News posted 04:48pm on Mon Oct 12, 2015
Foxtel today announced that Hollywood legend William Shatner has taken the helm of its new national marketing campaign, dubbed Introducing Foxtel Broadband: Powered by Entertainment'.
Shatner, best known for his iconic portrayal of Captain James T. Kirk in the epic sci-fi TV series and movies, Star Trek, and his role as Denny Crane in Boston Legal, makes an action packed entrance into the Foxtel Broadband campaign, when he abseils from a helicopter into the command room of a gigantic Foxtel Hub, Foxtel's WiFi modem. Once at his post, Shatner sets about conducting a host of Foxtel stars, including Wallaby phenomenon Israel Folau; the Melbourne Housewives, Janet Roach, Chyka Keebaugh, Lydia Schiavello and Gina Liano; the first lady of Australian comedy Magda Szubanski, Aussie NBA star Matthew Dellavedova, Olympic sprinter and TV presenter, Matt Shirvington and Formula One driver Daniel Ricciardo.
Shatner assumes a familiar and humorous caricature of himself, interacting comically with his sidekick Jason, the Foxtel Hub's chief engineer, while overseeing Foxtel's home grown talent furiously pumping away on treadmills, illustrating the theme Foxtel Broadband: Powered by Entertainment'.
In Foxtel's signature entertainment style, the campaign is rolling out over TV, cinema and digital and features a short prequel that is currently airing; a 30 spot that started Sunday; a 60 spot, which begins on October 18; and a series of 15 pre rolls, that together build the full story.
The campaign was filmed in Sydney by one of Australia's top commercial directors, David Denneen, envisioned by Clemenger BBDO Sydney and brought to life by Felix, Foxtel's in house creative team in conjunction with Filmgraphics Entertainment and Method Studios who were behind the commercial's production.
Foxtel's Broadband campaign will see Shatner front TV commercials, as well as social and digital channels, as marketing is ramped up.
The campaign follows on from Foxtel's successful limited Broadband launch in February of this year, when existing Foxtel TV customers were offered the opportunity to bundle their TV service with broadband and home phone in a Foxtel Triple Play bundle.
Now all Australians can get on board, and subscribe to a Foxtel Broadband Bundle and start enjoying the benefits of ADSL broadband, connected to one of Australia's largest telecommunications networks, home phone and Foxtel's world class subscription cable and satellite TV service.
Ed Smith, Foxtel's Executive Director of Sales and Marketing said, Today we kicked off our national marketing campaign alerting customers that our triple play of Foxtel Broadband, TV entertainment and home phone is available, and what better personality to help us flip the switch than TV and film legend, William Shatner. Shatner's trademark charm and cheeky delivery provides us with a perfect platform from which to announce Foxtel Broadband's arrival and to highlight Foxtel's world class content and innovative technology. It was a pleasure having him on board to lead Foxtel's Broadband mission.
Foxtel Broadband Bundles offer subscribers a simple customer experience, providing a single Foxtel account for their TV, broadband and home phone services. Foxtel Broadband Bundles have been specifically designed with entertainment and video in mind and in a way that maximises the value of a Foxtel subscription through flexibility, customisation of services and the best in TV entertainment.
For example, new Foxtel customers can sign up to an amazing Entertainment 50GB Home Bundle, which features Foxtel's Entertainment TV Pack with 45 popular news, general entertainment, factual and lifestyle channels, 50GB of broadband internet data and unlimited standard local calls, for $95^ per month on a 12 or 24 month plan.
Foxtel's Broadband Bundles also offer 250GB, 500GB and 1TB monthly data packages, with each bundle offering unlimited standard local calls, no peak or off peak data limits and no data download limits for Foxtel TV on Foxtel Go and Anytime when customers are connected to Foxtel Broadband3. Presto and Foxtel Play customers can also enjoy the benefit of no data download limits when connected to Foxtel Broadband.
Foxtel Broadband subscribers also receive the Foxtel Hub, a WiFi modem purpose built for entertainment. The Foxtel Hub is designed to deliver fast WiFi speeds4, great in-home coverage and easy streaming to multiple devices. The Foxtel Hub connects easily to internet-enabled iQ set-top boxes to maximise Foxtel access and enjoyment.
Key features of Foxtel's TV, Broadband and Home Phone bundles include:
Broadband and home phone delivered on one of Australia's largest telecommunications networks.
A range of great value data options to choose from, with 50GB, 250GB, 500GB, & 1TB packages.
No peak or off peak data limits1.
The Foxtel Hub - Foxtel's WiFi modem, designed to deliver fast WiFi speeds4, great in-home coverage and easy streaming to multiple devices.
Unlimited standard local calls2 on all bundles, with the added benefit of unlimited standard national calls included in the 500GB and 1TB bundles.
No data download limits for Foxtel TV on Foxtel Go and Anytime, Foxtel Play and Presto when connected to Foxtel Broadband3.
Data usage alerts when you have reached 50%, 85% and 100% of your included monthly data allowance.
Easy management of all Foxtel services via MyAccount.
A convenient single source of customer care, including billing and 24/7 technical support.
Foxtel's new broadband bundles are available from today.
Media enquiries:
David Sims
david.sims@foxtel.com.au
02 9813 7577/ 0409 928 209
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
News posted 04:48pm on Mon Oct 12, 2015
