Pixotope brings the power of Unreal Engine to automated and news broadcast graphics
Brie Clayton April 22, 2024
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Above image: The Famous Group recently used Pixotope to create a groundbreaking mixed reality commercial in partnership with Initiative and Carnival Cruise Lines
Opens the doors to new immersive branding and visual storytelling for news, sports programs, and planned, yet dynamic workflows; Leverages Erizos Studio to propel template-based workflows and seamlessly integrate character generator, extended reality, augmented reality, and virtual studio pipelines
Pixotope, the leading software platform for end-to-end real-time virtual production solutions, is bringing cinematic-quality graphics and immersive content experiences powered by Unreal Engine to news, sports programs, and other fast-paced planned, yet dynamic workflows. Pixotope leverages Erizos Studio to provide customers with a familiar template-based, rundown-driven solution that integrates seamlessly with Newsroom systems and automation-driven workflows. Customers can create and mix character generator (CG), extended reality (XR), augmented reality (AR), and virtual studio (VS) graphics elements, up-leveling visual story-telling and branding.
Pixotope unveiled its new broadcast graphics workflow at NAB 2024 in the Pixotope Tech Den (N201LMR).
No matter if it's a feature film or the nightly news, viewers crave for larger-than-life, immersive, and cinematic visuals. Leveraging Erizos exceptional graphics control technology, we're facilitating the integration of Unreal Engine's top-tier graphics and Pixotope best-in-industry virtual production capabilities into the broadcast graphics pipeline. It's a seamless experience that is potent enough to revolutionize the way broadcasters can promote their brand, deliver their stories with more visual emotion, and expand their viewers across all platforms, says Marcus Brodersen, CEO of Pixotope.
New Branding and Visual Storytelling Opportunities Pixotope covers the entire virtual production workflow from camera and talent tracking to augmented reality (AR) and virtual studio graphics and extended reality (XR). The platform is compatible with the latest version of Unreal Engine, including 5.4; users will be able to make use of Unreal Motion Design as part of their graphic packages immediately upon its release.
Unreal Motion Design reimagines what is possible in broadcast and news graphics workflows, it opens the doors for completely new viewer experiences, adds Marcus.
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Familiar Broadcast Graphics Workflow with Greater Operational Efficiency Pixotope leverages the MOS-compliant Erizos Studio multi-channel graphic controller to consolidate the management and operation of multiple graphics pipelines. A single operator can control virtual studio, AR, and XR graphics side by side with CG overlay graphics. This eliminates the time-consuming synchronization of separate provider platforms and allows for shorter training time for operators. The seamless integration also provides a template-based, rundown-driven work environment that is based on traditional broadcast workflows, making it easy for customers to step in and immediately begin assembling stunning visuals.
Erizos and Pixotope have been battle-tested to meet the rigorous demands of live production environments, says Erizos CEO Ronny van den Bergh. This proven reliability, paired with our deep understanding, passion, and commitment to simplifying, streamlining, and improving the overall quality of graphics, makes our partnership incredibly beneficial for broadcasters worldwide. Our respective areas of expertise will help increase all customers' quality and workflow efficiency.
The new Pixotope broadcast graphics solution is offered as a turnkey solution from Pixotope.
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Pixotope brings the power of Unreal Engine to automated and news broadcast graphics 
