AWS Announces AWS Elemental MediaConnect

Customers including Arqiva, Discovery, ITV, and Pac-12 Networks are sending high-value content over IP networks with AWS Elemental MediaConnect to deliver live video services more cost-effectively

As streaming video viewership grows and live content creates new monetization opportunities, the work of producing, processing, and managing live video continues to shift from rigid ground infrastructures towards flexible cloud-based services. Before AWS Elemental MediaConnect, broadcasters, content owners, rights holders, content aggregators, and event venues typically relied on satellite networks or telecom fiber connections to send their high-value content into the cloud or transmit it for distribution. These approaches are costly to lease and manage, require customers to commit to long-term contracts, and frequently take months to set up. They also lack the flexibility to adapt to changing requirements or new business opportunities.

can use MediaConnect to ingest live video from a remote event site, such as a stadium; share video with a partner, like a cable TV distributor; or replicate a live video stream for processing, such as an over-the-top video service Broadcasters and other content providers told us they wanted a way to ingest and transmit their live video streams that was reliable, secure, flexible, and fast-to-deploy, said Alex Dunlap, Amazon Web Services, Inc., General Manager for AWS Elemental. With AWS Elemental MediaConnect, customers can quickly and easily build video transport solutions that allow them to process and prepare high-value content, share live events globally, create and protect revenue streams, and take advantage of the agility, reliability, and cost-efficiency of the AWS Cloud.

Discovery, Inc. is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs, and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world with availability in 220 countries and territories and in nearly 50 languages. In 2017, Discovery, Inc. transitioned all 13 of its U.S. networks from a linear broadcast infrastructure to the AWS Cloud. In 2018, over 100 of Discovery's European networks transitioned, validating the scalability of the design. With more than 300 channels now playing out in the cloud, we're the first broadcaster to make a cloud transition at this scale. It enables us to efficiently aggregate, customize and distribute assets across all our platforms, including linear TV, to reach viewers on every screen. Discrete, physical supply chains are too complicated and don't let us move fast enough, said Brinton Miller, EVP Technology Strategy for Discovery, Inc. The cloud helps us reduce physical infrastructure spending and we are excited to use the capabilities of AWS Elemental MediaConnect to reliably bring broadcast quality content to the AWS Cloud. It opens the door more fully to leverage cloud-native distribution to partners and affiliates as we take our content around the globe on all platforms.

Earlier this fall, the Pac-12 Conference (Pac-12) went all-in on the world's leading cloud and selected AWS as its standard for machine learning and media workloads. Pac-12 leverages AWS Media Services to transform the collegiate sports experience for millions of fans. As one of the nation's top live sports producers with annual live coverage of 850 sporting events, Pac-12 Networks uses AWS Elemental MediaLive and AWS Elemental MediaPackage to bring personalized, broadcast-grade games to a broader audience on any device. The newest addition to the AWS Elemental Media Services family, AWS Elemental MediaConnect, will enable Pac-12 to connect stadiums across the United States to the cloud, allowing us to flexibly handle distribution of live content to locations around the country and internationally. Longer term, AWS Elemental MediaConnect can help us standardize content encoding and contribution across all Pac-12 universities.

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