Sony Pixel Power calrec Sony

Disguise to Showcase Turnkey Solutions at Middle Easts To...

09/05/2025

Disguise the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo's Al Wasl Dome and visual displays at the Burj Khalifa will showcase trends and technologies driving the next dimension of entertainment at the Middle East's top trade shows this May.

Any broadcaster, sports franchise or filmmaker who wants to captivate audiences using virtual production, extended reality or augmented reality can meet the Disguise team at these trade shows. Showgoers can also experience Disguise technologies for themselves and find out more about how immersive visuals can do everything from impressing sports fans in stadiums and audiences in cinemas to lighting up the world's tallest skyscrapers.

With mega projects like NEOM and Qiddiya, and global events such as World Expo 2030 on the horizon, there's more demand for incredible visual spectacles in the Middle East than ever before, says Rebecca Knight, vice president of sales EMEA at Disguise. The only problem is that many still believe these visuals are too complicated to execute. By attending some of the region's top trade shows this May, we want to help demystify the process, so showgoers can see exactly how easy it is to create an immersive experience with Disguise's software, hardware and services solution.

You can meet the Disguise team at the following Middle East trade shows:

Cabsat 2025

Date: 13-15 May, 2025

Venue: Dubai World Trade Centre (Booth S1-H22)

Disguise's team will demo turnkey solutions for best-in-class broadcast studios and virtual production workflows at Cabsat 2025's UK Pavilion. Visitors to the Integrate Middle East event can also experience Disguise solutions for location-based experiences and discover the convergence of these two industries, with powerful tools providing immersive, data-driven content to boost fan participation at both live events and sports matches.

Stadiums and Sports Innovation Summit KSA 2025

Date: 19-20 May, 2025

Venue: Hyatt Regency Riyadh Olaya - Al Loulou a Ballroom

Disguise is proud to sponsor Saudi Arabia's third Stadiums and Sports Innovation Summit. Visitors can discover how Disguise's technology and services can support the transformation of next-generation venues driving innovation, enhancing fan experiences and contributing to the region's rapidly evolving sports landscape.

Saudi Entertainment and Amusement (SEA) Expo

Date: 20-22 May, 2025

Venue: Riyadh Front Exhibition and Conference Centre (Booth 4C441)

Disguise is excited to participate in the UK Pavilion at Saudi Entertainment and Amusement (SEA) Expo 2025 as part of Experience UK's curated delegation of the UK's most innovative companies supporting themed entertainment. Disguise Sales Manager, Josh Darlington, will be available at the booth, ready to connect with regional partners and key decision-makers by offering an overview of Disguise's solutions for the location-based entertainment industry and showcasing key Disguise-powered and serviced projects in the market.

Saudi Light & Sound (SLS) Expo

Date: 20-22 May, 2025

Venue: Riyadh Front Exhibition and Conference Centre (Stand 2B231)

Having powered a number of mediaPro s projects in recent months, including the Dakar Rally Closing Ceremony, The Agenda Funtico launch and the ADIB Cup 2025, Disguise will be joining the production company at SLS Expo to power their stand and offer dedicated demos at the show. Visitors wishing to see Disguise's solution in action can visit the mediaPro booth and join for demos from 6 to 8 p.m. each day.

Meet with Disguise

To schedule a 1:1 press meeting with Disguise at the events mentioned, please contact Larissa Mori at larissa@liaisonpr.com.
LINK: https://kitplus.com/news/disguise-to-showcase-turnkey-solutions-at-mid...
See more stories from tvbay

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

17/10/2025

NEP Group Receives New Equity Investment From 26North Partners LP, Co-Investors

NEP Group Receives New Equity Investment From 26North Partners LP, Co-InvestorsCarlyle remains the largest shareholder as the company prepares for the futureBy ...

17/10/2025

Apple Lands Five-Year Deal for F1 Distribution in the U.S.

Apple Lands Five-Year Deal for F1 Distribution in the U.S.Besides airing on Apple TV, the sport will be amplified on other Apple servicesBy Ken Kerschbaumer, Ed...

17/10/2025

SVG Sit-Down: Marshall Electronics' Bernie Keach on the Future of PTZ Cameras

SVG Sit-Down: Marshall Electronics' Bernie Keach on the Future of PTZ Camera...

17/10/2025

L2 Productions' REMI Facility in Austin Can Produce Content From Anywhere

L2 Productions' REMI Facility in Austin Can Produce Content From AnywhereMusic festivals, sports events are produced via flypacks and remote control roomsBy...

17/10/2025

Give Me the Backstory: Get to Know Sarah Dowland, the Filmmaker Behind Sue Bird: In The Clutch

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...

17/10/2025

Cooper Raiff Returns to the Sundance Film Festival With His Independent Series Hal & Harper

(L-R) Christopher Meyer, Addison Timlin, Cooper Raiff, Lili Reinhart, Alyah Chan...

17/10/2025

Ferramenta de arte da capa de playlists do Spotify chega ao Brasil com uma noite de autoexpresso

M sica e arte se uniram em uma noite especial na semana passada na ZIV Gallery, ...

17/10/2025

Spotify's Custom Playlist Cover Art Tool Arrives in Brazil With a Night of Self-Expression

Music and art came together for one special night last week at ZIV Gallery, an i...

17/10/2025

Spotify and FC Barcelona Extend Partnership Through 2030

Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that's redefining how fans, players, and artists connect. Th...

17/10/2025

Sports Fishing Championship Deploys DigitalGlue Storage Platform

MURRIETA, Calif. The Sports Fishing Championship (SFC) has deployed DigitalGlue's creative.space storage platform to streamline video production by centrali...

17/10/2025

TV Ad Impressions for Football Spiked in Q3

BELLEVUE, Wash. Football continued to cement its reputation as a bulwark of TV advertising in Q3 2025 with new data from iSpot that showed both the NFL and coll...

17/10/2025

Reeling in the Chaos Sports Fishing Championship Simplifi...

The Sports Fishing Championship (SFC), the premier competitive saltwater fishing series, has transformed its production workflow by adopting creative.space, the...

17/10/2025

QuickLink Unveils StudioPro Version 4 With Major Enhancem...

QuickLink, a leading provider of award-winning multi-camera video productions and remote contribution solutions, announces the release of StudioPro Version 4, ...

17/10/2025

Westcoast Pixel dazzles with dynamic 3D video projections

Although the annual Grammy Awards celebration is best known for recognizing achievements in the recording industry, the show often proves a visual spectacle as ...

17/10/2025

Alex Dunfey Promoted to CTO at OpenDrives

OpenDrives, Inc., a leading provider of software-defined data storage and data services, has promoted Alex Dunfey to Chief Technology Officer (CTO) from his for...

17/10/2025

University of Arizona Scales Up Broadcast Capabilities Wi...

The University of Arizona (UofA) has significantly upgraded its broadcast communication infrastructure with the integration of Riedel Communications' advanc...

17/10/2025

NESN Redefines Regional Sports Video Delivery with Harmon...

Harmonic (NASDAQ: HLIT) today announced that New England Sports Network (NESN), owned by Fenway Sports Group and Delaware North, has selected Harmonic as its en...

17/10/2025

Austin PBS Expands Facility-Wide Production Communication...

Austin PBS has recently upgraded its facility-wide communications infrastructure, deploying Clear-Com 's Eclipse HX, FreeSpeak II beltpacks, and V-Series ...

17/10/2025

ZEISS Opens BETA Registration for CinCraft Virtual Lens T...

ZEISS announces an open call for the closed BETA testing phase of CinCraft Virtual Lens Technology, the innovative digital tool that brings authentic lens chara...

17/10/2025

Lightware powers hybrid learning transformation at Centri...

Situated in the town of Kokkola, Centria University of Applied Sciences offers higher education across five core fields: engineering, business, social and healt...

17/10/2025

Pebble to automate CobbTV

Public information channel in Georgia, USA, to implement a powerful, simple, and cost-effective playout automation platform. Pebble, the leading automation, co...

17/10/2025

HBO Maxs Global Expansion Surpasses 100 Market Milestone

HBO Max is reporting that it has launched in 15 new markets, including Bangladesh, Cambodia, Macau, Pakistan, Sri Lanka and Ukraine, boosting the streaming serv...

17/10/2025

Netflix Expands Into Video Podcasts With Spotify Deal

Netflix said it will make a major push into video podcasts, inking a wide-ranging deal with Spotify through which it will offer 16 podcasts in the U.S. starting...

17/10/2025

Viamedia Rebrands as Viamedia.ai

Lexington, Ky. As part of a push to highlight its advanced advertising capabilities, Viamedia has launched a new AI-powered ad tech platform and officially rebr...

17/10/2025

QuickLink to Showcase StudioPro Version 4 at NAB Show New York

NEW YORK QuickLink has announced the release of StudioPro Version 4, which the company is calling the most significant upgrade yet to its flagship video product...

17/10/2025

Apple, NBCU to Launch Apple TV, Peacock Streaming Bundles

NEW YORK and CUPERTINO, Calif. Apple and NBCUniversal said they will sell Apple TV and Peacock streaming bundles to U.S. subscribers starting Oct. 20....

17/10/2025

Q&A with Boston Conservatory Choral Conductor Stephen Spinelli

Q&A with Boston Conservatory Choral Conductor Stephen Spinelli How his research into the lost manuscripts of composer Florence Price led to a Grammy-winning c...

17/10/2025

Showcasing global expertise in safety and risk management

Gexcon is a trusted safety and risk management partner for complex, high hazard environments. ICG has been a dedicated marketing partner to Gexcon since 2018, b...

17/10/2025

Kingfishr, David Walliams, Baz Ashmawy and Celine Byrne among the guests on this week's Late Late Show

Here is your host, Patrick Kielty! After an incredible breakthrough year, Kingf...

16/10/2025

SVG Sit-Down: FUJIFILM Execs on GFX ETERNA 55 Camera, Importance of Shallow-Depth-of-Field Production

SVG Sit-Down: FUJIFILM Execs on GFX ETERNA 55 Camera, Importance of Shallow-Dept...

16/10/2025

Squash's Most Ambitious Broadcast Production To Be Deployed at Comcast Business U.S. Open

Squash's Most Ambitious Broadcast Production To Be Deployed at Comcast Busin...

16/10/2025

Main Street Sports Group Inks Deal With Omaha Productions, Launches Original-Content Division

Main Street Sports Group Inks Deal With Omaha Productions, Launches Original-Con...

16/10/2025

A Historic Precursor? FIFA, HBS, DAZN Offer an Inside Look at Production of FIFA Club World Cup 2025

A Historic Precursor? FIFA, HBS, DAZN Offer an Inside Look at Production of FIFA...

16/10/2025

Prime Video Offers Sneak Peak at New NBA on Prime Studio

Prime Video Offers Sneak Peak at New NBA on Prime StudioThe massive 13,000-sq-ft, two-story studio features a LED regulation half court and hoopBy Jason Dachman...

16/10/2025

SVG Remote Production Forum Draws Record Crowd for Visit to PGA TOUR Studios, Deep Dive Into REMI Workflows

SVG Remote Production Forum Draws Record Crowd for Visit to PGA TOUR Studios, De...

16/10/2025

BitFire's Ben Grafchik on How Growing Cloud Workflows Are Impacting the Live-Sports World

BitFire's Ben Grafchik on How Growing Cloud Workflows Are Impacting the Live...

16/10/2025

CultureCon Uncut' Video Podcast Returns for Season 2 With Host Imani Ellis

In 2017, Imani Ellis launched CultureCon, a conference that's become a must-attend event for more than 10,000 diverse creatives and Black professionals to c...

16/10/2025

Fresh Spins on Holiday Standards: The 2025 Spotify Singles Have Arrived

It might still be a little early to break out the tinsel and mistletoe, but Spotify's already queuing up some holiday magic. This year's Spotify Singles...

16/10/2025

Spotify to Publish First Independent Author Releases Through Audiobook Selects, With More Planned Ahead

Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...

16/10/2025

L3Harris Integrates VAMPIRE Aboard GM Defense's Infantry Squad Vehicle

VAMPIRE has been integrated onto GM Defenses Infantry Squad Vehicle (ISV), providing a mobile solution to effectively and affordably counter small drone threat...

16/10/2025

Unseen and Unmatched: L3Harris Marks a First in Infrared Tracking Technology

The AgilePod mounted on the host aircraft....

16/10/2025

Consumer attitudes toward in-car entertainment and media preferences highlighted in new Gracenote automotive report

60% say infotainment systems are a critical purchasing or leasing consideration,...

16/10/2025

Broadcasters Foundation Launches 2025 Year-End Giving Campaign

NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal and ...

16/10/2025

Roku Adds Live Sports Scores, AI-Powered Voice Discovery, New Hardware

Roku has added several new features to its user interface and operating system meant to make it easier to discover and personalize content, the company said....

16/10/2025

CNN to Launch New All Access Subscription Tier Oct. 28

NEW YORK CNN has announced that its All Access subscription tier will launch in the U.S. on Oct. 28, providing audiences with a centralized destination for CNN&...

16/10/2025

Student Spotlight: Alan Villanueva

Student Spotlight: Alan Villanueva The graduate student and saxophonist, who performed on Natalia Lafourcades Latin Grammy-nominated Live at Carnegie Hall alb...

16/10/2025

XR Sports Alliance Announces New Members

The XR Sports Alliance (XRSA) has announced the third cohort of members. The new members include Maple Leafs Sports & Entertainment (MLSE), the Vegas Golden Kni...

16/10/2025

Broadcasters Foundation of America Launches 2025 Year-End Giving Campaign

NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign which seeks to raise donations from tax-deductible personal and c...