Sony Pixel Power calrec Sony

CBS' Madam Secretary Honored With 2019 SeeHer Programming Award From Association Of National Advertisers

16/05/2019

May 15 2019

Influential Gender Equality Movement Honors Critically Acclaimed CBS Drama

for Exceptional Storytelling and Accurate Portrayal of Women

NEW YORK - May 15, 2019 - The Association of National Advertisers (ANA), the largest marketing and advertising association in the United States, announced today that it has presented this year's SeeHer programming award to the CBS drama MADAM SECRETARY. The annual award honors a primetime program that pushes boundaries on changing stereotypes and recognizes authentic representation of women and girls in programming.

Launched by the ANA in June 2016, the SeeHer mission is to accurately portray all women and girls in media so that by 2020 - the 100th anniversary of women gaining the right to vote - they will see themselves reflected as they truly are. With the ANA's full support, its 1,700 member companies representing 25,000 brands that support $400-plus billion in marketing and advertising annually, SeeHer is the world's most-influential voice for gender equality in programming, advertising, marketing and media.

SeeHer measures success through its powerful data-driven research tool Gender Equality Measure (GEM ), which identifies unconscious bias in content and ads. GEM measures perceptions of how female actors are portrayed in the media by asking consumers key characteristics about gender. GEM is widely known as the global gold standard measurement for gender equality in media.

We are thrilled CBS' MADAM SECRETARY has been recognized by the ANA for our commitment to the values and mission of SeeHer, said Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation. We are very proud of this outstanding show for its fair and accurate portrayals of gender onscreen as well as our ongoing partnership with SeeHer.

We are delighted to honor our partners at CBS with this recognition. MADAM SECRETARY provides sophisticated, empowering and inspirational storytelling. It represents the core mission of SeeHer and is the kind of programming that SeeHer advertisers want to support, added Bob Liodice, Chief Executive Officer of the ANA. Just as importantly, it is exactly the kind of show our consumers tell us they do not see enough of on TV.

It is our honor to be shining a light on all types of strong, brilliant, creative women leaders who are doing great things in our world every day, said creator and executive producer Barbara Hall and executive producer Lori McCreary.

MADAM SECRETARY received the highest GEM score in the 2018-2019 season, added ANA President and Chief Operating Officer Christine Manna. We congratulate the talented women and men that make MADAM SECRETARY such an outstanding show.

Among other initiatives, CBS also reinforced its commitment to SeeHer this March with a robust series of public service announcements (PSAs) during primetime on the CBS Television Network, paying tribute to 12 women pioneers in the fields of science, technology, engineering, arts and mathematics (STEAM). In support of SeeHer and Women's History Month, several ANA member companies sponsored these extended PSAs.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world's largest libraries of entertainment content, making its brand - the Eye - one of the most-recognized in business. The Company's operations span virtually every field of media and entertainment, including cable, publishing, local TV, film and interactive. CBS's businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Network 10 Australia, CBS Television Studios, CBS Global Distribution Group, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS All Access, the Company's direct-to-consumer digital streaming subscription service, CBS Sports Network, CBS Films, Showtime Networks, Pop, Smithsonian Networks, Simon & Schuster, CBS Television Stations and CBS Experiences. For more information, go to www.cbscorporation.com.

About the #SeeHer Movement

Despite the strides made to accurately portray women and girls in media, an unconscious bias persists against women and girls in advertising, media, and programming. The Association of National Advertisers (ANA) launched the #SeeHer initiative in June 2016 in a partnership with The Female Quotient (TFQ) at the United State of Women. SeeHer's mission is to increase the accurate portrayals of women and girls in media 20 percent by 2020, the 100th anniversary of the passage of the 19th Amendment, which gave American women the right to vote. The group developed a Gender Equality Measure (GEM ) to track progress and the marketing effect of removing unconscious bias from ads and programming. High GEM scores directly correlate to improved ROI. GEM won the 2017 ESOMAR Research Effectiveness Award. The methodology became the industry standard in the U.S., which led to a global rollout in 2018. For more information, visit www.SeeHer.com, and follow us on Facebook, Instagram, and Twitter.

About the Association of National Advertisers (ANA)

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA's membership includes more t
LINK: https://www.cbscorporation.com/cbs-madam-secretary-honored-with-2019-s...
See more stories from cbs

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

15/04/2026

BBC World Service TV Selects Open Broadcast Systems IP Decoders for Global Distribution

Open Broadcast Systems has announced that BBC World Service has selected its IP ...

15/04/2026

NAB 2026: LiveU Expands Collaboration with Sony to Include File-Based Workflow Integration

LiveU has announced an expansion of its collaboration with Sony Corporation, add...

15/04/2026

NAB 2026: Ateme and NVIDIA Announce Immersive Video Workflow for Apple Vision Pro

Ateme has announced a collaboration with NVIDIA to support live Apple Immersive ...

15/04/2026

Professional Fighters League Renews Multi-Year Partnership with DAZN DACH

The Professional Fighters League (PFL) has announced a multi-year partnership renewal with DAZN DACH, covering Germany, Switzerland, Austria, Liechtenstein, and...

15/04/2026

NAB 2026: Canon Sets New Benchmark with CINE-SERVO 40-1200m Lens; New Remote Camera Controller Supports Up to 200 Cameras

Canon U.S.A. (NAB Booth C3825) today took the lid off of the CINE-SERVO 40-1200m...

15/04/2026

NAB 2026: Panasonic and NEP Group to Demonstrate KAIROS and NEP Platform Integration

Panasonic Video and Audio Systems North America and NEP Group will demonstrate a...

15/04/2026

Exclusive Wasabi Report: AI Spending Is Surging, But ROI Tells a Different Story

For the fourth year running, independent analysts found businesses across all industries and verticals pay roughly the same amount in fees as they spend on stor...

15/04/2026

NBC Sports to Broadcast The Soccer Tournament Live on NBC, Peacock, and NBCSN, May 30-June 1

The Soccer Tournament (TST) has announced a media rights deal with NBC Sports to...

15/04/2026

NAB 2026: JB&A Announces Exhibitors for Pre-NAB 2026 Technology Event

JB&A will host the Pre-NAB 2026 Technology Event on April 17-18 at Flamingo Las Vegas, ahead of NAB Show. The event features hands-on demonstrations and technic...

15/04/2026

NAB 2026: Sennheiser Group to Exhibit with Spectera and AMBEO Updates

The Sennheiser Group will exhibit at NAB Show 2026 (Booth 4931, Central Hall), with demonstrations from Sennheiser, Neumann, and Merging across three areas: Rel...

15/04/2026

NAB 2026: NAB Show 2026 to Feature Expanded AI, Sports, and Creator Economy Programming

NAB Show 2026 will take place April 18-22 at the Las Vegas Convention Center, wi...

15/04/2026

NAB 2026: AI-Media Launches LEXI Text Encoder and LEXI Voice Encoder

AI-Media has announced the LEXI Text Encoder and LEXI Voice Encoder at NAB Show 2026, the company's first new encoder hardware release in more than a decade...

15/04/2026

NAB 2026: Cartoni Debuts New Camera Support Products

Italian camera support manufacturer Cartoni will introduce several new products at NAB Show 2026 (Booth C6540, Central Hall), including the Master 30 OB fluid h...

15/04/2026

NAB 2026: Lawo and swXtch.io Sign MOU to Explore groundSwXtch Integration

Lawo and swXtch.io have announced a memorandum of understanding at NAB Show 2026, under which Lawo will explore incorporating swXtch.io's groundSwXtch softw...

15/04/2026

NAB 2026: CacheFly to Demonstrate New CDN Features

CacheFly will exhibit at NAB Show 2026 (Booth W3129, April 19-22, Las Vegas Convention Center), showcasing three new additions to its content delivery platform:...

15/04/2026

NAB 2026: Synamedia Launches GO Shorts for Mobile-First Short-Form Video

Synamedia has announced GO Shorts, a new module within its Synamedia Go OTT platform that uses AI to convert an operator's existing content library into a s...

15/04/2026

NAB 2026 Preview, Central Hall: Everything You Need To Know Heading Into the Show

The NAB Show kicks off on Saturday, and the SVG and SVG Europe editorial teams a...

15/04/2026

AJA Video Systems to Acquire Video Encoding Software Company Comprimato

AJA Video Systems has announced an agreement to acquire Comprimato, a live video encoding and processing software company. The deal will unite the two companies...

15/04/2026

NBA Playoffs 2026: Prime Vision, Prime Insights Offer New Data-Driven Experiences for NBA Fans

Prime Video Sports' NBA Playoffs coverage, which includes the entire SoFi NB...

15/04/2026

Top Live-Sound-System Manufacturers Team Up To Better Manage Stadium Noise

Just announced, the SDE standard provides a unified method and file format to ensure consistent and reliably comparable noise predictions Sports and entertainm...

15/04/2026

Spotify Podcast Awards Return to Celebrate Latin America's Most Influential Voices

From immersive storytelling to laugh-out-loud comedies, podcasts are booming in ...

15/04/2026

Spotify Expands Audiobook Features, and Printed Book Sales Go Live in the US and UK

Books have always moved with us, whether tucked in our bags or humming in our he...

15/04/2026

Spotify and NIVA Partner to Support Independent Venues Across the US

For many artists, independent venues are where music careers begin and fan communities take shape. Independent venue operators work hard every day to keep local...

15/04/2026

Spotify Editors Reveal Their Picks for Best Book of the Century (So Far)

From gripping thrillers to poignant memoirs, the 21st century has had no shortage of unforgettable books. To celebrate the standout storytelling of our modern e...

15/04/2026

SonicWorld introduce Telsie T

Vintage broadcast experts release second plug-in Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...

15/04/2026

UAD Explore Free from Universal Audio

Includes eight free UAD plug-ins Universal Audio's latest bundle brings together a selection of their renowned plug-ins and virtual instruments, and is ...

15/04/2026

Maximum uptime for broadcasters: Rohde & Schwarz launches R&SBroadcastShield at NAB 2026

Maximum uptime for broadcasters: Rohde & Schwarz launches R&S BroadcastShield at...

15/04/2026

WIDOW: The Mission Software Defining Rotary Strike

Image courtesy of MD Helicopters...

15/04/2026

L3Harris Announces Billion Dollar Expansion to Boost Solid Rocket Motor Production in Orange County, Virginia

Virginia Gov. Abigail Spanberger, L3Harris VP Mark Farley, and state and local l...

15/04/2026

Advancing America's Space Defense: L3Harris Completes Critical Milestone on Way to Delivering GBOSS Capability to the Warfighter

U.S. Space Forces Ground-Based Optical Sensor System upgrade at the Maui Space S...

15/04/2026

Winter Olympics, Super Bowl Power NBCU-Versant to Gold Medal Performance in Nielsen's February Gauge Reports

NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024...

15/04/2026

Nielsen CMI shows New Zealand's over-65s are a growing, cashed-up and still-working audience brands can't ignore

New data reveals older Kiwis are financially resilient, loyal to local products,...

15/04/2026

aconnic launches ACCEED 4430 10 Gigabit system for high volume enterprise and business service aggregation

aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...

15/04/2026

Autocue to Mark 2026 NAB Show Debut of its New PTZ Prompter

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Locality Deploys Nielsen's Media Data Engine

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Viant Announces Agreement to Acquire TVision

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Evergent introduces Agentic Revenue Orchestration Platfor...

Evergent introduces its Agentic Revenue Orchestration Platform, transforming how subscription businesses across direct-to-consumer streaming, pay-TV, telecommun...

15/04/2026

CentralCast Delivers Breakthrough Efficiencies to Public...

Harmonic's XOS Media Processor Delivers Exceptional Video Quality to More than Half of U.S. Public Media Viewership Harmonic (NASDAQ: HLIT) today announce...

15/04/2026

DPA N Series Wireless System Unlocks Duplex Gap and Guard...

LONGMONT, COLORADO, APRIL 15, 2026 DPA Microphones N Series Digital Wireless System users in North America can now take full advantage of the system's exc...

15/04/2026

Cobalt Iron Launches Compass Tape Gateway Modernizing IBM...

Cobalt Iron, a leading provider of SaaS-based enterprise data protection, today announced the launch of Compass Tape Gateway (CTG), a transformative enhancemen...

15/04/2026

Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More at NAB 2026

Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More...

15/04/2026

Arooj Aftab Makes the Music She Wants to Hear

Arooj Aftab Makes the Music She Wants to Hear The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound. Apri...

15/04/2026

Panasonic, NEP Partner on IP-Based Live Production

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Encompass Digital Media Powers Global Cloud Transformatio...

Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, is proud to announce its central role in the digital trans...