
New GeForce RTX 5090 and RTX 5080 GPUs - built on the NVIDIA Blackwell architecture - are now available to power generative AI content creation and accelerate creative performance.
GeForce RTX 5090 and RTX 5080 GPUs feature fifth-generation Tensor Cores with support for FP4, reducing the VRAM requirements to run generative AI models while doubling performance. For example, Black Forest Labs' FLUX models - available on Hugging Face this week - at FP4 precision require less than 10GB of VRAM, compared with over 23GB at FP16. With a GeForce RTX 5090 GPU, the FLUX.1 [dev] model can generate images in just over five seconds, compared with 15 seconds on FP16 or 10 seconds on FP8 on a GeForce RTX 4090 GPU.
GeForce RTX 50 Series GPUs also come equipped with ninth-generation encoders and sixth-generation decoders that add support for 4:2:2 and increase encoding quality for HEVC and AV1. Fourth-generation RT Cores paired with DLSS 4 provide creators with super-smooth 3D rendering viewports.
The GeForce RTX 5090 is a content creation powerhouse. - PC World
The GeForce RTX 5090 GPU includes 32GB of ultra-fast GDDR7 memory and 1,792 GB/sec of total memory bandwidth - a 77% bandwidth increase over the GeForce RTX 4090 GPU. It also includes three encoders and two decoders, reducing export times by a third compared with the prior generation.
The GeForce RTX 5080 GPU features 16GB of GDDR7 memory, providing up to 960 GB/sec of total memory bandwidth - a 34% increase over the GeForce RTX 4080 GPU. And it includes two encoders and two decoders to boost video editing workloads.
The NVIDIA GeForce RTX 5080 FE is notable on its own as a viable powerhouse option for any creative pro - Creative Bloq
The latest version of the NVIDIA Broadcast app is now available, adding two new beta AI effects - Studio Voice and Virtual Key Light - and improvements to existing ones, along with an updated user interface for better usability.
In addition, the January NVIDIA Studio Driver with support for the GeForce RTX 5090 and 5080 GPUs is ready for installation today. For automatic Studio Driver notifications, download the NVIDIA app, including an update for RTX Video Super Resolution - expanding the lineup of GeForce RTX GPUs that can run RTX Video Super Resolution for higher-quality video.
Use the GeForce RTX graphics card product finder to pick up GeForce RTX 5090 and RTX 5080 GPUs or a prebuilt system today.
Lights, Camera, Broadcast The latest NVIDIA Broadcast app release features two new AI effects - Studio Voice and Virtual Key Light - both currently in beta.
Studio Voice enhances a user's microphone to match that of a high-quality microphone. Virtual Key Light relights subjects to deliver even lighting, as if a physical key light was defining the form and dimension of an individual. The new effects require a GeForce RTX 4080 or 5080 GPU or higher, and are designed for chatting streams and podcasts - these are not recommended for gaming.
The app update also improves voice quality with the Background Noise Removal feature, adds gaze stability and subtle random eye movements for a more natural appearance with Eye Contact, and improves foreground and background separation with Virtual Background.
The updated NVIDIA Broadcast app interface. There's also an updated user interface that allows users to apply more effects simultaneously and includes a side-by-side camera preview option, a GPU utilization meter and more.
Developers can integrate these effects directly into applications with NVIDIA Maxine Windows software development kits (SDKs) or by accessing them as an NVIDIA NIM microservice.
The updated NVIDIA Broadcast app is available for download today.
Accelerating Creative Workflows For video editors, all GeForce RTX 50 Series GPUs include 4:2:2 hardware support and can decode a single video source at up to 8K at 75 frames per second (fps) or nine video sources at 4K at 30 fps per decoder, enabling smooth multi-camera video editing.
The GeForce RTX 5090 is currently unmatched in the consumer GPU market - nothing can touch it in terms of performance, with virtually any workload - AI, content creation, gaming, you name it. - Hot Hardware
The GeForce RTX 5090 is equipped with three encoders and two decoders. These multi-encoder and -decoder setups enable the GeForce RTX 5090 GPU to export video 40% faster than the GeForce RTX 4090 GPU and at 4x speed compared with the GeForce RTX 3090 GPU.
GeForce RTX 50 Series GPUs also feature the ninth-generation NVIDIA Encoder (NVENC) with a 5% improvement in video quality on HEVC and AV1 encoding. The new AV1 Ultra Quality mode achieves 5% more compression at the same quality versus the previous generation, and the sixth-generation NVIDIA decoder achieves 2x decode speeds for H.264 over the prior version. The AV1 Ultra Quality mode will also be available to GeForce RTX 40 Series users.
Video editing applications Blackmagic Design's DaVinci Resolve and Wondershare Filmora have integrated these technologies.
Livestreamers also benefit from the ninth-generation NVENC with a 5% video quality improvement for HEVC and AV1 - meaning that video quality looks like it used 5% more bitrate - in Twitch with the Twitch Enhanced Broadcasting beta, YouTube or Discord. This improvement is measured using BD-BR PSNR, the standard for measuring video quality by comparing what bitrate matches the same video quality between two encoders.
3D artists benefit from the 32GB of memory in GeForce RTX 5090 GPUs, allowing them to work on massive 3D projects and across multiple platforms simultaneously with smooth viewport movement. GeForce RTX 50 Series GPUs with fourth-generation RT Cores run 3D applications 40% faster.
DLSS 4 is now available in D5 Render and is coming in February to Chaos Vantage, two popular professional-grade 3D apps for architects, animators and d
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...