
New GeForce RTX 5090 and RTX 5080 GPUs - built on the NVIDIA Blackwell architecture - are now available to power generative AI content creation and accelerate creative performance.
GeForce RTX 5090 and RTX 5080 GPUs feature fifth-generation Tensor Cores with support for FP4, reducing the VRAM requirements to run generative AI models while doubling performance. For example, Black Forest Labs' FLUX models - available on Hugging Face this week - at FP4 precision require less than 10GB of VRAM, compared with over 23GB at FP16. With a GeForce RTX 5090 GPU, the FLUX.1 [dev] model can generate images in just over five seconds, compared with 15 seconds on FP16 or 10 seconds on FP8 on a GeForce RTX 4090 GPU.
GeForce RTX 50 Series GPUs also come equipped with ninth-generation encoders and sixth-generation decoders that add support for 4:2:2 and increase encoding quality for HEVC and AV1. Fourth-generation RT Cores paired with DLSS 4 provide creators with super-smooth 3D rendering viewports.
The GeForce RTX 5090 is a content creation powerhouse. - PC World
The GeForce RTX 5090 GPU includes 32GB of ultra-fast GDDR7 memory and 1,792 GB/sec of total memory bandwidth - a 77% bandwidth increase over the GeForce RTX 4090 GPU. It also includes three encoders and two decoders, reducing export times by a third compared with the prior generation.
The GeForce RTX 5080 GPU features 16GB of GDDR7 memory, providing up to 960 GB/sec of total memory bandwidth - a 34% increase over the GeForce RTX 4080 GPU. And it includes two encoders and two decoders to boost video editing workloads.
The NVIDIA GeForce RTX 5080 FE is notable on its own as a viable powerhouse option for any creative pro - Creative Bloq
The latest version of the NVIDIA Broadcast app is now available, adding two new beta AI effects - Studio Voice and Virtual Key Light - and improvements to existing ones, along with an updated user interface for better usability.
In addition, the January NVIDIA Studio Driver with support for the GeForce RTX 5090 and 5080 GPUs is ready for installation today. For automatic Studio Driver notifications, download the NVIDIA app, including an update for RTX Video Super Resolution - expanding the lineup of GeForce RTX GPUs that can run RTX Video Super Resolution for higher-quality video.
Use the GeForce RTX graphics card product finder to pick up GeForce RTX 5090 and RTX 5080 GPUs or a prebuilt system today.
Lights, Camera, Broadcast The latest NVIDIA Broadcast app release features two new AI effects - Studio Voice and Virtual Key Light - both currently in beta.
Studio Voice enhances a user's microphone to match that of a high-quality microphone. Virtual Key Light relights subjects to deliver even lighting, as if a physical key light was defining the form and dimension of an individual. The new effects require a GeForce RTX 4080 or 5080 GPU or higher, and are designed for chatting streams and podcasts - these are not recommended for gaming.
The app update also improves voice quality with the Background Noise Removal feature, adds gaze stability and subtle random eye movements for a more natural appearance with Eye Contact, and improves foreground and background separation with Virtual Background.
The updated NVIDIA Broadcast app interface. There's also an updated user interface that allows users to apply more effects simultaneously and includes a side-by-side camera preview option, a GPU utilization meter and more.
Developers can integrate these effects directly into applications with NVIDIA Maxine Windows software development kits (SDKs) or by accessing them as an NVIDIA NIM microservice.
The updated NVIDIA Broadcast app is available for download today.
Accelerating Creative Workflows For video editors, all GeForce RTX 50 Series GPUs include 4:2:2 hardware support and can decode a single video source at up to 8K at 75 frames per second (fps) or nine video sources at 4K at 30 fps per decoder, enabling smooth multi-camera video editing.
The GeForce RTX 5090 is currently unmatched in the consumer GPU market - nothing can touch it in terms of performance, with virtually any workload - AI, content creation, gaming, you name it. - Hot Hardware
The GeForce RTX 5090 is equipped with three encoders and two decoders. These multi-encoder and -decoder setups enable the GeForce RTX 5090 GPU to export video 40% faster than the GeForce RTX 4090 GPU and at 4x speed compared with the GeForce RTX 3090 GPU.
GeForce RTX 50 Series GPUs also feature the ninth-generation NVIDIA Encoder (NVENC) with a 5% improvement in video quality on HEVC and AV1 encoding. The new AV1 Ultra Quality mode achieves 5% more compression at the same quality versus the previous generation, and the sixth-generation NVIDIA decoder achieves 2x decode speeds for H.264 over the prior version. The AV1 Ultra Quality mode will also be available to GeForce RTX 40 Series users.
Video editing applications Blackmagic Design's DaVinci Resolve and Wondershare Filmora have integrated these technologies.
Livestreamers also benefit from the ninth-generation NVENC with a 5% video quality improvement for HEVC and AV1 - meaning that video quality looks like it used 5% more bitrate - in Twitch with the Twitch Enhanced Broadcasting beta, YouTube or Discord. This improvement is measured using BD-BR PSNR, the standard for measuring video quality by comparing what bitrate matches the same video quality between two encoders.
3D artists benefit from the 32GB of memory in GeForce RTX 5090 GPUs, allowing them to work on massive 3D projects and across multiple platforms simultaneously with smooth viewport movement. GeForce RTX 50 Series GPUs with fourth-generation RT Cores run 3D applications 40% faster.
DLSS 4 is now available in D5 Render and is coming in February to Chaos Vantage, two popular professional-grade 3D apps for architects, animators and d
More from Nvidia
10/03/2026
NVIDIA and Thinking Machines Lab announced today a multiyear strategic partnersh...
09/03/2026
AI is everywhere and accelerating everything - becoming essential infrastructure...
09/03/2026
ABB Robotics and NVIDIA today announced a breakthrough partnership that brings i...
05/03/2026
March is in full bloom, and that means a fresh wave of games heading to the cloud. 15 new titles are joining the GeForce NOW library this month.
Leading the Ma...
28/02/2026
AI-RAN is moving from lab to field, showing that a software-defined approach is ...
28/02/2026
Autonomous networks - intelligent, self-managing telecommunications operations -...
26/02/2026
GeForce NOW's anniversary celebration reaches a chilling crescendo as Capcom...
26/02/2026
GeForce NOW's anniversary celebration reaches a chilling crescendo as Capcom...
24/02/2026
AI is accelerating every aspect of healthcare - from radiology and drug discover...
23/02/2026
As technologies and systems become more digitalized and connected across the world, operational technology (OT) environments and industrial control systems (ICS...
19/02/2026
The GeForce NOW anniversary celebration keeps on rolling, and this week is all about the games that make it possible. With more than 4,500 titles supported in t...
19/02/2026
AI is accelerating the telecommunications industry's transformation, becomin...
17/02/2026
India is entering a new age of industrialization, as AI transforms how the world...
17/02/2026
Agentic AI is reshaping India's tech industry, delivering leaps in services ...
17/02/2026
India is the nexus of AI innovation this week as the host of the AI Impact Summit, which brings together global heads of state and industry to chart the future ...
16/02/2026
The NVIDIA Blackwell platform has been widely adopted by leading inference provi...
12/02/2026
At leading institutions across the globe, the NVIDIA DGX Spark desktop supercomputer is bringing data center class AI to lab benches, faculty offices and studen...
12/02/2026
A diagnostic insight in healthcare. A character's dialogue in an interactive...
12/02/2026
The GeForce NOW sixth-anniversary festivities roll on this February, continuing a monthlong celebration of NVIDIA's cloud gaming service.
This week brings ...
05/02/2026
Break out the cake and green sprinkles - GeForce NOW is turning six.
Since launch, members have streamed over 1 billion hours, and the party's just getting...
04/02/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
03/02/2026
At 3DEXPERIENCE World in Houston, NVIDIA founder and CEO Jensen Huang and Dassau...
29/01/2026
Mercedes-Benz is marking 140 years of automotive innovation with a new S-Class b...
29/01/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
29/01/2026
Get ready to game - the native GeForce NOW app for Linux PCs is now available in beta, letting Linux desktops tap directly into GeForce RTX performance from the...
28/01/2026
Quantum technologies are rapidly emerging as foundational capabilities for economic competitiveness, national security and scientific leadership in the 21st cen...
22/01/2026
AI-powered driver assistance technologies are becoming standard equipment, funda...
22/01/2026
The wait is over, pilots. Flight control support - one of the most community-requested features for GeForce NOW - is live starting today, following its announce...
22/01/2026
AI has taken center stage in financial services, automating the research and exe...
22/01/2026
AI-powered content generation is now embedded in everyday tools like Adobe and Canva, with a slew of agencies and studios incorporating the technology into thei...
21/01/2026
From skilled trades to startups, AI's rapid expansion is the beginning of th...
21/01/2026
From skilled trades to startups, AI's rapid expansion is the beginning of th...
15/01/2026
NVIDIA kicked off the year at CES, where the crowd buzzed about the latest gaming announcements - including the native GeForce NOW app for Linux and Amazon Fire...
13/01/2026
NVIDIA and Lilly are putting together a blueprint for what is possible in the f...
09/01/2026
Every that was easy shopping moment is made possible by teams working to hit s...
08/01/2026
The next universal technology since the smartphone is on the horizon - and it ma...
08/01/2026
In the rolling hills of Berkeley, California, an AI agent is supporting high-stakes physics experiments at the Advanced Light Source (ALS) particle accelerator....
08/01/2026
NVIDIA is wrapping up a big week at the CES trade show with a set of GeForce NOW...
07/01/2026
AI has transformed retail and consumer packaged goods (CPG) operations, enhancin...
05/01/2026
At the CES trade show running this week in Las Vegas, NVIDIA announced that the ...
05/01/2026
Open-source AI is accelerating innovation across industries, and NVIDIA DGX Spar...
05/01/2026
NVIDIA DGX SuperPOD is paving the way for large-scale system deployments built on the NVIDIA Rubin platform - the next leap forward in AI computing.
At the CES...
05/01/2026
AI is powering breakthroughs across industries, helping enterprises operate with...
05/01/2026
NVIDIA founder and CEO Jensen Huang took the stage at the Fontainebleau Las Vega...
05/01/2026
At the CES trade show, NVIDIA today announced DLSS 4.5, which introduces Dynamic...
05/01/2026
2025 marked a breakout year for AI development on PC.
PC-class small language m...
05/01/2026
Announced at the CES trade show running this week in Las Vegas, NVIDIA is bringi...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...