Skandha Media Services expands MENA presence with new off...

Regional base will foster client engagement, partner collaboration, and executive touchpoints

Skandha Media Services, a leading provider of cloud-native media operations and broadcast solutions, has opened a new office in Dubai Media City, reinforcing its long-term commitment to the Middle East and North Africa (MENA) media industry. This expansion builds on Skandha's regional traction, following the appointment of Neha Modi as Managing Partner Product and Growth in 2024, and responds to rising demand for scalable, cost-effective media services in a cloud-driven ecosystem.

With the opening of its Dubai Media City office, Skandha aims to provide a consultative space for deeper collaboration and direct engagement with regional clients and partners. This presence enables more meaningful, in-person interaction something increasingly valuable as media companies seek agile, cloud-first partners to navigate digital transformation.

The company's Global Media Capability Centers (GMCCs), based across India, continue to serve as the operational backbone for delivering AI- and ML-enabled managed services across playout, ad tech, and content workflows. By coupling this delivery model with a local consultative touchpoint, Skandha is strengthening its ability to offer strategic value to MENA media leaders.

"With strong regional interest and growing demand for flexible delivery models, this office is an important step toward being locally available while globally capable," said Yogesh Salian, founder and CEO of Skandha Media Services. "Combined with the scale and reliability of our GMCCs, we're ready to help MENA media businesses thrive in a platform-first future."

Skandha leverages cloud technology, automation, artificial intelligence, and machine learning to deliver first-class managed services that empower broadcasters, OTT platforms, content owners and aggregators, rights holders, and brands. Its offerings include scalable playout solutions and dependable centralized resources, designed to meet the operational and commercial needs of today's media businesses.

The region's accelerating investment in sports infrastructure and large-scale events such as Formula 1 and the FIFA World Cup has spurred demand for live streaming and content monetization. Analysts predict that the Middle East's sports sector will grow by 8.7% by 2026 more than double the global average. This trend is driving new commercial possibilities for rights holders, aggregators, and advertisers alike.

With a growing appetite for Arabic content and niche sports, Skandha is well positioned to help clients adapt to evolving monetization models and data-driven audience strategies. Its team's strong relationships and market understanding offer a powerful foundation for high-impact collaboration.

"Having a physical presence in Dubai Media City allows us to crystallize deeper, face-to-face relationships with our clients and partners across the region," said Modi. "It's a consultative space built to support collaboration, strategic planning, and a shared vision for media innovation."

For more information, please visit www.skandhams.com.

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