Sony Pixel Power calrec Sony

CBS' Madam Secretary Honored With 2019 SeeHer Programming Award From Association Of National Advertisers

16/05/2019

May 15 2019

Influential Gender Equality Movement Honors Critically Acclaimed CBS Drama

for Exceptional Storytelling and Accurate Portrayal of Women

NEW YORK - May 15, 2019 - The Association of National Advertisers (ANA), the largest marketing and advertising association in the United States, announced today that it has presented this year's SeeHer programming award to the CBS drama MADAM SECRETARY. The annual award honors a primetime program that pushes boundaries on changing stereotypes and recognizes authentic representation of women and girls in programming.

Launched by the ANA in June 2016, the SeeHer mission is to accurately portray all women and girls in media so that by 2020 - the 100th anniversary of women gaining the right to vote - they will see themselves reflected as they truly are. With the ANA's full support, its 1,700 member companies representing 25,000 brands that support $400-plus billion in marketing and advertising annually, SeeHer is the world's most-influential voice for gender equality in programming, advertising, marketing and media.

SeeHer measures success through its powerful data-driven research tool Gender Equality Measure (GEM ), which identifies unconscious bias in content and ads. GEM measures perceptions of how female actors are portrayed in the media by asking consumers key characteristics about gender. GEM is widely known as the global gold standard measurement for gender equality in media.

We are thrilled CBS' MADAM SECRETARY has been recognized by the ANA for our commitment to the values and mission of SeeHer, said Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation. We are very proud of this outstanding show for its fair and accurate portrayals of gender onscreen as well as our ongoing partnership with SeeHer.

We are delighted to honor our partners at CBS with this recognition. MADAM SECRETARY provides sophisticated, empowering and inspirational storytelling. It represents the core mission of SeeHer and is the kind of programming that SeeHer advertisers want to support, added Bob Liodice, Chief Executive Officer of the ANA. Just as importantly, it is exactly the kind of show our consumers tell us they do not see enough of on TV.

It is our honor to be shining a light on all types of strong, brilliant, creative women leaders who are doing great things in our world every day, said creator and executive producer Barbara Hall and executive producer Lori McCreary.

MADAM SECRETARY received the highest GEM score in the 2018-2019 season, added ANA President and Chief Operating Officer Christine Manna. We congratulate the talented women and men that make MADAM SECRETARY such an outstanding show.

Among other initiatives, CBS also reinforced its commitment to SeeHer this March with a robust series of public service announcements (PSAs) during primetime on the CBS Television Network, paying tribute to 12 women pioneers in the fields of science, technology, engineering, arts and mathematics (STEAM). In support of SeeHer and Women's History Month, several ANA member companies sponsored these extended PSAs.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world's largest libraries of entertainment content, making its brand - the Eye - one of the most-recognized in business. The Company's operations span virtually every field of media and entertainment, including cable, publishing, local TV, film and interactive. CBS's businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Network 10 Australia, CBS Television Studios, CBS Global Distribution Group, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS All Access, the Company's direct-to-consumer digital streaming subscription service, CBS Sports Network, CBS Films, Showtime Networks, Pop, Smithsonian Networks, Simon & Schuster, CBS Television Stations and CBS Experiences. For more information, go to www.cbscorporation.com.

About the #SeeHer Movement

Despite the strides made to accurately portray women and girls in media, an unconscious bias persists against women and girls in advertising, media, and programming. The Association of National Advertisers (ANA) launched the #SeeHer initiative in June 2016 in a partnership with The Female Quotient (TFQ) at the United State of Women. SeeHer's mission is to increase the accurate portrayals of women and girls in media 20 percent by 2020, the 100th anniversary of the passage of the 19th Amendment, which gave American women the right to vote. The group developed a Gender Equality Measure (GEM ) to track progress and the marketing effect of removing unconscious bias from ads and programming. High GEM scores directly correlate to improved ROI. GEM won the 2017 ESOMAR Research Effectiveness Award. The methodology became the industry standard in the U.S., which led to a global rollout in 2018. For more information, visit www.SeeHer.com, and follow us on Facebook, Instagram, and Twitter.

About the Association of National Advertisers (ANA)

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA's membership includes more t
LINK: https://www.cbscorporation.com/cbs-madam-secretary-honored-with-2019-s...
See more stories from cbs

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

28/08/2026

Charter Takes Scripps to Court Over Carriage of Las Vegas' KMCC

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

Backlight Expands Creative Operations Platform with AI-p...

Global media technology company Backlight will showcase its latest innovations across Iconik and Wildmoka live video creation and distribution at IBC2026 (booth...

28/08/2026

Emergent Brings Its AI-Enhanced Content Production Platfo...

Emergent, a developer of browser-based, AI-enhanced content production tools, will present its complete AI-enhanced content production platform at IBC2026, exhi...

28/08/2026

Joseph Bell Announces VFX & Animation World Atlas 2026

Joseph Bell Announces VFX & Animation World Atlas 2026 Joseph Bell August 28, 2026 0 Comments Joseph Bell's Visual Effects & Animation World Atlas...

28/08/2026

Paris-Troyes en Champagne Goes Live on France.tv with AVEO

Paris-Troyes en Champagne Goes Live on France.tv with AVEO Brie Clayton August 28, 2026 0 Comments Regional audiovisual company builds broadcastgrade ...

28/08/2026

DHD to Introduce its Third-Generation Audio Mixing Console at IBC 2026

DHD to Introduce its Third-Generation Audio Mixing Console at IBC 2026 Brie Clayton August 28, 2026 0 Comments DHD.audio has chosen IBC 2026 as the la...

28/08/2026

Grass Valley AMPP Provides an All-Encompassing Approach t...

Encompass Digital Media and Grass Valley are expanding their collaboration with the launch of Altitude Playout Plus, a software-defined channel origination plat...

28/08/2026

Yospace releases new Ad Presentation solution

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has announced the release of its Ad Presentation solution, which enables broadcasters to apply non-li...

28/08/2026

TSL Showcases Reduced Complexity for Control and Monitori...

TSL Showcases Reduced Complexity for Control & Monitoring Across IP Workflows at IBC2026 New TSL Hummingbird capabilities including Dante control routing, toge...

28/08/2026

Lutz Rathmann to Become CEO of Riedel Communications

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

Spectrum Offers Lower-Income Internet Customers Free Amazon Prime

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

FCC Exempts Public Access Channels from Closed Captioning

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

Elon Musk's X Launches NFL Gametime on X

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

GlobalM and Lamhas Partner to Expand Managed IP Broadcast...

GlobalM and Lamhas Satellite Services today announced a new agreement that will see GlobalMs GMX technology deployed as part of Lamhas expanding managed IP broa...

28/08/2026

Boland Communications Introduces SMPTE ST 2110 Option for...

Integrated 25GbE Connectivity Delivers UHD Video Directly to Up to Two Monitors, Eliminates External Gateways, and Supports SMPTE ST 2022-7 Network-Path Protect...

28/08/2026

JT-DMF Invites IBC2026 Attendees to Help Shape the Future...

Interactive Ask Me Anything sessions will connect broadcasters and technology providers with the experts developing a practical, interoperable roadmap for sof...

28/08/2026

TAG Video Systems Cuts Live Production Latency Below Two...

At IBC2026, TAG will show sub-2-frame latency and 800 Gbps of aggregate scale for uncompressed ST 2110 monitoring in software, live MXL interoperability with pa...

28/08/2026

SportsBox BHVs Ultra-Compact 4K Remote Switcher Moves fro...

SportsBox, BHV's Ultra-Compact 4K Remote Switcher, Moves from Development to Production at IBC 2026 SportsBox brings flexibility without compromise to high...

28/08/2026

Riedel Evolves Leadership and Global Go-to-Market Organiz...

Lutz Rathmann named CEO of Riedel Communications Anthony Zuyderhoff to lead unified customer-facing organization as CCO Riedel Communications is strengthenin...

28/08/2026

Scripps Research establishes endowed fund honoring institute president and CEO Pete Schultz

LA JOLLA, CA-Scripps Research has established the Pete Schultz Fund for Innovati...

28/08/2026

Chemists develop simpler method to make molecular building block for drug development

LA JOLLA, CA-Chemical structures called cyclopropanols are among the most useful...

27/08/2026

ESPN Adds College Football Saturdays to Disney+ This Fall

ESPN and Disney are launching College Football Saturdays, adding two college football games per week to Disney for U.S. subscribers as part of their existing ...

27/08/2026

IBC 2026: Zixi to Showcase Live Video Platform and Broadcaster v19

Zixi will exhibit at IBC2026 (Hall 5, Stand 5.A76, RAI Amsterdam, September 11-14), demonstrating the Zixi Platform and the latest release of Zixi Broadcaster, ...

27/08/2026

NDI Surpasses 1.2 Million Hardware Nodes as IBC2026 Showcase Expands

NDI has announced that its ecosystem has surpassed 1.2 million NDI-enabled hardware nodes worldwide, spanning products from more than 200 hardware brands across...

27/08/2026

Clear-Com FreeSpeak Cell Trialed During Rio Carnival Before Commercial Launch

Clear-Com conducted a pre-launch field trial of FreeSpeak Cell during Carnival 2026 in Rio de Janeiro, in partnership with Brazilian systems integrator Savana C...

27/08/2026

IBC 2026: BVH SportsBox Remote Mixer Becomes Reality

BHV returns to IBC 2026 with an important milestone for its own SportsBox: the broadcast industry's smallest remote vision mixer and format processor has mo...

27/08/2026

TOGETHXR and Snapchat Announce Second Snap the Gap Athlete Cohort

TOGETHXR and Snapchat have announced the second cohort of their Snap the Gap content creator program, welcoming nine athletes as Snap Stars. The program provide...

27/08/2026

CNBC UK Selects MediaKind Beam for Live News Infrastructure

MediaKind has announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure for live broadcast operations. The deployme...

27/08/2026

Monitor Engineer Chris Dwight Deploys Sennheiser Spectera on Puscifer and A Perfect Circle Tours

Monitor engineer Chris Dwight has deployed Sennheiser's Spectera wideband bi...

27/08/2026

IBC 2026: Telestream Expands UP Platform

Telestream has announced an expansion of its UP cloud-native platform, adding capabilities for orchestrating Telestream services, third-party technologies, and ...

27/08/2026

Swerve TV Signs Multi-Year Partnership with GLORY Kickboxing

Swerve TV has signed a multi-year partnership with GLORY Kickboxing, bringing live GLORY events and library programming to Swerve Combat, Swerve TV's free a...

27/08/2026

AFP and Dalet Integrate AFP Content Into Dalet Flex Newsroom Workflow

Dalet has announced a new integrated content experience with Agence France-Presse (AFP) in Dalet Flex, designed to bring AFP's editorial metadata into the p...

27/08/2026

IBC 2026: Grass Valley to Demonstrate Integrated Live Production Environment

Grass Valley will demonstrate an integrated live production environment at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), combining K-Frame, Maverik X, ...

27/08/2026

NWSL and Roku Expand Partnership with Sunday Night Streaming Package

The National Women's Soccer League and Roku have announced an expanded partnership, with the Roku Sports Channel becoming the exclusive streaming home of ei...

27/08/2026

Fubo Adds ACC Network Extra and SEC Network+ to Streaming Service

FuboTV has announced the launch of ACC Network Extra (ACCNX) and SEC Network (SECN ) on the Fubo streaming service at no additional cost to subscribers with En...

27/08/2026

Moment Branding: Using Sound to Create More Powerful Fan Experiences

Sports marketers have entered the experiential age. Today, sports teams, leagues, and venues are increasingly using immersive interactions and real world events...

27/08/2026

IBC 2026: MultiDyne to Debut MDoG-8800 12G Fiber Transport Module

MultiDyne will introduce the MDoG-8800 at IBC2026 (Stand 11.C12, RAI Amsterdam, September 11-14), extending its openGear portfolio with a high-density fiber tra...

27/08/2026

IBC 2026: JT-DMF To Host Ask Me Anything' Sessions

The Joint Task Force on the Dynamic Media Facility (JT-DMF), an initiative of AMWA and the EBU, will host a series of informal Ask Me Anything sessions during...

27/08/2026

Homestream Syncs Duke, Auburn and Georgia Tech Football, Basketball Radio Calls to Live TV Broadcasts

Homestream, a mobile app that automatically syncs a team's local radio broad...

27/08/2026

Spikes Under the Lights Brings Collegiate Volleyball to AT&T Stadium in a Made-for-TV Event Built for Scale

A packager for TNT Sports, Kwokman Productions is on hand for the unique event w...

27/08/2026

25 Seasons of New York Yankees on YES Network: The Day 1 Crew Looks Back on a Quarter Century in the Bronx - and Stamford

After more than 3,000 games, five members of YES Network's original staff re...

27/08/2026

Dreamtonics unveil Instrument X orchestral alternative

Physical modelling orchestral instrument announced Following their recent cryptic hints, Dreamtonics have officially revealed the latest addition to their s...

27/08/2026

Apple update the Mac mini & Mac Studio

M5 Ultra-equipped Studio most powerful Mac to date Apple have just announced a design refresh which they say makes the Mac mini fiercer and more versatil...

27/08/2026

Bitwig Studio 6.1 now available

Sampler receivers major upgrades Bitwig's latest DAW update brings some major changes to the Sampler device, kitting it out with new slicing options, tw...

27/08/2026

Arturia release Pure Sub

Designed specifically for hard-hitting modern bass Designed specifically for bass-heavy electronic music, the latest plug-in from Arturia aims to offer an a...

27/08/2026

Gracenote's first DSP integration brings show-level content intelligence to The Trade Desk

Advertisers gain granular CTV targeting and turnkey reporting across eligible in...

27/08/2026

Boland Debuts ST 2110 Option for its 4K HDR Monitors

Share Copy link Facebook X Linkedin Bluesky Email...