The deadline and budget were tight. The client - a leading maker of iconic, affordable jeans - wanted stills and a beautifully photographed film-style location-shoot commercial turned around in one day. Christopher Laughter, a director at the Los Angeles-based creative content production company Snackhaus, knew that the session, depicting a young woman's quiet contemplations in a rustic cabin, would require a camera capable of providing superb still and motion-image quality, as well as minimal downtime between setups. This meant there would have to be minimal lighting adjustments, versatility, and mobility from take-to-take in order to make the deadline. Thrilling our clients and exceeding their expectations is something we constantly strive for, said Laughter. These days that seems to get harder and harder as budgets get smaller and smaller. Any time we can find ways to increase our creative capabilities and deliver great results for our clients, we're quick to act.
Director Christopher Laughter (standing) simultaneously shooting 4K video and stills using the Canon Cinema EOS-1D C digital SLR camera. First AC Paul Mocey-Hanton stands at left.
The solution Laughter chose to meet these challenges was the Cinema EOS-1D C Digital SLR camera equipped with a variety of L-Series photographic lenses from Canon U.S.A., Inc., a leader in digital imaging solutions. Delivering outstanding video performance, the compact, lightweight Canon Cinema EOS-1D C is a fully self-contained still camera that also provides on-board video recording at 4K (4096 x 2160-pixel) or full HD (1920 x 1080-pixel) resolution for shooting high-end TV content and motion pictures. With the Canon EOS-1D C camera we were able to shoot 4K video, and then pull 4K stills from the same video file, enabling us to move quickly and capture what we needed for the commercial as well as the print and digital campaigns in the same day, with the same camera, Laughter explained.
Designed for Commercials
The first-ever digital SLR camera with 4K recording capability*, the EOS-1D C camera is part of Canon's Cinema EOS product line and is unique in that line for its ability to capture both high resolution still images as well as 4K video (or full 1920 x 1080 HD) on its 18.1-megapixel full-frame (24mm x 36mm) CMOS image sensor. The camera's less than 4 lb. body and its compatibility with a wide variety of compact Canon EF L-Series lenses enabled Laughter to maneuver into tight spaces to capture the intimate shots he needed. The size of it is perfect, Laughter said. I really value the ability to work hand held with these EOS-1D C cameras because they're not off-putting or scary to the model.
The lightweight Cinema EOS-1D C camera reduced the weight of our rigs and support, added first AC Paul Mocey-Hanton. This not only made us more maneuverable, but also saved on equipment-related expenses. The Canon Cinema EOS-1D C camera also features a wide sensitivity range of up to ISO 25600 for outstanding low-light performance with reduced noise even at higher ISO settings. This further increased Laughter's mobility and helped minimize the need for extensive set-ups, as it freed him from needing all but a bare minimum of lighting gear.
The Canon Cinema EOS-1D C camera combines the convenient form factor of a Canon Digital SLR camera with the ability to deliver 8-bit 4:2:2 4K and 8-bit 4:2:0 full HD video to internal CF cards. The Cinema EOS-1D C camera can also shoot in Canon Log Gamma mode to enable the recording of high-quality video with rich gradations maximizing both highlight and shadow detail retention while also providing the high level of color-grading freedom needed for television and motion pictures. If desired, captured video (excluding 4K video) can be output from the camera's HDMI terminal to an external recorder using an uncompressed YCbCr 8-bit 4:2:2 signal. The EOS-1D C camera also features a Live View capability, enabling users to frame and compose images using either the viewfinder or a rear-panel 3.2-inch ultra-sharp 1.04 million-dot Clear View LCD II panel.
Crucial to the Look
Employing an EF lens mount, the Cinema EOS-1D C camera is compatible with Canon's line of more than 60 interchangeable EF Series lenses (including primes, zooms, telephoto, and specialty lenses such as macro, tilt/shift, and fisheye) and Canon's line of EF Cinema lenses, which include six Cinema primes, two Cinema Zoom lenses, and two Compact Cinema Zoom models. Laughter used a variety of Canon EF L Series lenses on the campaign, including the EF 24mm f/1.4L II USM, EF 35mm f/1.4L USM, and EF 50mm f/1.2L USM prime lenses, and the EF 70-200mm f/2.8L II zoom lens.
The Canon lenses we used were crucial to the look of the commercial, Hanton confirmed. We knew we wanted a very sharp image with great color rendition, and the 24mm, 35mm, 50mm, and 70-200mm lenses fit the bill. Pulling all the detail out of the 4K files from the Canon Cinema EOS-1D C camera is highly dependent on these lenses. They resolved the detail we needed not only for the 4K video, but also the still frames pulled from the footage.
Overall, the Canon lenses I have used have been very impressive, Hanton added. Each lens displays great resolving power, beautiful color and pleasing bokeh while minimizing distortion and chromatic aberration. Also of note is their fabulous ability to mitigate unwanted flare. My favorite lenses are the 24mm f/1.4L II and the 50mm f/1.2L. With these two lenses I feel ready for any situation under any lighting condition.
Using the Canon Cinema EOS-1D C Digital SLR camera we were able to capture everything the client wanted for the print and video campaign in just one day of shooting, Laughter concluded. Not only were they very happy with the cost savings, they were thrilled with the image quality. The
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
The deadline and budget were tight. The client - a leading maker of iconic, affordable jeans - wanted stills and a beautifully photographed film-style location-shoot commercial turned around in one day. Christopher Laughter, a director at the Los Angeles-based creative content production company Snackhaus, knew that the session, depicting a young woman's quiet contemplations in a rustic cabin, would require a camera capable of providing superb still and motion-image quality, as well as minimal downtime between setups. This meant there would have to be minimal lighting adjustments, versatility, and mobility from take-to-take in order to make the deadline. Thrilling our clients and exceeding their expectations is something we constantly strive for, said Laughter. These days that seems to get harder and harder as budgets get smaller and smaller. Any time we can find ways to increase our creative capabilities and deliver great results for our clients, we're quick to act. 
