Sony Digital Rapids Pixel Power calrec Sony

CBS' Madam Secretary Honored With 2019 SeeHer Programming Award From Association Of National Advertisers

16/05/2019

May 15 2019

Influential Gender Equality Movement Honors Critically Acclaimed CBS Drama

for Exceptional Storytelling and Accurate Portrayal of Women

NEW YORK - May 15, 2019 - The Association of National Advertisers (ANA), the largest marketing and advertising association in the United States, announced today that it has presented this year's SeeHer programming award to the CBS drama MADAM SECRETARY. The annual award honors a primetime program that pushes boundaries on changing stereotypes and recognizes authentic representation of women and girls in programming.

Launched by the ANA in June 2016, the SeeHer mission is to accurately portray all women and girls in media so that by 2020 - the 100th anniversary of women gaining the right to vote - they will see themselves reflected as they truly are. With the ANA's full support, its 1,700 member companies representing 25,000 brands that support $400-plus billion in marketing and advertising annually, SeeHer is the world's most-influential voice for gender equality in programming, advertising, marketing and media.

SeeHer measures success through its powerful data-driven research tool Gender Equality Measure (GEM ), which identifies unconscious bias in content and ads. GEM measures perceptions of how female actors are portrayed in the media by asking consumers key characteristics about gender. GEM is widely known as the global gold standard measurement for gender equality in media.

We are thrilled CBS' MADAM SECRETARY has been recognized by the ANA for our commitment to the values and mission of SeeHer, said Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation. We are very proud of this outstanding show for its fair and accurate portrayals of gender onscreen as well as our ongoing partnership with SeeHer.

We are delighted to honor our partners at CBS with this recognition. MADAM SECRETARY provides sophisticated, empowering and inspirational storytelling. It represents the core mission of SeeHer and is the kind of programming that SeeHer advertisers want to support, added Bob Liodice, Chief Executive Officer of the ANA. Just as importantly, it is exactly the kind of show our consumers tell us they do not see enough of on TV.

It is our honor to be shining a light on all types of strong, brilliant, creative women leaders who are doing great things in our world every day, said creator and executive producer Barbara Hall and executive producer Lori McCreary.

MADAM SECRETARY received the highest GEM score in the 2018-2019 season, added ANA President and Chief Operating Officer Christine Manna. We congratulate the talented women and men that make MADAM SECRETARY such an outstanding show.

Among other initiatives, CBS also reinforced its commitment to SeeHer this March with a robust series of public service announcements (PSAs) during primetime on the CBS Television Network, paying tribute to 12 women pioneers in the fields of science, technology, engineering, arts and mathematics (STEAM). In support of SeeHer and Women's History Month, several ANA member companies sponsored these extended PSAs.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world's largest libraries of entertainment content, making its brand - the Eye - one of the most-recognized in business. The Company's operations span virtually every field of media and entertainment, including cable, publishing, local TV, film and interactive. CBS's businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Network 10 Australia, CBS Television Studios, CBS Global Distribution Group, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS All Access, the Company's direct-to-consumer digital streaming subscription service, CBS Sports Network, CBS Films, Showtime Networks, Pop, Smithsonian Networks, Simon & Schuster, CBS Television Stations and CBS Experiences. For more information, go to www.cbscorporation.com.

About the #SeeHer Movement

Despite the strides made to accurately portray women and girls in media, an unconscious bias persists against women and girls in advertising, media, and programming. The Association of National Advertisers (ANA) launched the #SeeHer initiative in June 2016 in a partnership with The Female Quotient (TFQ) at the United State of Women. SeeHer's mission is to increase the accurate portrayals of women and girls in media 20 percent by 2020, the 100th anniversary of the passage of the 19th Amendment, which gave American women the right to vote. The group developed a Gender Equality Measure (GEM ) to track progress and the marketing effect of removing unconscious bias from ads and programming. High GEM scores directly correlate to improved ROI. GEM won the 2017 ESOMAR Research Effectiveness Award. The methodology became the industry standard in the U.S., which led to a global rollout in 2018. For more information, visit www.SeeHer.com, and follow us on Facebook, Instagram, and Twitter.

About the Association of National Advertisers (ANA)

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA's membership includes more t
LINK: https://www.cbscorporation.com/cbs-madam-secretary-honored-with-2019-s...
See more stories from cbs

Most recent headlines

15/07/2019

Dalet to acquire Ooyala Flex Media Platform business

Paris, France - July 15, 2019 - Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced that it has sign...

15/07/2019

Dalet Acquires Ooyala Flex Media Platform; CEO Lasry says Combined Offering Meets Market Needs

Dalet Acquires Ooyala Flex Media Platform; CEO Lasry says Combined Offering Meet...

15/07/2019

Henley Regatta Builds International Audience With Stylish Production on YouTube, BT Sport

Henley Regatta builds international audience with stylish production for YouTube...

15/07/2019

Taking Social Media Further With Wimbledon Digital

Live from Wimbledon: Taking social media further with Wimbledon Digital By Heather McLean, Editor Wednesday, July 10, 2019 - 18:31 Print This Story For th...

15/07/2019

NBC and MSG Use Strategy and Storytelling To Keep Viewers Engaged

NBC and MSG Use Strategy and Storytelling To Keep Viewers Engaged Different platforms, different tune-in times call for different programming approaches By Tro...

15/07/2019

SVG Sports OTT Forum: Amazon Prime Video's BA Winston to Keynote Second-Annual Event, July 25, NYC

SVG Sports OTT Forum: Amazon Prime Video's BA Winston to Keynote Second-Annu...

15/07/2019

ITV commissions suspenseful drama Because the Night

Published: Mon 15 Jul 2019 ITV commissions suspenseful drama, Because the Night, from Luther creator, Neil Cross, produced by Euston Films ITV's Head of ...

15/07/2019

Tahar Rahim to take lead role in brand new thriller The Serpent for BBC One and Netflix

Published: Mon 15 Jul 2019 Tahar Rahim to take lead role in brand new thriller ...

15/07/2019

Voice search on YouView makes it even easier to find what you're looking for

With your voice and an Amazon Alexa-enabled device, you can now search for TV shows and films on YouView. This makes finding your favourite programme as simple ...

15/07/2019

TAHAR RAHIM TO TAKE THE LEAD ROLE IN BRAND NEW THRILLER THE SERPENT FOR BBC ONE AND NETFLIX

Award-winning French actor Tahar Rahim (The Looming Tower, A Prophet, The Eddy) ...

15/07/2019

5 things you need to know about 5G if you're an official

Here are the five things you need to know about 5G: 1. 5G is needed for full digital inclusion Whilst mobile technology has lowered barriers to digital inclus...

15/07/2019

TIM takes first commercial 5G steps in Italy with Ericsson

TIM has already gone live with commercial 5G in Rome, Turin and Naples with services for users, families, and companies. TIM has already launched the first com...

15/07/2019

Ericsson teams with AT&T to bring 5G to NBA Summer League

AT&T is changing the sports entertainment landscape by leveraging Ericsson's 5G network infrastructure at MGM Resorts NBA Summer League. On July 10-11, fans...

15/07/2019

Ericsson, T-Mobile, and Qualcomm data session success takes step towards delivering 5G on low-band spectrum

The data session was conducted on 600 MHz band the same spectrum T-Mobile plan...

15/07/2019

Verizon and Ericsson first in the world to introduce cloud-native technology in a live wireless core network environment

In a proof-of-concept trial in a live network environment, Verizon and Ericsson ...

15/07/2019

Introducing Brainworx bx_console Focusrite

Two of the most revered pieces of recording gear in the history of music production, the Focusrite ISA 110 Equaliser and ISA 130 Dynamics Modules helped to shap...

15/07/2019

New management set-up for Georg Neumann GmbH

New management set-up for Georg Neumann GmbH posted: 15/07/2019 Wolfgang Fraissinet to leave the company Wolfgang Fraissinet, President Marketing and Fin...

15/07/2019

Framestore Crafts Stand-Out Illusion Battle Sequence

The events in Avengers: Endgame have changed the world forever and Peter Parker / Spider-Man (Tom Holland) is struggling to come to terms with the fall out and ...

15/07/2019

ILM To Open New Sydney Studio

SYDNEY - Industrial Light & Magic (www.ilm.com), the visual effects division of Lucasfilm Ltd., has announced that the company will be expanding its global foot...

15/07/2019

Gaming Is Changing

The Electronic Entertainment Expo, known as E3, is the largest business conference for video games in the US, and has been going strong for 24 years. The 2019 E...

15/07/2019

Comcast Backs Harmonic's CableOS With $175M Deal

For the fast-changing cable access technology business, it was not an easy first quarter. Revenue was sluggish for every major vendor, as operators held off on ...

15/07/2019

Verizon Fiber Gives NBA a Video Assist

Why This Matters: It's showtime for Verizon's fiber network, thanks to a pact to link the NBA's 29 arenas to deliver 1080p video. As it continues o...

15/07/2019

Randi Clarke Lennon Joins Tamron Hall' as Director

Randi Clarke Lennon is joining syndicated daytime show Tamron Hall as director. The show begins Sept. 9. Clarke Lennon comes from CBS This Morning, where she ha...

15/07/2019

Byron Allen Is Not Kidding Around

Why This Matters: Byron Allen, best known as a stand-up comic, has made a low-key transition into a bona fide independent TV industry mogul. Byron Allen is one...

15/07/2019

Reboots Require Relevance

Why This Matters: Viewers want a mix of the familiar and the timely in today's TV offerings. The reboot trend has been going on for years, long enough that...

15/07/2019

AT&T, Nexstar Meet But Station Blackout Goes on

Executives from AT&T and Nexstar met over the weekend by the nearly two-week long blackout of about 120 stations continues. The talks continue but there has be...

15/07/2019

Arch Rivals in St. Louis

Why This Matters: Three stations are in a hot battle for ratings points in news, and one affiliate doesn't do local news. The Hockey team in St. Louis has ...

15/07/2019

RTS announces Young Technologist Award winner

Lawrence Card is a BBC broadcast engineer trainee Dan Meier 5 hours ago Lawrence Card is a BBC broadcast engineer trainee target=_blank title=Share o...

15/07/2019

Mediaset content lands on TIMvision

Available to TIMvision subscribers on mobile and smart TV Dan Meier 4 hours ago Available to TIMvision subscribers on mobile and smart TV target=_blank...

15/07/2019

Virgin Media, RT negotiations break down over time-shifted offering

Virgin calls RT s proposal misguided Dan Meier 3 hours ago Virgin calls RT 's proposal misguided target=_blank title=Share on LinkedIn class=shar...

15/07/2019

What next for sport on TV?

Is pay-TV killing off niche sports? Jenny Priestley 3 hours ago Is pay-TV killing off niche sports? target=_blank title=Share on LinkedIn class=share-l...

15/07/2019

Amino acquires online video company 24i

Acquisition will enable Amino to deliver full end-to-end and on-demand personalised content solutions Jenny Priestley 5 hours ago Acquisition will enable...

15/07/2019

Ooyala sells Flex Media Platform business to Dalet

Deal also includes Ooyala personnel across sales, marketing, engineering, professional services, and support Jenny Priestley 5 hours ago Deal also includ...

15/07/2019

Maxon at Siggraph 2019

Whether it's impressive visual effects for major movie productions, adverts for television or innovative VR film productions, Maxon will again be offering v...

15/07/2019

Previsualizing Dark Phoenix

When it comes to visualization, it's common to join a project, execute our charge, disband, only to eventually return during a later stage of production. Th...

15/07/2019

The Dead Dont Die

NEW YORK CITY - Writer/director Jim Jarmusch's zombie satire The Dead Don't Die hit US cinema screens in June after a world premiere at the Cannes Film ...

15/07/2019

L-Acoustics Puts the Punch in Punchline for Adam Sandler's 100% Fresher Tour

L-Acoustics Puts the Punch in Punchline for Adam Sandler's 100% Fresher Tour posted: 15/07/2019 Adam Sandler in action at PNC Bank Arts Center in Holm...

15/07/2019

The Voice South Africa hears the future of sound with

Multi-Media has worked with The Voice since the popular competition hit African soil four years ago. During this time, the company has grown and become more inv...

15/07/2019

Charlize Theron returning for new 'Fast & Furious' sequel

15 July, 2019 - 06:05 Charlize will reprise her role as the cyberterrorist, Cipher while Helen Mirren played Magdalene Shaw, the mother of Jason Stathams ch...

15/07/2019

Getting started with Baselight. Toronto. 25 July.

Join FilmLight and Artjail for an introduction to Baselight, FilmLight's colour grading, VFX and finishing solution. This one-day free course covers the co...

14/07/2019

Major international sport owners and organisers A.S.O. signs multi-year agreement to use Globecast's Digital Media Hub for content sharing

Major international sport owners and organisers A.S.O. signs multi-year agreemen...

14/07/2019

The Art of Making the Useful Beautiful Brings Honour To DPA Microphones

The Art of Making the Useful Beautiful Brings Honour To DPA Microphones posted: 13/07/2019 DPA R&D Manager Ole Moesmann and Project Lead & Designer RuneM ...

14/07/2019

disguise Powers Longest Ever AR Centered Broadcast at Opening Ceremony of 2019 Pakistan Super League

disguise Powers Longest Ever AR Centered Broadcast at Opening Ceremony of 2019 P...

14/07/2019

Let There Be Cello and Robe

Let There Be Cello and Robe posted: 13/07/2019 Robe moving lights were top lighting designer Crt Birsa's spec for the recent 2CELLOS US which thrilled...

14/07/2019

Raceplane flight reveals wonders of Balaton

Raceplane flight reveals wonders of Balaton posted: 13/07/2019 Ahead of the historic first stop of the Red Bull Air Race at Lake Balaton, Hungary on 13-14...

13/07/2019

Harmonic Meets the Demand for Superior-Quality OTT and Broadcast Experiences with SaaS and UHD at METexpo 2019

Harmonic Meets the Demand for Superior-Quality OTT and Broadcast Experiences wit...

13/07/2019

Love NPRs Tiny Desk? Check out Tiny Dorm.

Students living in Berklee's residence halls aren't supposed to play or practice in their rooms, to give their neighbors a chance to study and sleep. Bu...

13/07/2019

New from Waves: Abbey Road Studio 3

The sound of the famous control room at your fingertips for $199? Representatives of the worlds tech press - not just the recording and music technology media...

13/07/2019

Soapie teasers: What's happening in Uzalo in July?

Khathaza continues to sow seeds in Njeza's mind. Sbu has to step out of his comfort zone in order to appease Fikile. Zekhethelo has a disappointing encounte...

13/07/2019

Ikegami to Demonstrate 4K Media-over-IP Gateway Module for UHK-430 Camera at IBC 2019

-- Ikegami, a leader in HD and UHD cameras and production equipment for televi...