By TVBEurope Staff
Published: March 25, 2024 Updated: March 26, 2024
Bruno Fran on, director of strategic marketing at Backlight, talks to TVBEurope about the immersive nature of the media and TV industry and the importance of staying curious in an ever-evolving business environment. Talk us through an average day in your role Well, there is no real average day in Backlight as there will be a [ ]
target=_blank title=Share on LinkedIn class=share-linkedin>
Bruno Fran on, director of strategic marketing at Backlight, talks to TVBEurope about the immersive nature of the media and TV industry and the importance of staying curious in an ever-evolving business environment.
Talk us through an average day in your role Well, there is no real average day in Backlight as there will be a mix of my several roles and missions. At Backlight my role of strategic marketing comprises market intelligence, competition intelligence, and account-based marketing. I usually start my day with one or two hours of reviewing my daily alerts for market news and competition watch, identifying and analysing what from that amount of noise is really impacting Backlight and our markets, and convert it into snackable digest content for my internal customers. Then I will update our competition intelligence framework, as one of my key missions is maintaining our competition intelligence data so that it is always up-to-date and easily accessible by our sales teams, marketing department and management.
Another role is to understand who are our customers, how do they use our products and solutions, which business challenges and pains do they solve thanks to Backlight, which market segments are represented in our customer base and how much do we answer the specific needs of these segments, which of those segments are growing or reducing and why, and which ones could be better developed with a targeted marketing campaign. Before starting a marketing campaign, I will prepare a market study. It basically consists of investigating that specific market segment, understanding who the market stakeholders are, how they are currently managing video, what their current business challenges are and how much it's critical to fix them, which Backlight product lines and solutions would solve their business pains, what messaging would better convey our business value in this particular market segment, which roles in the target organisations should be targeted, what marketing and communication channels are the most effective for touching our target prospects, and last but not least, estimate the business potential in terms volume and revenue.
I'm also closely working with product marketing to build dedicated sales and marketing product materials for the targeted market segment. Once a campaign is started, I would also contribute to building target customer lists, fine-tuning the messaging of email and outreach calls, and reviewing with our SDRs how much that messaging was accurate and perceived by contacted prospects. My role also includes contributing to and/or reviewing tender responses and customer case studies.
How did you get started in the media industry? Quite lately, honestly! I spent most of my career in the telecom industry, in various companies and various roles encompassing software development, customer solution design, standardisation, pre-sales, product management and marketing. Even though I had the opportunity to touch video technologies on several occasions, I really entered the media industry when joining Wildmoka in early 2020, as market and competition director. It was the week Covid lockdown was rolled out across the country! Even though I felt a bit awkward to start a new position in a new industry in those unexpected conditions, looking back I can realise how lucky I've been to be part of this fundamental media industry revolution that has seen TV broadcasters, media groups, sports organisations and all other media-centric industries shift to new remote production workflows and embrace cloud-based technologies and digital distribution. And Wildmoka was an instrumental part of this transformation.
In 2022, Wildmoka was acquired by Backlight, along with four other media technology companies encompassing pre-production, post production, distribution and monetisation. Now within Backlight I was able to extend my market research activities towards the entertainment production and post production studios, as well as all other markets using media as part of their business: gaming industry, marketing agencies, education and learning industry, administrations, non-profit associations, corporations, houses of worship, fitness rooms, etc. I feel lucky to be in a position to address the big picture of media production and distribution, beyond the frontiers of the traditional media and entertainment market segment.
What training did you have before entering the industry? I have an IT engineering diploma at ISEP in Paris, France. It helped me kick-start my career as a software designer and developer of what was, at the time of the early 1990s, the very pioneering of video conferencing. But what I've learned all along the years is that your current position, if you embrace it with passion, becomes the best training for your next job.
Why do you enjoy working in the industry? So many reasons! As someone coming from other industries, I can feel the very special nature of media and entertainment. First of all, wherever we come from, we all have been immersed in TV and films since our childhood, and we have seen all forms of media evolving over the years, while new formats, new usages and new business models appear revolutionising our daily lives. All sorts of media require a mix of creation, artwork and technology at the service of culture, entertainment and information, and it's incredible ho
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
By TVBEurope Staff 
