with widespread praise since its launch in late 2025,...

05/06/2026

RME unveil the ADI-2 Pro EX

High-end converter, interface & headphone amp upgraded Said to represent the next evolution of RME's all-in-one reference converter concept, the all-new...

05/06/2026

Soundgas Sounds: Latest prize draw announced

Win a Soundgas Type 636P & Type G preamps Soundgas, one of the UK's leading vintage and boutique audio equipment specialists have just announced the lau...

05/06/2026

New leadership of Technology Systems Division at Rohde & Schwarz

New leadership of Technology Systems Division at Rohde & Schwarz On July 1, 2026, Hansj rg Herrbold and Andreas H gele will take over as Executive Vice Presid...

05/06/2026

Hitachi and Intel announce strategic collaboration to accelerate AI transformation across key industries

Hitachi and Intel announced a strategic collaboration to explore opportunities t...

05/06/2026

Nielsen, Mediaocean Announce New Integration to Power The Next Phase of Data-Driven Linear, Advanced Audience Measurement

MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities...

05/06/2026

Latest Nielsen data reveals insurance advertising climbs as Australians weigh cost, cover and loyalty

New Nielsen data shows insurance ad spend grew 11%, while consumers remain highl...

05/06/2026

Nielsen Adds New Audience Data Partnerships

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

ASG Promotes Joe Marchitto to Western Regional CTO

ASG Promotes Joe Marchitto to Western Regional CTO Brie Clayton June 5, 2026 0 Comments Appointment to Support Engineering Alignment and Client Experi...

05/06/2026

Stargate Studios Colombia Uses DaVinci Resolve Studio for Vertical Microdramas

Stargate Studios Colombia Uses DaVinci Resolve Studio for Vertical Microdramas Brie Clayton June 5, 2026 0 Comments End to end post in one platform al...

05/06/2026

People Need to Come First When We Use AI

People Need to Come First When We Use AI Andy Marken June 5, 2026 0 Comments It's just surviving. Life's very existence requires destruction....

05/06/2026

Fahad Haider Joins NESN as VP, Operations and Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

GatesAir Opens New Brazil Office to Back DTV+ Rollout

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

Supreme Court Upholds FCC's Authority to Levy Fines

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

Montclair State University Will Run NJ PBS

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

Merkhet's Sam Matheny Urges Congress to Expedite BPS Deployment

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

Sinclair Launches NextGen TV Campaign in Columbus, Ohio

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

NAB Releases New Keep the Game On' Spot

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

NCTC, ACAC Going to Disney World for Independent Show

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

Nielsen Announces New Integrations for Improved Measurement

Share Copy link Facebook X Linkedin Bluesky Email...

05/06/2026

Frequency Launches In-Scene Advertising to Accelerate Str...

Frequency, the engine powering many of the world's leading streaming television channels, today announced the launch of In-Scene Advertising, a new monetiza...

05/06/2026

Berklee Study Reveals Video Has Become Essential to Music Careers

Berklee Study Reveals Video Has Become Essential to Music Careers Survey findings show social platforms have become the primary source of music for video cont...

05/06/2026

VEON's Kyivstar to Expand Digital Mobility Ecosystem with Acquisition of E-wings by Uklon

05 Jun 2026 VEON's Kyivstar to Expand Digital Mobility Ecosystem with Acqui...

05/06/2026

RT Radio 1 Folk Awards 2026 Date Announcement

RT Radio 1 Folk Awards to take place on Tuesday 10th November 2026, Vicar Street, Dublin Moya Brennan, D nal Lunny, Mary Black and Christy Moore among previou...

04/06/2026

Sony's New PTZ Cameras Deliver 4K 60p; New STARVIS Sensor Meets Low-Light Demands

Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...

04/06/2026

SVG Students To Watch: Alex Albert, Texas A&M University

This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...

04/06/2026

USGA Brings AI Recaps, 3D Range Tracking, and Predictive Shot Tracing to U.S. Womens Open

For the first time at a women's golf major, every player in the field will r...

04/06/2026

Panasonic PT-RQ45 Projectors Power Lille Video Mapping Festival Opera House Installation

Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...