
Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj Khalifa will showcase trends and technologies driving the next dimension of entertainment at the Middle East's top trade shows this May.
Any broadcaster, sports franchise or filmmaker who wants to captivate audiences using virtual production, extended reality or augmented reality can meet the Disguise team at these trade shows. Showgoers can also experience Disguise technologies for themselves and find out more about how immersive visuals can do everything from impressing sports fans in stadiums and audiences in cinemas to lighting up the world's tallest skyscrapers.
With mega projects like NEOM and Qiddiya, and global events such as World Expo 2030 on the horizon, there's more demand for incredible visual spectacles in the Middle East than ever before, says Rebecca Knight, vice president of sales EMEA at Disguise. The only problem is that many still believe these visuals are too complicated to execute. By attending some of the region's top trade shows this May, we want to help demystify the process, so showgoers can see exactly how easy it is to create an immersive experience with Disguise's software, hardware and services solution.
You can meet the Disguise team at the following Middle East trade shows:
Cabsat 2025
Date: 13-15 May, 2025
Venue: Dubai World Trade Centre (Booth S1-H22)
Disguise's team will demo turnkey solutions for best-in-class broadcast studios and virtual production workflows at Cabsat 2025's UK Pavilion. Visitors to the Integrate Middle East event can also experience Disguise solutions for location-based experiences and discover the convergence of these two industries, with powerful tools providing immersive, data-driven content to boost fan participation at both live events and sports matches.
Stadiums and Sports Innovation Summit KSA 2025
Date: 19-20 May, 2025
Venue: Hyatt Regency Riyadh Olaya - Al Loulou a Ballroom
Disguise is proud to sponsor Saudi Arabia's third Stadiums and Sports Innovation Summit. Visitors can discover how Disguise's technology and services can support the transformation of next-generation venues driving innovation, enhancing fan experiences and contributing to the region's rapidly evolving sports landscape.
Saudi Entertainment and Amusement (SEA) Expo
Date: 20-22 May, 2025
Venue: Riyadh Front Exhibition and Conference Centre (Booth 4C441)
Disguise is excited to participate in the UK Pavilion at Saudi Entertainment and Amusement (SEA) Expo 2025 as part of Experience UK's curated delegation of the UK's most innovative companies supporting themed entertainment. Disguise Sales Manager, Josh Darlington, will be available at the booth, ready to connect with regional partners and key decision-makers by offering an overview of Disguise's solutions for the location-based entertainment industry and showcasing key Disguise-powered and serviced projects in the market.
Saudi Light & Sound (SLS) Expo
Date: 20-22 May, 2025
Venue: Riyadh Front Exhibition and Conference Centre (Stand 2B231)
Having powered a number of mediaPro s projects in recent months, including the Dakar Rally Closing Ceremony, The Agenda Funtico launch and the ADIB Cup 2025, Disguise will be joining the production company at SLS Expo to power their stand and offer dedicated demos at the show. Visitors wishing to see Disguise's solution in action can visit the mediaPro booth and join for demos from 6 to 8 p.m. each day.
Meet with Disguise
To schedule a 1:1 press meeting with Disguise at the events mentioned, please contact Larissa Mori at larissa@liaisonpr.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
13/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/10/2026
Zixi has integrated the TAG SDK so the Zixi Platform can use TAG'sContent Matching solution and fingerprints to restore SCTE markers lost in processing and ...
13/10/2026
Rise AV, the global not-for-profit organisation dedicated to attracting, supporting and retaining more women in the audiovisual industry, has announced the laun...
13/10/2026
Sonnet Announces Single-Slot Thunderbolt 5 to PCIe Card Expansion System
Brie Clayton October 12, 2026
0 Comments
Compact Desktop System Features PCIe...
13/10/2026
Blackmagic Design Used on CCV Chevrolet Dealership Commercial
Brie Clayton October 12, 2026
0 Comments
Pocket Cinema Cameras capture decades of car mo...
13/10/2026
Screen Australia announces Narrative Content funding for 75 projects that reflec...
13/10/2026
NVIDIA RTX Spark is a new beginning for the PC - a reinvention combining the capabilities of a gaming PC, a creative studio and a personal AI supercomputer into...
12/10/2026
The ESPNU and NFL Network altcasts join the previously announced Super Bowl LXI...
12/10/2026
The approach is based on prevention and making production of illegal streams inc...
12/10/2026
Clear-Com provided production communications infrastructure for Rock in Rio 2026, deployed by Brazilian partner Savana Comunica o. The system connected product...
12/10/2026
Extreme H has extended its global broadcast partnership with DAZN, bringing the ...
12/10/2026
beIN Asia Pacific has announced a new agreement with The All England Lawn Tennis...
12/10/2026
ARRI has released Film Lab 1.5, a major update to its OpenFX plugin for applying...
12/10/2026
DAZN has announced the acquisition of BASKET.TV, a basketball streaming service operating across Latin America. Founded in 2020, BASKET.TV has a presence in Arg...
12/10/2026
Industry leaders discuss the growing role of AI in automating production, enhanc...
12/10/2026
NBC Sports' NBA Showtime will broadcast live from Rockefeller Plaza and Madi...
12/10/2026
By Katie Arthurs
Merata Mita (1942-2010), the legendary M ori filmmaker, godmot...
12/10/2026
New features added alongside NKS support
10K Audio's real-time loop-based instrument has just been treated to a free update that brings a wealth of new ...
12/10/2026
New phone-mounted mic captures spatial audio
Sony have just introduced a new mic that allows content creators to capture, edit and export spatial audio from...
12/10/2026
Fully playable mini instrument announced
Originally launched in 1968, the Stylophone was a hugely popular instrument, and despite being marketed as a beginn...
12/10/2026
Eight essential keys instruments in one
Song Athletics have just released a new sample library that brings an assortment of essential piano, keys and synth ...
12/10/2026
Siretta exhibited at NECA 2026 in Las Vegas, showcasing its SNYPER cellular network analysers and antenna solutions to electrical contractors and installers fro...
12/10/2026
Nielsen data reveals traditional television continues to account for 70% of view...
12/10/2026
At Asia's Broadcasting & Infotainment Show (A.B.I.S.) 2026, Interra Systems will showcase its latest innovations in automated QC, media monitoring, captioni...
12/10/2026
Update Strengthens Access Controls, Refines EAS-Net , and Adds SSL-Based CAP Canada Support
Digital Alert Systems, a global leader in emergency communications ...
12/10/2026
Companies in France are deploying agentic computing across industries spanning s...
12/10/2026
Electricity underpins every one of the 17 UN Sustainable Development Goals (SDGs) from healthcare and education to economic growth, climate action and digital i...
12/10/2026
Key Takeaways
Cablenet has selected Harmonic's cOS virtualized broadband p...
12/10/2026
Fox Corporation Executives to Discuss First Quarter Fiscal 2027 Financial Result...
12/10/2026
Today, Indie Games Week lights up the App Store with a celebration of the incredible catalogue of imaginative games made by independent teams with big dreams. P...
12/10/2026
As AI factories grow from megawatts to gigawatts, building them takes more than ...
12/10/2026
The annual P.J. O'Connor Awards for RT Radio Drama is now open for entries
Closing date for submissions is Friday October 30 2026
Celebrating what'...
12/10/2026
RT Commercial has today announced Hisense Ireland as sponsor of the TODAY show on RT One and RT Player.
The sponsorship deal with Hisense includes 140 credi...
11/10/2026
The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...
11/10/2026
Save 10% on US orders
Roger Linn Design have announced a limited-time pricing offer on their popular MPE instrument. From 1 October 2026, customers in the U...
11/10/2026
Launched alongside V13 Special Edition modelling mic
WeissKlang have just introduced a new and improved version of the plug-in that pairs up with their V13 ...
10/10/2026
The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...
10/10/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
10/10/2026
LA JOLLA, CA-Associate Professor Keren Lasker, the Ian Wilson Endowed Chair at S...
10/10/2026
New Naruto x Nink Anime, Project Rasengan Roadmap and More
Revealed at New Yor...
09/10/2026
A new Thomson Foundation report explores what experiences in Hungary, Sudan and Uganda can teach us about helping societies withstand disinformation.
While fac...
09/10/2026
Standalone subscriptions, free games, and team hubs anchor the streamer's local-rights push...
09/10/2026
Christoffer Aaron Chris Ober, a longtime and beloved member of FOX Sports' remote production crews who worked on many of the network's biggest events,...
09/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
09/10/2026
USSI Global has appointed Ed McGivern as Chief Revenue Officer, reporting to President and CEO Anthony Morelli.
McGivern brings more than 25 years of executive...
09/10/2026
Riedel Communications has announced the deployment of its Easy5G private 5G platform as the primary transmission system for onboard camera signals in the DTM ra...