
New GeForce RTX 5090 and RTX 5080 GPUs - built on the NVIDIA Blackwell architecture - are now available to power generative AI content creation and accelerate creative performance.
GeForce RTX 5090 and RTX 5080 GPUs feature fifth-generation Tensor Cores with support for FP4, reducing the VRAM requirements to run generative AI models while doubling performance. For example, Black Forest Labs' FLUX models - available on Hugging Face this week - at FP4 precision require less than 10GB of VRAM, compared with over 23GB at FP16. With a GeForce RTX 5090 GPU, the FLUX.1 [dev] model can generate images in just over five seconds, compared with 15 seconds on FP16 or 10 seconds on FP8 on a GeForce RTX 4090 GPU.
GeForce RTX 50 Series GPUs also come equipped with ninth-generation encoders and sixth-generation decoders that add support for 4:2:2 and increase encoding quality for HEVC and AV1. Fourth-generation RT Cores paired with DLSS 4 provide creators with super-smooth 3D rendering viewports.
The GeForce RTX 5090 is a content creation powerhouse. - PC World
The GeForce RTX 5090 GPU includes 32GB of ultra-fast GDDR7 memory and 1,792 GB/sec of total memory bandwidth - a 77% bandwidth increase over the GeForce RTX 4090 GPU. It also includes three encoders and two decoders, reducing export times by a third compared with the prior generation.
The GeForce RTX 5080 GPU features 16GB of GDDR7 memory, providing up to 960 GB/sec of total memory bandwidth - a 34% increase over the GeForce RTX 4080 GPU. And it includes two encoders and two decoders to boost video editing workloads.
The NVIDIA GeForce RTX 5080 FE is notable on its own as a viable powerhouse option for any creative pro - Creative Bloq
The latest version of the NVIDIA Broadcast app is now available, adding two new beta AI effects - Studio Voice and Virtual Key Light - and improvements to existing ones, along with an updated user interface for better usability.
In addition, the January NVIDIA Studio Driver with support for the GeForce RTX 5090 and 5080 GPUs is ready for installation today. For automatic Studio Driver notifications, download the NVIDIA app, including an update for RTX Video Super Resolution - expanding the lineup of GeForce RTX GPUs that can run RTX Video Super Resolution for higher-quality video.
Use the GeForce RTX graphics card product finder to pick up GeForce RTX 5090 and RTX 5080 GPUs or a prebuilt system today.
Lights, Camera, Broadcast The latest NVIDIA Broadcast app release features two new AI effects - Studio Voice and Virtual Key Light - both currently in beta.
Studio Voice enhances a user's microphone to match that of a high-quality microphone. Virtual Key Light relights subjects to deliver even lighting, as if a physical key light was defining the form and dimension of an individual. The new effects require a GeForce RTX 4080 or 5080 GPU or higher, and are designed for chatting streams and podcasts - these are not recommended for gaming.
The app update also improves voice quality with the Background Noise Removal feature, adds gaze stability and subtle random eye movements for a more natural appearance with Eye Contact, and improves foreground and background separation with Virtual Background.
The updated NVIDIA Broadcast app interface. There's also an updated user interface that allows users to apply more effects simultaneously and includes a side-by-side camera preview option, a GPU utilization meter and more.
Developers can integrate these effects directly into applications with NVIDIA Maxine Windows software development kits (SDKs) or by accessing them as an NVIDIA NIM microservice.
The updated NVIDIA Broadcast app is available for download today.
Accelerating Creative Workflows For video editors, all GeForce RTX 50 Series GPUs include 4:2:2 hardware support and can decode a single video source at up to 8K at 75 frames per second (fps) or nine video sources at 4K at 30 fps per decoder, enabling smooth multi-camera video editing.
The GeForce RTX 5090 is currently unmatched in the consumer GPU market - nothing can touch it in terms of performance, with virtually any workload - AI, content creation, gaming, you name it. - Hot Hardware
The GeForce RTX 5090 is equipped with three encoders and two decoders. These multi-encoder and -decoder setups enable the GeForce RTX 5090 GPU to export video 40% faster than the GeForce RTX 4090 GPU and at 4x speed compared with the GeForce RTX 3090 GPU.
GeForce RTX 50 Series GPUs also feature the ninth-generation NVIDIA Encoder (NVENC) with a 5% improvement in video quality on HEVC and AV1 encoding. The new AV1 Ultra Quality mode achieves 5% more compression at the same quality versus the previous generation, and the sixth-generation NVIDIA decoder achieves 2x decode speeds for H.264 over the prior version. The AV1 Ultra Quality mode will also be available to GeForce RTX 40 Series users.
Video editing applications Blackmagic Design's DaVinci Resolve and Wondershare Filmora have integrated these technologies.
Livestreamers also benefit from the ninth-generation NVENC with a 5% video quality improvement for HEVC and AV1 - meaning that video quality looks like it used 5% more bitrate - in Twitch with the Twitch Enhanced Broadcasting beta, YouTube or Discord. This improvement is measured using BD-BR PSNR, the standard for measuring video quality by comparing what bitrate matches the same video quality between two encoders.
3D artists benefit from the 32GB of memory in GeForce RTX 5090 GPUs, allowing them to work on massive 3D projects and across multiple platforms simultaneously with smooth viewport movement. GeForce RTX 50 Series GPUs with fourth-generation RT Cores run 3D applications 40% faster.
DLSS 4 is now available in D5 Render and is coming in February to Chaos Vantage, two popular professional-grade 3D apps for architects, animators and d
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
The production team of the long-running German investigative series Achtung Abzocke recently upgraded its cameras for the show's 12th season. The objectiv...
12/02/2026
Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...
12/02/2026
Vizrt, a leading viewer engagement platform and a trusted expert in live production technologies, today announces the launch of four Campus Stadium Production B...
12/02/2026
Strategic agreement to deliver S3 cloud storage in Switzerland with full data sovereignty and local control including at the level of individual cantons plu...
12/02/2026
Mad About Video is a leading specialist in video for live events and installations throughout Malta. In operation since 2011, it has evolved from a company focu...
12/02/2026
JAGGAER, a global leader in digital procurement and supplier collaboration solutions, today announced the successful delivery of a procurement digitalization pr...
12/02/2026
At NAB Show, LiveU will showcase its broadest IP-video EcoSystem to date, designed to help broadcasters and content creators embrace digital first operations, d...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/02/2026
The GeForce NOW sixth-anniversary festivities roll on this February, continuing a monthlong celebration of NVIDIA's cloud gaming service.
This week brings ...
12/02/2026
TIME100 Health list features Scripps Research Professor Darrell Irvine Irvine is recognized for his work in empowering the immune system to fight disease, which...
11/02/2026
FYI: Phone Support Maintenance One thing we pride ourselves on here at Utah Scientific is our 24-hour support included with our signature 10-year hardware warra...
11/02/2026
Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...
11/02/2026
Paramount and the CBS Television Network will partner to air UFC 326: HOLLOWAY vs. OLIVEIRA 2 live on Saturday, March 7, from T-Mobile Arena in Las Vegas, mar...
11/02/2026
Beginning February 10, fans can buy MLB.TV on ESPN, a new milestone in one of sports media's longest-standing partnerships. ESPN becomes the new streaming h...
11/02/2026
Fubo Sports Network is available to Hulu's Live TV subscribers in the core $89.99 a month subscription plan, which also includes full access to the entire H...
11/02/2026
Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...
11/02/2026
Major League Baseball is making in-market streaming subscriptions for 20 Clubs available today for fans. Subscriptions for the following Clubs are available vi...
11/02/2026
Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are condu...
11/02/2026
Following Sunday's Super Bowl LX, ESPN and Disney unveiled We're Going,...
11/02/2026
Delayed streams are a growing source of frustration for sports fans. During the 2026 Super Bowl, some streams lagged up to 62 seconds behind the action on the f...
11/02/2026
NASCAR and FloSports announces an expanded slate of racing events that will bring FloRacing coverage live throughout the 2026 season to the NASCAR Channel, furt...
11/02/2026
Manifold technologies GmbH announces the appointment of Nick Tucker as Sales Manager for Europe, reinforcing the company's continued growth across broadcast...
11/02/2026
Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., th...
11/02/2026
The International Cricket Council (ICC) and Google have joined forces for an AI-...
11/02/2026
Dolby's CEO Kevin Yeaman and Giles Baker, SVP of Dolby Cloud Solutions, shared how the brand's latest innovations - Dolby Vision, Dolby Atmos, and Dolby...
11/02/2026
Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit T...
11/02/2026
For major U.S. events like Super Bowl 2026, FIFA World Cup, America 250, and the...
11/02/2026
Broadcasts of the NHL's Detroit Red Wings will also be produced by the leagu...
11/02/2026
Video moves fast can your DAM keep up?
Join Blue Lucy in LA for the West Coast's leading Digital Asset Management event as we explore, celebrate, and acc...
11/02/2026
NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel measu...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/02/2026
Clear-Com provided an advanced, IP-based communications infrastructure for TEDNext 2025, supporting production, media, and editorial teams with a highly flexib...
11/02/2026
Astera introduces QuikBeam, the newest addition to its acclaimed Quik family of focusing LED Fresnels. This ultra-compact spotlight combines the equivalent powe...
11/02/2026
Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...
11/02/2026
With Convertible Mount for NL Bowens & Aputure A Mounts See it at BSC Expo Stand #133 LCA
DoPchoice continues to refine light shaping tools for professional LE...
11/02/2026
World Premiere at BSC Expo, Booth #319 Oberkochen/Germany, 10 February 2026
ZEISS introduces the new Aatma, set of nine high-end full frame T1.5 cinema primes ...
11/02/2026
As Re-recording Mixer and Head of Sound at The Farm, one of UK's leading post-production facilities, Nick Fry has built his career on making stories sound a...
11/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...