Complete
Coverage: Upfronts 2013
RELATED:
ABC:
Reducing Repeats With Limited Series
CBS:
Restocking the Comedy Coffers
Fox:
24 Ways to Retool With Comedy, Spectacle
NBC:
Betting on Olympics, Voice to Launch New Hits
The
CW: Making Noise With Dramas
USA:
Launching Original Half-Hour Comedies
Turner:
Beefing Up Content Collection
ESPN:
We Welcome the Competition
Univision:
Expanding Its Hispanic Footprint
Telemundo:
Batting 1,000 on Original Content
MundoFox:
Bringing The X Factor, Bridge to Hispanic Viewers
Discovery
en Espanol: Introducing a New Programming Genre, Vroom
Click
here to view the fall primetime schedule grid.
Click
here to view pilot clips and trailers from the networks new shows.
STRATEGY: Utilize the strength of The Voice and
the 2014 Winter Olympics to launch new hits, with a focus on family comedies
and character-based procedural dramas.
NBC will go into next fall with TVs No. 1 reality show in The Voice and
two returning rookie dramas in Revolution and Chicago Fire, but
after failing to launch a new comedy hit and a dismal midseason track record,
the network still has plenty of holes to fill. It is betting on a better 2013-14
thanks to its two golden opportunities to launch a schedule -- using Sunday
Night Football and The Voice in fall and the networks broadcast of
the Winter Olympics next February.
It was a bit of a roller-coaster year for us this year, but I think we overall
made great progress, NBC Entertainment chairman Bob Greenblatt told the
upfront audience last week, while acknowledging the challenging season to come.
We have no illusions about how much work is ahead to grow our business.
A big part of that progress this season was successfully airing two cycles of The
Voice. The network will again double up in 2013-14, with the fifth cycle
bowing on Sept. 23. Since The Voice successfully launched Revolution,
NBC will use what Greenblatt called the invaluable lead-in this fall for The
Blacklist, a new drama starring James Spader as a former fugitive helping
the FBI track down a terrorist. Greenblatt crowed Blacklist tested
better than the last 125 new dramas at NBC. On Tuesdays, The Voice will
lead into Chicago Fire; NBC hopes that show can grow in its sophomore
run.
In midseason, The Voice will move up an hour to help launch new Tuesday
comedies About a Boy (from Parenthood executive producer Jason
Katims) and The Family Guide. Uplifting family comedy was the goal of
this development cycle, as the net looked for half-hours that were funny,
accessible and positive, said NBC Entertainment president Jennifer Salke.
That thinking will also be the cornerstone of NBCs rebuilt Thursday lineup:
Sole veteran comedy Parks and Recreation will lead off the night at 8
p.m., followed by Welcome to the Family starring Mike OMalley, the Sean
Hayes vehicle Sean Saves the World and The Michael J. Fox Show at
9:30 p.m., with family drama Parenthood capping off the night. Thirteen
episodes of Community and the new Bill Lawrence comedy Undateable remain
unscheduled for midseason.
In drama, NBC went for a real emphasis on law enforcement characters and
procedurals, which we think is a good thing as long as characters are relatable
and cases are compelling, Salke said. In addition to the FBI drama Blacklist,
Blair Underwood stars in an update of Ironside, about a tough cop
relegated to a wheelchair, airing Wednesday at 10 p.m. on a night of drama with
Revolution and Law & Order: SVU.
Friday will be a fun genre night, with a new season of Grimm leading
into the limited series Dracula (starring Jonathan Rhys Meyers) in fall
and Crossbones (with John Malkovich as the pirate Blackbeard) in
midseason.
NBC hopes it will have stronger footing in early 2014 thanks to the networks
broadcast of the Winter Olympics from Sochi, Russia. Greenblatt said the Games
will be an incomparable launch pad for the midseason offerings as well as the
networks new late-night lineup of Jimmy Fallon and Seth Meyers, which will
debut on Feb. 24.
After Sunday Night Football ends its season in January, the night will
turn over to drama with the J.J. Abrams entry Believe and Crisis,
starring Gillian Anderson and Dermot Mulroney. New medical drama The Night
Shift and Chicago Fire spinoff Chicago PD are also on the
bench for midseason.
E-mail comments to amorabito@nbmedia.com
and follow her on Twitter: @andreamorabito
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