First major music festival to be broadcast in Ultra HD
This year's festival season kicks off with a bang, with Sky Arts broadcasting a major music festival live and in Ultra HD for the very first time with Sky Q. The channel will be the exclusive home to the 2017 Isle of Wight festival, with live TV coverage from headline acts including David Guetta, Rod Stewart, Run DMC and Arcade Fire.
Once live coverage of the festival begins on Friday 9 June, Sky Arts viewers will be able to enjoy four hours of live Ultra HD entertainment every night, all hosted by Edith Bowman, Maya Jama and Kaiser Chiefs frontman, Ricky Wilson. Headline performers on the Main Stage and in the Big Top also include Bastille, The Kooks, Catfish and the Bottlemen, Razorlight and Clean Bandit - and they'll all be in stunning Ultra HD with Sky Q.
Boasting up to four times the definition of HD, the Ultra HD coverage offers music aficionados and festival fans crisper views of the action, sharp and vibrant colours, and a faster frame rate, making sure the performances appear as smooth and sharp on screen as they are on stage.
Phil Edgar-Jones, director of Sky Arts and head of entertainment, said: The Isle of Wight festival truly marks the start of the UK's festival season, and by capturing all the excitement on and off stage in Ultra HD, Sky Arts and Sky Q are completely changing the viewing experience for music fans watching the festival from the comfort of their own homes forever. This will be the first time any major UK music festival has been broadcast in Ultra HD and I am excited for festival fans who will now be able to get even closer to the music they love without having to be at the event.
The Ultra HD coverage of the Isle of Wight festival, produced by CC Lab, is another landmark moment in Sky Q's Ultra HD entertainment offering. With 124 live Premier League games throughout this season and next, every F1 grand prix race and this summer's England Test series against South Africa all in Ultra HD, sports fans are spoilt for choice. And in addition to new movies such as Ghostbusters 2016, X-Men Apocalypse and Independence Day: Resurgence launching on Sky Cinema, six new Sky Original Productions, including Guerrilla, which is available now, and the forthcoming dramas Riviera, Tin Star, Save Me, Britannia and The Tunnel: Vengeance are all available in Ultra HD.
For further information, please contact:
Joseph Lamb
Joseph.Lamb@FeverPR.com
02077927418
Notes to Editors
Festivals on Sky Arts in 2017
Sky Arts will also be broadcasting exclusive coverage of this year's Download Festival. Produced by Live Nation and hosted by Kylie Olsson, Download takes place from 9-11 June. The 2017 Cambridge Folk Festival, produced by Smooth Operations, will also be exclusively available on Sky Arts, from 27-30 July.
Ultra HD with Sky Q
Ultra HD is available for Sky customers who have a Sky Q 2TB box, a Sky Q Multiscreen subscription and a 4K Ultra HD TV.
Sky Q customers can watch the widest range of Ultra HD programming, from dramas such as Guerrilla and Riviera to blockbuster movies including Spectre and The Revenant and live Formula 1 for the first time, as well as 124 Premier League games this season.
To find out more, please visit www.sky.com/ultrahd
About Sky
Sky is Europes leading entertainment company, serving 22 million customers across five countries - UK, Ireland, Germany, Austria and Italy. The company has annual revenues of £12 billion and is Europe's leading investor in television content with annual programming spend of over £5 billion.
From exclusive partnerships with HBO and Showtime, to Sky's own original programming, Sky offers the best and broadest range of content along with the best viewing experience to suit each and every customer. Whether that's through the multi-award winning next generation box, Sky Q, or Sky's contract-free online streaming service, NOW TV, customers have access to the latest movies, drama, sports and kids entertainment wherever and whenever they like. This is all supported by Sky's best in class customer service.
Sky's success is not just based on what the company does but how it does it. Named as one of the Top 10 Green Companies in the World by Newsweek, one of the world's most recognised rankings of business's environmental performance, Sky ensures its responsible business strategy is embedded right across the group.
Sky has over 30,000 employees and is listed as one of The Times Top 50 employers for women. Sky is listed on the London Stock Exchange (SKY).
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First major music festival to be broadcast in Ultra HD
