Sony Pixel Power calrec Sony

CBS' Madam Secretary Honored With 2019 SeeHer Programming Award From Association Of National Advertisers

16/05/2019

May 15 2019

Influential Gender Equality Movement Honors Critically Acclaimed CBS Drama

for Exceptional Storytelling and Accurate Portrayal of Women

NEW YORK - May 15, 2019 - The Association of National Advertisers (ANA), the largest marketing and advertising association in the United States, announced today that it has presented this year's SeeHer programming award to the CBS drama MADAM SECRETARY. The annual award honors a primetime program that pushes boundaries on changing stereotypes and recognizes authentic representation of women and girls in programming.

Launched by the ANA in June 2016, the SeeHer mission is to accurately portray all women and girls in media so that by 2020 - the 100th anniversary of women gaining the right to vote - they will see themselves reflected as they truly are. With the ANA's full support, its 1,700 member companies representing 25,000 brands that support $400-plus billion in marketing and advertising annually, SeeHer is the world's most-influential voice for gender equality in programming, advertising, marketing and media.

SeeHer measures success through its powerful data-driven research tool Gender Equality Measure (GEM ), which identifies unconscious bias in content and ads. GEM measures perceptions of how female actors are portrayed in the media by asking consumers key characteristics about gender. GEM is widely known as the global gold standard measurement for gender equality in media.

We are thrilled CBS' MADAM SECRETARY has been recognized by the ANA for our commitment to the values and mission of SeeHer, said Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation. We are very proud of this outstanding show for its fair and accurate portrayals of gender onscreen as well as our ongoing partnership with SeeHer.

We are delighted to honor our partners at CBS with this recognition. MADAM SECRETARY provides sophisticated, empowering and inspirational storytelling. It represents the core mission of SeeHer and is the kind of programming that SeeHer advertisers want to support, added Bob Liodice, Chief Executive Officer of the ANA. Just as importantly, it is exactly the kind of show our consumers tell us they do not see enough of on TV.

It is our honor to be shining a light on all types of strong, brilliant, creative women leaders who are doing great things in our world every day, said creator and executive producer Barbara Hall and executive producer Lori McCreary.

MADAM SECRETARY received the highest GEM score in the 2018-2019 season, added ANA President and Chief Operating Officer Christine Manna. We congratulate the talented women and men that make MADAM SECRETARY such an outstanding show.

Among other initiatives, CBS also reinforced its commitment to SeeHer this March with a robust series of public service announcements (PSAs) during primetime on the CBS Television Network, paying tribute to 12 women pioneers in the fields of science, technology, engineering, arts and mathematics (STEAM). In support of SeeHer and Women's History Month, several ANA member companies sponsored these extended PSAs.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world's largest libraries of entertainment content, making its brand - the Eye - one of the most-recognized in business. The Company's operations span virtually every field of media and entertainment, including cable, publishing, local TV, film and interactive. CBS's businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Network 10 Australia, CBS Television Studios, CBS Global Distribution Group, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS All Access, the Company's direct-to-consumer digital streaming subscription service, CBS Sports Network, CBS Films, Showtime Networks, Pop, Smithsonian Networks, Simon & Schuster, CBS Television Stations and CBS Experiences. For more information, go to www.cbscorporation.com.

About the #SeeHer Movement

Despite the strides made to accurately portray women and girls in media, an unconscious bias persists against women and girls in advertising, media, and programming. The Association of National Advertisers (ANA) launched the #SeeHer initiative in June 2016 in a partnership with The Female Quotient (TFQ) at the United State of Women. SeeHer's mission is to increase the accurate portrayals of women and girls in media 20 percent by 2020, the 100th anniversary of the passage of the 19th Amendment, which gave American women the right to vote. The group developed a Gender Equality Measure (GEM ) to track progress and the marketing effect of removing unconscious bias from ads and programming. High GEM scores directly correlate to improved ROI. GEM won the 2017 ESOMAR Research Effectiveness Award. The methodology became the industry standard in the U.S., which led to a global rollout in 2018. For more information, visit www.SeeHer.com, and follow us on Facebook, Instagram, and Twitter.

About the Association of National Advertisers (ANA)

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA's membership includes more t
LINK: https://www.cbscorporation.com/cbs-madam-secretary-honored-with-2019-s...
See more stories from cbs

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

05/08/2026

SVG Regional Sports Production Summit 2026: All Sessions Now Available to Watch on SVG PLAY

RSNs, teams, leagues, and streamers explore the present and future of local spor...

05/08/2026

SVG New Sponsor Spotlight: Hitachi Vantara's Lenny Khaitov on Building Resilient Data Infrastructure for Sports Production

As sports-production workflows generate larger volumes of unstructured data and ...

05/08/2026

NESN's Women's Celebration Night Returns With Expanded Focus on the Next Generation

Three aspiring broadcasters will contribute on-camera and inside the production ...

05/08/2026

Union County Paints an Authentic Picture of Recovery and Community

Adam Meeks attends the premiere of his film Union County, an official selection of the 2026 Sundance Film Festival. (Photo by Jemal Countess/Sundance Institut...

05/08/2026

Steinberg celebrate VST & HALion anniversaries

Major discounts, updates & remakes of early VST plug-ins Steinberg are currently celebrating two significant anniversaries, with this week marking the 30th ...

05/08/2026

KRK introduce the V Series Five

Flagship monitor range gains wireless remote control KRK's flagship studio monitor range has just been upgraded, with three new fifth-generation models ...

05/08/2026

Rohde & Schwarz launches next phase of Airways New Zealand Air Traffic Control system upgrade

Rohde & Schwarz launches next phase of Airways New Zealand Air Traffic Control s...

05/08/2026

Rohde & Schwarz presents the R&SMP007, a man-portable tactical direction finding system for seamless signal detection from 9 MHz to 8 GHz

Rohde & Schwarz presents the R&S MP007, a man-portable tactical direction findin...

05/08/2026

Australia's retirement sector advertising rises more than 10% as millions plan for life after work according to Nielsen

Advertisers invested $53.6 million in the retirement sector in the last 12 month...

05/08/2026

New Nielsen data shows IKEA's New Zealand launch attracted more than 243,000 shoppers in the last month

Nielsen CMI and Ad Intel data reveals who's visiting IKEA, where else they s...

05/08/2026

Nielsen expands Four-Screen Ad Deduplication across CTV in Japan

Media buyers and sellers can now compare deduplicated campaign reach across computer, mobile, connected TV and linear TV across all measurable CTV publishers in...

05/08/2026

Stranger Things,' Bluey,' The Pitt' Top Nielsen's Streaming Charts Through First Half of 2026

Stranger Things' Leads All Streaming Titles with 23.3 Billion Minutes in Fir...

05/08/2026

Live Media Group, Gravity Media Strike Deal on U.S. OB Fleets

Share Copy link Facebook X Linkedin Bluesky Email...

05/08/2026

Beyond VVC: Call for Proposals for Next-Gen Video Coding

Share Copy link Facebook X Linkedin Bluesky Email...

05/08/2026

QuickLink Expands North American Team With Appointment of...

QuickLink, the leading provider of award-winning video production and remote guest integration solutions, announces the appointment of Kane Peterson to its Nort...

05/08/2026

Seven in 10 UK advertisers exceed production budgets desp...

XR research reveals marketers believe they have control over production costs, yet budget overruns, campaign delays and creative cutbacks remain commonplace Se...

05/08/2026

Game On Live Studio Uses Blackmagic Design to Stream Tropical 7s

Game On Live Studio Uses Blackmagic Design to Stream Tropical 7s Brie Clayton August 4, 2026 0 Comments Every match of world's largest youth rugby...

05/08/2026

Chris Fitzgerald to Head TDC's Experiential Growth

Chris Fitzgerald to Head TDC's Experiential Growth Brie Clayton August 4, 2026 0 Comments Technical Direction Company promotes Chris Fitzgerald to...

05/08/2026

Gravity Media, Live Media Group Form Strategic Partnership

Share Copy link Facebook X Linkedin Bluesky Email...

05/08/2026

Samsung Launches World's First HDR10+ Streaming on Prime Video

Share Copy link Facebook X Linkedin Bluesky Email...

05/08/2026

Profuz Digital unveils new advanced search capabilities a...

Profuz Digital is set to launch a powerful upgrade to its Profuz LAPIS digital media management platform at IBC this year at Stand 8.A88. France Galop, Canal+ F...

05/08/2026

KRK Brings Advanced Wireless Control to Professional Moni...

KRK, a Gibson brand and leader in professional studio monitoring for nearly four decades, launches its new V Series Five Studio Monitors, the latest evolution o...

05/08/2026

Stable performance in line with plan - Magyar Telekoms H1 and Q2 2026 results

Network expansion, continued customer growth and stable financial performance characterized Magyar Telekoms business results for the first half and second quart...

05/08/2026

The Sky Foundation launches new bursary programme to support the future of UK dance

Wednesday 5 August 2026 The Sky Foundation launches new bursary programme to su...

05/08/2026

Charlie Sheen Launches Mostly Sheenius in Partnership with Red Seat Ventures

Charlie Sheen Launches Mostly Sheenius in Partnership with Red Seat Ventures After Decades as One of the World's Most Recognizable and Interviewed Celebr...

04/08/2026

MLB's Jason Hedgcock on Using the Cloud To Produce World Baseball Classic Games for Netflix Japan

Live production in the cloud is a growing trend across the industry, and Major L...

04/08/2026

Major League Soccer Names Larry Berg as Next Commissioner; Will Take Helm in 2027

LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...

04/08/2026

Foresight: Driving Growth Through Broadcast Flexibility - A Calrec + PGA TOUR Case Study

In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...

04/08/2026

Dealer Cam Debuts as Omaha Productions Takes World Series of Poker Main Event Final Table Live on ESPN

Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...

04/08/2026

USL To Trial FIFA's Football Video Support System During 2026 USL Cup

Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...

04/08/2026

Game On Live Studio Deploys Blackmagic Design Workflow Across 15 Fields at Tropical 7s

Production team streamed more than 750 youth rugby matches using ATEM switchers,...

04/08/2026

NDI, KTC Partner To Develop Network-Native Commercial Displays

Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...

04/08/2026

IBC2026: IBC Innovation Awards Finalists Highlight Advances in AI, Cloud, Open Standards, and Accessibility

Twelve projects across four categories recognize collaborative work in productio...

04/08/2026

Ekstraklasa, Live Park Select Hawk-Eye for Tracking, Offside, and Broadcast Technology

Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...

04/08/2026

Radio France Deploys Redundant Lawo AoIP Workflow for 2026 Concert de Paris

Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...

04/08/2026

IBC2026: Haivision to Debut Makito ONE, Falkon X4 in Europe

New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...

04/08/2026

IBC2026: Chyron to Highlight AI, Cloud, HTML Graphics, and Sports-Analysis Tools

Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...

04/08/2026

TAB Show 2026: MultiDyne to Showcase Fiber-Transport and IP Infrastructure Tools

Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...

04/08/2026

IBC2026: TAG Video Systems Adds MXL Support, Containerized Deployment, Expanded QC Tools

Platform updates target cloud-based production, high-density ST 2110 monitoring,...

04/08/2026

Gravity Media, Live Media Group Partner To Expand U.S. Mobile Production Facility Operations

Live Media Group will take control of Gravity Media's U.S. mobile-unit fleet...

04/08/2026

HeadRush update Prime, Core & Flex Core firmware

Amp-modelling rigs get major upgrade HeadRush have recently released a major firmware update that brings some powerful new features to their Prime, Core and...

04/08/2026

Am I Audio launch I Am Choir

Generate a choir from a single voice track Following years of development, Am I Audio have just officially launched their debut plug-in. Created in collabor...

04/08/2026

Universal Audio's EMT 140 & 250 plug-ins go native

Official EMT-endorsed reverbs now available to all Two more of Universal Audio's renowned UAD plug-ins have just gained new native versions that can be ...

04/08/2026

SBS helps Australians understand why every Census counts

SBS helps Australians understand why every Census counts Media releases As Australia prepares for the 2026 Census on Tuesday 11 August, SBS is helping ensur...

04/08/2026

Canada invests in the future of HF communications with Rohde & Schwarz solutions

Canada invests in the future of HF communications with Rohde & Schwarz solutions After selection by the Canadian Department of National Defence (DND) as the p...

04/08/2026

Blendkit Expands Beyond Blender

Blendkit Expands Beyond Blender Brie Clayton August 4, 2026 0 Comments Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino Blend...

04/08/2026

QC: Artificial Intelligence's Big Hammer Finds Another Nail

Share Copy link Facebook X Linkedin Bluesky Email...